Marketing Commons^™

Experiences And Challenges In Taking A Print Journal On-Line, Robert D. Nale, Robert B. Burney

The Coastal Business Journal

For a number of years, an annual publication of the Wall College of Business at Coastal Carolina University (The Coastal Business Review and later, Journal) was produced in standard print form. Because of increasing budgetary concerns experienced by the University and the State of South Carolina, the cost of printing the journal in the traditional fashion became increasingly prohibitive. When publishing deadlines were missed, several avenues were explored regarding how the College could deal with the problem. While unique for an institution of this size, the creation of a totally on-line journal began to assert itself as a viable option. …

Factors Influencing Student’S Intention To Use E-Learning Services: An Applied Study On Lebanese Private Universities, Soumaya Kaakour, Alaaeldine A. Ali, Nehale Mostapha

BAU Journal - Society, Culture and Human Behavior

The study’s purpose is to investigate the impact of selected factors (Computer self-efficacy (CSE), subjective norms (SN), perceived enjoyment (PE), perceived usefulness (PU), perceived ease of use (PEOU), attitude) on university students’ intention to use e-learning. The objective of this paper is to advance a conceptual framework to better understand the factors that could affect the intention of students to use e-learning in Lebanese universities. The collection of the data was from 444 private universities students in Lebanon. The SEM analysis had been used to assess the influence of these components to intend e-learning system. All proposed relationships are accepted …

Tam Extension In E-Learning System Applicable In Private Universities In Lebanon, Soumaya Kaakour, Alaaeldine A. Ali, Nehale Mostapha

BAU Journal - Society, Culture and Human Behavior

The paper’s purpose is to investigate the influence of selected elements (Accessibility, personal innovativeness (PI), resistance to change, facilitating conditions, perceived usefulness (PU), perceived ease of use (PEOU), attitude) on university students’ to intend e-learning usage. The objective of this paper is to advance a conceptual framework to analyze and to recognize the intention of students to use e-learning in Lebanese private universities. The collection of the data was from 444 private universities students in Lebanon. The SEM analysis had been used to evaluate the influence of these components to intend e-learning system. The results stated that relationships between accessibility …

Job Satisfaction As Related To Safety Performance: A Case For A Manufacturing Firm, Chong W. Kim, Marjorie L. Mcinerney, Robert P. Alexander

The Coastal Business Journal

Many companies have made significant improvements in safety records, but have eventually reached a plateau. This article examines employee safety performance in regards to their job satisfaction and its implications to managers for improving employees safety performance through job redesign.

Benchmarking: Understanding The Basics, William M. Lankford

The Coastal Business Journal

It is often stated that those who benchmark do not have to reinvent the wheel (Parker, 1996). By following others one can make improvements and not focus on stale ideas. Benchmarking at first glance may be mistaken for a copycat form of developing strategic plans and for making improvements within an organization. This is not true. Benchmarking is a process that allows organizations to improve upon existing ideas. In order to eliminate myths and misconceptions about benchmarking it is important to know exactly what benchmarking is, the different types of benchmarking, the criticisms of benchmarking, and the ethical practices concerning …

Does Aacsb Accreditation Impact Enrollment?, Robert P. Alexander, David Hatfield

The Coastal Business Journal

The study sought to determine if the newly received AACSB accreditation impacted enrollment of the Lewis College of Business, Marshall University. A questionnaire was used to survey all new or transfer students and a 27.5% response was received.

Growth, Bullfrogs, And Small Businesses, Leanne C. Mcgrath

The Coastal Business Journal

Small business owners are always striving to grow the business in pursuit of success. The question of how to make that happen is the paramount issue. Spotlighting key areas related to sustained, rapid growth and its consequences, both good and bad, is especially essential for small businesses who rarely have much of a financial cushion. Do all small business owners want to have extended, high growth periods? If so, what problems are associated with such accelerated growth?How can small business owners grow successfully, guarding against many common pitfalls?

The Economics Of Corruption In Developing Countries, Ramchandra Akkihal, Harlan M. Smith Ii, Roger Adkins

The Coastal Business Journal

Official corruption, unfortunately, is endemic in the developing world. One factor in the spread of this illegal activity has been the propensity of developing-country governments to intervene heavily in their economies, often in the attempt to guide, direct, and control economic activity in order to promote the desired pace and style of economic development. Such regulatory efforts, though now on the wane in much of the developing world, continue to generate opportunities in many countries for bureaucrats in control of scarce resources to allocate them on a non-market basis, to further their own economic, political, and social prospects.

