Marketing Commons^™

Achievements In Wool, Agriculture Western Australia

Animal production and livestock published reports

The Wool Strategy Group, which I initiated in 1993, works with Agriculture Western Australia's Wool Program to set the strategic directions for its activities. Chaired by Mr Philip Gardiner, it has members whose experience include fashion, marketing, financial markets, wool production, selling, as well as strong industry linkages. This document outlines the activities that the Group and the Program have been undertaking over the past 12 months.

The Chairman of the IWTO has recently suggested that Australian production in the coming years will be insufficient or not of the right specifications to supply market demands.

In order to assist Western …

Positive Price Outlook For Wheat : Implications For Wa Agriculture, Alan Haagensen, Ian Wilkinson

Journal of the Department of Agriculture, Western Australia, Series 4

After a 40 year period over which wheat prices have dropped by an average of 2.7 per cent annually in real terms, fundamental changes in wheat supply and demand look set to reverse this trend. It is possible that real prices could increase by as much as 4 per cent anually in the medium term.

Alan Haagensen and Ian Wilkinson look at the forecasts for wheat prices and outline the forces that will influence world supply and demands for wheat.

Masterpieces Out Of Context: Altered Meanings Of Appropriated Art And Design In Advertisement, Karen Elizabeth Grisette

Whittier Scholars Program

This project explores the creation of advertisements with the focus of appropriation of images especially with the introduction to digital art and design. This study includes theories on art and design and advertising, addressing well-known art and design work and their portrayal in modern times.

A Cross-National Comparison Of Consumers' Attitudes Toward Direct Marketing And Purchase Intention, Srinivas Durvasula, Syed H. Akhter, Gary J. Bamossy

Marketing Faculty Research and Publications

Existing research indicates that attitudes toward the three elements of direct marketing (the source, mode, and response channel) influence consumers' intentions to purchase directly marketed products. While research investigating attitudes and consumers' response has been conducted in the U.S., there has been no research to date which examines attitude structures and purchase intentions towards direct marketing in a multi-country setting, in spite of the standardized global efforts of direct marketeers. This study presents findings on attitude structures regarding direct marketing for three affluent open markets, the U.S., Singapore, and the Netherlands and empirically investigates the relationships between these consumers' attitudes …

Consumer Decision Making Styles: A Multi-Country Investigation, Steven Lysonski, Srinivas Durvasula, Yorgos Zotos

Marketing Faculty Research and Publications

Argues that profiling consumer decision-making styles has importance to marketers, advertisers and consumer affairs specialists, but developing an approach to quantify such profiles has been problematic. Reports the application of an instrument known as the consumer style inventory (CSI) to measure these profiles for samples of consumers from Greece, India, New Zealand and the USA. Indicates, from the results, that the instrument seems more applicable to higher income countries than to developing ones. Discusses implications regarding use of the instrument and cross-cultural issues.

Overview: The Role Of Consumer Research Evidence In Recent National Advertising Regulation, J. Craig Andrews

Marketing Faculty Research and Publications

No abstract provided.

Alcohol Warning Label Effects: Socialization, Addiction, And Public Policy Issues, J. Craig Andrews, Richard G. Netemeyer

Marketing Faculty Research and Publications

No abstract provided.

Marketing Seventh-Day Adventist Higher Education In Southeast Asia, Geoffrey A. Pauner

Dissertations

Problem

There has been a concern by educational leaders of the Adventist church in the Asia Pacific Division that a number of parents of Seventh-day Adventist students choose to educate their children in non-Adventist primary and secondary schools. This study sought to determine if this concern is prevalent in Adventist colleges in Southeast Asia. To find answers to this concern the following questions were posed.

