Marketing Commons^™

2022-February-17-Etsu Announces Roan Class Of 2026, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 17, 2022) – The Roan Scholars Leadership Program has selected eight high school seniors for the incoming Roan Class of 2026. Those students will join 24 returning Roan Scholars at East Tennessee State University this fall as part of the prestigious four-year scholarship program.

“This year, we expanded eligibility beyond school nominees to allow high school seniors in the region to apply directly for the Roan,” said program Director Scott Jeffress. “There was great interest in that opportunity, and we interviewed a record number of students during both our regional interviews and Roan Finalist Days. We’re …

2022-February-17-Five Years Of Caring For Patients With Als, University Marketing And Communication, East Tennessee State University

ETSU News

A Patient's Perspective

“The clinic has been my lifeline in knowing what to do to help ease the difficulties of this disease.”

Jean Peace, pictured at left with her daughter, Jennifer Humphrey

JOHNSON CITY, Tenn. (Feb. 17, 2022) – Before she was diagnosed with ALS, or amyotrophic lateral sclerosis, in March 2021, Jean Peace played tennis four days a week and enjoyed an active lifestyle that included power walking, kayaking and paddle boarding.

After her diagnosis, Peace, who lives in Kingsport, had to learn to navigate a new lifestyle – one that will soon include a motorized wheelchair and a …

2022-February-16-Dr. Courtney Hall: Vestibular Rehab Guidelines, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 15, 2022) – An East Tennessee State University professor of physical therapy recently led a multidisciplinary effort to update the clinical practice guidelines for the field of vestibular rehabilitation, published in the Journal of Neurologic Physical Therapy.

Dr. Courtney Hall says these guidelines are updated every five years as new research and scientific evidence emerge in the treatment of vestibular disorders, or inner ear balance problems that lead to dizziness.

Hall is a professor in the Department of Rehabilitative Sciences in ETSU’s College of Clinical and Rehabilitative Health Sciences. She is also a research health …

2022-February-15-Adkins Appointed Director Of Ciidis Clinical Research Office, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 15, 2022) – James L. Adkins is the first director of Clinical Research for the Center of Excellence in Inflammation, Infectious Disease, and Immunity (CIIDI) at East Tennessee State University. 

The creation of the Clinical Research Office and Adkins’ appointment as the new director highlights CIIDI’s growth in translational and clinical research activity. 

“Our clinical research enterprise has expanded dramatically over the last three years, making it necessary for us to create a Clinical Research Office and to hire both another clinical research coordinator as well as a phlebotomist,” said CIIDI Co-Director Dr. Jonathan Moorman. “Mr. …

The Impact Of Internet Banking At Times Of Pandemic; Customer Experience, Satisfaction, Trust, Loyalty, E-Service Quality And Bank’S Financial Performance; An Application On Egyptian Public Banks, Madiha Metawie, Dalia Ahmed Mosallamy Faculty Of Business Adminstration, Economics And Political Science

Business Administration

The purpose of this study is to examine the impact of Internet banking on customer experience, satisfaction, trust, loyalty, E-service quality and financial performance in Egyptian public banks. This study concentrates on public bank’s customers in Egypt as a developing nation in the Middle East, which limits the generalizations of the paper findings to other banks globally. However, the fact that all banks faced similar challenges at times of pandemics and typically adopt common standards in bank financial management implies that the findings are potentially robust for global bank management. Structural Equation Modelling was applied to examine the research hypotheses. …

2022-February-15-'Jason Bonham's Led Zeppelin Evening' To Rock Etsu Martin Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 15, 2022) – As the son of legendary Led Zeppelin drummer John Bonham, Jason Bonham spent his childhood at the feet of rock ‘n’ roll royalty when he wasn’t at the drums himself. By his teens, he was in bands opening for Queen, Meatloaf and Ted Nugent and has played Led Zeppelin reunions, Woodstock 2, tributes to Muddy Waters, has numerous film credits and has toured and recorded extensively.   

The legacy drummer will bring his 2022 version of “Jason Bonham’s Led Zeppelin Evening” to the East Tennessee State University Martin Center for the Arts on Monday, …

2022-February-14-Rhonda Vincent Coming To Etsu Martin Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 14, 2022) – East Tennessee State University’s Bluegrass, Old-Time and Roots Music Studies will present a highly anticipated concert at the ETSU Martin Center for the Arts on March 11 featuring Grand Ole Opry star Rhonda Vincent and The Rage. 

This concert will kick off a yearlong commemoration of the program’s 40th anniversary. The ETSU Bluegrass Pride Band will open the concert at 7 p.m. Tickets are available for purchase at the ETSU Martin Center website: etsutickets.com/martincenter/Online/default.asp. 