The Impact Of Attractions Demand On Lodging Demand, L. Taylor Damonte, Darla J. Domke-Damonte

The Coastal Business Journal

This three-year study of the relationship between attractions demand and lodging demand indicate that increasing attendance at recreation and entertainment-related attractions is associated with heightened lodging demand. However, it is also clear that the relationship between attractions attendance and lodging demand may vary from destination to destination.

Casinos, Lotteries, And Markets, Ramchandra Akkihal, Suneel Maheshwari, Roger Adkins

The Coastal Business Journal

Gambling activities of casinos, lotteries and other forms are becoming increasingly acceptable to society. Also, the media and the public are increasingly referring to economically essential market-risk management activities like trading in derivatives as gambling. This paper attempts to distinguish between these two types of activities and maintains that unlike gambling in casinos and lotteries, the market-risk management activities add value to the economy and are essential to the efficient working of production and distribution functions of the economy.

Utilization Of Golf Course Facilities By Residents Of Golf Course Communities In Myrtle Beach, Jordan N. Roberts, Darla J. Domke-Damonte

The Coastal Business Journal

The number of golf courses in the Myrtle Beach area is constantly changing. So too, are the number of new residents who decide to buy or build homes or condominiums near these golf courses. This thesis explores the utilization of golf courses by residents of the particular golf course community. Primary research is performed and analyzed concerning four Myrtle Beach area golf course communities. The study shows that primary home ownership, retirement, membership of the golf course, and prestige of the golf course are all positively associated with usage of the golf course. The results of the study may be …

The Effect Of Golf Course Location On Housing Value, Jeffrey J. Pompe, James R. Rinehart

The Coastal Business Journal

Structural and locational characteristics are known to affect housing prices, and numerous studies have explored many of these characteristics. However very little empirical information was available on the effect of golf course location for improved property. Two recent studies find that building on a golf course adds 7 to 8 percent to the value of property. However, we find that for a private development on a barrier island, building a villa or single family home on a golf course does not have any significant impact on price. Specific locational factors may explain this unexpected result.

2022-February-28-Etsu Martin Center To Welcome Family-Friendly Comedian Brian Regan, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 28, 2022) – Brian Regan will bring his unique perspectives on human behavior to the East Tennessee State University Martin Center for the Arts on Thursday, June 9, at 7:30 p.m. in the center’s ETSU Foundation Grand Hall. Local tickets will go on sale on the ETSU Martin Center website at 10 a.m. Friday, March 4. 

Critics, fans and fellow comedians agree: Regan is one of the most respected comedians in the country, event organizers said, with Vanity Fair calling Regan, “The funniest stand-up alive,” and Entertainment Weekly calling him, “Your favorite comedian’s favorite comedian.” Having …

2022-February-28-Meet Faith Mcphearson, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 28, 2022) – For Nashville-native Faith McPhearson, most of the courses she had taken about American history simply failed to properly cover slavery, segregation and the lingering civil rights issues connected to those eras.  

That reality helped prompt her to minor in East Tennessee State University’s Black American Studies Program.  

“In the Black American Studies Program, I am honored to be surrounded by people who look like me, but who also bring different perspectives on issues that are affecting us today,” she said. “As we know, those who fail to learn from history are doomed …

Brand And Culture Fusion: How Marketing Directors Lead Brand And Culture Alignment At Private Non-Profit Higher Education Institutions, Erin Hales

Dissertations

Purpose: The purpose of this phenomenological study was to identify and describe, through the lens of activity theory (AT), the challenges and best practices of marketing directors at private, non-profit higher education institutions on how they lead brand and culture alignment.

Methodology: This phenomenological study collected, analyzed, and triangulated data through 15 semi-structured interviews and the collection of artifacts. Data was then coded into themes, frequencies were calculated, and data was organized into the four categories of AT: tools, rules, community, and division of labor.

Findings: Examination of the data found that marketing directors experienced six challenges representing all four …

2022-February-25-Enjoy Retirement!, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in February.  Thank you for your service!

