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Articles 7081 - 7110 of 16544
Full-Text Articles in Marketing
How Chinese Enterprises Evaluate The Investment Value Of Seaports Along The “One Belt One Road”, Ziyang Zhang
How Chinese Enterprises Evaluate The Investment Value Of Seaports Along The “One Belt One Road”, Ziyang Zhang
World Maritime University Dissertations
No abstract provided.
Analysis Of The Freight Of Handysize Ships On The Global Bulk Shipping Market, Kaixin Zheng
Analysis Of The Freight Of Handysize Ships On The Global Bulk Shipping Market, Kaixin Zheng
World Maritime University Dissertations
No abstract provided.
How To Reduce Cost And Increase Efficiency Of Shipping Enterprises In Developing Service Supply Chain, Junfeng Zhu
How To Reduce Cost And Increase Efficiency Of Shipping Enterprises In Developing Service Supply Chain, Junfeng Zhu
World Maritime University Dissertations
No abstract provided.
2018-August-24-Faculty Awards, University Marketing And Communications, East Tennessee State University
2018-August-24-Faculty Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Influence Of A Brexit On China’S Shipping Industry, Xiaoting Luo
The Influence Of A Brexit On China’S Shipping Industry, Xiaoting Luo
World Maritime University Dissertations
No abstract provided.
Integrating Oral Health Into Social Marketing Campaigns: Program Development And Description For San Francisco Children’S Oral Health Strategic Plan, Carsen Bentley
Pacific Journal of Health
Integrating oral health into an existing San Francisco Department of Public Health (SFDPH) social marketing campaign was a specific goal of the San Francisco Children’s Oral Health Strategic Plan 2014-2017 with the purpose to more fully integrate oral health promotion into the City’s overall health promotion efforts. In the winter of 2015, utilizing a collaborative approach, oral health was successfully integrated in the Open Truth campaign, promoting decreased consumption of sugar sweetened beverages in order to improve health outcomes, including decreasing tooth decay.
2018-August-23-Hubbard Takes Helm, University Marketing And Communications, East Tennessee State University
2018-August-23-Hubbard Takes Helm, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-21-Research Discovery, University Marketing And Communications, East Tennessee State University
2018-August-21-Research Discovery, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-20-Tri-Cities College Fair, University Marketing And Communications, East Tennessee State University
2018-August-20-Tri-Cities College Fair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-16-Student Group Wins 7 National Awards, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2018-August-16-Student Group Wins 7 National Awards, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (August, 16, 2018) – East Tennessee State University Bill Gatton College of Pharmacy's chapter of the Student National Pharmaceutical Association (SNPhA) took home seven national awards at the organization’s annual convention earlier this month, including Small Chapter of the Year.
SNPhA is an educational service association of pharmacy students who are concerned about serving the underserved through pharmacy and healthcare related issues, as well as the minority representation in pharmacy and other health-related professions. The purpose of SNPhA is to plan, organize, coordinate and execute programs geared toward the improvement for the health, educational and social environment of …
2018-August-15-Stem Grant From Denso, University Marketing And Communications, East Tennessee State University
2018-August-15-Stem Grant From Denso, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Retirees, University Marketing And Communications, East Tennessee State University
2018-August-15-Retirees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Dr. C. Allen Gorman, University Marketing And Communications, East Tennessee State University
2018-August-15-Dr. C. Allen Gorman, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-How To Help, University Marketing And Communications, East Tennessee State University
2018-August-15-How To Help, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Ibma Nominations, University Marketing And Communications, East Tennessee State University
2018-August-15-Ibma Nominations, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-New Employees, University Marketing And Communications, East Tennessee State University
2018-August-15-New Employees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Skydiving Adventure, University Marketing And Communications, East Tennessee State University
2018-August-15-Skydiving Adventure, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Dr. Katie Baker, University Marketing And Communications, East Tennessee State University
2018-August-15-Dr. Katie Baker, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Dr. William Block, University Marketing And Communications, East Tennessee State University
2018-August-15-Dr. William Block, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Dr. Yi-Yang Chen, University Marketing And Communications, East Tennessee State University
