Marketing Commons^™

Marketing Ethics: Onward Toward Greater Expectations, Gene R. Laczniak

Marketing Faculty Research and Publications

No abstract provided.

No. 121 1993 April

International Journal for Business Education

SIEC Historical Documents

1993 March-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from March to September of 1993.

1993 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 1993.

1993 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 1993.

Tempting The Japanese Taste Buds, Glenis Ayling

Journal of the Department of Agriculture, Western Australia, Series 4

"Australia needs to differentiate its product from those of other countries: it needs to do something a bit different toget products on the shelves and sold.

Japanese consumers expect the price to be reasonable and the flavor to be good. They will buy on the image the product cenveys, and the image or 'message' the country of manufacture has in Japan," -

Toshio Tada.

1993 January, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January of 1993.

Empirical Implications For Small Business Drug Policies, Donald R. Curtis, Dillard Tinsley, Geralyn Mcclure Franklin

Faculty Publications

The results of empirical studies of small and large businesses parallel each other regarding the characteristics of drug policies. Drug policies affect organizational performance, including improved productivity and reduced accidents. EAPs are an effective approach to drug policies. and outside contractors are common sources of information and services. Pre-employment testing is usually combined with other types of testing, but careful attention is needed to meet legal requirements. Employees with positive tests may cause difficulties, but, overall. employee morale rises. Small businesses without drug policies are increasing their competitive risks.

Production Of High-Value Wheats : One Sustainable Answer To The Cost:Price Squeeze, Wal Anderson, Alan Peggs, Doug Sawkins

Journal of the Department of Agriculture, Western Australia, Series 4

Farmers and scientists alike over the past decade have sought to address the declining terms of farm trade (the cost.price squeeze) by increasing wheat yields in ways that will ensure both their economic and ecological survival. Nevertheless, costs have continued to increase as a proportion of the value of the product.

Many farmers have increased their wheat yields substantially and the industry as a whole is more conscious of the quality of its product.

Over the past 10 years or more there has been intense interest in, and considerable adoption of. conservation farming techniques such as minimum tillage, residue retention, …

Development Of The Export Wine Industry, Tony Devitt

Journal of the Department of Agriculture, Western Australia, Series 4

In 1936-37, Australia exported 18.6 million litres of wine, a level not achieved again for 50 years. World War II, the price, quality and style of Australian wine all contribuited to the demise of our wine export markets.

Australia's 'new' wine industry, which surfaced in the 1960s, has re-established our position as a significant exporter of high quality wines that are competitvely priced and percieved tobe 'pure and of integrity.

Western Australia is well placced to have a significant role in the expansion of Australia's wine exports.

Export Of Rockmelons From The Ord River, John Bonnardeaux

Journal of the Department of Agriculture, Western Australia, Series 4

The Ord River Irrigation Area and Carnarvon are the main production areas for cucurbits in northern Western Australia. Cucurbits are also grown in Derby, Broome and around Lagrange, south of Broome.

The area planted to rockmelons in the Ord River Irrigation Area has increased from 20 ha in 1980 to 425 ha in 1992.

Rockmelon production, the most important horticultural industry in the Ord River Irrigation Area, is worth about $9 million. It accounts for about 25 per cent of the Ord's dry season value of production

Production And Marketing Of Vegetables And Fruit, John Burt

Journal of the Department of Agriculture, Western Australia, Series 4

Vegetable and fruit production in Western Australia is a diverse, high value industry. Up to 75 different crops are grown from Kununurra in the north to Albany on the south coast.

Our horticultural industries were worth $238,127,000 in 1990-.91, which represented 18 per cent of all crops produced in Western Australia.

Markets for horticultural produce are volatile. For most lines, produce has been well supplied for the past four years, owing to an increasing area of production, higher yields, improved postharvest technology and reduced consumer demand in the recent recession.

Greenspan Brothers & Company (Mss 92), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 92. Account books, 1910-1936 (6), including inventory, 1931, and receipts, 1930, 1934 (2), of Greenspan Bros. & Company, also known as The Bazaar, a dry goods store in Bowling Green, Kentucky. Data also about Reuben and Sego Greenspan and their store, 1902-1966 (6).

Irish Marketing Review, Vol. 6, 1993, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Annual Report 1992-1993, Imsa Fund

IMSA Fund Reports

As president of the IMSA Fund board of directors, it is my privilege to share with you, our shareholders, the 1992-93 annual report of the IMSA Fund for Advancement of Education.

This was a record year for the IMSA Fund. For the first time in the Fund's history, we raised more than $1 million in a given fiscal year, putting us over the $5 million mark since 1986. This is a remarkable achievement given the fact that many corporations and individuals are forced to make sacrifices during these difficult economic times. We are grateful that you view Illinois students as …

The Export Carrot Industry, Angie Galati, Allan Mckay

Journal of the Department of Agriculture, Western Australia, Series 4

Carrots are the single most important horticultural export commodity from Western Australia.