1. What methods do these colleges use to promote or recruit SDA students?

2. How do these colleges attract SDA students?

3. What special programs are in place in the colleges to retain SDA students? …

The Effect Of Postpurchase Communication On Customer Satisfaction, Robert Ward, Darach Turley

Articles

To most practitioners, effective marketing has invariably meant "looking after the customer". However, attention is being increasingly directed at the preposition in this expression. " Looking after the customer " is more than ever a matter of "looking to the customer afterwards". Customer aftercare can take many forms, from courtesy phone calls to special client get-togethers. It seems reasonable to suppose that each form may have a characteristic impact on customer satisfaction. This article examines one particular form of consumer aftercare, postpurchase written communications. It investigates whether letters sent by a PC retailer to a sample of recent purchases increased …

Perceived Barriers To Innovation In Small To Mediume Enterprises (Smes), Thomas Cooney

Articles

Innovation is crucial to the successful development of small to medium-sized enterprises- and SMEs themselves are key to the continuing growth of the economy. Yet the owner/managers of many SMEs perceive the existence of many barriers to innovation. Whether such obstacles are real or merely perceived makes little difference to the strategic management and marketing practice of these firms. To illustrate this problem, this article reports both quantitative and qualitative research about barriers to innovation in smaller firms. A postal survey of 375 owner/managers who empoly fewer than 50 people indicated these managers' views and concerns about a range of …

The Effects Of Environment Dynamism And Heterogeneity On Salespeople's Role Perceptions, Performance And Job Satisfaction, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

This article develops a structural equations model which examines the effects of environmental dynamism and heterogeneity on salespeople’s role conflict, role ambiguity, performance and job satisfaction. The model is tested with EQS, using data collected from 230 salespeople in multiple companies and industries. Indicates that environmental dynamism reduces satisfaction and performance, and increases role conflict and ambiguity. Notes that environmental heterogeneity also reduces performance and increases role conflict, but does not have a significant effect on role ambiguity.

Empirical Findings On The Aces Decision-Making Technique, Larry E. Pate, Troy R. Nielson

Faculty Publications

Over the past two years, we have conducted a series of empirical studies on the ACES Decision-making Technique, a normative procedure (Pate, 1987) based upon the Janis and Mann (1977) assertion that decision makers who fail to engage in sufficient information search often find themselves in defensive avoidance and are, thus, unable to be vigilant, resulting in problems of procrastination, shifting responsibility, and rationalization of decisions. ACES represents a mechanism for achieving greater information search through a structured process that involves (1) identifying and challenging Assumptions, (2) clarifying and establishing more accurate Criteria weights, (3) expanding the Evoked set of …

1996 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 1996.

Value Measurement For New Product Category: A Conjoint Approach To Eliciting Value Structure, Roland Helmut Heger

Dissertations and Theses

Ability to measure value from the customer's point of view is central to the determination of market offerings: Customers will only buy the equivalent of perceived value, and companies can only offer benefits that cost less to provide than customers are willing to pay. Conjoint analysis is the most popular individual-level value measurement method to determine relative impact of product or service attributes on preferences and other dependent variables. This research focuses on how value measurement can be made more accurate and more reliable by measuring the relative influence of selected methodological variations on performance in prediction and on stability …

A Comparison Of The Perceptions Of Clients And Design Consultants Toward Corporate Identity Programs, Dae Ryun Chang, Don Ryun Chang, Kwon Soo Lee

Research Collection Lee Kong Chian School Of Business

Although much attention has been given to the importance of developing and using corporate and brand identity programs (from hereon essentially combined and referred to as CI), in the business literature in contrast academic treatment is less abundant and in particular there is little research on their actual implementation. While the motivation for the emergence of CI is easily understood, what is not clear is how effective these programs are after implementation. In this paper we focus on two communities responsible for the creation and implementation of identity programs, the clients and the designers. Even within client corporations of CI …

1995 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 1995.

1995 November-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from November to December of 1995.

1995 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 1995.