Glenna Ranee Baker – Director of Financial Accounting, Financial Services, 31 years of service

Steven Brown – Assistant Football Coach, Intercollegiate Athletics, 4 years of service

Jayme Davis – Coordinator, Office of the Provost, 3 years of service

Barbara Jean “B.J.” Lowe – Transfer Advisor, Office of Admissions, 21 years of service

Mildred Marion – Patient Care Representative, Office of Practice, College of Nursing, 10 years of service

James Nichols – Maintenance Worker, Facilities Management, 14 years of service …

2022-February-25-Welcome To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University welcomes the following faculty and staff members who recently joined the university:

Matthew Newbauer is a police officer with the Department of Public Safety. He comes to ETSU from the Prince William County (Virginia) Police Department, where he served as a detective. He holds a B.S. degree in criminal justice from Bluefield University.

Michael Shoun is a grant secretary in the Clemmer College. He was previously a drummer with Thee Oh Sees, a touring band from San Francisco. He holds a B.A. degree from ETSU.

Published February 25, 2022, as part of the Accent email newsletter …

2022-February-24-Breaking Into Sports, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 24, 2022) - A collaborative event between East Tennessee State University’s Sport and Recreation Management program and Bristol Motor Speedway (BMS) will provide students with the opportunities to network, learn from professionals in their field, and seek career opportunities. 

The event, Breaking Into Sports: Bristol, will take place on Thursday, March 10 from 4-8 p.m., and will be hosted by BMS at its Bristol Club Suite. Sport professionals and leading representatives from approximately 30 different sport and entertainment industries will attend to assist in cultivating a deeper understanding of the industries in attendees, share ongoing …

2022-February-24-Etsu Students Earn 'Twenty Under 20' Honors, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 24, 2022) – East Tennessee State University students are among the recipients of STREAMWORKS’ 2022 Appalachian Highlands Twenty Under 20 Awards. 

“These superlatives have demonstrated exemplary achievements in community service, entrepreneurialism, leadership, academics, STEM activities and more,” STREAMWORKS, a Kingsport-based education program, said in a statement.

An awards ceremony is set for 7 p.m. on March 5 at the ETSU Martin Center for the Arts. Tickets are $10. For more information, call (423) 483-3853. 

Here’s a look at the ETSU students who will be honored:

Cooper Reaves. He is majoring in media and …

2022-February-24-Delucia Receives Arc Inspire Grant To Support Vetsasa Planning, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 24, 2022) – An East Tennessee State University medical professor was awarded more than $49,000 by the Appalachian Regional Commission (ARC) to support planning of a Northeast Tennessee alliance to support veterans in recovery from substance use disorder.

Dr. Anthony DeLucia, professor of research in the Quillen College of Medicine Department of Surgery, authored the ETSU grant titled “VetSASA: Veterans Substance Abuse Support Alliance of Northeast Tennessee.” VetSASA is one of 17 projects receiving more than $5.5 million in the second round of Investments Supporting Partnerships In Recovery Ecosystems (INSPIRE), an ARC initiative addressing Appalachia’s …

2022-February-23-New Scholarship Program In Honor Of President Noland's 10th Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 23, 2022) – This year marks Dr. Brian Noland’s 10th anniversary as President of East Tennessee State University. In honor of that milestone, community leaders from across the region have come together to launch a new scholarship program. The program, named the Noland Family First-Generation Scholarship Endowment, aims to assist low-income students who are the first in their families to attend college.  

The fund, which was announced in a surprise on-court ceremony during the ETSU men’s basketball game against Chattanooga tonight, has been established through the generous initial gifts of the following donors:  

• 
  Jerry and …

2022-February-22-Etsu Offering Pharmacy Summer Camp June - 6-10, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 22, 2022) – Students interested in learning more about the pharmacy profession can attend “GattonRx Summer Camp” at East Tennessee State University Bill Gatton College of Pharmacy, June 6-10. Registration is $75, and the deadline to apply is May 2, 2022. 

The day camp is open to rising high school juniors, seniors and college students. Other levels may be considered on an individual basis. Lunch is provided each day. 

Activities include learning about the pharmacy profession from experienced, caring faculty; conducting patient assessment procedures; discovering pharmacy compounding techniques; practicing pharmacotherapy on human simulators; hearing from …

2022-February-22-Look Who's 4!, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Feb. 22, 2022) It’s your birthday, Pepper!

She’s the rock star of ETSU Public Safety’s Community Canine program, and today, Pepper celebrates her 4^th birthday with students, faculty and staff. East Tennessee State University and Sodexo hosted a birthday party for Pepper in front of Starbucks at the D.P. Culp Student Center. 

Not only is it her birthday, but February also marks Pepper’s second anniversary at ETSU.  She arrived at ETSU in February 2020 and hails from Florida, where she was part of the Paws & Stripes Comfort Dog Program.

