Marketing Commons^™

소비자의 분할가격에 대한 반응에 있어서 묶음화 전략 유형별 차이, 남기 조

Asia Marketing Journal

No abstract provided.

웹사이트 신뢰도, 만족도, 친숙도가 구매의향에 미치는 상호조절 역할에 관한 연구, 성준 윤, 주호 김, 미영 백

Asia Marketing Journal

No abstract provided.

라이프스타일 유형에 따른 지각된 서비스품질이 재구매 의사와 로열티에 미치는 영향에 관한 연구, 명식 이, 천규 최

Asia Marketing Journal

No abstract provided.

브랜드자산 형성과정의 재정립, 구현 원

Asia Marketing Journal

No abstract provided.

Direct Marketing Of Agroforestry Products, Stefanie Aschmann

Agroforestry Notes (USDA-NAC)

Agroforestry can enhance cash flow on many farms through the production of high-value forest products. The greatest challenge, however, is often marketing rather than production. Unlike commodity crops that have a readily available, but relatively uncompromising, market; the market for some agroforestry products is not always apparent. Landowners may need to take an active role in marketing to reap the benefits of their production. Producer goals, resources, and products, as well as local customer needs and habits usually dictate marketing strategies. This Note describes several different direct marketing strategies that might be used to market agroforestry products. Many variations on …

Modeling The Clickstream: Implications For Web-Based Advertising Efforts, Patrali Chatterjee, Donna L. Hoffman, Thomas P. Novak

Department of Marketing Faculty Scholarship and Creative Works

In this paper, we develop an analytical approach to modeling consumer response to banner ad exposures at a sponsored content Web site that reveals significant heterogeneity in (unobservable) click proneness across consumers. The effect of repeated exposures to banner ads is negative and nonlinear, and the differential effect of each successive ad exposure is initially negative, though nonlinear, and levels off at higher levels of passive ad exposures. Further, significant correlations between session and consumer click proneness and banner exposure sensitivity suggest gains from repeated banner exposures when consumers are less click prone. For a particular number of sessions, more …

Breaking Up Is Hard To Do: The Dissolution Of Business Relationships In The Global Market Place, Jennifer A. Pope

Theses and Dissertations - UTB/UTPA

Richard Caves (1998) states that “dead business units tell no tales” (p. 8), and by extension one could argue that dead business relationships also tell no tales. However, it is the purpose of this dissertation to tell the tales of multiple dead business relationships in hope that other businesses can learn from their mistakes. Business relationships have been and continue to be a vital part of business. With the globalization of the economy, most, if not all, businesses will have some form of international contact. For businesses with limited resources or no experience often the most efficient means to expand …

The Development Of Interfirm Partnering Competence: Platforms For Learning, Learning Activities, And Consequences Of Learning, Jean L. Johnson, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

This study investigated factors within the firm that encourage organizational learning activities. The authors suggest that when the appropriate factors are present, the firm will more likely engage in learning activities integral in the development of interfirm partnering competence. The conditions for building partnering competence are found in the firm's culture and climate in the form of learning intent, receptivity, and transparency. In addition, the authors suggested that learning-related activities would generate some positive influence on specific interfirm relationships (IFRs). The authors tested these ideas on data from a multiindustry mail survey. Results largely conformed to expectations. The platform variables, …

2003 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 2003.

Reasoning About Competitive Reactions: Evidence From Executives, David B. Montgomery, Marian Chapman Moore, Joel E. Urbany

Research Collection Lee Kong Chian School Of Business

Much of the empirical research on competitive reactions describes how or why rivals react to a firm’s past actions, but stops short of examining whether managers attempt to predict such reactions, which we call strategic competitive reasoning. In three exploratory studies, we find evidence of managers’ thinking about competitors’ past and future behavior, but little incidence of strategic competitive reasoning. Competitive intelligence experts and other experienced managers assessment of the results suggests the relatively low incidence of strategic competitor reasoning is due to perceptions of low returns from anticipating competitor reactions more than to the high cost of doing so. …

Sheep Updates 2003 - Plenaries, Ashley Mercy, David Scobie, Neil Buchanan, Kevin Bell, John Milton, Graeme Martin, Bob Hall, Maurie Stephen, Rob Woodgate

