Marketing Commons^™

An Economic Study Of The Relative Profitability Of Alfalfa Production And Marketing Practices, David Claycomb

Masters Theses & Specialist Projects

The seasonality of the price of alfalfa hay in Kentucky was studied as well as the potential cost or profitability of storage of this hay. Economic comparison of alfalfa hay production to other farm enterprises was carried out. In addition, an estimate of the value of two qualities of alfalfa hay was calculated based on 1991 prices. The analysis of 41 years of marketing data demonstrated significant differences (P<.01) in price with seasonal lows in June/July and a steady increase in price to a high in March. In general (based on $100 per ton hay and 12% interest) the alfalfa hay producer could lose from $5 to $10 storing hay and selling at a later date. There were some specific conditions where he might have realized a return to storage of $0.16 to $1.48 per ton. A further evaluation of average (KY Feeder) and good (KY Pride) quality hays indicated that current prices of $70-$75 and $100 per ton respectively were the prices where a dairyman would be able to include this hay in the cow's total diet. Even with problems of quality and quantity of alfalfa hay, the economic returns to the production of alfalfa hay were favorable when compared to other crops in Kentucky with the additional benefit of alfalfa being a crop that can result in reduced soil erosion from sloping land. Returns above variable costs can be from $120 to $400 per acre depending upon yield and sale price. However, an understanding of seasonality of price as well as storage costs need to be considered by alfalfa hay producers to assure realizing the above returns.

1995 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 1995.

The Relationship Between Machiavellianism, Self-Monitoring, And Adaptiveness To The Performance Of Real Estate Sales Professionals, Dianne Broman Eppler

Theses and Dissertations in Business Administration

The focus of sales management is on insuring the success of the corporation by selling its goods or services. The most significant impact on the firm's success is the ability of the sales force to perform. Research to determine what makes a successful salesperson is extensive; however, the results are inconsistent and disappointing. In light of the significant financial impact the sales force has on the firm, additional research that identifies determinants of sales success is necessary.

The purpose of this dissertation was to examine the relationships between personal characteristics and sales performance. Specifically, Machiavellianism, self-monitoring, and adaptiveness were hypothesized …

1995 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 1995.

No. 125 1995 April

International Journal for Business Education

SIEC Historical Documents

Understanding Collaborative Writing Of Technical Proposals With A Process/Product Model, Frank Joseph Greco

Engineering Management & Systems Engineering Theses & Dissertations

Group work creates concerns with respect to performance, collaboration, and conflict management. Writing technical proposals creates appropriate settings for gaining insight into work group efficiencies and project conflict. The research involved different work groups preparing responses to Federal Government solicitations. A proposed Process/Product model was applied to create a new framework and perception of the technical proposal development effort. There exists a rich dialectic between the forces of Process, (how the effort is accomplished), and, Product, (what the effort will produce.) The investigation attempted to learn if the P/P model provides explanations for project conflict during technical collaborative writing.

The …

Ua11/1 On Campus, Vol 5, No. 3, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File

This issue includes articles:

• Eison, Sheila. Farewell to the Unexamined Life
• Meet the Planners of the Major Gift Campaign
• Saving Public Broadcasting
• Mastering the Art of Nursing
• A Very Special $1 Million Gift to WKU - Glen & Freida Wells
• All-State Art Exhibition
• It's in the Cards! - WKU business cards

1995 March-October, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from March to October of 1995.

Farm And Station Stay : An Alternative Industry, Not A Hobby!, Garry Palmer

Journal of the Department of Agriculture, Western Australia, Series 4

When product prices are low, or after bad seasons, it is tempting to look for a fix. But farm and station tourism is not that short-term fix. Before going into such ventures, landholders need to examine all other alternatives that might be available on their properties. GARRY PALMER'S advice could save a lot of heartache for prospective hosts.

A Measure Of Justice For Western Australian Wools, John Stanton

Journal of the Department of Agriculture, Western Australia, Series 4

Western Australian wools are sometimes perceived as inferior to those from eastern States, and this perception has often been reflected in price. For the first time a detailed comparison of the characteristics of our wool with the rest of the country has been undertaken. It shows that Western Australian wools are sometimes different from their eastern counterparts, but not necessarily 'inferior'. Overcoming these industry perceptions of inferiority is probably our biggest challenge, according to JOHN STANTON.

1995 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 1995.

The Effects Of Supplier Fairness On Vulnerable Resellers, Nirmalya Kumar, Lisa K. Scheer, Jan-Benedict E. M. Steenkamp

Research Collection Lee Kong Chian School Of Business

This study examines the role of supplier fairness in developing long-term relationships between relatively smaller, vulnerable resellers and larger, powerful suppliers. The authors conceptualize two components of fairness-distributive fairness, that is, the fairness of outcomes received by the reseller from carrying the supplier's line, and procedural fairness, the fairness of procedures and processes used by the supplier in relation to its resellers. Testing their hypotheses from the perspective of automobile dealers, the authors find strong evidence that vulnerable resellers' perceptions of both distributive and procedural fairness enhance their relationship quality, although these effects are moderated by the level of outcomes …

1995 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 1995.

1995 January-February, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to February of 1995.

Food Into Asia, Geraldine Pasqual, Richard Taylor

Journal of the Department of Agriculture, Western Australia, Series 4

Competing for a share of Asia's food market may require playing by a new set of rules. New packaging and labelling formays will need careful and long-term planning and products must match the customer's palate and quality specifications.

Geraldine Pasqual and Richard Taylor explain some of the culturally significant rules of the game and why marketing success greatly depends on understanding what the customer wants and supplying it.

