Marketing Commons^™

A Customer-Oriented Approach For Determining Market Structures, Rajendra K. Srivastava, Mark I. Alpert, Allan D. Shocker

Research Collection Lee Kong Chian School Of Business

A framework for market analysis based on customer perceptions of substitutability-in-use is presented. An empirical application in the financial/banking services market is used to illustrate that when product preferences are dependent on the use/consumption context (especially relevant when products have multiple uses), situational variables can help predictive ability, and hierarchical clusters (requiring exclusive group membership) may be misleading. Additionally, it is shown that interactions among situation, product, and person factors may be more managerially meaningful than the main effects.

1984 January-February, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to February of 1984.

Alternative Land Uses, D A. Morrison, B. C. Mattinson

Journal of the Department of Agriculture, Western Australia, Series 4

One aproach to minimise the high nutrient content and associated algal pollution of the Peel-Harvey estuarine system is to reduce phosphorus losses at their source. Farmers can do this by changing land use is such a way thar phosphorus run-off fromthe catchment soils into drainage is prevented or at least reduced.

The department of Agriculture is investigating the economics of alternative uses, particularly substituting forestry with Pinus pinaster or Eucalyptus globulus (Tasmanian blue gum) for present beef and sheep enterprises. P. pinaster is used for logging and E. globulus for pulping.

Japanese Attitudes Toward American Business Involvement In Japan: An Empirical Investigation, Syed H. Akhter, Toshikazu Hamada

Marketing Faculty Research and Publications

Examines Japanese attitudes and behavioral intentions toward US products, firms, and government. Findings indicate that, although Japanese consumers do not regard US products as better than competing Japanese products, they still tend to purchase them. Furthermore, they want their government to keep an eye on US businesses, but not to set limits on market share and investments or restrict repatriation of profits. The respondents were open to the idea of Japanese scientists and firms sharing their technology with US firms. Presents the strategic implications of these findings.

1983 No Exact Dates, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from 1983 with no exact dates.

The Loving Of The Game: A Study Of Basketry In The Mammoth Cave Area, Denis O. Kiely

Masters Theses & Specialist Projects

The production and marketing of baskets in the Mammoth Cave area of Kentucky from 1880 to the present is observed in light of the cultural, technical, aesthetic, ad traditional aspects involved. The process of making a white oak ribbed basket is documented, as well as the technical and aesthetic variables from which the basket maker renders his product. The changing role of social organization and communication in the production and marketing of a traditional craft objects is also considered.

Developments In World Commodity Markets During The Fourth Quarter Of 1983, Central Bank Of Nigeria Cbn

Economic and Financial Review

The International Commodity Markets weakened slightly during the fourth quarter of 1983, compared with the preceding quarter. The major fa ctors which influenced developments in the markets during the period included the reaction of specul ators to movements in the sterling exchange rate as well as forecasts of the state of supply of most of the commodities.

1983 October-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from October to December of 1983.

Market Hours Survey : A Report For The Metropolitan Market Trust, Ian Longson, Mark Boyd, Ross Kingwell

All other publications

Questionnaires were sent to growers, buyers, transporters and market tenants. A low response rate from growers and buyers is interpreted as indicating the changes to market hours made by the Trust in winter 1983 were largely a non issue. Failure to respond can be interpreted as a positive reaction or ambivalence to the issue. Of those responding 89 per cent of growers and 55 per cent of buyers said the changes had no effect on their business. Transporters and market tenants were divided as to whether the changes had affected them and whether they were an improvement or not. On …

1983 July - December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from July to December of 1983.

1983 August-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from August to September of 1983.

1983 January - June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from January to June of 1983.

No. 101 1983 April

International Journal for Business Education

SIEC Historical Documents

Interstate Gas Pipeline Ratemaking And Contract Implications, Henry E. Brown

Natural Gas Symposium: Contract Solutions for the Future of Regulatory Environment (March 24-25)

61 pages.

Contains references.

Contains 7 attachments.

Creditors’ Rights Involved In The Production And Sale Of Natural Gas, William M. Schultz

Natural Gas Symposium: Contract Solutions for the Future of Regulatory Environment (March 24-25)

101 pages (includes forms).