At ETSU, Pepper provides support for …

2022-February-22-Etsu Playing Critical Role In Climate Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 22, 2022) – Spending his days examining maps and evaluating a wealth of data, Dr. Andrew Joyner compiles reports on everything from rainfall data to variations in temperature.

From PBS to the National Oceanic and Atmospheric Administration, the work of Joyner – the state of Tennessee’s official climatologist – and his staff is increasingly appearing in influential publications across the United States. 

It means East Tennessee State University is playing an outsized role in climate research.

“Andrew Joyner and Wil Tollefson persistently coordinate with various partners across the state, such as the Federal Emergency Management Agency, …

2022-February-21-Pharmacy Summer Camp June 6-10, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (February 21, 2022)—Students interested in learning more about the pharmacy profession can attend “GattonRx Summer Camp” at East Tennessee State University Bill Gatton College of Pharmacy, June 6-10. Registration is $75, and the deadline to apply is May 2, 2022.

The day camp is open to rising high school juniors, seniors and college students. Other levels may be considered on an individual basis. Lunch is provided each day.

Activities include learning about the pharmacy profession from experienced, caring faculty; conducting patient assessment procedures; discovering pharmacy compounding techniques; practicing pharmacotherapy on human simulators; hearing from students about their …

2022-February-21-Student Spotlight- Jonathan Holan ('23), Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet future pharmacists Jonathan Holan ('23) from Morristown, Tennessee: "During my undergraduate program at ETSU, I knew I wanted to go into pharmacy. I had always wanted to enter healthcare, and due to my interest in chemistry and the allure of being able to create medications that help people across the world, pharmacy was what drew my interest. However, I was uncertain as to which school to choose.

While I don't remember the exact event, I attended some kind of school showcase where representatives from Gatton came to speak about the pharmacy school. From there, I learned about several things …

2022-February-21-Carter Railroad Museum Heritage Day Is Feb. 26, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 21, 2022) – The pivotal years of the American railroad industry will be recalled on Saturday, Feb. 26, at the George L. Carter Railroad Museum. As part of its monthly Heritage Day program, the multi-room facility located in the Campus Center Building of East Tennessee State University will showcase a variety of exhibits. The event is free to the public. 

Called “Short Lines & Industrial Rail,” this event is focused on the variety of railroads that were, organizers said, off the beaten path, companies that normally operated less than 200 miles of track. For this …

Rise Of Social Media Influencers As A New Marketing Channel: Focusing On The Roles Of Psychological Well-Being And Perceived Social Responsibility Among Consumers, Jihye Kim, Minseong Kim

Integrated Strategic Communication Faculty Publications

This empirical research investigated the structural relationships between social media influencer attributes, perceived friendship, psychological well-being, loyalty, and perceived social responsibility of influencers, focusing on the perspective of social media users. More specifically, this study conceptually identified social media influencer attributes such as language similarity, interest similarity, interaction frequency, and self-disclosure and examined the respective effects of each dimension on perceived friendship and psychological well-being, consequently resulting in loyalty toward social media influencers. The authors collected and analyzed data from 388 social media users in the United States via Amazon’s Mechanical Turk with multivariate analyses to test the hypothesized associations …

2022-February-18-Etsu Asks 'What If?', Charts Vision For The Next Decade Of Innovation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 18, 2022) – What if East Tennessee State University became a premier destination for cutting-edge academic programs? What if the university, already known for enrolling a high number of students who are first in their families to attend college, doubled the number of first-generation students attending and graduating? What if ETSU expanded partnerships with businesses and community organizations, allowing students to spend as much time learning outside of classrooms as within them? 

These were some of the ideas presented during a meeting of the ETSU Board of Trustees Friday, Feb. 18, as university officials discussed a …

2022-February-18-Building A More Resilient Tennessee, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Feb. 18, 2022) – “Building Strong Brains 2.0: Building a More Resilient Tennessee” is the focus of a virtual session in the East Tennessee State University Ballad Health Strong BRAIN Institute’s Resilience Presentation Series on Thursday, Feb. 24.

The talk, which will begin at noon via Zoom, features Richard Kennedy, executive director, and Melissa McGee, children’s mental health advocacy director, of the Tennessee Commission on Children and Youth (TCCY).

At the heart of Building Strong Brains Tennessee are public awareness, strategies and community engagement promoting culture change in Tennessee based on the latest brain science. Moving into …