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Articles 7771 - 7800 of 16743
Full-Text Articles in Marketing
The (Behavioral) Science Behind Baby Milk Formula, Hannah H. Chang
The (Behavioral) Science Behind Baby Milk Formula, Hannah H. Chang
Research Collection Lee Kong Chian School Of Business
Peruse the infant-formula aisle in any supermarket.One can easily spot an increasing number of infant formula brands, eachoffering a wide range of ingredients with claims of assorted health benefits.DHA to increase the baby's cognitive development? Check. Taurine to support thebaby's mental and physical development? Prebiotics for a healthy digestivesystem? Iron and zinc to boost the baby's immune system? Check, check, andcheck.
Consumer Propensity To Adopt Illicit Goods: Theory, Methods, And Results, Sergio Enrique Robles-Avila, Arturo Z. Vasquez-Parraga
Consumer Propensity To Adopt Illicit Goods: Theory, Methods, And Results, Sergio Enrique Robles-Avila, Arturo Z. Vasquez-Parraga
Marketing Faculty Publications
The purpose of this study is to examine consumer propensity to adopt illicit goods. The adoption of illicit goods is a worldwide problem that undermines legitimate markets, funds criminal organizations, and harms the most vulnerable in society. International organizations, such as World Economic Forum, have called for the study of the demand of illicit products. Research is crucial to understanding the demand for these products and can contribute to public policy addressing this issue. This research uses two theoretical frameworks: The Theory of Planned Behavior and the Theory of Marketing Ethics. Using the Theory of Planned Behavior, research results suggest …
2018-February-01-Bitcoin Cryptocurrencies Forum, University Marketing And Communications, East Tennessee State University
2018-February-01-Bitcoin Cryptocurrencies Forum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Do You Feel Like A Fraud? How Experiencing The Impostor Phenomenon Influences Consumption Choices, Emily Goldsmith
Do You Feel Like A Fraud? How Experiencing The Impostor Phenomenon Influences Consumption Choices, Emily Goldsmith
Dissertations, Theses, and Capstone Projects
Most of us, at one point, have felt like a fraud. Usually we can overcome the negative feelings associated with feeling like a fraud by acknowledging why we deserve our accomplishments. However, there are times when, despite all external evidence, we still feel like an impostor. A person experiences the impostor phenomenon when they are unable to internalize their achievements and they have the constant fear of being exposed as a fraud. The current research examines each of the four behaviors associated with experiencing the impostor phenomenon and examines how they influence our consumption behavior. The impostor cycle is a …
配方奶粉背后的行为科学, Hannah H. Chang
配方奶粉背后的行为科学, Hannah H. Chang
Research Collection Lee Kong Chian School Of Business
走进任何一家超级市场，只要仔细观察摆卖婴儿配方奶粉的廊道，就会发现配方奶粉的品牌日增，每一个牌子的奶粉都提供据称能带来各种健康益处的多类营养成分。可促进婴儿认知能力发展的二十二碳六烯酸（DHA）？有；可帮助婴儿的智力和身体发育的牛磺酸（Taurine）？有；可维持健康消化系统的益生元（Prebiotics）？可加强婴儿免疫系统的铁（Iron）和锌（Zinc）？也都有。
Like What You See? The Influence Of Program Assortment Organization And Viewing Motivation On Video-On-Demand Consumption, Boram Nam
Dissertations, Theses, and Capstone Projects
This research investigates the effect of program assortment organization and consumers’ viewing motivation on Video-on-Demand (VOD) consumption. In doing so, we examine the formation of viewers’ choice set and product interests in the context of the largely unexplored VOD marketplace. Specifically, we test the interaction between program assortment organization and the specificity of consumers’ motivation toward content for viewing on VOD to show that the size of choice set increases when program assortment is organized by content (genre) vs. a non-content specific alternative (recommendation) among consumers with an activity-focused (vs. content-focused) viewing motivation. We also provide preliminary evidence that consumer …
The Impact Of Crisis Responsibility And Risk Perception On Communication Behavior Intention In Sns, Eun Mi Lee
The Impact Of Crisis Responsibility And Risk Perception On Communication Behavior Intention In Sns, Eun Mi Lee
Asia Marketing Journal
Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS.
This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect …
Consumer Values And Green Consumption, Hyun Ju Lee, Seong-Yeon Park
Consumer Values And Green Consumption, Hyun Ju Lee, Seong-Yeon Park
Asia Marketing Journal
The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives.
