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Articles 16291 - 16320 of 16544
Full-Text Articles in Marketing
No. 100 1982 November
International Journal for Business Education
SIEC Historical Documents
Partisan Presidential Change And Regulatory Policy: The Case Of The Ftc And Deceptive Practices Enforcement, 1938-1974, Jane S. Cromartie, Joseph Stewart Jr.
Partisan Presidential Change And Regulatory Policy: The Case Of The Ftc And Deceptive Practices Enforcement, 1938-1974, Jane S. Cromartie, Joseph Stewart Jr.
Marketing and Logistics Faculty Publications
No abstract provided.
1982 July - December, Office Of Communications & Marketing, Morehead State University.
1982 July - December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from July to December of 1982.
Ua62/2 The Graduate, Wku Bowling Green College Of Business
Ua62/2 The Graduate, Wku Bowling Green College Of Business
WKU Administration Documents
Newsletter created to commemorate accreditation of the college in 1982. It relates the history of the Bowling Green College of Commerce from the Glasgow Normal School and the Bowling Green Business University.
- Progress & Growth
- Accounting
- Business - Distributive Education & Office Administration
- Economics
- Finance & Quantitative Business Analysis
- Management & Marketing
- We've Got What You're Looking For - College of Business Administration Associates
- Wilder, Jerry. Opportunities for Business Graduates Remain Strong
- Working Papers Series
- Undergraduate Brochure
- Graduate Brochure
- Faculty & Staff
1982 August-October, Morehead State University. Office Of Athletics.
1982 August-October, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from August to October of 1982.
Ord River Irrigation Area Of Western Australia - Background Information For Prospective Farmers, Western Australian Department Of Agriculture
Ord River Irrigation Area Of Western Australia - Background Information For Prospective Farmers, Western Australian Department Of Agriculture
Farm Systems and Economics published reports
The Ord Irrigation Project is located in the Shire of Wyndham-East Kimberley in the far north of the State of Western Australia.
The potential for harnessing northern rivers was realised many years ago. In 1941, a small experimental farm was established on the Ord, and possible dam sites were investigated upstream.
In 1945, this small experimental farm was relocated and the Kimberley Research Station was established on Ivanhoe Plain, part of the 12,000 hectare area now irrigated from Lake Kununurra above the Diversion Dam.
By 1958, the Western Australian Government was convinced of the viability of an irrigation scheme on …
The Attitudes Of Illinois Petroleum Jobbers About The Marketing Of Propane, Dale E. Houston
The Attitudes Of Illinois Petroleum Jobbers About The Marketing Of Propane, Dale E. Houston
Honors Theses
The study considers several hypotheses: the percentage of Illinois petroleum jobbers marketing propane will increase due to the fact that propane sales increase profitability, the Illinois propane market is expanding because it is less expensive than gasoline, fuel oil sales are decreasing because propane furnace installation is cheaper than oil furnaces, and propane furnaces are less expensive to maintain and operate.
1982 January - June, Office Of Communications & Marketing, Morehead State University.
1982 January - June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from January to June of 1982.
1982 January-July, Morehead State University. Office Of Athletics.
1982 January-July, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to July of 1982.
Forward Contracts For Marketing Beef Cattle, D J. Barker
Forward Contracts For Marketing Beef Cattle, D J. Barker
Journal of the Department of Agriculture, Western Australia, Series 4
Beef producers in Western Australia have established a scheme for marketing cattle of specified quality, at a price negotiated in advance with the buyer. This eliminates the financial risk for the producer in feeding beef cattle and ensures a supply of quality beef for the meat industry and the consumer. However the contracts can only be profitable if the producer 'does his homework' properly. This article outlines the items he should consider.
In-Store Marketing Will Sell More Brewers Beer Than Relying On Media Pull Strategy Alone, Ron Muchnick
In-Store Marketing Will Sell More Brewers Beer Than Relying On Media Pull Strategy Alone, Ron Muchnick
Theses
The subject discussed in this paper is the value of using in-store marketing techniques to sell more Brewers beer than would be sold by relying solely on additional advertising. This additional advertising would in effect create what is termed media pull in motivating the consumer to buy more Brewers beer. The effectiveness of additional media support was compared to a sales promotion with reseller merchandising and display effort. This comparison was made by conducting two field experiments.
The methodology used was conducting two price promotions on Brewers twelve-packs. Both sample display stores as well as non-displaying control stores were selected …
1982 January - June (Radio & Television), Office Of Communications & Marketing, Morehead State University.
1982 January - June (Radio & Television), Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for radio and television from January to June of 1982.
Ord River Irrigation Area Of Western Australia, Western Australian Department Of Agriculture
Ord River Irrigation Area Of Western Australia, Western Australian Department Of Agriculture
Farm Systems and Economics published reports
The Ord Irrigation Project is located in the Shire of Wyndham-East Kimberley in the far north of the State of Western Australia.
The potential for harnessing northern rivers was realised many years ago. In 1941, a small experimental farm was established on the Ord, and possible dam sites were investigated upstream.
