2018-November-1-Thanksgiving Closing, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University will be closed Wednesday-Friday, Nov. 21-23, in observance of the Thanksgiving holiday. Offices will reopen and classes will resume Monday, Nov. 26.

Future Scenarios Of The Collaborative Economy: Centrally Orchestrated, Social Bubbles Or Decentralized Autonomous?, Julia A. Fehrer, Sabine Benoit, Lerzan Aksoy, Thomas L. Baker, Simon J. Bell, Roderick J. Brodie, Malliga Marimuthu

Research Collection Lee Kong Chian School Of Business

Purpose: The collaborative economy (CE), and within it, collaborative consumption (CC) has become a central element of the global economy and has substantially disrupted service markets (e.g. accommodation and individual transportation). The purpose of this paper is to explore the trends and develop future scenarios for market structures in the CE. This allows service providers and public policy makers to better prepare for potential future disruption. Design/methodology/approach: Thought experiments - theoretically grounded in population ecology (PE) - are used to extrapolate future scenarios beyond the boundaries of existing observations. Findings: The patterns suggested by PE forecast developmental trajectories of CE …

2018 November, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2018.

Differentiated B2b Marketing Strategy Of Dongwon Systems, The No.1 Packaging Solution Company In Korea, Mina Jun, Sang Yong Kim, Janghyuk Lee, Koo

Asia Marketing Journal

Dongwon Systems established in 1977 to exclusively supply Dongwon tuna cans, the parent company. Instead of its stable management and profits by relying on the parent company, the company was not complacent and started innovating and challenging new markets. Dongwon Systems decided to expand the business area and pioneer new markets so that it becomes the first domestic company to successfully expand into independent businesses other than parent company products. Such success of Dongwon Systems was driven by its differentiated B2B strategies. Unlike the characteristics of usual B2B companies, Dongwon Systems has been thinking both of its client companies and …

Customer-Contact Employee Support And Service Recovery Efforts, Younhee Moon

Asia Marketing Journal

The purpose of this research is to investigate the effect of customer-contact employees support on service recovery efforts. Service companies should try to prevent the service failure situation from occurring, but it is realistic that the service failure occurs due to the characteristics of the service. Service recovery efforts of service providers are important because effective responses to service failures can enhance customer satisfaction despite service failures. Social support for customer-contact employees needs to improve service recovery efforts. Specifically, this study focuses on the mediation roles of job burnout and customer orientation in relationship between social support for customer-contact employees …

The Dark Side Of Star Marketing, Hojoon Jang, Kyoungmi Lee

Asia Marketing Journal

This research examines how the announcement of a celebrity endorsement contract with a brand can influence consumers’ judgment of its future growth in a market. Using both behavioral experiments and an event study analysis, we find that when the brand is perceived to be technology-focused (versus marketing-focused), the information about the celebrity contract can lead consumers to view the brand’s future as less promising. Furthermore, we identify consumers’ inferences about the quality of the brand as a psychological factor underlying this effect. This paper provides evidence that star-marketing can sometimes signal management’s misjudgment about resource allocation for a brand, which …

The Impact Of Salesperson Look-Brand Personality Congruence On Brand Affect, Heekyung Lee, Youjae Yi

Asia Marketing Journal

Branded service encounters, in which various aspects of frontline employees are strategically aligned with the firm’s brand positioning, can be achieved along several dimensions such as employee appearance, manner, and personality. While previous research has mainly focused on behavioral traits of employees, this research examines the employee’s physical appearance in association with the brand personality trait across two studies. Study 1 shows that salesperson look-brand personality congruence enhances brand affect by inducing positive affect. Specifically, a brand-congruent look of a salesperson increases positive affect among customers by confirming their prior expectations about what a salesperson of a certain brand should …

Exploring Consumers’ Alcoholic-Beverage Type-Specific Drinking Motives, Hyejeung Cho

Asia Marketing Journal

Despite the abundance of research on alcoholic-beverage consumption in the food and beverage marketing literature, research directly assessing and comparing consumers’ psychological motives for drinking different types of alcoholic beverages is relatively limited. There is also a paucity of research comparing drink-type specific consumption motivations in an Asian market. Paying attention to some recent new changes in the alcoholic-beverages market of South Korea, this study investigated South Korean young adult female consumers’ alcoholic-beverage type-specific drinking motives. A self-administered online survey of 340 young adult female drinkers about their alcohol-consumption patterns, alcoholic-drink preferences, involvement with alcohol, and four types of drinking …

Asia Marketing Journal Vol.20 No.3 목차

Asia Marketing Journal

No abstract provided.