Sheep Updates

This session covers eight papers from different authors:1. Biosecurity in the sheep industry will improve production and profits Ashley Mercy, Department of Agriculture, Western Australia 2. Easy care sheep David Scobie, AgResearch, PO Box 60 Lincoln, 8152, New Zealand 3. Targeting the market’s requirements - live sheep exports Neil Buchanan, Manager Animal Health Operations, Primary Industries & Resources, South Australia 4. Setting flock breeding objectives Kevin Bell, Sheep Management and Production Consultants, Kojonup WA 5. Future feeding of sheep in Western Australia John Milton and Graeme Martin, The University of Western Australia 6. Recipe for getting back into Sheep Bob …

Sheep Updates 2003 - Posters, Maxine Brown, Gaye Krebs, Diana Fredorenko, Kathryn Edgerton-Warburton, Evan Burt, Nazrul Islam, Roy Butler, L. G. Butler, S. R. Brown, M. F. D'Antuono, J. C. Greeff, Ken Hart, Tanya Kilminster, Rachel Kirby, M. E. Ladyman, A. C. Schlink, I. H. Williams, P. E. Vercoe, Anyou Lui, Karen Smith, Martin Bent, Matthew Young

Sheep Updates

This session covers eleven papers from different authors:1 Sheep production on annual stubbles/pastures vs lucerne Maxine Brown Gaye Krebs Muresk Institute, Curtin University Diana Fedorenko Kathryn Egerton-Warburton Centre for Cropping Systems, Department of Agriculture Western Australia 2. The value chain of the Lake Grace livestock industry Evan Burt Nazrul Islam Department of Agriculture Western Australia 3. Native pastures, Dorper sheep and the 2002 drought Roy Butler Department of Agriculture Western Australia 4. Commercial sheep breeders can improve their sheep breeding program using wether trials L.G. Butler, S.R. Brown, M.F. D’Antuono, J.C. Greeff Department of Agriculture 5. Western Australia Linked ewe …

Sheep Updates2003 - Keynotes, Dale Ashton, Ben Russell

Sheep Updates

This session covers two papers from different authors: 1. Economic outlook for sheep and wool Dale Ashton, Australian Bureau of Agricultural and Resource Economics 2. Why is the future so bright? Dr Ben Russell, Manager, Southern Australia, Meat and Livestock Australia

Volume 1, Liberty University

Liberty Business Review

No abstract provided.

Spatial Variations In Wal-Mart Store Location, Clint H. Franklin

All-Inclusive List of Electronic Theses and Dissertations

As the world's largest retailer, the Wal-Mart Corporation exemplifies unsurpassed store location strategy. The purpose of this study is to identify socio-economic indicators of store location and to determine whether they vary spatially across the United States. First, a linear regression model is employed to identify key socio-economic variables that associate with store location in four regions of the United States. The study includes analyses of Georgia, Indiana, New York, and Washington, which represent the southeast, midwest, northeast and west, respectively. Discriminant and cluster analyses are used to investigate whether there are spatial variations in Wal-Mart location. The results of …

2003 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 2003.

It Competency And Firm Performance: Is Organizational Learning A Missing Link?, Michael J. Tippins, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

Many companies have developed strategies that include investing heavily in information technology (IT) in order to enhance their performance. Yet, this investment pays off for some companies but not others. This study proposes that organization teaming plays a significant role in determining the outcomes of IT. Drawing from resource theory and IT literature, the authors develop the concept of IT competency. Using structural equations modeling with data collected from managers in 271 manufacturing firms, they show that organizational learning plays a significant role in mediating the effects of IT competency on firm performance.

Operationalizing Technology Improvements In Product Development Decision-Making, Shantanu Bhattacharya, V. Krishnan, Vijay Mahajan

Research Collection Lee Kong Chian School Of Business

Achieving competitive advantage and price premiums in many technology-based markets requires the incorporation of current technology in new products. To do so, firms in hyper-competitive environments increasingly plan and design their products concurrent with the independent development and validation of underlying technologies. Simultaneous validation of a core technology has important implications for a company's product positioning and launch sequence decisions making these traditional marketing decisions relevant to operations managers. Prior research has shown that to minimize cannibalization in the absence of such improvements in technology, a firm should not launch low-end products before high-end products. However, concurrent evolution of technology …

2003 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 2003.

