Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons™

Open Access. Powered by Scholars. Published by Universities.®

Discipline
Institution
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 15121 - 15150 of 16545

Full-Text Articles in Marketing

Estimates Of The Sensitivities Of The Value Of The Firm To Profitability, Growth, And Capital Intensity, Tom W. Miller, Richard E. Mathisen, John P. Mcallister Jan 2004

Estimates Of The Sensitivities Of The Value Of The Firm To Profitability, Growth, And Capital Intensity, Tom W. Miller, Richard E. Mathisen, John P. Mcallister

Faculty Articles

Value-based management systems concentrate on actions that generate value for the shareholders in the wealth creation process (Fisher 1995; Lieber 1996; Walbert 1994). This study focuses explicitly on profitability, growth, and capital intensity as drivers of the value of the firm by extending a free cash flow valuation model for the firm. The extended model is used to provide information about the sensitivities of the value of the firm to changes in the firm's profitability, growth, and capital intensity. These sensitivities are presented in terms of partial derivatives and dollar changes. The partial derivatives show the changes in the value …

Go to article

Marketing Potential Of Thai Food And Products In The U.S. Market, Athitaya Vudhikarmrusa Jan 2004

Marketing Potential Of Thai Food And Products In The U.S. Market, Athitaya Vudhikarmrusa

Seton Hall University Dissertations and Theses (ETDs)

.

Go to article

Competency Requirements For Managerial Development In Manufacturing, Assembly, And/Or Material Processing Functions, Brian C. Tietje, Clifford S. Barber Jan 2004

Competency Requirements For Managerial Development In Manufacturing, Assembly, And/Or Material Processing Functions, Brian C. Tietje, Clifford S. Barber

Marketing

Organizations that include a manufacturing, assembly and/or material processing (MAMP) functions have become increasingly complex, competitive, and dynamic. These organizations demand increased emphasis on recruiting, developing, and retaining management talent to gain a competitive edge. This paper uses a modified Delphi triangulation approach to identify and categorize first-level MAMP management competencies perceived to be important by three critical stakeholder groups – an expert MAMP upper management panel, first-level MAMP managers who have been employed between one to three years, and business management faculty members. The results identify 14 knowledge, skill, and value-based competencies and three higher-order factors as essential components …

Go to article

Is The Implicit Association Test A Valid And Valuable Measure Of Implicit Consumer Social Cognition?, Frederic F. Brunel, Brian C. Tietje, Anthony G. Greenwald Jan 2004

Is The Implicit Association Test A Valid And Valuable Measure Of Implicit Consumer Social Cognition?, Frederic F. Brunel, Brian C. Tietje, Anthony G. Greenwald

Marketing

This article discusses the need for more satisfactory implicit measures in consumer psychology and assesses the theoretical foundations, validity, and value of the Implicit Association Test (IAT) as a measure of implicit consumer social cognition. Study 1 demonstrates the IAT’s sensitivity to explicit individual differences in brand attitudes, ownership, and usage frequency, and shows their correlations with IAT-based measures of implicit brand attitudes and brand relationship strength. In Study 2, the contrast between explicit and implicit measures of attitude toward the ad for sportswear advertisements portraying African American (Black) and European American (White) athlete–spokespersons revealed different patterns of responses to …

Go to article

Effects Of Presentation Duration On Source Attributions Of False Memory And The Importance Of Backward Associative Strength, Mia Deangelis Jan 2004

Effects Of Presentation Duration On Source Attributions Of False Memory And The Importance Of Backward Associative Strength, Mia Deangelis

Honors Capstones

No abstract provided.

Go to article

Exploring Online Brand Choice At The Sku Level : The Effects Of Internet-Specific Attributes, Yanan Wang Jan 2004

Exploring Online Brand Choice At The Sku Level : The Effects Of Internet-Specific Attributes, Yanan Wang

Lingnan Theses

E-Commerce research shows that existing studies on online consumer choice behavior has focused on comparative studies of channel or store choice (online or offline), or online store choice (different e-tailers). Relatively less effort has been devoted to consumers’ online brand choice behavior within a single e-tailer. The goal of this research is to model online brand choice, including generating loyalty variables, setting up base model, and exploring the effects of Internet-specific attributes, i.e., order delivery, webpage display and order confirmation, on online brand choice at the SKU level. Specifically, this research adopts the Multinomial Logit Model (MNL) as the estimation …

Go to article

Challenges To Academic Marketing: Toward The Next Decade, David B. Montgomery Jan 2004