2018-October-30-Chasing Portraits, University Marketing And Communication, East Tennessee State University

ETSU News

'Chasing Portraits'

JOHNSON CITY (Oct. 30,2018) – Over 70 years ago, as Moshe Rynecki watched Hitler’s regime becoming more and more ominous, the Jewish art store owner and artist began bundling his 800-or-so paintings and sculptures and seeking safe places for his life’s work in and around his home of Warsaw, Poland.

“Moshe hid his work with the notion that whatever this was – nobody knew it was the World War and the Holocaust – when it was over, he would collect his paintings and his collection would be whole once again … and that’s not at all what happened,” …

2018-October-30-It Is Curtain Time, University Marketing And Communication, East Tennessee State University

ETSU News

UPSTATE exhibit

JOHNSON CITY (Oct. 15, 2018)  – White curtains frame a ’50s-style diner table with red vinyl bench seats and a cup of coffee. Leafless trees, patchy snow, empty warehouses and unmanned equipment dot the Hudson River’s edge. Dark clouds loom over a weathered yellow house rimmed with weeds, featuring an unwelcoming “Private Property” sign in the yard.

Tema Stauffer’s lens sees barns collapsing, weeds encroaching, structures deteriorating, cars rusting and world-worn eyes staring, long after history has been made and nature often has reclaimed the landscape. There are both a haunted quality and an eerie sense of peace. …

2018-October-30-Slow Road To Healing, University Marketing And Communication, East Tennessee State University

ETSU News

‘Slow Road to Healing’

JOHNSON CITY (Oct. 30, 2018) – “Slow Road to Healing” is the topic of a talk to be delivered by Dr. Victoria Sweet on Thursday, Nov. 1, at 6 p.m. in the Grand Soldiers Ballroom at the Carnegie Hotel on State of Franklin Road.

Sweet is a physician, Guggenheim Fellow of Medical History and author of two books, “God’s Hotel: A Doctor, a Hospital, and a Pilgrimage to the Heart of Medicine” and “Slow Medicine: The Way to Healing.”

Her free public talk, which will focus on the “slow medicine movement,” or “spending time to save …

Law School News Tim Baxter '83 Elected Chair Of Rwu Board Of Trustees 10/29/2018, Edward Fitzpartick

Life of the Law School (1993- )

No abstract provided.

2018-October-26-Five Alive, University Marketing And Communication, East Tennessee State University

ETSU News

'Five Alive!'

KINGSPORT (Oct. 26, 2018) – East Tennessee State University’s contemporary a cappella ensembles, Greyscale, SwashBucklers and Harmonium, as well as Dobyns-Bennett High School’s Armonia and Duly Noted, will present a concert titled “Five Alive!” on Friday, Nov. 2, at 7:30 p.m. at the Kingsport Renaissance Theatre.

Greyscale’s music incorporates a blend of pop, jazz and contemporary a cappella. SwashBucklers and Harmonium are student-led men’s and women’s groups, respectively, that perform a variety of musical styles.

Dobyns-Bennett’s Armonia is a mixed a cappella group that started out by mimicking Pentatonix videos and has now become a Voices in Harmony …

Social Media Deployment In A Business To Business Environment: Theory And Practice., Loran Jarrett

USF Tampa Graduate Theses and Dissertations

Social media is increasingly being used by business-to-business (B2B) firms to engage with their customers as they seek to maintain and grow their relationship with their customers. In my dissertation, I examine what communication objectives B2B firms seek to achieve via social media at different stages of the relationship cycle (exploration, expansion, maturity). I then use a panel of social media experts to evaluate the social media efforts of these firms to determine how well these firms achieve their social media objectives. I then contrast how the social media communication objectives of these firms at different stages of the relationship …

2018-October-23-Trot-Or-Treat 3k, University Marketing And Communication, East Tennessee State University

ETSU News

Trot-or-Treat 3K

JOHNSON CITY (Oct. 23, 2018) – East Tennessee State University’s Department of Physical Therapy invites area residents to dress up and get out to race in celebration of Halloween during a Trot-or-Treat 3K Fun Run/Walk on Saturday, Oct. 27, at 9 a.m.