In 1991-92, over 23,000 tonnes of carrots worth more than $12 million (fob) were exported. The State now exports about 70 per cent of its carrot production to Singapore, Malaysia, Hong Kong and the Middle East (see Table 1). These exports account for more than 90 per cent of Australian carrot exports. The State's carrot exports started in the mid 1970s. In 1977-78, only 2170 tofcarrots were exported, but exports have increased steadily since then (see Figure 1).

Export Of Asparagus From The Ord River, John Bonnardeaux, Chris Robinson

Journal of the Department of Agriculture, Western Australia, Series 4

Fresh asparagus is presently supplied to Australian markets from August to March from temperate regions. For the remainder of the year, there is no significant production of fresh spears in Australia.

Recent research in Taiwan, Zambia and Zimbabwe has indicated quality asparagus can be grown in tropical and subtropical regions. The harvest period can be manipulated by withholding irrigation water and cutting fems to make spears grow out-of-season.

A Bright Future For Export Plums, Ric Engel, Glynn Ward

Journal of the Department of Agriculture, Western Australia, Series 4

Western Australia's stone fruit industry is relatively small by Australian and world standards owing to its small domestic market and past uncertainties with export. However, the industry is expanding to take advantage of growing markets in south-east Asia. It has adopted new production and marketing technology and is developing new varieties to meet the demand.

The future for our export plums has never been as promising as it is today. This is linked to fruit quality because markets are fickle and highly sensitive to poor quality fruit.

The introduction of a Quality Management Program in 199~91 helped the State develop …

Euro Coach Builders, Gerry Mortimer

Case studies

Joe Ferry was a native of the Gaeltach region of Gweedore in the north western part of Donegal. The county of Donegal itself occupies the north west corner of Ireland. Its geographical position is unusual in that it is virtually bounded on all sides by the Atlantic Ocean or the border with Northern Ireland, though the county is part of the Irish Republic. In the south of the county the neck of land linking Donegal with the Irish Republic is less than 5 miles wide at one point. The partition of Ireland in 1922 deprived the county of much of …

Irish Hardware Wholesalers, Aidan O'Driscoll, John Murray Dr.

Case studies

This case study deals with the following issues: industry analysis and understanding the business system; generic competitive strategies; innovating business practice and sustaining competitive advantage.

Lifetime Assurance, Aidan O'Driscoll

Case studies

This case study deals with the following issues : organisation development and corporate culture in implementing strategy ; customer relationship managment and service quality; winning market focus.

Great Southern Hotels, Aidan O'Driscoll, John Murray Dr.

Case studies

This case study deals with the following issues: strategic choice and turnaround strategy: role of marketing in the process; sustaining market force; public sector enterprise; tourism/hospitality industry and national planning.

Equity Bank, Aidan O'Driscoll

Case studies

This case study deals with the following issues: product and service definition; market analysis and segmentation; niche marketing; developing and setting in place a new business strategy.

Braycott Foods, Gerry Mortimer

Case studies

This case study deals with the following issues: product development; positioning and rationalisation; consumer research; channels of distribution; international marketing; synergy in acquisition; developing a marketing plan.

Slims Matches, Aidan O'Driscoll

Case studies

This case study deals with the following issues: market segmentation; return on investment; pricing, promotion and merchandising; prodcut cannibalisation; role of market research.

Colorcare, Aidan O'Driscoll, John Murray Dr.

Case studies

The issues this case study deals with are: Managing in the marketing function in regard to product development, pricing, promotion and channel selection; in particular how distribution channels non only evolve but can change dramatically, and the consequence reconfiguring of the marketing mix.

K-Line Kitchens, Aidan O'Driscoll, John Murray Dr.

Case studies

This case study deals with the following issues: developing a basic marketing awareness and direction in the case of a small company; understanding consumer behaviour and market research; analysing company capability and competitors; price/quality issues, product development, distribution channels and promotion.

Agra Trading, Aidan O'Driscoll, John Murray Dr.

Case studies

The issues this case study deals with are; Industry structural analysis, understanding the business system, from commodity products to niche marketing, feasibility of launching an international branded product from Ireland.

Actionaid, Aidan O'Driscoll

Case studies

The issues which this case study deals with are;Marketing for the non-profit organisation, developing and implementing a ploan, consumer research, donor channels, promotion, advertising and media decision-making.

An Investigation Into Some Of The Factors Having A Bearing On Interviewer Bias In The Western Australian Market Research Industry, Daniel N. Edwards

Theses : Honours

The market research industry, like most industries operating in a highly competitive environment, is faced with a myriad of challenges. One of the foremost challenges is to deliver sound recommendations to clientele based on quality data on the market. One factor having a bearing on data quality is the problem of interviewer bias; interviewers introducing their own source of error into the survey. This dissertation uses a mass-administered, selfreport technique in a study of the interviewing staff of four Western Australian market research firms in an attempt to investigate the factors that constitute interviewer bias. The three broad areas of …