Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (7751)
- Higher Education (7416)
- Social and Behavioral Sciences (2893)
- Advertising and Promotion Management (1280)
- Business and Corporate Communications (1119)
-
- Public Affairs, Public Policy and Public Administration (873)
- Business Administration, Management, and Operations (841)
- Communication (816)
- Economics (771)
- Finance and Financial Management (586)
- Public Affairs (570)
- E-Commerce (560)
- Accounting (546)
- Entrepreneurial and Small Business Operations (541)
- Other Business (513)
- Sales and Merchandising (512)
- Arts and Humanities (500)
- Technology and Innovation (456)
- Sociology (406)
- Tourism and Travel (374)
- International Business (372)
- Hospitality Administration and Management (355)
- Physical Sciences and Mathematics (344)
- Management Information Systems (328)
- Public Relations and Advertising (317)
- Business Analytics (315)
- Organizational Behavior and Theory (313)
- Social Media (304)
- Institution
-
- East Tennessee State University (6458)
- Georgia Southern University (883)
- Kennesaw State University (704)
- Asia Marketing Journal (AMJ) (668)
- Morehead State University (667)
-
- Singapore Management University (476)
- De La Salle University (300)
- Technological University Dublin (249)
- Universitas Indonesia (235)
- University of Rhode Island (218)
- Marquette University (217)
- University of Arkansas, Fayetteville (194)
- California Polytechnic State University, San Luis Obispo (185)
- University of South Florida (161)
- University of Nevada, Las Vegas (155)
- Illinois State University (147)
- University of Texas Rio Grande Valley (144)
- Department of Primary Industries and Regional Development, Western Australia (140)
- Utah State University (136)
- Old Dominion University (132)
- Western Kentucky University (121)
- Coastal Carolina University (114)
- University of Nebraska - Lincoln (110)
- Walden University (108)
- World Maritime University (101)
- Bryant University (92)
- Munster Technological University (91)
- Edith Cowan University (82)
- Western Michigan University (82)
- Clark University (77)
- Keyword
-
- Marketing (1021)
- Social media (277)
- Advertising (193)
- Consumer behavior (187)
- Branding (164)
-
- Social Media (134)
- Sustainability (125)
- Western Australia (104)
- AMTP (95)
- Business (92)
- Ireland (92)
- SIEC Historical Documents (82)
- Trust (81)
- Women (80)
- Association of Marketing Theory and Practice Proceedings 2010 (76)
- COVID-19 (76)
- Ethics (75)
- Innovation (75)
- Consumer Behavior (73)
- Utah (72)
- Communication (68)
- Sales (65)
- Association of Marketing Theory and Practice Proceedings 2014 (64)
- Entrepreneurship (62)
- Tourism (62)
- Marketing strategy (61)
- Demographics (60)
- Management (60)
- Purchase intention (59)
- Internet (57)
- Publication Year
- Publication
-
- ETSU News (6154)
- Asia Marketing Journal (668)
- Morehead State Press Release Archive, 1961 to the Present (567)
- Atlantic Marketing Association Proceedings (352)
- Research Collection Lee Kong Chian School Of Business (319)
-
- DLSU Business & Economics Review (296)
- Accent [newsletter] (265)
- Atlantic Marketing Journal (252)
- Marketing Faculty Research and Publications (203)
- Markets, Globalization & Development Review (177)
- ASEAN Marketing Journal (174)
- Marketing Faculty Publications (165)
- Honors Theses (144)
- International Journal for Business Education (139)
- Journal of Applied Marketing Theory (133)
- Faculty Publications (114)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (109)
- The Coastal Business Journal (103)
- Walden Dissertations and Doctoral Studies (101)
- World Maritime University Dissertations (100)
- Morehead State Athletics Press Release Archives (96)
- Marketing and Strategy Faculty Publications (95)
- Marketing Undergraduate Honors Theses (91)
- Theses (91)
- AMTP Proceedings 2010 (76)
- School of Professional Studies (75)
- Articles (74)
- AMTP Proceedings 2026 (72)
- AMTP Proceedings 2013 (68)
- AMTP Proceedings 2022 (67)
- Publication Type
- File Type
Articles 7051 - 7080 of 16544
Full-Text Articles in Marketing
A Model For Perceived Destination Value And Tourists' Souvenir Intentions, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, Brigitte W. Burgess
A Model For Perceived Destination Value And Tourists' Souvenir Intentions, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, Brigitte W. Burgess
Journal of Applied Marketing Theory
This research explores the influence of value perception on tourists’ souvenir purchase decisions. A convenience sample of 380 respondents from a Southeastern U.S. university completed survey instruments regarding their destination, shopping venue, and souvenirs purchased. Results revealed significant positive influences between five value perceptions (functional, emotional, novelty, value for money, and social) and tourists’ souvenir purchase intentions. These results provide valuable marketing and strategic planning insights to destination retailers.