Market Orientation And Export Performance In Thailand: A Moderating Effect Of International Marketing Strategy, Phattarawan Tantong

Theses and Dissertations in Business Administration

A lot of literature provides evidence of a positive relationship between market orientation (MO) and performance (e.g., Narver and Slater 1990; Jaworski and Kohli 1993). Some studies, however, found insignificant results of such a relationship (e.g., Selnes, Jaworski, and Kohli 1996; Pelham 1997), resulting in an open question of MO's predictive power on performance. Moreover, most of the research in this area has been conducted in the U.S. context, and the literature shows that there is a need to study MO in a non-U.S. context (e.g., Kohli, Jaworski, and Kumar 1993; Grewal and Tansuhaj 2001). Similarly, the standardization (adaptation) literature …

Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana as well as all visitors to each of the six Montana travel regions into the 211 Designated Marketing Areas of the United States. An analysis of successful existing markets and opportunity markets is provided.

마케팅의 경험적 접근방법 및 그 활용방안에 관한 비판적 고찰, 진용 이

Asia Marketing Journal

No abstract provided.

제품선호도 분산과 시장정보의 저항에 대한 감각속성 평가기준 제공의 역할, 광진 나, 윤용 황

Asia Marketing Journal

No abstract provided.

자발적 약국체인에서 가맹점의 거래관계특성 지각이 관계의 질에 미치는 영향, 달영 전, 봉희 강

Asia Marketing Journal

No abstract provided.

2003 June-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from June to December of 2003.

Digital Divide And Purchase Intention: Why Demographic Psychology Matters, Syed H. Akhter

Marketing Faculty Research and Publications

The author examines the issue of digital divide from a demographic perspective. The influence of gender, age, education, and income on the likelihood to purchase over the Internet is empirically examined. Hypotheses are framed in the context of psychological correlates of the demographic variables. Findings show that these variables significantly influence the likelihood to purchase over the Internet and can be used to profile, segment, and target markets and develop public policies to bridge the digital divide.

Health Risks, Past Usage, And Intention To Use Weight Loss Products In Normal Weight Women With High And Low Body Dysphoria, B. L. Whisenhunt, D. A. Williamson, Richard G. Netemeyer, J. Craig Andrews

Marketing Faculty Research and Publications

Objective: There are many health risks involved with the use of weight loss products by normal weight women. The mass media may compound this problem through the promotion of weight loss products and a thin body size. This study tested women's perceptions of different weight loss product ads to determine if body dysphoria (i.e., an over concern with body size and shape in normal weight people) was associated with risk beliefs, past behaviors, and intention toward using weight loss products.

Method: Normal weight women (age range = 18-41 yr), who were classified as either high (n=45) …

Reactions To Perceived Inequity In U.S. And Dutch Interorganizational Relationships, Lisa K. Scheer, Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

Research Collection Lee Kong Chian School Of Business

In an empirical examination of inequity in interorganizational relationships, we found similarities and differences in Dutch and U.S. automobile dealers' reactions to inequity in their relationships with their automobile suppliers. As predicted by equity theory, both positive and negative inequity have detrimental effects on the reactions of Dutch firms. In contrast, U.S. firms do not react negatively to positive inequity; only negative inequity has deleterious effects.

2003 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 2003.

The Influence Of Apparel Size On Shopping Behavior And Appearance Management Factors Of Caucasian And Asian International Female University Students, Yuko Sugita

All-Inclusive List of Electronic Theses and Dissertations

The purpose of this study was to investigate the influence of different apparel sizes (apparel sizes smaller than 14 and 14 and larger) on the relationships between appearance management factors and apparel shopping behavior of Caucasian and Asian international females. Appearance management factors were divided into sociocultural factors (media), personal factors, and psychological or behavioral factors. One hundred thirty-eight subjects (75 Caucasians wearing apparel sizes smaller than 14; 17 Caucasian females wearing apparel sizes 14 and larger; and 46 Asian international females wearing apparel sizes smaller than 14) completed a questionnaire, which was designed to measure subjects' appearance management factors …