In 1945, this small experimental farm was relocated and the Kimberley Research Station was established on Ivanhoe Plain, part of the 12,000 hectare area now irrigated from Lake Kununurra above the Diversion Dam.
By 1958, the Western Australian Government was convinced of the viability of an irrigation scheme on …
No. 98 1981 November
International Journal for Business Education
SIEC Historical Documents
1981 July - December, Office Of Communications & Marketing, Morehead State University.
1981 July - December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from July to December of 1981.
1981 September-December, Morehead State University. Office Of Athletics.
1981 September-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from September to December of 1981.
1981 July - December (Radio & Television), Office Of Communications & Marketing, Morehead State University.
1981 July - December (Radio & Television), Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for radio and television from July to December of 1981.
An Investigation Of Social Class As A Criterion For Deriving Market Segments Among An Elderly Population, George Bernard Glisan
An Investigation Of Social Class As A Criterion For Deriving Market Segments Among An Elderly Population, George Bernard Glisan
Graduate Theses and Dissertations
The purpose of this study was to examine the usefulness of social class as a basis for deriving target markets among elderly consumers. Using the retirement communities of Bella Vista and Hillcrest in Bentonville and Fayetteville, Arkansas, respectively, four social class groupings were derived. The social class groupings were obtained via the Hollingshead Three-Item Index of Social Position. Three of the hypotheses were developed in a manner to assess buyer behavior for prepurchase information acquisition, purchase decision choice criteria, and post-purchase degree of satisfaction for limited problem-solving types of purchases. In all instances the null hypotheses could not be rejected. …
1981 January - June, Office Of Communications & Marketing, Morehead State University.
1981 January - June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from January to June of 1981.
No. 97 1981 April
International Journal for Business Education
SIEC Historical Documents
Ord River Irrigation Area - Potential For A Sugar Cane Industry In Western Australia, Department Of Agriculture, Western Australia
Ord River Irrigation Area - Potential For A Sugar Cane Industry In Western Australia, Department Of Agriculture, Western Australia
Farm Systems and Economics published reports
The Ord River Irrigation Area is in the Kimberley Region of Western Australia, 3,200 kms from Perth, the State’s Capital City.
The area is located in the arid tropics with a climate suitable for high plant growth rates provided water supply is adequate.
With only 12,000 ha of land developed out of a potential 72,000 ha of clay soils the area has the potential for further development of a major irrigated agricultural enterprise.
The Ord River Irrigation Project has been developed for commercial agriculture following the construction of a diversion dam in 1963, and a major dam in 1974, The …
Marketing Research In The Health Delivery Services: A Proposed Methodology Based On A Case At Central Medical Center, Dyer A. Henke
Marketing Research In The Health Delivery Services: A Proposed Methodology Based On A Case At Central Medical Center, Dyer A. Henke
Theses
Unavailable.
Some Prescriptions For Marketing, Patrick E. Murphy, Gene R. Laczniak
Some Prescriptions For Marketing, Patrick E. Murphy, Gene R. Laczniak
Marketing Faculty Research and Publications
No abstract provided.
1981 January - June (Sports), Office Of Communications & Marketing, Morehead State University.
1981 January - June (Sports), Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for sports teams from January to June of 1981.
Market Structure Analysis: Hierarchical Clustering Of Products Based On Substitution-In-Use, Rajendra Kumar Srivastava, Robert P. Leone, Allan D. Shocker
Market Structure Analysis: Hierarchical Clustering Of Products Based On Substitution-In-Use, Rajendra Kumar Srivastava, Robert P. Leone, Allan D. Shocker
Research Collection Lee Kong Chian School Of Business
In this paper, product usage data, employing a substitution-in-use criterion, are analyzed and shown to yield managerially useful product-market structures for financial services. These structures are identified through a form of hierarchical clustering which is different from traditional clustering routines in that it focuses on the explained or accounted for variance in the categorization of objects, thereby reducing groupings due to chance covariation.
No. 96 1980 November
International Journal for Business Education
SIEC Historical Documents
National Food Brokers Association Members Communicate Attitudes About Women Working In Food Brokerage Positions, Dennis S. Moore
National Food Brokers Association Members Communicate Attitudes About Women Working In Food Brokerage Positions, Dennis S. Moore
Honors Theses
The purpose of this study is to identify the attitudes of the National Food Brokers Association Members in the East North Central states about women working in the food brokerage positions of retail sales representative, sales supervisor, and sales manager. This study examines three hypotheses: (1) The small percentage of women in these positions is due to unawareness of the job titles and opportunities available, (2) The small percentage of women in these positions is due to the fact that top management believes male employees are more effective in relating to principles than women, and, (3) The small percentage of …
1980 July - December, Office Of Communications & Marketing, Morehead State University.
1980 July - December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from July to December of 1980.
1980 July - December (Sports), Office Of Communications & Marketing, Morehead State University.
1980 July - December (Sports), Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for team sports from July to December of 1980.
1980 January - June, Office Of Communications & Marketing, Morehead State University.
1980 January - June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases from January to June of 1980.