The New In-Store Consumer: Digital, Engagement, Innovativeness Impact On Unplanned Grocery Shopping And Spending Behavior, Dale A. Cake, Vikas Agrawal, Doug Johansen
The New In-Store Consumer: Digital, Engagement, Innovativeness Impact On Unplanned Grocery Shopping And Spending Behavior, Dale A. Cake, Vikas Agrawal, Doug Johansen
Journal of Applied Marketing Theory
Digital technologies are having a profound effect on the grocery retail environment worldwide. Marketers have been intrigued by potential for digital technologies to influence consumers at the point of purchase, yet little is known about how digital technologies impact consumer purchasing decisions. An exploratory PLS-SEM model is used to analyze U. S. panel data and the effect of in-store digital use, consumer innovativeness and engagement on unplanned grocery shopping behavior and spending. This study finds that consumer engagement, rather than in-store digital use, is found to be the key variable when it comes to predicting unplanned shopping and spending. Findings …
Motivations To Engage In Word Of Mouth From Non-Market Participants: A Study Using Automotive Business As The Field Of Investigation, Yao Han Kwan
Dissertations and Theses Collection (Open Access)
Word of mouth (WOM) can have significant impacts on businesses. Positive WOM can go a long way in helping to grow a brand while negative WOM may cause considerable damages. Managers have constantly attempted to actively manage WOM but often find it difficult to control. Extensive academic research has also been conducted in this field, with a significant amount of literature built up over the last few decades. The advent of the Internet, social media and consequently electronic WOM (eWOM) further intensified practice and research interest in this area.
Despite decades of research and managerial precepts about WOM, the full …
The Relationship Between Consumer Sentiment Towards Advertising And Ad Credibility, Ad Likeability, And Attention To Ads: The Case With Visual Metaphors, Vivek Madupu, Sampathkumar Ranganathan, Sandipan Sen
The Relationship Between Consumer Sentiment Towards Advertising And Ad Credibility, Ad Likeability, And Attention To Ads: The Case With Visual Metaphors, Vivek Madupu, Sampathkumar Ranganathan, Sandipan Sen
Journal of Applied Marketing Theory
Popularity of ads with visual metaphors are on the rise. The present study examined the relationship between consumer sentiment towards advertising and ad credibility, ad likeability, and attention towards ads when ads contain visual metaphors. Specifically, this study tested ads which are “A is like B’” (comparison for similarity) and replacement type (only either source or the target is present while the other is absent) metaphors. Sixty-four students from a regional university in the mid-west completed surveys. Our study results indicate that when sentiment towards advertising is high, consumers find ads more credible and pay more attention to ads. However, …
Understanding Differences In The Dimensions Of Brand Loyalty Among Generational Cohorts In The Carbonated Beverage Category, Neleen S. Leslie-Piper, Petula Senior
Understanding Differences In The Dimensions Of Brand Loyalty Among Generational Cohorts In The Carbonated Beverage Category, Neleen S. Leslie-Piper, Petula Senior
Journal of Applied Marketing Theory
This study explores generational differences in the antecedents of brand loyalty in the carbonated beverage category. Eight loyalty dimensions were examined across three generational cohorts: Millennials, Generation X and Baby Boomers. Results indicate partial support for the study hypothesis. Significant generational differences were only observed for some loyalty dimensions and in most of those cases, Baby Boomers recorded significantly higher scores than Millennials but were not significantly different than other groups. There were also very few differences between Millennials and Generation X.
2018 September, Morehead State University. Office Of Communications And Marketing
2018 September, Morehead State University. Office Of Communications And Marketing
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2018.
When Humor Hurts: The Detrimental Effect Of Humor On Brand Attitudes After A Brand Transgression, Lama Lteif
When Humor Hurts: The Detrimental Effect Of Humor On Brand Attitudes After A Brand Transgression, Lama Lteif
Dissertations, Theses, and Capstone Projects
This work builds on extant research on humor and brand transgressions to demonstrate that the use of humor in brand communication strategies reduces brand attitudes after a transgression. A set of six studies, including a quasi-field study and a field study, show that the use of humor reduces brand trust after a transgression, which in turn, reduces brand attitudes.
