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Articles 15661 - 15690 of 16544
Full-Text Articles in Marketing
소비자 만족 형성 과정에 대한 감정 반응의 역할, 광수 김, 원일 곽
Virtual Marketing 의 도입과 확산에 관한 연구, 종원 임, 호현 조
Virtual Marketing 의 도입과 확산에 관한 연구, 종원 임, 호현 조
Asia Marketing Journal
No abstract provided.
내점객 인터뷰에 근거한 슈퍼마켓 입지분석 모델의 실용성 평가, 성무 서, 윤배 고
내점객 인터뷰에 근거한 슈퍼마켓 입지분석 모델의 실용성 평가, 성무 서, 윤배 고
Asia Marketing Journal
No abstract provided.
Gender Differences In Tourism Destination: Implications For Tourism Marketers, Marie Ryan, Nadine Henley, Geoffery Soutar
Gender Differences In Tourism Destination: Implications For Tourism Marketers, Marie Ryan, Nadine Henley, Geoffery Soutar
School of Marketing, Tourism and Leisure Publications
This paper examines the criteria that males and females use to make tourism destination choices and whether such differences result in different destination preferences. Males and females may apply different criteria to make tourism destination choices. Respondents were asked to rank eight popular WA holiday destinations, using twelve attributes. Comparisons between males and females were conducted using t-tests, perceptual mapping and external preference analysis. Females rated each attribute consistently more important than males and, overall, consistently high. This finding is interpreted with reference to Meyers- Levy’s (1986) selectivity hypothesis and related to other research in the marketing context on information …
Gender Differences In Tourism Destination: Implications For Tourism Marketers, Marie Ryan, Nadine Henley, Geoffery Soutar
Gender Differences In Tourism Destination: Implications For Tourism Marketers, Marie Ryan, Nadine Henley, Geoffery Soutar
Research outputs pre 2011
This paper examines the criteria that males and females use to make tourism destination choices and whether such differences result in different destination preferences. Males and females may apply different criteria to make tourism destination choices. Respondents were asked to rank eight popular WA holiday destinations, using twelve attributes. Comparisons between males and females were conducted using t-tests, perceptual mapping and external preference analysis. Females rated each attribute consistently more important than males and, overall, consistently high. This finding is interpreted with reference to Meyers- Levy’s (1986) selectivity hypothesis and related to other research in the marketing context on information …
1998 November-December, Morehead State University. Office Of Athletics.
1998 November-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from November to December of 1998.
1998 November, Office Of Communications & Marketing, Morehead State University.
1998 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for November of 1998.
Managing New Product Definition In Highly Dynamic Environments, Shantanu Bhattacharya, Viswanathan Krishnan, Vijay Mahajan
Managing New Product Definition In Highly Dynamic Environments, Shantanu Bhattacharya, Viswanathan Krishnan, Vijay Mahajan
Research Collection Lee Kong Chian School Of Business
In highly dynamic environments, characterized by changing customer preferences and uncertainty about competitive products, managing the development of a new product is a complex managerial task. The traditional practice, recommended in the literature, of reaching a sharp definition early in the new product development (NPD) process may not be optimal, desirable or even feasible in such dynamic situations. Under high uncertainty, forcing early finalization of specifications may result in a firm getting locked into an incorrect definition. Based on our study of NPD in the high technology industry, we present a model of an approach called real-time definition, in which …
Editorial, N Balasubramanian
Editorial, N Balasubramanian
IIMB Management Review
The opening up of the economy has brought in its wake a surfeit of international brands that are now available to Indian customers. Many of these brands are internationally strong and it is no surprise that the qualitystarved Indian consumer is increasingly turning to these trusted names. What happens to the desi brands that have been assiduously built up by business houses within the country? The Round Table this time looks at this issue and seeks to investigate which way Indian brands are headed. Among the articles presented in this issue are two that address issues relating to rewards. Abhoy …
Defining Indian Brands, Mithileshwar Jha
Defining Indian Brands, Mithileshwar Jha
IIMB Management Review
Round Table features an exhaustive discussion on Indian Brands ? beginning with the definition of an 'Indian' brand and elaborating upon the origin, the home and the 'soul' of brands, the various aspects of building and managing Indian brands particularly in the face of competition from MNCs; brand extensions and how brands cope with the vagaries of the market. Several interesting issues on methodology and research were raised. In order to present a truly broad spectrum of views on brands and complement the Round Table discussion, Pradeep Kumar spoke to a cross section of marketers in various product and service …
Indian Brands : Quo Vadis: The Round Table Discussion, Mithileshwar Jha
Indian Brands : Quo Vadis: The Round Table Discussion, Mithileshwar Jha
IIMB Management Review
Round Table features an exhaustive discussion on Indian Brands ? beginning with the definition of an 'Indian' brand and elaborating upon the origin, the home and the 'soul' of brands, the various aspects of building and managing Indian brands particularly in the face of competition from MNCs; brand extensions and how brands cope with the vagaries of the market. Several interesting issues on methodology and research were raised. In order to present a truly broad spectrum of views on brands and complement the Round Table discussion, Pradeep Kumar spoke to a cross section of marketers in various product and service …
Views Of A Cross-Section Of Marketers, V Pradeep Kumar
Views Of A Cross-Section Of Marketers, V Pradeep Kumar
IIMB Management Review
Round Table features an exhaustive discussion on Indian Brands ? beginning with the definition of an 'Indian' brand and elaborating upon the origin, the home and the 'soul' of brands, the various aspects of building and managing Indian brands particularly in the face of competition from MNCs; brand extensions and how brands cope with the vagaries of the market. Several interesting issues on methodology and research were raised. In order to present a truly broad spectrum of views on brands and complement the Round Table discussion, Pradeep Kumar spoke to a cross section of marketers in various product and service …
Cases In Marketing: Edited By Hanne Hartvig Larsen, Sage Publications, 1998, S Ramesh Kumar
Cases In Marketing: Edited By Hanne Hartvig Larsen, Sage Publications, 1998, S Ramesh Kumar
IIMB Management Review
No abstract provided.
