Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons™

Open Access. Powered by Scholars. Published by Universities.®

Discipline
Institution
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 15901 - 15930 of 16544

Full-Text Articles in Marketing

Annual Report 1993-1994, Imsa Fund Jan 1994

Annual Report 1993-1994, Imsa Fund

IMSA Fund Reports

As president of the IMSA Fund board of directors, it is my privilege to share with you, our shareholders, the 1993-94 annual report of the IMSA Fund for Advancement of Education.

This was another banner year for the IMSA Fund. For the second year in a row, we raised more than $1 million in a given fiscal year, putting us over the $6 million mark since 1986. Donors such as Ameritech Illinois, The Hitachi Foundation and the Harris Family Foundation led the way in making strong commitments to IMSA's problem-based learning and distance learning initiatives. We are grateful that you …


Funding Opportunities For Young Investigators In Radiology, Robert W. Holden, Teresa Williams Jan 1994

Funding Opportunities For Young Investigators In Radiology, Robert W. Holden, Teresa Williams

Scholarship and Professional Work

For many investigators in radiology, one of the most frustrating steps of conducting research is the search for funding sources.


Irish Marketing Review, Vol. 7, 1994, Unknown Jan 1994

Irish Marketing Review, Vol. 7, 1994, Unknown

Issues

The Irish Marketing Review is a journal that deals with issues, development, research and practices in Marketing.


Diversification In The Woolbelt, John Allen Jan 1994

Diversification In The Woolbelt, John Allen

Journal of the Department of Agriculture, Western Australia, Series 4

The productivity and diversification initiative for wool growers incorporates two leves of diversification.

Greatest emphasis is placed on industry wide increases in cropping intensity and in the range of crop types grown.

The second level involves non-traditional, alternative enterprises, each offering prospects for expansion of a limited number of wool growing businesses, suited to particular parts of the woolbelt.

The alternative enterprises include floriculture, aquaculture, export hay, farm tourism, commercial timber, horticulture and new animal industries.


Holding Our Edge In Noodle Wheat, Graham Crosbie Jan 1994

Holding Our Edge In Noodle Wheat, Graham Crosbie

Journal of the Department of Agriculture, Western Australia, Series 4

For many years, the Japanese milling and noodle industries have regarded Australian Standard White (ASW) wheat from Western Australia as the best in the world for the manufacture of white, salted Japanese noodles known as 'udon' (pronounced oo-don).

Recently, the Australian Wheat Board has also developed a significant market for this wheat type in South Korea, where it has been readily accepted for the production of Korean dried noodles.

The Wheat Board has estimated the total market demand from Japan and South Korea for this type of wheat to be 1.0-1.2 million tonnes, equivalent to about 20-25 per cent of …


The Senior Market: Opportunity Or Oxymoron?, Darach Turley Jan 1994

The Senior Market: Opportunity Or Oxymoron?, Darach Turley

Articles

The “senior market” – males and females of 65 and over – is of enormous size and growth potential worldwide and commands sizeable financial resources. Yet stereotypical thinking abounds when it comes to this senior market: over 65s are too “rigid” to innovate; they lack spending power; it is inappropriate to segment this apparently homogeneous market. However, recent research is indicating that the opposite is in fact the case. Despite this evidence, few firms appear to operate the marketing concept in a comprehensive fashion for older consumers; their response is at best lacklustre, at worst denigratory. This article attempts to …


Successful Operating Strategies In The Performance Of U.S.-China Joint Ventures, Gregory E. Osland Jan 1994

Successful Operating Strategies In The Performance Of U.S.-China Joint Ventures, Gregory E. Osland

Scholarship and Professional Work - Business

Evaluations of the performance of international joint ventures (IJVs) in China have produced mixed conclusions. This study sought to uncover performance criteria used by various groups of managers and to identify critical factors in IJV performance in China. Using in-depth case studies, matched data were collected from personal interviews with managers from Chinese and U.S. parent companies, joint venture operating managers from both partners, and government officials from both countries. The performance criteria used by joint venture participants appear to be converging, with profitability emerging as the dominant element. This exploratory study uncovered four important strategic factors in the performance …


Dual Diffusion: Analysis And Implications For Sales Force Management, Madhavan Parthasarathy, Ravipreet S. Sohi, Ronald D. Hampton Jan 1994

Dual Diffusion: Analysis And Implications For Sales Force Management, Madhavan Parthasarathy, Ravipreet S. Sohi, Ronald D. Hampton

Department of Marketing: Faculty Publications

Retail resistance to an innovation can hamper its supply to consumers, thereby influencing product adoption behavior. Given this, a dual diffusion process consisting of both retail and consumer adoption is more appropriate in today's dynamic marketplace. Sales emphasis by manufacturers can strongly influence retail and consumer adoption behaviors, which would be reflected in the shapes of their respective patterns. In this paper, the authors examine the nature of retail adoption and its impact, both positive and negative, on consumer adoption. Following this, they present a strategic framework that lays out the sales management implications of the dual diffusion process.