Check-in for this race, formerly known as the Zombie Run, opens at 7 a.m. at Tri-Hall Field behind Governors, Centennial and Davis residence halls.  The race route will be half on campus roads and half on the University Woods trails behind campus.

“We’ve changed the theme this year from Zombie Run to Trot-or-Treat to make it …

Utah Women's Postsecondary Education Roundtable, Susan R. Madsen

Marketing and Strategy Faculty Publications

Utah must harness the power of education for its residents, as the state’s future economic success and high quality of life rests squarely upon having an educated population. Increasing the number of Utah residents completing a postsecondary certificate or degree is a powerful strategy for maximizing the quality of life in Utah. An educated population increases both the social and economic capital of the state. Cultivating an educated populace requires creating a college-going culture and assuring that both women and men earn postsecondary certificates and degrees to the maximum extent possible.

2018-October-22-Iper Center, University Marketing And Communication, East Tennessee State University

ETSU News

IPER Center

JOHNSON CITY (Oct. 22, 2018) – Since the early 1990s, East Tennessee State University has been a leader in interprofessional education. The completion of a $13 million renovation project that transformed a historic building into a state-of-the-art education and research center will allow the institution to remain at the forefront of team-based learning and research for years to come.

ETSU’s Academic Health Sciences Center held a ribbon-cutting ceremony Friday to celebrate the opening of the Interprofessional Education and Research (IPER) Center, commonly known as Building 60. The federal building on the Mountain Home Veterans Affairs campus is more …

2018-October-22-Leading Voices Lecture, University Marketing And Communication, East Tennessee State University

ETSU News

Leading Voices Lecture

JOHNSON CITY (Oct. 22, 2018) – The second talk in this academic year’s Leading Voices in Public Health lecture series hosted by East Tennessee State University’s College of Public Health will take place Tuesday, Oct. 30, at 6 p.m. at the Millennium Center.

Dr. Georges Benjamin, executive director of the American Public Health Association, will present “Creating the Healthiest Nation: Building Healthy and Resilient Communities.”

Benjamin is a well-known health policy leader, practitioner and administrator.  He currently leads the nation’s oldest and largest organization of public health professionals.  He is also a former secretary of health for …

2018-October-22-Interprofessional Education Research Center Becomes Reality, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 22, 2018) – Since the early 1990s, East Tennessee State University has been a leader in interprofessional education. The completion of a $13 million renovation project that transformed a historic building into a state-of-the-art education and research center will allow the institution to remain at the forefront of team-based learning and research for years to come.

ETSU’s Academic Health Sciences Center held a ribbon-cutting ceremony Friday to celebrate the opening of the Interprofessional Education and Research (IPER) Center, commonly known as Building 60. The federal building on the Mountain Home Veterans Affairs campus is more than a …

2018-October-19-New Crowdfunding Website, University Marketing And Communication, East Tennessee State University

ETSU News

New crowdfunding website

JOHNSON CITY (Oct. 19, 2018) – A new crowdfunding initiative at East Tennessee State University is making it easier for the public to support specific research and scholarly projects.

ETSU has teamed up with GiveCampus, a digital fundraising platform, to connect the community with active projects seeking financial support. Unlike other popular crowdfunding sites that do not allow campaigns to keep the money collected unless their fundraising goal is met, projects listed on the GiveCampus platform keep all accumulated donations.

Any ETSU faculty or staff member, or student, is eligible to apply to have their project featured …

Black Panther: Thrills, Postcolonial Discourse, And Blacktopia, Giana M. Eckhardt

Markets, Globalization & Development Review

Black Panther challenges traditional depictions of African nations in film by showcasing the fictional African country of Wakanda as a global technological leader, its citizens as being comfortable in global settings, and by having Wakanda deliver social aid to the US, reversing the typical global flow of assistance. Wakanda is depicted as a Blacktopia, where societies thrive beyond the reach of white supremacy as they have not been subject to colonization.