Contains 6 attachments.

Section 311 And 312 Of The Natural Gas Policy Act Of 1978 And Hinshaw Pipelines, Lauren Eaton

Natural Gas Symposium: Contract Solutions for the Future of Regulatory Environment (March 24-25)

5 pages.

Drafting And Interpreting Sensitive Gas Purchase Contract Provisions, William D. Watson

Natural Gas Symposium: Contract Solutions for the Future of Regulatory Environment (March 24-25)

8 pages.

Off-System Sales: Will They Ever Return?, Paul F. O'Konski

Natural Gas Symposium: Contract Solutions for the Future of Regulatory Environment (March 24-25)

5 pages.

Off-System Sales – Will They Ever Return? (The Interstate Side), Robert C. Mchugh

Natural Gas Symposium: Contract Solutions for the Future of Regulatory Environment (March 24-25)

27 pages (includes illustrations).

Contains 2 pages of references.

Contains 1 attachment.

The Natural Gas Industry In Transition, Ruth A. Maurer

Natural Gas Symposium: Contract Solutions for the Future of Regulatory Environment (March 24-25)

10 pages (includes illustrations).

Legislative Prospects For Wellhead Pricing Of Natural Gas, Richard G. Morgan

Natural Gas Symposium: Contract Solutions for the Future of Regulatory Environment (March 24-25)

162 pages.

Contains 16 attachments.

Contractual And Other Considerations Affecting Producers, Pipelines And Distributors During Current Period Of Market Demand Constraints [Outline], Michael J. Manning

Natural Gas Symposium: Contract Solutions for the Future of Regulatory Environment (March 24-25)

6 pages.

Agenda: Natural Gas Symposium: Contract Solutions For The Future Of Regulatory Environment, University Of Colorado Boulder. Natural Resources Law Center, University Of Houston. Law Center

Natural Gas Symposium: Contract Solutions for the Future of Regulatory Environment (March 24-25)

Contents:

The natural gas industry in transition / Ruth A. Maurer -- Legislative prospects for wellhead pricing of natural gas / Richard G. Morgan -- Off-system sales : will they ever return? : the interstate side / Robert C. McHugh -- Off-system sales : will they ever return? / Paul F. O'Konski -- Contractual and other considerations affecting producers, pipelines and distributors during current period of market demand constraints / Michael J. Manning -- Section 311 and 312 of the Natural Gas Policy Act of 1978 and Hinshaw pipelines / Lauren Eaton -- Drafting and interpreting sensitive gas purchase contract …

1983 March-July, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from March to July of 1983.

The Value Of Subliminal Advertising To The Modern Marketer, Bruce Peckover

Honors Theses

This paper provides an evaluation of the arguments and evidence advanced supporting and denying the effectiveness of various subliminal techniques used in advertising. These practices supposedly influence consumer behavior by subconsciously altering attitudes or preferences toward products. While researchers offer some marginal evidence of subliminal stimuli influencing like/dislike reactions, the marketing relevance of the evidence remains to be documented. This investigation examines the history, use, legality, and value of subliminal advertising to the marketer. A thorough discussion of each of these points is made with reference to documented sources. The intent of this paper is not to deny the existence …

1983 January-February, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to February of 1983.

Marketing, Ken Bull

UND Departmental Histories

This departmental history was written on the occasion of the UND Centennial in 1983.

Life Styles And Psychographic Characteristics Of Elderly Consumers As Determinants Of Perceptions On Health Care, John Thanopoulos

Graduate Theses and Dissertations

It appears that in today’s United States, the burden of disease prevention is assigned to the consumer. This study examines perceptions, health related information, and demographic data of a sample of elderly Arkansas consumers, with respect to preventive health care. The 226 respondents of the survey are members of the Arkansas Household Research Panel and over fifty-five years of age.

The data gathered were subjected to standard parametric and nonparametric statistical tests, factor analysis, cluster analysis, and discriminant analysis. The analysis identified two major segments. One, with seventy percent of the total, consists of respondents having a predominantly positive attitude …

1982 November-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from November to December of 1982.

No. 100 1982 November

International Journal for Business Education

SIEC Historical Documents