New Lamb Marketing Opportunities, Tim Marshall Jan 1994

New Lamb Marketing Opportunities, Tim Marshall

Journal of the Department of Agriculture, Western Australia, Series 4

The changes to the future operations of the Western Australian Meat Marketing Corporation will provide increased opportunities for prime lamb producers.

In summary, these changes are the removal of acquisition from the domestic market while retaining it for lambs destined for export, and the establishment of the Corporation as a single desk seller on the export market.

This should result in increased domestic consumption of lamb, less reliance on lower priced export markets, a change in the type of lamb produced, and a reduction of imports of lamb from the Eastern States.


Bulletin 4270 - Meat Quality In Beef Cattle, Brian Mcintyre Jan 1994

Bulletin 4270 - Meat Quality In Beef Cattle, Brian Mcintyre

Bulletins 4000 -

Meat quality is the sole concern of the consumer once the product reaches the supermarket shelf. Breeding, feeding or any other factors that may have been important to the beef producer have no influence over the buyer's choice. Meat quality can be divided into two components — appearance and eating quality.


An Analysis Of Service Quality In Ansett Australia W.A. Division, Jodie R. Buckley Jan 1994

An Analysis Of Service Quality In Ansett Australia W.A. Division, Jodie R. Buckley

Theses : Honours

There is a lack of significant in-depth research, analysing service quality in the travel and tourism industry. This research attempts to contribute to the literature by analysing service quality using Ansett Australia (W.A. Division) as a case study. The approach uses the revised 1990 SERVQUAL instrument, originally developed by Parasuraman, Zeithaml and Berry (1986) and the conceptual model of service quality. The SERVQUAL instrument and conceptual framework form the basis of the theoretical framework and analysis. Three perspectives are considered in the analysis of service quality in Ansett Australia (W.A. Division), namely, front-line employees, management and frequent flyers. Through the …


R&D-Marketing Integration Mechanisms, Communication Flows, And Innovation Success, Rudy K. Moenaert, William E. Souder, Arnoud De Meyer, Dirk Deschoolmeester Jan 1994

R&D-Marketing Integration Mechanisms, Communication Flows, And Innovation Success, Rudy K. Moenaert, William E. Souder, Arnoud De Meyer, Dirk Deschoolmeester

Research Collection Lee Kong Chian School Of Business

The authors report the results of their study of forty technologically innovative Belgian companies to examine the interaction between marketing and R&D. They studied one commercially successful and one commercially unsuccessful technological product innovation project in each participating company and collected data from one marketing and one R&D respondent per project. Communication flows between marketing and R&D are increased under conditions involving formalization of projects, decentralization, positive inter-functional climate, and role flexibility.


Cauliflower Exports Show Strong Growth, Dennis Phillips Jan 1994

Cauliflower Exports Show Strong Growth, Dennis Phillips

Journal of the Department of Agriculture, Western Australia, Series 4

Cauliflowers were Western Australia's second most valuable horticultural export crop after carrots in 1993-94 with 11,593 tonnes exported for an estimated FOB value of $12.9 million.

Exports have increased 89 per cent in the last five years with spectacular growth in the January to March period. Western Australian exporters have effectively displaced Taiwan from the Singapore and Malaysian markets in this period to become year-round suppliers.

The crop is exported fresh by air or sea with Singapore and Malaysia accounting for more than 90 per cent of sales. Other traditional markets include Hong Kong and Brunei with small quantities going …


1994 January, Office Of Communications & Marketing, Morehead State University. Jan 1994

1994 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 1994.