Vincent powers one of the hottest bands in any genre of music today, organizers said. Vincent’s early life …

Tourism Observatories For Measuring The Covid-19 Impact On Tourism, Georgia Zouni Dr., Stavros Hatzimarinakis, Sotirios Varelas

Journal of Sustainability and Resilience

Coronavirus pandemic (COVID-19) began at the end of 2019 and since then has led to a period of global transformations and changes for all aspects of the economy, tourism included. A fundamental action to mitigate the socio-economic impacts of COVID-19 and accelerate recovery is the setup of local sustainable tourism observatories (UNWTO, 2020). This paper proposes a system theory-based framework for measuring the COVID-19 impact on tourism at regional and local level, using a mixed qualitative and quantitative methodology combined with the UNWTO and United Nations’s recommendations for COVID-19 Tourism Recovery.

Research Note: Assessing The Impact Of K-Pop On The Sales Of Korean Brands: A Case Of Automobile In The U.S. Market, Yayu Yuan, Janghyuk Lee

Asia Marketing Journal

The aim of this paper is to expand upon previous research into the country of origin effect through the use of empirical data by formulating an analysis method which allows the measurement of the extent of country of origin effect by the proxy of K-pop musicians associated with country of origin image and to propose an alternative framework which provides an explanation as to the discrepancies between empirical data and prior research. Our analysis results reveal that the impact of country of origin associated with ‘PSY’ and ‘BTS’ on the automobile sales of ‘Hyundai Sonata’ was significant in the U.S. …

2022-February-11-Assistant Dean Of Equity, Inclusion And Student Success, University Marketing And Communication, East Tennessee State University

ETSU News

Jessie Wang

JOHNSON CITY, Tenn. (Feb. 11, 2022) – East Tennessee State University’s Clemmer College has announced that Jessica ‘Jessie’ Wang will serve in the college’s inaugural role of assistant dean of Equity, Inclusion, and Student Success. This is an expansion upon her previous role, director of Student Success.

The news comes following distinct recommendations made to the college by their Diversity and Belongingness Task Force last Spring semester. After a college-wide survey and consultation, college leadership concluded an administrative level position would be beneficial in elevating the college’s commitment to …

2022-February-11-Celebration Of Service, University Marketing And Communication, East Tennessee State University

ETSU News

(Feb. 11, 2022) During the annual Celebration of Service event on February 11, ETSU recognized employees who celebrated a milestone anniversary in 2021.  Participating in the event were ETSU President Brian Noland, ETSU Provost Kimberly McCorkle, and Lori Erickson from the Office of Human Resources. 

Thank you for your service!

Those honored at the event were:

5 Years of Service
Samia Afrin
Barbara R. Akers
Timothy B. Altonen, Jr.
Patricia Ann Aniol
Gerardo Arceo Gomez
Jessica Erin Arnold
Caleb Bazyler
Caleb Brian Bennett
Laura S. Bennington
Bridget Bergiel
Andrew Mitchell Berry
Rebecca Lynn Birdwell
Stephen B. Blankenship
James Boone
Michael …

2022-February-10-Etsu Health Adolescent Clinic Giving Guidance On Healthy Teen Relationships, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 10, 2022) – In recognition of Teen Dating Violence Awareness Month, ETSU Health Pediatrics’ Adolescent & Young Adult Clinic is working to help young adults in the region to recognize signs of unhealthy relationships.

The clinic is a resource for those ages 13 to 21, providing not only well-care visits, sports physicals and acute illness visits, but also such services as mental health screenings, educational evaluations, sexual health services, and more.

“Our team of caring health providers at the ETSU Health Adolescent & Young Adult Clinic is dedicated to partnering with you to help you develop …

2022-February-10-Etsu Hosting South Arts Film Screenings, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 10, 2022) – For more than a decade, East Tennessee State University has presented spring films free of charge from the South Arts Southern Circuit Tour of Independent Filmmakers. 

The tradition continues this semester. 

“We are so excited to have this relationship,” said Dr. Shara Lange, an associate professor and program head for Radio/TV/Film at ETSU. “I encourage students, faculty, staff and the public to engage with these films.”  

Here is a look at the spring lineup:  

• 
  
  At 7 p.m. on Feb. 14 in the D.P. Culp Student Center Auditorium, “Proper Pronouns” will air. The film …

2022-February-09-Shining A Light, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Feb. 9, 2022) For ETSU student Ian Shockley, long before the director calls “camera, action,” there’s lights.

A love for theater and, specifically, a deep passion for lighting design brought the Jonesborough resident to East Tennessee State University after graduating with honors from David Crockett High School in 2019.