The Sbi Program And Student Outcomes: A Study Of Business Policy Classes, Larry R. Watts, William T. Jackson

Faculty Publications

This study represents a preliminary inquiry ID to determine the value of combining SBI and Policy into a singular curriculum. A comparison of this combined formal was made wi1h the traditional Policy course. A slightly modified Job Diagnostic Survey (Hackman & Oldham, 1975) and a skills/usefulness scale (Hoffman, Fon1eno1 & Viswanathan, 1990) was administered to assess the difference between the two groups. Results suggested that the combined format met or exceeded the ou1comes of the traditional Policy course.

Small Business Transformation: The Meds Approach, Ravi S. Behara, David E. Gundersen

Faculty Publications

In today's rapidly changing business environment, small businesses must gain a deeper understanding of the future to develop strategies that will provide them with sustainable competitive advantage. The traditional approaches to strategy formulation are inadequate in an environment that is complex and dynamic. This paper investigates a "new" approach that helps small businesses "see the future." It discusses an application of the multi­ equilibrium dissipative structures (MEDS) approach to strategy formulation within the context of a small business involved in medical management software development. The dissipative systems approach can be used to evaluate the critical discontinuities that a small business …

Consumers' Attitudes Toward Advertising And Purchase Intentions Regarding Direct Response Advertisements In A Multicultural Market, Steven Marc Edwards

Theses Digitization Project

No abstract provided.

Bike Racing Sponsorships As A Means To Meet A Corporation's Marketing And Promotional Objectives, Patty Sue Peoples

Theses Digitization Project

No abstract provided.

Learning Through International Strategic Alliances: Processes And Factors That Enhance Marketing Strategy Effectiveness, Gregory E. Osland, Attila Yaprak

Scholarship and Professional Work - Business

Intensified competitive, technological, and market pressures have made organizational learning a critical imperative in global strategy effectiveness. Firms can learn through experience and from three processes that involve other firms: imitation, grafting, and synergism. Interpartner learning has become critical, since experiential learning is insufficient for most firms. Responds to calls for a broadened role of marketing and synthesizes and extends research from organization behaviour and strategic management to the field of marketing to fuel further academic inquiry. Based on an extension of Chandler′s strategy‐structure‐performance paradigm, develops propositions on how the environment, organizational culture, strategy, and structure can affect a company′s …

Imr Case Study - Kleen, Brenda Cullen

Issues

This case looks at a firm's dilemma about whether or not to invest in developing an existing brand in a rapidly changing detergent product market. Three experts comment.

Sharing Information Benefits The Meat Industry, Michael Paton

Journal of the Department of Agriculture, Western Australia, Series 4

Cronic health problems of livestock, seldom detected on farms, reduce the efficiency of abattoirs and returns to producers. But a major project providing information to producers from abattoirs is indicating how everyone could benefit from feedback.

Pulses : Profitable New Crops For The Wheatbelt, Kadambot Siddique, Stephen Loss, Ian Pritchard

Journal of the Department of Agriculture, Western Australia, Series 4

Narrow-leafed lupins have beeb produced on sandy acid soils throughout the wheatbelt for more than two decades. However, the wheatbelt contains large areas ofsoilsnot suited to narrow-leafed lupins. For several years reasearchers have been examining alternatives to narrow-leafed lupins for these soils.

Kadambot Siddique, Stephen Loss and Ian Prichard look at production of these new grain legumes, known as pulses.

Bulletin Ma 1/95 - Cauliflower Growing In The South West, M. Shellabear, D. Phillips

Horticulture published reports

Manjimup Regional Office

Agdex No 254/11

Cauliflower (Brassica oleracae, variety botrytis) is closely related to cabbage, broccoli, brussel sprouts and kohl rabi. This group of plants may be referred to as crucifers, brassicas or cole crops.

The cauliflower probably developed in Italy from broccoli. The head is the short. thickened part of the immature flowers, before these have differentiated into flower-buds. Cauliflowers are the third most valuable vegetable crop grown in WA.

The Ethics Of Business: Improving Or Deteriorating?, Gene R. Laczniak, Marvin W. Berkowitz, Russell G. Brooker, James P. Hale

Marketing Faculty Research and Publications

No abstract provided.

Annual Report 1994-1995, Imsa Fund

IMSA Fund Reports

It is our privilege to share with you, our shareholders, the 1994-95 annual report of the IMSA Fund for Advancement of Education.

This was another remarkable year for the IMSA Fund. Visionary donors such as the Alfred P. Sloan Foundation, Toyota USA Foundation and more than 117 corporations, foundations and organizations know that by investing in IMSA, they are investing in the future. These "partners for the future," including more than 500 individual donors, understand that programs to improve mathematics and science teaching in Illinois are key investments we must make today in order for Illinois and the United States …

Rockers For Walkers, Gerry Mortimer

Case studies

In 1995, James Boylan and Sons Ltd. was celebrating its fiftieth year of trading, though its origins dated back further. It was still mostly owned by the Boylan family who had controlled it since its inception. The company was based in the tiny and now largely deserted village of Mullan close to Emyvale in Co. Monaghan in the Republic of Ireland.

Fire Hose Technologies, Gerry Mortimer

Case studies

No abstract provided.

Irish Marketing Review, Vol. 8, 1995, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Are Smaller Firms More Export Competitive? A Study Of Brazilian Firms, Roque Zin, Paulo Fernando Pinto Barcellos, Syed H. Akhter

Marketing Faculty Research and Publications

This article analyses the export performance of Brazilian firms from 2002 to 2010, when the Brazilian currency became stronger. Firms were classified according to their size (micro, small, midsize and large) and to exports volume in American dollars (USD). The Revealed Comparative Advantage Index (Balassa, 1965) was used to analyse the effects of currency fluctuations on export performance.¹ Results indicate that despite unfavourable conditions caused by currency appreciation, smaller firms increased exports volume and improved competitiveness more than large firms.