Challenges To Academic Marketing: Toward The Next Decade, David B. Montgomery

Research Collection Lee Kong Chian School Of Business

At the turn of the century and millennium, the Marketing Science Institute and the American Marketing Association undertook in a conference and a special issue of the Journal of Marketing to examine what were seen as fundamental issues and directions for marketing in the dawning millennium. A series of competitively commissioned papers addressed such questions as: How do customers and consumers really behave? How do markets function and evolve? How do firms relate to their markets? And what are the contributions of marketing to organizational performance and societal welfare? These questions were thought to best satisfy the criteria of differentiation, …

Go to article

Regret From Consumer Action Versus Inaction: The Effects Of Post-Decision Information, Decisional Responsibility And Perceived Source Expertise, Neel Das Jan 2004

Regret From Consumer Action Versus Inaction: The Effects Of Post-Decision Information, Decisional Responsibility And Perceived Source Expertise, Neel Das

LSU Doctoral Dissertations

This dissertation proposes to examine regret arising from action versus inaction in consumer decision-making contexts. Although there has been extensive research in the area of regret, no extant literature in marketing has been found that has investigated the nature of regret arising from inaction, specifically in stockout conditions. The first study defines the concept of decisional action and inaction as the key sources of the regret emotion. Specifically, regret arising from inaction (and action) is investigated under sub-optimal and optimal conditions. Subsequently, circumstances are identified when inaction-driven levels of regret are likely to be higher than levels of action-driven regret …

Go to article

Service Recovery And The Elusive Paradox: An Examination Of The Effects Of Magnitude Of Service Failure, Service Failure Responsiveness, Service Guarantee And Additional Recovery Effort On Service Recovery Comes, Anthony Hugh Kerr Jan 2004

Service Recovery And The Elusive Paradox: An Examination Of The Effects Of Magnitude Of Service Failure, Service Failure Responsiveness, Service Guarantee And Additional Recovery Effort On Service Recovery Comes, Anthony Hugh Kerr

LSU Doctoral Dissertations

Service failure and recovery remain critical issues for both academicians and marketing practitioners. Defined as a service provider’s response to a failed service, service recovery can mean the difference between a firm’s success and failure, for increasing customer retention and limiting customer defection are integral components of organizational growth and profitability. The purpose of this dissertation was two-fold: (1) to test the effects of magnitude of service failure, service failure responsiveness, and the presence of a service guarantee on customer satisfaction levels and other service recovery outcomes (Study 1); and (2) to test the effects of additional recovery effort and …

Go to article

Procedural Priming Effects On Spontaneous Inference Formation, Kirmani Amma, Michelle P. Lee, Carolyn Yoon Jan 2004

Procedural Priming Effects On Spontaneous Inference Formation, Kirmani Amma, Michelle P. Lee, Carolyn Yoon

Research Collection Lee Kong Chian School Of Business

Procedural priming refers to how the frequent or recent use of certain cognitive procedures on one task can lead to a greater propensity to use the same procedures on a subsequent task. In this paper, we demonstrate how procedural priming may be used to assess spontaneous inference formation in situations where the inference involves a relationship or rule. We do so in the context of the advertising cost–product quality rule, i.e., that higher advertising expense implies higher product quality. Prior research suggests that underlying the advertising cost–quality rule is a basic human attribution (the effort investment rule) that says, if …

Go to article

What Irritates Consumers?: An Empirical Examination Of The Antecedents And Consequences Of Consumer Irritation, Sweta Chaturvedi Thota Jan 2004

What Irritates Consumers?: An Empirical Examination Of The Antecedents And Consequences Of Consumer Irritation, Sweta Chaturvedi Thota

LSU Doctoral Dissertations

This dissertation develops a model of consumer irritation in the context of consumer decision-making. Thus, the purpose is to describe and empirically test a model of the antecedents and consequences of consumer irritation. The model incorporates antecedents, moderators and consequences of irritation. It is suggested that irritation in consumers has a direct as well as an indirect influence, through retention of irritation in consumers, on the outcome variables such as attitude towards the advertised brand, and intentions to engage in negative word of mouth (NWOM) behavior. The central aim of this dissertation is to extend our understanding of the irritation …

Go to article

소비자의 집단구성원에 대한 지각이 소비의사결정에 미치는 영향에 관한 연구, 영아 김 Dec 2003

소비자의 집단구성원에 대한 지각이 소비의사결정에 미치는 영향에 관한 연구, 영아 김

Asia Marketing Journal

No abstract provided.