The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and …
Examining Decision-Making Of Participating In Open Innovation Platform, Insoo Son, Jong-Ho Lee, Dongwon Lee
Examining Decision-Making Of Participating In Open Innovation Platform, Insoo Son, Jong-Ho Lee, Dongwon Lee
Asia Marketing Journal
Open innovation is based on a different knowledge landscape, with a different logic about the sources and uses of technologies. It implies that firms increasingly rely on external sources of innovation by emphasizing these ideas and resources. Using datasets from the UK biotechnology industry, this paper explores firms’ willingness to participate in open innovation. The results indicate that the switching cost is identified as the direct predictor of the willingness to participate in open innovation. While high commitment based on the trust with partner increases switching costs, IT infrastructure within the firm decreases switching costs to open innovation. Taken together, …
Asia Marketing Journal Vol.19 No.4 목차
2018-January-31-Emergency Test, University Marketing And Communications, East Tennessee State University
2018-January-31-Emergency Test, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Consumer Value And Social Media Usage On Luxury Product For Vietnamese Consumers, Hyowon Hyun, Jungkun Park, Tuan Ba Pham, Ren
Consumer Value And Social Media Usage On Luxury Product For Vietnamese Consumers, Hyowon Hyun, Jungkun Park, Tuan Ba Pham, Ren
Asia Marketing Journal
Vietnamese luxury market is rapidly growing, however, there is a few researches on Vietnamese consumers’ perceptions of luxury products and influential factors in purchasing intention. The purpose of this study is to explore Vietnamese consumers’ value dimensions and mediating effect of social media information for their decision making for luxury product. Data were collected using self-administered mail survey. This study examines the influences of consumers’ perceptions of quality and value, and social media word-of-mouth on Vietnamese consumers’ luxury purchase intention.
Effects Of Channel Structure On The Quality Competition Of Exclusively Distributed Products, Yeong Seon Kang
Effects Of Channel Structure On The Quality Competition Of Exclusively Distributed Products, Yeong Seon Kang
Asia Marketing Journal
This study investigates the effects of the distribution channel structure on quality decisions under duopoly competition. I considers a set-up in which two retailers compete on product quality and retail price. In the set-up, the integrated retailer has the power to determine the quality of its exclusive product, while the decentralized retailer does not. For the decentralized retailer, the supplier determines product quality. I find that asymmetric pairs of a decentralized channel by one retailer and an integrated channel by the other retailer can be a Nash equilibrium in a simultaneous-channel- choice model. The two retailers select different levels of …
2018-January-30-Darwin Day, University Marketing And Communications, East Tennessee State University
2018-January-30-Darwin Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-January-30-William Bennett, University Marketing And Communications, East Tennessee State University
2018-January-30-William Bennett, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-January-29-Grammy Winners, University Marketing And Communications, East Tennessee State University
2018-January-29-Grammy Winners, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-January-27-Critical Mass, University Marketing And Communications, East Tennessee State University
2018-January-27-Critical Mass, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-January-26-Audiology Clinic, University Marketing And Communications, East Tennessee State University
2018-January-26-Audiology Clinic, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-January-26-Black History Month, University Marketing And Communications, East Tennessee State University
2018-January-26-Black History Month, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-January-25-Continental Euphony, University Marketing And Communications, East Tennessee State University
2018-January-25-Continental Euphony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-January-25-Tsbdc February Workshops, University Marketing And Communications, East Tennessee State University
2018-January-25-Tsbdc February Workshops, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Development Of Insights On Priority Audiences And Awareness Messages For Child Lead Poisoning, Andrew Kladiva, Austin Whelan
The Development Of Insights On Priority Audiences And Awareness Messages For Child Lead Poisoning, Andrew Kladiva, Austin Whelan
Business Administration: Student Scholarship & Creative Works
This report looks at Scott County in Davenport Iowa and the issue of childhood lead poisoning that is becoming a growing issue. Through means of big data analysis, zip code analysis, survey collection and analysis data has been collected to determine the reasons for low awareness. Procedures and solutions are presented to help raise awareness, attitude. and intention towards to problem.
2018-January-23-January Heritage Day, University Marketing And Communications, East Tennessee State University
2018-January-23-January Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-January-22-Vita Tax Prep Program, University Marketing And Communications, East Tennessee State University
2018-January-22-Vita Tax Prep Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-January-22-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
2018-January-22-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-January-21-Sydney Burchell, University Marketing And Communications, East Tennessee State University
2018-January-21-Sydney Burchell, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-January-19-Along The Horizon, University Marketing And Communications, East Tennessee State University
2018-January-19-Along The Horizon, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-January-18-Basler Chairholder, University Marketing And Communications, East Tennessee State University
2018-January-18-Basler Chairholder, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-01-15-Dr. Ordway, University Marketing And Communications, East Tennessee State University
2018-01-15-Dr. Ordway, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2018-01-15-Eagle Cam, University Marketing And Communications, East Tennessee State University
2018-01-15-Eagle Cam, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.