Now in his junior year, Shockley is about to make his own debut.  Next week, when the ETSU Department of Theatre and Dance presents the drama “Straight White Men,” it will mark Shockley’s first mainstage show as a lighting designer.

And he can’t wait.

“Lighting greatly …

2022-February-08-Boston Brass Coming To Etsu Martin Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 8, 2022) – An internationally renowned brass quintet is coming to Johnson City.  

Boston Brass will perform at 7:30 p.m. on Saturday, Feb. 26, in the Grand Hall of the East Tennessee State University Martin Center for the Arts.

Boston Brass by Allison Bridger

“This will be a wonderful concert in a fun and friendly environment,” said Dr. Brett Long, an assistant professor in the ETSU Department of Music. “We are excited to have Boston Brass offer a world class performance for ETSU students and our community.”   

Boston Brass aims to provide a “one-of-a-kind …

2022-February-07-At A Glance Chronicles Universitys Pride Points, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 7, 2022) – A new publication called “ETSU At a Glance” weaves together a mix of eye-catching graphics, photos and interesting facts to spotlight some of the diverse contributions, accolades and achievements that have occurred over the past year at East Tennessee State University.

Produced by ETSU’s Office of University Marketing and Communications, “At a Glance” includes a section dedicated to university-wide statistics and spotlights all the colleges and other major areas of the university such as Athletics, ETSU Health, Roan Scholars, Student Life and Enrollment, Sherrod Library and the ETSU …

2022-February-07-Etsu Students Get Skills, Field Experience In Geosciences, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 7, 2022) – Melissa Magno’s role as a geologist at Colliers Engineering & Design is diverse. She observes and samples drilling operations. She crafts maps, figures and reports based on her interpretations of a range of data.  

Magno, who graduated with a bachelor’s degree in geology from East Tennessee State University in 2018, landed her current role at the Charlotte, North Carolina based-firm after working as both a consultant and field technician. 

The education she received at ETSU helped prepare her for the professional world.  

As an ETSU student, she served as a research assistant in …

2022-February-07-Upcoming Trustees Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — (Feb. 7, 2022) East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, February 18.

All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room.

Meetings are scheduled as follows:

• Academic, Research, and Student Success Committee – 8 a.m.
• Finance and Administration Committee – 9:45 a.m.
• Audit Committee – 11:30 a.m.
• Board of Trustees Meeting – 1 p.m.

Committee meeting times are approximate and will begin following the conclusion of the previous meeting. When they become available, the agenda and accompanying materials for …

The Online Ordering Behaviors Among Participants In The Oklahoma Women, Infants, And Children Program: A Cross-Sectional Analysis, Qi Zhang, Kayoung Park, Junzhou Zhang, Chuanyi Tang

Department of Marketing Faculty Scholarship and Creative Works

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is a nutrition assistance program in the United States (U.S.). Participants in the program redeem their prescribed food benefits in WIC-authorized grocery stores. Online ordering is an innovative method being pilot-tested in some stores to facilitate WIC participants’ food benefit redemption, which has become especially important in the COVID-19 pandemic. The present research aimed to examine the online ordering (OO) behaviors among 726 WIC households who adopted WIC OO in a grocery chain, XYZ (anonymous) store, in Oklahoma (OK). These households represented approximately 5% of WIC households who redeemed …

What Improves Customer Satisfaction In Mobile Banking Apps? An Application Of Text Mining Analysis, Yun Kyung Oh, Jung-Min Kim

Asia Marketing Journal

Consumer-generated reviews reflect consumers’ experiences and perceptions toward a product or service. In this context, we propose a text mining approach to identify factors that improve customer satisfaction in the mobile banking app service. To do so, we collect 96,140 mobile app reviews for four U.S. banks: Bank of America, Capital One, Chase, and Wells Fargo. Using the Latent Dirichlet Allocation (LDA) topic model, we first derive the critical quality dimensions such as ease of use, convenience, security, and customer support. Analysis of weekly panel data shows that positive responses to the security and convenience of mobile banking apps improve …

Donation Levels In Cause-Related Marketing (Crm): The Impact Of Donation Levels, Consumer Support And Self-Expressive Cues On Perceived Benefits And Perceived Monetary Sacrifice, Tae Hee Park, Dongho Yoo

Asia Marketing Journal

In this study, we examine the extent to which donation level is perceived as a concept of benefit and monetary sacrifice to consumers, as well as that the extent to which it is moderated by consumer support for cause domains. In addition, we investigate the influence of self-expressive cues as a means of increasing consumers’ intention of participating in cause-related marketing (CRM) by lowering perceived monetary sacrifice. As a result of Study 1, consumers with high-level cause support perceived the donation level as a benefit, resulting in a positive effect on their intentions to participate in CRM. Conversely, consumers with …

2022-February-04-Etsu Public Health Student Elected To National Rural Health Congress, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 4, 2022) – East Tennessee State University student Justin Kearley was elected as a 2022 student representative to the Rural Health Congress, the National Rural Health Association’s (NRHA) policy-making body.