Go to article

Brand Value-Up: 브랜드 진단 및 관리 모형 정립을 위한 시도, 영원 하, 성률 전, 익태 김, 김, 성민 홍 Dec 2003

Brand Value-Up: 브랜드 진단 및 관리 모형 정립을 위한 시도, 영원 하, 성률 전, 익태 김, 김, 성민 홍

Asia Marketing Journal

No abstract provided.

Go to article

대구은행의 지역밀착형 마케팅을 통한 위기극복 성공사례, 창조 유, 봉진 조, 종무 박 Dec 2003

대구은행의 지역밀착형 마케팅을 통한 위기극복 성공사례, 창조 유, 봉진 조, 종무 박

Asia Marketing Journal

No abstract provided.

Go to article

Lg홈쇼핑의 신뢰기반 고객서비스 활동에 관한 사례연구, 훈영 이, 의록 황, 종석 예 Dec 2003

Lg홈쇼핑의 신뢰기반 고객서비스 활동에 관한 사례연구, 훈영 이, 의록 황, 종석 예

Asia Marketing Journal

No abstract provided.

Go to article

한국소비자관점의 시장구조 파괴에 의한 시장개척, 주영 김, 서일 채, 필화 유 Dec 2003

한국소비자관점의 시장구조 파괴에 의한 시장개척, 주영 김, 서일 채, 필화 유

Asia Marketing Journal

No abstract provided.

Go to article

신화를 창출한 애니콜의 브랜드 전략, 소은 현, 민희 한, 종석 예 Dec 2003

신화를 창출한 애니콜의 브랜드 전략, 소은 현, 민희 한, 종석 예

Asia Marketing Journal

No abstract provided.

Go to article

유한킴벌리의 공익연계마케팅, 성호 이, 의록 황, 길상 안 Dec 2003

유한킴벌리의 공익연계마케팅, 성호 이, 의록 황, 길상 안

Asia Marketing Journal

No abstract provided.

Go to article

시장 진입순서 연구에 관한 통합적 접근, 서일 채, 준상 여, 계숙 한 Dec 2003

시장 진입순서 연구에 관한 통합적 접근, 서일 채, 준상 여, 계숙 한

Asia Marketing Journal

No abstract provided.

Go to article

The Effect Of Web Interface Features On Consumer Online Shopping Intentions, Jeffrey Sam Siekpe Dec 2003

The Effect Of Web Interface Features On Consumer Online Shopping Intentions, Jeffrey Sam Siekpe

Theses and Dissertations - UTB/UTPA

Amid the storm of hype over Internet adoption, it is observed that during the past years, organizations have taken considerable interest in eagerly acquiring computer hardware and software to implement electronic commerce (e-commerce) applications mostly to the detriment of human aspects of the information technology (IT) solutions (Freemantle, 2002; Lockwood & Lamp, 2000). Various Internet technologies, mostly the Web, have been implemented to offer online goods and services. Many credible estimates suggest that Internet buying and selling will account for close to $2 trillion of annual economic activity by 2004 (Citrin et al., 2003; Fry, 2000). While the promise of …

Go to article

2003 December, Office Of Communications & Marketing, Morehead State University. Dec 2003

2003 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 2003.

Go to article

To Pester Or Leave Alone: Lifetime Value Maximization Through Optimal Communication Timing, Xavier Dreze, Andre Bonfrer Dec 2003

To Pester Or Leave Alone: Lifetime Value Maximization Through Optimal Communication Timing, Xavier Dreze, Andre Bonfrer

Research Collection Lee Kong Chian School Of Business

The marketing literature has long acknowledged the importance of a customer’s lifetime value in customer relationship management. More recently, researchers have turned their attention to the links between satisfaction and both customer acquisition and retention strategies. In this paper, we are interested in understanding the impact of communication frequency on customer retention and ultimately on lifetime value. We develop a theoretical framework for managing a customer database and addressing the tradeoffs between value extraction and customer retention. An empirical application of this framework is conducted for permission-based email marketing in the entertainment industry. This application recognizes the customization ability underlying …

Go to article

The Demand And Supply-Side Impact Of The Kimberly-Clark, Scott Paper Products Merger In The Facial Tissues Category, Andre Bonfrer, Jagmohan S. Raju Dec 2003

The Demand And Supply-Side Impact Of The Kimberly-Clark, Scott Paper Products Merger In The Facial Tissues Category, Andre Bonfrer, Jagmohan S. Raju