Duplicity In Alternative Marketing Communications, Cristina Nistor, Taylan Yalcin, Ekin Pehlivan

Markets, Globalization & Development Review

In the past couple of decades, following the advancements in communication technologies, alternative marketing communications such as consumer generated content, influencer marketing and native advertising, have emerged as a viable and gainful tactic. These alternative marketing communications blur the boundaries between the roles of consumer and marketer. The possibility of duplicity and deception in marketing relationships is fueled by the ambiguity of these roles and the lack of clarity in persuasion knowledge when alternative marketing communications are utilized. In this paper, we illustrate the various types of duplicity in marketing relationships that use alternative marketing communications. We adopt a conceptual …

Developing Shopping Abilities To Empower: An Ethnography Of Moroccan Women In Supermarkets, Delphine Godefroit-Winkel

Markets, Globalization & Development Review

This article examines the specific abilities that Moroccan women develop as they start to participate in household provisioning, a traditional male task in Arab contexts. The findings of an ethnographic study in Casablanca, Morocco, suggest that women’s abilities to shop in supermarkets increase their power in their families and communities. This article furthers understanding of consumers’ vulnerability and adds to knowledge on global/local dynamics.

Introduction To The Special Issue: Alternative Imaginings, Mine Üçok Hughes, Rika Houston

Markets, Globalization & Development Review

No abstract provided.

2018-October-18-Duo Guest Recital, University Marketing And Communication, East Tennessee State University

ETSU News

Duo guest recital

JOHNSON CITY (OCt. 18, 2018) — Cellist Christine Kim and pianist Arunesh Nadgir will perform in a guest artist recital at East Tennessee State University on Friday, Oct. 26, at 7:30 p.m. in Brown Hall Auditorium.

The duo will perform a variety of music, including works by Ludwig van Beethoven, Leos Janacek, Rebecca Clarke, Gaspar Cassado and Sergei Rachmaninoff.

Kim is an assistant professor at Middle Tennessee State University and has performed in concerts throughout North America and Europe. After moving to Tennessee in 2011, Kim participated in the Nashville Opera, the IRIS Orchestra, the Gateway Chamber …

2018-October-18-Lifetime Achievement Award, University Marketing And Communication, East Tennessee State University

ETSU News

Lifetime Achievement Award

JOHNSON CITY (Oct. 18, 2018) – A faculty member in the East Tennessee State University Quillen College of Medicine has received the highest honor in his field.

Dr. George Brown, associate chairman for Veterans Affairs and professor in the Department of Psychiatry at ETSU, was awarded the Lifetime Distinguished Scientific Achievement Award from the World Professional Association for Transgender Health (WPATH). The award recognizes Brown for making important contributions to advancing the knowledge and quality of care in transgender health through the research he has conducted over his entire career.

Brown has served on the ETSU faculty …

2018-October-17-Live From London, University Marketing And Communication, East Tennessee State University

ETSU News

Live from London

JOHNSON CITY (Oct. 17, 2018) – Perhaps more than any other Shakespearean play, the words of the tragedy “Hamlet” have survived the centuries and become part of our daily conversations: This above all: to thine own self be true. To be, or not to be: That is the question. Neither a borrower nor a lender be. The lady doth protest too much, methinks. Something is rotten in the state of Denmark.

When Actors From The London Stage (AFTLS) perform “Hamlet” at East Tennessee State University Oct. 25-27, The Bard’s timeless words will be in the spotlight.

“Our …

2018-October-16-Tsbdc Workshop, University Marketing And Communication, East Tennessee State University

ETSU News

TSBDC workshop

JOHNSON CITY (Oct. 16, 2018) — The Tennessee Small Business Development Center (TSBDC) at East Tennessee State University will hold a workshop on developing social media guidelines at the ETSU Innovation Laboratory, 2109 W. Market St.

Marketing consultant Cindy Hagemann will present “Developing Social Media Guidelines for your Company or Nonprofit Organization” on Wednesday, Oct. 24 at 9 a.m. Her discussion will focus on the importance of having a social media policy for employees to follow and why it is essential to protect the online brand of your company or nonprofit.  The cost to attend is $25 per …

Spalding Laundry & Dry Cleaning Company - Louisville, Kentucky (Sc 3272), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 3272. Undated solicitation letter (ca. 1933) from Spalding Laundry & Dry Cleaning Co., Louisville, Kentucky, for its Daily Infant Laundry Service. Includes a booklet for recording infant weight and height and providing diet guidelines for the first twelve months. The letter bears the National Recovery Administration’s “blue eagle” symbol.