Kearley, of Asheville, North Carolina, is a Master of Public Health candidate with a concentration in epidemiology. 

The Rural Health Congress determines the association's positions on public policy through a series of policy briefs and issue papers. In his new role, Kearley will represent students in the development of policy, attend regular meetings and conferences and advocate on behalf of rural health.

“I was interested …

2022-February-04-Sbi Fundamentals Course, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 4, 2022) – “Introduction to ACEs, Using Trauma-Informed Approaches, and Fostering Resilience – Level 1,” an online, asynchronous training course, is now free and available to the public.

This course is offered by the East Tennessee State University Ballad Health Strong BRAIN (Building Resilience through ACEs-Informed Networking) Institute.

It offers an overview of what is meant by adverse childhood experiences (ACEs) and how these may impact lifelong physical and mental health. Participants will learn about ACEs and other forms of trauma and stress, including how trauma- and resilience-informed approaches can promote better health and well-being in …

2022-February-03-Open Houses Slated For Coming Months, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 3, 2022) – East Tennessee State University Bill Gatton College of Pharmacy is offering several Open House events for prospective students or high school teacher or guidance counselor interested in learning more about the pharmacy profession. The dates are as follows:

• Feb. 12, 1-4:30 p.m., RSVP
• 
  March 22, 4-6:30 p.m., RSVP
• April 30, 1-4:30 p.m., RSVP
• May 10 – 4-6:30 p.m., RSVP

The events will include a welcome from Dean Debbie Byrd, an overview of the college’s nationally recognized program, a chance to talk with student pharmacists and faculty, admissions information, and tours of campus.

“We are …

2022-February-03-Etsu Pharmacy Open Houses Slated For Coming Months, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 3, 2022) – East Tennessee State University Bill Gatton College of Pharmacy is offering several in-person Open House events for prospective students interested in pursuing a career in pharmacy. The dates are as follows:

• Feb. 12, 1-4:30 p.m.
• March 22, 4-6:30 p.m.
• April 30, 1-4:30 p.m.
• May 10, 4-6:30 p.m.

The events will include a welcome from Dean Debbie Byrd, an overview of the college’s nationally recognized program, a chance to talk with student pharmacists and faculty, admissions information and tours of campus.

“We are excited to offer these preview days to …

2022-February-03-Uh Alumni Olivia Ares Earns Girl Scouts Gold Award, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

UH Class of 2021 Alumni, Olivia Ares, is one of 29 girls to earn a 2021 Gold Award from the Girl Scouts of the Southern Appalachians.

View Article

2022-February-03-Uh Alumni Jessica Gemmer-Medina Publishes Second Book In Series, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

UH Class of 2007 Alumni, Jessica Gemmer-Medina, has released the second book in The Echo Series. 

2022-February-03-Regional Premiere, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  (February 3, 2022) The recent Broadway hit “Straight White Men” will make its regional premiere Feb. 17-20 at East Tennessee State University’s Martin Center for the Arts. Presented by the ETSU Department of Theatre and Dance, the show will be performed Feb. 17-19 at 7:30 p.m. and Sunday, Feb. 20, at 2 p.m. in the Bert C Bach Theatre.

“Straight White Men” is written by Young Jean Lee, who was the first Asian American woman to have a play produced on Broadway. The show opened Off-Broadway in November 2014 and was later produced by the Steppenwolf Theatre …

2022-February-02-Etsu, Local Groups Collaborating For Film Competition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 2, 2022) – The Department of Media and Communication at East Tennessee State University, in conjunction with Wallace Theater and Action VFX, will host a film competition from Friday, March 4 to Sunday, March 6. The competition will take place at Wallace Theatre, located at 215 East Main Street in Johnson City. 

The 52 Film Fest is a 52-hour film competition in Johnson City. Teams of filmmakers will have 52 hours to complete a short film. The teams will work on their films from 8 a.m. on Friday to noon on Sunday. There will be two …

2022-February-02-Jahns Distinguished Lecturer Richard M. Wooten, P.G., To Present At Etsu, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Lecture Presentation by Richard Wooten. Topic- 2018-2020: Two Years, Eight Storms, 320+ landslides, and an Earthquake in Appalachian Region - (What does it mean, and what do we do now?) Wednesday, February 2 @ 1:40 in Ross Hall Room 217.

Click Here to learn more about Richard Wooten!