Future Research Directions: Some Pointers, N C B Nath
Future Research Directions: Some Pointers, N C B Nath
IIMB Management Review
Round Table features an exhaustive discussion on Indian Brands ? beginning with the definition of an 'Indian' brand and elaborating upon the origin, the home and the 'soul' of brands, the various aspects of building and managing Indian brands particularly in the face of competition from MNCs; brand extensions and how brands cope with the vagaries of the market. Several interesting issues on methodology and research were raised. In order to present a truly broad spectrum of views on brands and complement the Round Table discussion, Pradeep Kumar spoke to a cross section of marketers in various product and service …
Indian Brands : Quo Vadis: A Framework For Discussion, N C B Nath
Indian Brands : Quo Vadis: A Framework For Discussion, N C B Nath
IIMB Management Review
Round Table features an exhaustive discussion on Indian Brands ? beginning with the definition of an 'Indian' brand and elaborating upon the origin, the home and the 'soul' of brands, the various aspects of building and managing Indian brands particularly in the face of competition from MNCs; brand extensions and how brands cope with the vagaries of the market. Several interesting issues on methodology and research were raised. In order to present a truly broad spectrum of views on brands and complement the Round Table discussion, Pradeep Kumar spoke to a cross section of marketers in various product and service …
Branding The Invisible, Umesh Rajamani
Branding The Invisible, Umesh Rajamani
IIMB Management Review
Round Table features an exhaustive discussion on Indian Brands ? beginning with the definition of an 'Indian' brand and elaborating upon the origin, the home and the 'soul' of brands, the various aspects of building and managing Indian brands particularly in the face of competition from MNCs; brand extensions and how brands cope with the vagaries of the market. Several interesting issues on methodology and research were raised. In order to present a truly broad spectrum of views on brands and complement the Round Table discussion, Pradeep Kumar spoke to a cross section of marketers in various product and service …
Reflections On The 1997 Vatican Statements Regarding Ethics In Advertising, Gene R. Laczniak
Reflections On The 1997 Vatican Statements Regarding Ethics In Advertising, Gene R. Laczniak
Marketing Faculty Research and Publications
No abstract provided.
Consumer Generalization Of Nutrient Content Claims In Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Consumer Generalization Of Nutrient Content Claims In Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Marketing Faculty Research and Publications
Although considerable research exists on consumer processing of nutrition labeling and package claims, less is known about consumer interpretation of nutrient content claims in advertising. This is important because product advertising often provides a significant first step for consumers in learning new nutrition information. Yet, unlike package claims, Nutrition Facts Panels are often not available for consumers during the processing of such advertising claims. Therefore, the authors examine the following research questions: (1) Do consumers misinterpret (i. e., overgeneralize) common nutrient content claims in advertising? If so, under what conditions does this occur? and (2) Can various types of disclosure …
New Paradigms In Marketing, M J Xavier
New Paradigms In Marketing, M J Xavier
IIMB Management Review
Though companies today are getting more customer focused and market driven, marketing departments seem to be relegated to the background. The four Ps, long considered the universal marketing approach, now seem inadequate. The advent of the quality movement, the emergence of services marketing, the developments in strategic marketing and business to business marketing have added new dimensions to marketing. In order to regain their rightful place in organisations, Xavier urges marketers to reorient themselves to the customer, develop a cross functional perspective and a deeper understanding of company competencies.
