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Articles 6241 - 6270 of 16539
Full-Text Articles in Marketing
Womenpreneurs In A Digital Environment: Utilizing Instagram To Build A Personal Brand, Michelle N. Nuñez
Womenpreneurs In A Digital Environment: Utilizing Instagram To Build A Personal Brand, Michelle N. Nuñez
USF Tampa Graduate Theses and Dissertations
Personal branding on social media is a growing and expanding field. The present research works to uncover the processes and practices of womenpreneurs and the ways in which they utilize social media, specifically Instagram, to build and maintain their personal brands. Grounded theory is used to underpin the research and provide a basis of which the study is conducted. The review of literature provides the context necessary to support the methods of a content analysis and semi-structured interviews. There is a gap in research as it pertains to the conceptualization of personal branding practices on Instagram and the present study …
2019-June-27-If Memory Serves, University Marketing And Communications, East Tennessee State University
2019-June-27-If Memory Serves, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-26-Connectscale, Llc, University Marketing And Communications, East Tennessee State University
2019-June-26-Connectscale, Llc, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-26-Fl3tch3r Exhibit 2019 Submissions, University Marketing And Communications, East Tennessee State University
2019-June-26-Fl3tch3r Exhibit 2019 Submissions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-26-King Receives Service Award From American Physical Therapy Association, University Marketing And Communications, East Tennessee State University
2019-June-26-King Receives Service Award From American Physical Therapy Association, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing Channel Effectiveness Of New Medications/Medical Technology, Hadley Mccormick
Marketing Channel Effectiveness Of New Medications/Medical Technology, Hadley Mccormick
Celebration of Learning
This research project will study what marketing platforms/channels are most effective in the dissemination of new medical product news. Many people like myself have an illness/disease that requires daily medication, or require the daily use of a medical device. Due to the increasing influence of Direct to Consumer advertising of pharmaceuticals and the constant development of new medications and devices, patients may now more often go to the doctor with perceptions of what they should do to manage their illness/disease. This study aims to look at how the developers of these medications/medical devices promote their products currently and how certain …
Validating Market Segmentation Solutions, Marc Dotson
Validating Market Segmentation Solutions, Marc Dotson
Journal of Undergraduate Research
I set out to apply the MEG Grant to a project entitled “Validating Market Segmentation Solutions.” Early on in the process, it became clear that, while this project was and still is of managerial importance, I could do more academically relevant project work with more students if I were to switch gears to a number of other projects. Instead of the single project, the grant has been used over the past two years to help fund mentoring activities with students on the following projects:
2019-June-24-Etsu Faculty Members Win National Pitch Competition, University Marketing And Communications, East Tennessee State University
2019-June-24-Etsu Faculty Members Win National Pitch Competition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-24-National Society Of Black Engineers Establishes Chapter At Etsu, University Marketing And Communications, East Tennessee State University
2019-June-24-National Society Of Black Engineers Establishes Chapter At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-21-Chorale Farewell Concert, University Marketing And Communications, East Tennessee State University
2019-June-21-Chorale Farewell Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-20-Etsu Quillen College Of Medicine Student Named A Tillman Scholar, University Marketing And Communications, East Tennessee State University
2019-June-20-Etsu Quillen College Of Medicine Student Named A Tillman Scholar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-20-Olympic Day, University Marketing And Communications, East Tennessee State University
2019-June-20-Olympic Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-18-Blackhart: Apa Leadership For Women, University Marketing And Communications, East Tennessee State University
2019-June-18-Blackhart: Apa Leadership For Women, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University
2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
2019-June-17-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Etsu To Host Free Concussion Education Event, University Marketing And Communications, East Tennessee State University
2019-June-17-Etsu To Host Free Concussion Education Event, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Gianni Loepke, University Marketing And Communications, East Tennessee State University
2019-June-17-Gianni Loepke, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-13-Margaret Gregg: 'A Journey', University Marketing And Communications, East Tennessee State University
2019-June-13-Margaret Gregg: 'A Journey', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-12-Wykoff Named To Leadership Tennessee, University Marketing And Communications, East Tennessee State University
2019-June-12-Wykoff Named To Leadership Tennessee, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-11-Nih Funds Research Targeting Schizophrenia And Smoking, University Marketing And Communications, East Tennessee State University
2019-June-11-Nih Funds Research Targeting Schizophrenia And Smoking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-10-Board Of Trustees, University Marketing And Communications, East Tennessee State University
2019-June-10-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-10-Rasha Baazeem, University Marketing And Communications, East Tennessee State University
2019-June-10-Rasha Baazeem, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-10-Schrift: 'Race, Bodies And Medical Spectacle', University Marketing And Communications, East Tennessee State University
2019-June-10-Schrift: 'Race, Bodies And Medical Spectacle', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-10-Nsslha At Etsu Awarded Gold Chapter Honors, University Marketing And Communications, East Tennessee State University
2019-June-10-Nsslha At Etsu Awarded Gold Chapter Honors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-07-Etsu To Host Gray Ram Clinic Information Session, University Marketing And Communications, East Tennessee State University
2019-June-07-Etsu To Host Gray Ram Clinic Information Session, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University
2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-07-'Underwater World', University Marketing And Communications, East Tennessee State University
2019-June-07-'Underwater World', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz
The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz
Honors Projects
The Personalization-Privacy Paradox is a relevant issue for companies today, as it deals with the paradox of customers who on the one hand want to keep their personal data private, but on the other hand desire the personalization benefits that can be gained by giving up that privacy. Many studies in the past have observed the Personalization-Privacy Paradox, but not thoroughly through the lens of a privacy calculus model. This paper uses a privacy calculus model to examine the Personalization-Privacy Paradox using Hofstede’s Six Dimensions of Culture and examines the United States, Germany, and China as case studies of three …
2019-June-07-Small Business Seminar, University Marketing And Communications, East Tennessee State University
2019-June-07-Small Business Seminar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-06-Etsu To Host Workshop On Climate Impact And Solutions, University Marketing And Communications, East Tennessee State University
2019-June-06-Etsu To Host Workshop On Climate Impact And Solutions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.