Communication Flows In Distribution Channels: Impact On Assessments Of Communication Quality And Satisfaction, Jakki J. Mohr, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

We develop and test a model of the relationships between: (1) norms of information sharing and communication flows of frequency, bidirectionality, and formality, (2) these communication flows and dealers’ assessments of the quality of communication and satisfaction with communication; and (3) formality of communication flows and dealers’ distortion and withholding of information. Based on data collected with a survey mailed to a national sample of computer dealers, our findings offer insight on channels communication to both researchers and practitioners. By examining the impact of communication flows on summary judgments of communication, managers can focus their efforts on vital communication flows …

No. 126 1995 November

International Journal for Business Education

SIEC Historical Documents

Market Power And Performance: A Cross-Industry Analysis Of Manufacturers And Retailers, Kusum L. Ailawadi, Norm Borin, Paul W. Farris

Marketing

Two recent studies of manufacturer and retailer profitability in the food industry have raised questions about whether the widely cited, but empirically untested, shift of power from manufacturers to retailers has really occurred. Has the marketing community been operating under a misconception or are these studies flawed? This paper uses more complete measures of exercised and potential market power and a broader sample of industries and retail classes to address this critical question. Not only do our measures have strong theoretical grounding in the industrial organization, finance and accounting literature, they incorporate in them the impact of actions that have …

Advertising Research Issues From Ftc Versus Stouffer Foods Corporation, J. Craig Andrews, Thomas J. Maronick

Marketing Faculty Research and Publications

Extrinsic evidence is frequently offered in Federal Trade Commission advertising deception cases, most often in the form of advertising research, such as copy tests. Although generally accepted principles exist for copy test evidence presented before the Commission, how these principles are operationalized can provide fertile ground for challenges. Thus, the authors review six copy testing and ad interpretation issues from the recent Stouffer Foods case. The authors discuss difficult tradeoffs inherent in relative versus absolute claims, multiple claims, control ad groups, control questions, and disclosure information. The careful consideration of such trade-offs in advertising research decisions will help in the …

1995 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 1995.

1995 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 1995.

1995 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 1995.

The Effects Of Perceived Interdependence On Dealer Attitudes, Nirmalya Kumar, Lisa K. Scheer, Jan-Benedict E. M. Steenkamp

Research Collection Lee Kong Chian School Of Business

Channels research has consistently argued that asymmetric channel relationships are more dysfunctional than those characterized by symmetric interdependence, The authors propose that the degree of both interdependence asymmetry and total interdependence affect the level of interfirm conflict, trust, and commitment. Using survey data from automobile dealers, they demonstrate that, with increasing interdependence asymmetry, the dealer's trust in and commitment to the supplier decline while interfirm conflict increases, In addition, they demonstrate that relationships with greater total interdependence exhibit higher trust, stronger commitment, and lower conflict than relationships with lower interdependence. The effects on conflict are consistent with those predicted by …

Values In Transition: The Case Of Modern Mexico, Howard Stanley Hart Iii

Theses and Dissertations in Business Administration

The purpose of this dissertation is to explore the changes in the cultural values of individuals from one traditional society who have been exposed to socialization agents generated by a more modern, developed society. The country chosen for this study was Mexico. Mexico has recently experienced an increase in U.S. business, education, and media-based activities, partially as a result of NAFTA. It seems reasonable to expect that Mexicans may be shifting their individual values and perhaps modifying their consumption-related behavior as a consequence of this increase in cultural contact. Given that Mexico has individuals representing the very rich, the middle-class, …

A Sensitivity Analysis Of Retailer Shelf Management Models, Norm A. Borin, Paul Farris

Marketing

A shelf management model was developed to assist retailers with the decision of which products to stock and how much space to allocate to those products. Due to the non-linearities in the formulation a closed form solution is not possible. Borin, et al. develop a search heuristic based on simulated annealing and compare the solution against a known optimum. A barrier to the use of such models is the fact that managers typically do not have access to error-free estimates of the parameters required for the model construction (shelf elasticities, search loyalty, and consumer preferences). In this article we analyze …

1995 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 1995.

1995 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 1995.