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Articles 7741 - 7770 of 16743
Full-Text Articles in Marketing
2018-February-14-Regina Holliday, University Marketing And Communications, East Tennessee State University
2018-February-14-Regina Holliday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-14-Design Thinking, University Marketing And Communications, East Tennessee State University
2018-February-14-Design Thinking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-13-Alumnus Edward Ho, University Marketing And Communications, East Tennessee State University
2018-February-13-Alumnus Edward Ho, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-13-Alumnus Edward Ho, University Marketing And Communications, East Tennessee State University
2018-February-13-Alumnus Edward Ho, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-12-Innovation Lab Workshop, University Marketing And Communications, East Tennessee State University
2018-February-12-Innovation Lab Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Airline Marketing, Blaise P. Waguespack
Airline Marketing, Blaise P. Waguespack
Publications
The role of airline marketing has now expanded to include a more expansive view of the travel planning process. The chapter utilises a classic four P's approach – product, place, promotion and price – while reviewing some of the possible legal and regulatory concerns that impact on how airline marketing is addressed today. Airlines must determine what is the right product for the premium passenger mix of the airline. The chapter examines the role of how a classic promotional tool, sponsorship, can be combined with the tools of social media to provide an overall promotion campaign to target audiences. As …
2018-February-09-Fulbright Scholar, University Marketing And Communications, East Tennessee State University
2018-February-09-Fulbright Scholar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-09-Open Textbook Network, University Marketing And Communications, East Tennessee State University
2018-February-09-Open Textbook Network, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-08-Entrepreneurs' Club Speaker, University Marketing And Communications, East Tennessee State University
2018-February-08-Entrepreneurs' Club Speaker, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-08-Naloxone Training, University Marketing And Communications, East Tennessee State University
2018-February-08-Naloxone Training, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-07-Love Your Body Day, University Marketing And Communications, East Tennessee State University
2018-February-07-Love Your Body Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-07-Malineski Russell, University Marketing And Communications, East Tennessee State University
2018-February-07-Malineski Russell, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-07-Oboe Recital, University Marketing And Communications, East Tennessee State University
2018-February-07-Oboe Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-07-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
2018-February-07-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Status Of Women Leaders In Utah Nonprofits: A 2018 Update, Susan R. Madsen, Ashlie Hew-Len, Amber Thackeray
The Status Of Women Leaders In Utah Nonprofits: A 2018 Update, Susan R. Madsen, Ashlie Hew-Len, Amber Thackeray
Marketing and Strategy Faculty Publications
In 2014, the Utah Women & Leadership Project (UWLP) published a research and policy brief titled “The Status of Women Leaders in Utah Nonprofits.” The document was the second of four Utah studies published that year; the others focused on the status of women’s leadership in politics, education, and business. This brief gives a four-year update to decide what, if any, progress has been made in women’s leadership within Utah’s nonprofit sector. The brief compares Utah data with national data, reviews the applicable literature, and compares these results to the data in the 2014 brief.
2018-February-05-A Better Treatment, University Marketing And Communications, East Tennessee State University
2018-February-05-A Better Treatment, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-05-Liyana, University Marketing And Communications, East Tennessee State University
2018-February-05-Liyana, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-05-Schubert On 'Nova', University Marketing And Communications, East Tennessee State University
2018-February-05-Schubert On 'Nova', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-05-Etsu-Con, University Marketing And Communications, East Tennessee State University
2018-February-05-Etsu-Con, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-05-A Better Treatment, University Marketing And Communications, East Tennessee State University
2018-February-05-A Better Treatment, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Retailing Study Project Report: A Series Of Research Studies From The Walton College Of Business, Dinesh K. Gauri
The Retailing Study Project Report: A Series Of Research Studies From The Walton College Of Business, Dinesh K. Gauri
Marketing Faculty Publications and Presentations
The respondents to questions about consumer behavior towards general merchandise and grocery retailers revealed distinct divisions among the three large retailers.
This study is in response to the dynamic and chaotic nature of today's retailing. U.S. retail accounts for 16 percent of U.S. GDP with just a few key retailers contributing most heavily.
Mergers and acquisition continue to change the retail landscape, and with Amazon growth and ecommerce on the rise, it was time to check shopper perceptions toward the three major retailers: Walmart, Amazon and Target,
2018-February-Faculty Member David Dixon And Alum Carrie Dyer Featured In Creative Quarterly.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2018-February-Faculty Member David Dixon And Alum Carrie Dyer Featured In Creative Quarterly.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Professor David Dixon and alum Carrie Dyer, have been chosen by Creative Quarterly Magazine as winners in their 100 Best Annual 2017 which is produced in February 2018.
Dixon's work was chosen in the 2017 Top 25: Fine Art category and Dyer's work was chosen in the 2017 Top 25: Graphic Design category.
Both will be published in the international art and design book Creative Quarterly 100 Best Annual 2017, as well as their works appearing in a gallery show in New York City of Creative Quarterly's 100 Best 2017.
For more information on Creative Quarterly please follow this …
2018-February-01-An Attentive Audience, University Marketing And Communications, East Tennessee State University
2018-February-01-An Attentive Audience, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-01-An Attentive Audience, University Marketing And Communications, East Tennessee State University
2018-February-01-An Attentive Audience, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-01-Bitcoin Cryptocurrencies Forum, University Marketing And Communications, East Tennessee State University
2018-February-01-Bitcoin Cryptocurrencies Forum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-01-Gregory De Roo, University Marketing And Communications, East Tennessee State University
2018-February-01-Gregory De Roo, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-01-Hometown Hero Cat, University Marketing And Communications, East Tennessee State University
2018-February-01-Hometown Hero Cat, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-01-Roan Scholars 2022, University Marketing And Communications, East Tennessee State University
2018-February-01-Roan Scholars 2022, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-Mfa Candidate Bradley Marshall's Exhibit On Display At Tipton Gallery.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2018-February-Mfa Candidate Bradley Marshall's Exhibit On Display At Tipton Gallery.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Hearing Through Walls by Masters of Fine Arts (MFA) candidate Bradley Marshall will be on display from February 19th through March 2nd, 2018 at the Tipton Gallery in downtown Johnson City. The closing reception will be held on Friday, March 2nd, from 6-9p.m. The exhibition will consist of large archival inkjet photographs and one video installation piece. The work presented by Marshall are the result of a three year study on domesticity, lost youth, and American masculinity. These themes are developed in a visual narrative that simultaneously explores photographic issues including notions of artifice and the cultural role photographs play …
2018-February-Along The Horizon Contemporary Drawing In Tennessee - Curated By Faculty Members Vanessa Mayoraz And Andrew Scott Ross.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2018-February-Along The Horizon Contemporary Drawing In Tennessee - Curated By Faculty Members Vanessa Mayoraz And Andrew Scott Ross.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Along the Horizon: Contemporary Drawing in Tennessee curated by Extended Media professor Vanessa Mayoraz and Drawing professor Andrew Scott Ross is concurrently on display at the Slocumb Galleries and the Reece Museum through February 23, 2018. There will be a panel discussion February 15 at 5:30-6:30pm in the Ball Hall auditorium. Speakers are Stephen Wicks, Curator at the Knoxville Museum of Art, Richard A. Lou, Chair of the Department of Art and Design at the University of Memphis, and Denise Stewart-Sanabria, Artist. An artists reception will be held on February 15 from 7-8pm at the Reece Museum. The exhibition …