2018-August-15-Dr. Yi-Yang Chen, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Convocation, University Marketing And Communications, East Tennessee State University
2018-August-15-Convocation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Dr. Jeffrey L. Alston, University Marketing And Communications, East Tennessee State University
2018-August-15-Dr. Jeffrey L. Alston, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-15-Troy Perdue, University Marketing And Communications, East Tennessee State University
2018-August-15-Troy Perdue, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-14-Ibma Special, Momentum Award Nominees, University Marketing And Communications, East Tennessee State University
2018-August-14-Ibma Special, Momentum Award Nominees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-13-Diabetes Research, University Marketing And Communications, East Tennessee State University
2018-August-13-Diabetes Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Impact Of South-South Fdi : Knowledge Spillovers From Chinese Fdi To Local Firms In The Cambodian Light Manufacturing Industries, Pisey Vicheth
The Impact Of South-South Fdi : Knowledge Spillovers From Chinese Fdi To Local Firms In The Cambodian Light Manufacturing Industries, Pisey Vicheth
Lingnan Theses (MPhil & PhD)
The study of the extent to which incoming FDI results in ‘spillovers’ (technology, R&D, management practices and know-how) has so far yielded only mixed results, and research has largely been restricted to north-north and north-south interactions; this study develops a model of knowledge spillovers based on previous literature and extends inquiry into south-south FDI by investigating spillovers from Chinese FDI to the Cambodian garment and light manufacturing industries. Several significant factors including the nature and extent of FDI linkages, local industry absorptive capacity, nature of the network relationship, and local firms’ learning orientation have been found to influence the extent …
2018-August-08-Fall Yard Sale, University Marketing And Communications, East Tennessee State University
2018-August-08-Fall Yard Sale, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Customer Perspectives On Sales Strategies: A Relational Approach, Juliana Catherine White
Customer Perspectives On Sales Strategies: A Relational Approach, Juliana Catherine White
LSU Doctoral Dissertations
Relationship marketing strategies have long been known to affect salespeople and the customers they serve. However, there is still much to learn about the mechanisms that drive such buyer-seller relationships. This research examines how a salesperson’s behavior, relational orientation, and individual disposition dynamically interact to influence customers in the business to business marketing environment. Data collected from the customers’ point of view reveal several unique salesperson competencies and strategies that affect the buyer-seller relationship. The final dataset (n = 206) included customers’ observations about their salesperson and perceptions of relationship quality. The key findings suggest that the perceived quality of …
A Meta-Analytic Investigation Of The Relationship Between Anthropomorphism And Consumers’ Responses: Effects, Mechanism, And Boundary Conditions, Franklin G. Velasco
A Meta-Analytic Investigation Of The Relationship Between Anthropomorphism And Consumers’ Responses: Effects, Mechanism, And Boundary Conditions, Franklin G. Velasco
Marketing Dissertations - Archive
Almost one in three brands sold to adults and more than five in six brands sold to children use some form of anthropomorphic representation in promoting their products. Marketers probably hold an inherent belief that anthropomorphism increases consumer preference for their products. Extant research, however, offers no clear evidence to support this. Such mixed findings suggest that this is a prolific and complex problem that could benefit from a synthesis of research on the topic. In response to this call, this dissertation presents two essays applying the meta-analytic approach to understand where the inconsistency comes from and to identify the …
Three Essays On Marketing And Public Policies: An Analysis Of Social Condition On Consumer Health Associations And Perceived Hypocritical Corporate Social Responsibility On Company Outcomes, Stephen Bok
Marketing Dissertations - Archive
Over three essays this project reviews social conditioning and the influence on consumer decision-making. Essay one analyzes health associations between fruit and average daily caloric intake. The relative impact is greater for food possessing unique lay belief associations. Essay two investigates ethical leadership in a social media context. The study primes hypocritical leadership and the impact on consumer perceptions of a company. Essay three studies outcomes to a CEO’s response addressing damaging social media information about a company. Moderators dampen the effect of perceived unethical leadership. Implications on marketing policies are discussed.