The Effect Of Store Name, Brand Name And Price Discounts On Consumers' Evaluations And Purchase Intentions, Dhruv Grewal, R. Krishnan, Julie Baker, Norm A. Borin
The Effect Of Store Name, Brand Name And Price Discounts On Consumers' Evaluations And Purchase Intentions, Dhruv Grewal, R. Krishnan, Julie Baker, Norm A. Borin
Marketing
This paper develops and tests a conceptual model of the effects of store name, brand names and price discounts on consumers' evaluations (store image, brand quality perceptions, internal reference prices, and value perceptions) and purchase intentions. The moderating effects of consumer knowledge and prior ownership on the proposed relationships in the model are also explored. A store's perceived image is influenced by the store name and the quality of merchandise It carries. Results also indicate that internal reference price is influenced by price discounts, brand name, and a brand's perceived quality. The influence of price discounts on a brand's perceived …
1998 October, Office Of Communications & Marketing, Morehead State University.
1998 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for October of 1998.
Market Orientation And Organizational Performance: Is Innovation A Missing Link?, Jin K. Han, Namwoon Kim, Rajendra K. Srivastava
Market Orientation And Organizational Performance: Is Innovation A Missing Link?, Jin K. Han, Namwoon Kim, Rajendra K. Srivastava
Research Collection Lee Kong Chian School Of Business
In recent years, a market-oriented corporate culture increasingly has been considered a key element of superior corporate performance. Although organizational innovativeness is believed to be a potential mediator of this market orientation-corporate performance relationship, much of the evidence to date remains anecdotal or speculative. In this context, the authors present a systematic framework to test the postulated "market orientation-innovation-performance" chain. To this end, the direct causality assumption of market orientation on organizational performance is examined with Narver and Slater's (1990) market orientation framework. Moreover, the authors take a componentwise approach and examine how the three core components of market orientation …
Market Orientation And Organizational Performance: Is Innovation A Missing Link?, Jin K. Han, Namwoon Kim, Rajendra K. Srivastava
Market Orientation And Organizational Performance: Is Innovation A Missing Link?, Jin K. Han, Namwoon Kim, Rajendra K. Srivastava
Research Collection Lee Kong Chian School Of Business
In recent years, a market-oriented corporate culture increasingly has been considered a key element of superior corporate performance. Although organizational innovativeness is believed to be a potential mediator of this market orientation - corporate performance relationship, much of the evidence to date remains anecdotal or speculative. In this context, a systematic framework is presented to test the postulated market orientation-innovation-performance chain. To this end, the direct causality assumption of market orientation on organizational performance is examined with Narver and Slater's (1990) market orientation framework. Moreover, a componentwise approach is taken, and an examination is conducted of how the 3 core …
Creating A Market Orientation, John C. Narver, Stanley F. Slater, Brian C. Tietje
Creating A Market Orientation, John C. Narver, Stanley F. Slater, Brian C. Tietje
Marketing
A market orientation is a business culture in which all employees are committed to the continuous creation of superior value for customers. However, businesses report limited success in developing such a culture. One approach to create a market orientation, the approach taken by most businesses, is the “programmatic” approach, an a priori approach in which a business uses education programs and organizational changes to attempt to implant the desired norm of continuously creating superior value for customers. A second approach is the “market-back” approach, an experiential approach in which a business continuously learns from its day-to-day efforts to create and …
1998 September, Office Of Communications & Marketing, Morehead State University.
1998 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for September of 1998.
Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek
Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek
Institute for Tourism and Recreation Research Publications
Provides expenditure characteristics of nonresident visitors in Montana during the summer, winter, and shoulder seasons. Examines total expenditures by groups as well as distribution of expenditures by sector of spending. Travel groups are characterized by season of visit, primary reason for trip to Montana, area of travel groups residence, and primary recreation attraction to Montana. Also explores the issue of marketing responsiveness and provides a discussion on which groups are most likely to respond to promotional marketing and why.
1998 August, Office Of Communications & Marketing, Morehead State University.
1998 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for August of 1998.
Marketing's Role In Hospital Web Site Development, C. David Shepherd, Daniel Fell
Marketing's Role In Hospital Web Site Development, C. David Shepherd, Daniel Fell
Faculty Articles
No abstract provided.
1998 July, Office Of Communications & Marketing, Morehead State University.
1998 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for July of 1998.
Generalizations About Trust In Marketing Channel Relationships Using Meta-Analysis, Inge Geyskens, Jan-Benedict E. M. Steenkamp, Nirmalya Kumar
Generalizations About Trust In Marketing Channel Relationships Using Meta-Analysis, Inge Geyskens, Jan-Benedict E. M. Steenkamp, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
This meta-analysis examines the role of trust in marketing channels. First, the analysis of painwise relationships involving trust indicates that trust, on average, exhibits a robust and strong relationship with other channel relationship constructs under a wide range of different conditions. Next, we explored systematic patterns of variation in the correlations. The results demonstrate that the use of experiments, samples drawn from multiple industries, and US data tend to produce larger effects than the use of field studies, samples drawn from a single industry, and European data respectively do. Various other methodological characteristics of studies did not have significant effects. …