Investors' Evaluations Of Price-Increase Preannouncements, Leon Gim Lim, Kapil R. Tuli, Marnik G. Dekimpe
Investors' Evaluations Of Price-Increase Preannouncements, Leon Gim Lim, Kapil R. Tuli, Marnik G. Dekimpe
Research Collection Lee Kong Chian School Of Business
Several firms preannounce their price increases with the expectation that such announcements will be evaluated favorably by investors. However, little is known about the actual effect they have on shareholder value. Accordingly, the authors present the first systematic empirical examination of investors' evaluations of 274 price-increase preannouncements (PIPs). Results show that whereas the average increase in abnormal returns following a PIP is 0.51%, almost 41% of the PIPs result in negative abnormal returns. To explore this heterogeneity, the authors propose a conceptual framework that focuses on three key pieces of information that investors can use when evaluating a PIP: information …
2018-August-31-Women On Wednesday, University Marketing And Communications, East Tennessee State University
2018-August-31-Women On Wednesday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-30-Schubert String Quintet, University Marketing And Communications, East Tennessee State University
2018-August-30-Schubert String Quintet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-30-Entrepreneurs' Club, University Marketing And Communications, East Tennessee State University
2018-August-30-Entrepreneurs' Club, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-28-'Escape From Rape' Conference, University Marketing And Communications, East Tennessee State University
2018-August-28-'Escape From Rape' Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-28-New Roan Scholar Committee Members, University Marketing And Communications, East Tennessee State University
2018-August-28-New Roan Scholar Committee Members, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-27-Welcome Week 2018, University Marketing And Communications, East Tennessee State University
2018-August-27-Welcome Week 2018, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Thematic Analysis To Assess Indian Consumers Purchase Intention For Organic Apparel, Sandhya G, Sushanta Kumar Mahapatra
Thematic Analysis To Assess Indian Consumers Purchase Intention For Organic Apparel, Sandhya G, Sushanta Kumar Mahapatra
The Qualitative Report
Consumer behavior is dynamic, and there is a beauty in trying to understand consumer’s intention for a product category like organic apparel, especially when it is a unique phenomenon that is scantly explored in an emerging economy like India. This paper is an attempt at understanding the factors that influence Indian consumer’s intention to purchase organic apparel. A purposive sampling procedure was adopted in selecting participants. A focus group discussion was conducted to capture data for the thematic analysis. Theoretical thematic analysis was conducted by relying on the theory of planned behavior model. Inductive thematic analysis gave way for other …
2018-August-25-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
2018-August-25-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-25-Archaeology Awareness Month, University Marketing And Communications, East Tennessee State University
2018-August-25-Archaeology Awareness Month, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-24-New Hr Director, University Marketing And Communications, East Tennessee State University
2018-August-24-New Hr Director, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Driving Force Analysis Of The Overseas Ports Invested By Shanghai International Port Group, Yuewen Hu
The Driving Force Analysis Of The Overseas Ports Invested By Shanghai International Port Group, Yuewen Hu
World Maritime University Dissertations
No abstract provided.
On The Balance Between Port Integration And Anti-Monopoly : China As A Case, Ying Huang
On The Balance Between Port Integration And Anti-Monopoly : China As A Case, Ying Huang
World Maritime University Dissertations
No abstract provided.
On Optimization Of Cold Chain Logistics Systems For Rokin Logistics Company, Huimin Luo
On Optimization Of Cold Chain Logistics Systems For Rokin Logistics Company, Huimin Luo
World Maritime University Dissertations
No abstract provided.
Comparative Study On Port Logistics Service Capability Of China’S Main Ports, Yiwen Song
Comparative Study On Port Logistics Service Capability Of China’S Main Ports, Yiwen Song
World Maritime University Dissertations
No abstract provided.
Strategic Analysis Of Port Enterprise’S Self-Operation Of Fleet, Yu Su
Strategic Analysis Of Port Enterprise’S Self-Operation Of Fleet, Yu Su
World Maritime University Dissertations
No abstract provided.
Optimization For Lng Terminals Routing In North China, Shuting Wang
Optimization For Lng Terminals Routing In North China, Shuting Wang
World Maritime University Dissertations
No abstract provided.
Study On The Fluctuation And Forecasting Of Capsize Bulk Carrier’S Freight, Kelun Wei
Study On The Fluctuation And Forecasting Of Capsize Bulk Carrier’S Freight, Kelun Wei
World Maritime University Dissertations
No abstract provided.
Exploring The Source Of Container Cargo And Passenger Flow : A Case Of Shanghai Port, Dong Xu
Exploring The Source Of Container Cargo And Passenger Flow : A Case Of Shanghai Port, Dong Xu
World Maritime University Dissertations
No abstract provided.
The Impact Of Wti And The Ordering Of Crude Tankers On Tanker Spot Freight Rate, Jiajia Xu
The Impact Of Wti And The Ordering Of Crude Tankers On Tanker Spot Freight Rate, Jiajia Xu
World Maritime University Dissertations
No abstract provided.
Diagnosis On Layout Of China’S Multimodal Demonstration Project, Jingyi Xu
Diagnosis On Layout Of China’S Multimodal Demonstration Project, Jingyi Xu
World Maritime University Dissertations
No abstract provided.
The Regulation Model Of The International Shipping Alliance : A Comparative Study Of He European Union, The United States And China, Yue Yin
World Maritime University Dissertations
No abstract provided.
Research On The Route Optimization Of Huzhou Port’S Outbound Container, Bo Zhang
Research On The Route Optimization Of Huzhou Port’S Outbound Container, Bo Zhang
World Maritime University Dissertations
No abstract provided.