Research Collection Lee Kong Chian School Of Business

We investigate how market behavior changed in the facial tissues category, following the 1995/1996 Kimberly-Clark merger with Scott Paper Products in the paper products industry. The facial tissues category is of interest because the US Department of Justice (DOJ), anticipating reduced competition after the merger, imposed a consent decree, requiring that Scotts’ facial tissues brands be licensed out to a third party. We utilize a two-stage budgeting demand system developed by Deaton and Muellbauer (1980a), coupled with general form supply-side first order conditions to compare demand and competitive behavior before and after the merger. Our findings indicate that the merger …

Go to article

Kill A Brand, Keep A Customer, Nirmalya Kumar Dec 2003

Kill A Brand, Keep A Customer, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

Kill a Brand, Keep a CustomerMost brands don't make much money. Year after year, businesses generate 80% to 90% of their profits from less than 20% of their brands. Yet most companies tend to ignore loss-making brands, unaware of the hidden costs they incur.That's because executives believe it's easy to erase a brand; they have only to stop investing in it, they assume, and it will die a natural death. But they're wrong. When companies drop brands clumsily, they antagonize loyal customers: Research shows that seven times out of eight, when firms merge two brands, the market share of the …

Go to article

2003 November, Office Of Communications & Marketing, Morehead State University. Nov 2003

2003 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 2003.

Go to article

The Power Of Interfacing Departments In Shaping B2b Customer Satisfaction, Srinivas Durvasula, Steven Lysonski, Subhash C. Mehta Oct 2003

The Power Of Interfacing Departments In Shaping B2b Customer Satisfaction, Srinivas Durvasula, Steven Lysonski, Subhash C. Mehta

Marketing Faculty Research and Publications

Extant research identifies service quality and service encounter perceptions as the key determinants of satisfaction. However, no study in a business-to-business environment has examined the simultaneous effect of these two determinants on overall satisfaction. Hence, we do not know which of these two determinants has a stronger impact on service satisfaction. We investigated this issue by collecting data from shipping managers of several firms in Singapore that used the services of ocean freight shipping companies. Results of path analysis indicate that perceptions of service encounters have a relatively stronger impact compared to service quality. Implications of these results are discussed.

Go to article

2003 October, Office Of Communications & Marketing, Morehead State University. Oct 2003

2003 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 2003.

Go to article

The Enhancement Bias In Consumer Decisions To Adopt And Utilize Product Innovations, Shenghui Zhao, Robert J. Meyer, Jin K. Han Oct 2003

The Enhancement Bias In Consumer Decisions To Adopt And Utilize Product Innovations, Shenghui Zhao, Robert J. Meyer, Jin K. Han

Research Collection Lee Kong Chian School Of Business

The ability of consumers to anticipate the value they will draw from new product generations that expand the capabilities of incumbent goods is explored. Drawing on previous research in affective forecasting, the work explores a hypothesis that consumers will frequently overestimate the benefits they envision drawing from new added product features and underestimate the learning costs required to realize those benefits. This hypothesis is tested using a computer simulation in which subjects are trained to play a Pacman-like arcade game where icons are moved over a screen by different forms of tactile controls. Respondents are then given the option to …

Go to article

Store Brands: Who Buys Them And What Happens To Retail Prices When They Are Introduced?, Andre Bonfrer, Pradeep K. Chintagunta Oct 2003

Store Brands: Who Buys Them And What Happens To Retail Prices When They Are Introduced?, Andre Bonfrer, Pradeep K. Chintagunta

Research Collection Lee Kong Chian School Of Business

In this paper we study store brand demand behavior by examining a panel of household level and store-level data in five stores located in a competing market area. We seek to address three fundamental questions from this data. First, is there a link between store loyalty and brand loyalty? Second, does store loyalty raise store brand choice probabilities? Third, if a store brand is introduced into a category, what happens to the retail prices of the incumbent brands in the category? We find that store loyalty is negatively associated with brand loyalty, and that store loyalty increases the likelihood of …

Go to article

관람동기를 기준으로 한 엔터테인먼트 산업간 경쟁구조 분석에 관한 연구, 찬경 김, 현주 최 Sep 2003

관람동기를 기준으로 한 엔터테인먼트 산업간 경쟁구조 분석에 관한 연구, 찬경 김, 현주 최

Asia Marketing Journal

No abstract provided.

Go to article

First Prev Next Last