A Theological Context Of Work From The Catholic Social Encyclical Tradition, Michael John Naughton, Gene R. Laczniak Dec 1993

A Theological Context Of Work From The Catholic Social Encyclical Tradition, Michael John Naughton, Gene R. Laczniak

Marketing Faculty Research and Publications

This article draws upon 100 years of writings which are referred to as the Catholic Social Tradition (CST). Using this tradition as a guide, the nature of work is explored along with the principles and virtues which vitalize the deepest dimension of work — how it affects the dignity of the human person. It develops five operational ethical principles which can be applied to questions of workplace ethics. Organizational policies and programs that seem consistent with CST are also discussed.

Michael Naughton is Assistant Professor of Management and Theology at the University of St. Thomas (MN). Dr. Naughton's major research …


Conducting Interorganizational Research Using Key Informants, Nirmalya Kumar, Louis W. Stern, James C. Anderson Dec 1993

Conducting Interorganizational Research Using Key Informants, Nirmalya Kumar, Louis W. Stern, James C. Anderson

Research Collection Lee Kong Chian School Of Business

In this article, we examine the use of the key informant methodology by researchers investigating interorganizational relationships. Authors have advocated the use of multiple informants to increase the reliability and validity of informant reports. However, interorganizational research still tends to rely on single informants. We investigated informant selection and obtaining perceptual agreement among multiple informants, two problems that may have inhibited widespread use of multiple informants. We suggest procedures for dealing with those problems and provide an illustrative application of our proposals.


1993 December, Office Of Communications & Marketing, Morehead State University. Dec 1993

1993 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 1993.


1993 November, Office Of Communications & Marketing, Morehead State University. Nov 1993

1993 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 1993.


Quarterly Report - Fall 1993, Nova University Oct 1993

Quarterly Report - Fall 1993, Nova University

The Quarterly Report

No abstract provided.


1993 October-December, Morehead State University. Office Of Athletics. Oct 1993

1993 October-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from October to December of 1993.


1993 October, Office Of Communications & Marketing, Morehead State University. Oct 1993

1993 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 1993.


1993 September, Office Of Communications & Marketing, Morehead State University. Sep 1993

1993 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 1993.


1993 August, Office Of Communications & Marketing, Morehead State University. Aug 1993

1993 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 1993.


Materialism And The Self, Kathleen Shirley Micken Jul 1993

Materialism And The Self, Kathleen Shirley Micken

Theses and Dissertations in Business Administration

Materialism has been called the most significant macro development in modern consumer behavior. Despite its importance, research about the construct is rather new. Two scales have been developed to measure materialism, one proposed by Belk, the other by Richins and Dawson.

The purpose of this dissertation is threefold. First, it extends the materialism research program by investigating the relationship between materialism and one's self concept. Hypotheses which drive the research posit that people who are more materialistic have lower self-esteem, are less likely to be self-actualized, are extrinsically rather than intrinsically motivated, and are likely to be high self-monitors. The …


1993 July, Office Of Communications & Marketing, Morehead State University. Jul 1993

1993 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 1993.


1993 June, Office Of Communications & Marketing, Morehead State University. Jun 1993

1993 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 1993.


An Exploration Of High-Risk Leisure Consumption Through Skydiving, Richard L. Celsi, Randall L. Rose, Thomas W. Leigh Jun 1993

An Exploration Of High-Risk Leisure Consumption Through Skydiving, Richard L. Celsi, Randall L. Rose, Thomas W. Leigh

Faculty Publications

A sociocultural approach is used to explore voluntary high-risk consumption Specifically, we examine the dynamics of individuals' motives, risk perceptions, and benefit/cost outcomes of participation in increasingly popular high-risk leisure activities such as skydiving, climbing, and BASE jumping (parachuting from fixed objects). An ethnography of a skydiving subculture provides the primary empirical data. We propose an extended dramatic model that explains both macroenvironmental and inter- and intrapersonal influences and motives for high-risk consumption. Key findings indicate (1) an evolution of motives that explains initial and continuing participation in high-risk activities and (2) a coinciding evolution of risk acculturation that leads …


Art, Advertising, And Everything Else., Maria Esparza Jun 1993

Art, Advertising, And Everything Else., Maria Esparza

Undergraduate Honors Capstone Projects

I always wanted to "do" advertising ever since I was five years old. I'd sit in front of the TV on Saturday morning and edit the toy commercials in my head. I wasn't sure what I was doing--but I knew it was better than what was on TV.


1993 May, Office Of Communications & Marketing, Morehead State University. May 1993

1993 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 1993.


1993 April, Office Of Communications & Marketing, Morehead State University. Apr 1993

1993 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 1993.