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Articles 11941 - 11970 of 16674
Full-Text Articles in Marketing
2014-April-08-Faculty Member Discovers College Students Not Getting Enough Vitamin D, University Marketing And Communications, East Tennessee State University
2014-April-08-Faculty Member Discovers College Students Not Getting Enough Vitamin D, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Social Media Marketing Use In Georgia’S Institutions Of Higher Education, James Kelly
Social Media Marketing Use In Georgia’S Institutions Of Higher Education, James Kelly
Honors College Theses
The Internet and social media are changing the way that people interact with the world around them everyday. Individuals are able to learn more about the products they use, places they visit, and other people within their network by simply turning on their computer, smart phone, or tablet. Thanks to this great utility, institutions of higher education around the world are using social media to interact with and market themselves to faculty, students, and even prospective students. After all, universities are aiming to prove that their product can add value to the lives of stakeholders while providing them with benefits …
2014-April-04-Sir Topham Hatt’S Big Top Spectacular Next At Carter Railroad Museum, University Marketing And Communications, East Tennessee State University
2014-April-04-Sir Topham Hatt’S Big Top Spectacular Next At Carter Railroad Museum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-04-Etsu To Show ‘Unbreakable Threads’, University Marketing And Communications, East Tennessee State University
2014-April-04-Etsu To Show ‘Unbreakable Threads’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-03-Etsu To Host Don Davis Speaking About The American Chestnut, University Marketing And Communications, East Tennessee State University
2014-April-03-Etsu To Host Don Davis Speaking About The American Chestnut, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-03-Etsu Alums On Cbs, University Marketing And Communications, East Tennessee State University
2014-April-03-Etsu Alums On Cbs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-03-Information Sought On Mobile Device Use In Teaching And Learning, University Marketing And Communications, East Tennessee State University
2014-April-03-Information Sought On Mobile Device Use In Teaching And Learning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-03-Carter Railroad Museum To Sponsor Spring Train, Steamboat Excursion, University Marketing And Communications, East Tennessee State University
2014-April-03-Carter Railroad Museum To Sponsor Spring Train, Steamboat Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-03-Etsu’S Dr. Ted Olson And ‘The Folk Box’ Celebrate ‘Record Store Day’, University Marketing And Communications, East Tennessee State University
2014-April-03-Etsu’S Dr. Ted Olson And ‘The Folk Box’ Celebrate ‘Record Store Day’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-03-Etsu Alumni To Discuss ‘Civility In Health Care Careers’, University Marketing And Communications, East Tennessee State University
2014-April-03-Etsu Alumni To Discuss ‘Civility In Health Care Careers’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-03-Jackie Baird, University Marketing And Communications, East Tennessee State University
2014-April-03-Jackie Baird, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-03-Buc Battalion Competitions, University Marketing And Communications, East Tennessee State University
2014-April-03-Buc Battalion Competitions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-02-International Symposium Health Sciences, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2014-April-02-International Symposium Health Sciences, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
2-APR-2014
International Symposium Health Sciences
Bill Gatton College of Pharmacy was honored to be the host site for an international symposium of deans in the health sciences. Our student were able to present as well....
2014-April-02-Entrepreneurs’ Club Meeting To Host April Eads, University Marketing And Communications, East Tennessee State University
2014-April-02-Entrepreneurs’ Club Meeting To Host April Eads, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-02-Tsbdc At Etsu To Offer April Training Classes For Small Businesses, University Marketing And Communications, East Tennessee State University
2014-April-02-Tsbdc At Etsu To Offer April Training Classes For Small Businesses, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-02-Reinventing Urban Education, University Marketing And Communications, East Tennessee State University
2014-April-02-Reinventing Urban Education, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-02- Earth Month, University Marketing And Communications, East Tennessee State University
2014-April-02- Earth Month, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-02-Museum Displaying Boone Watershed Partnership Photo Contest Entries, University Marketing And Communications, East Tennessee State University
2014-April-02-Museum Displaying Boone Watershed Partnership Photo Contest Entries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-02-Sherrod Library Named An Aserl Center Of Excellence, University Marketing And Communications, East Tennessee State University
2014-April-02-Sherrod Library Named An Aserl Center Of Excellence, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Effects Of Popular Music In Television Advertisements On Branding, Amanda Jillson
The Effects Of Popular Music In Television Advertisements On Branding, Amanda Jillson
Honors Projects in Marketing
Have you ever found that the music a company chooses helps you understand its brand better, and did you eventually find yourself becoming a loyal customer? The goal of this project is to investigate whether or not connections like these occur and, if so, why they happen and what they mean for advertisers. More specifically, the study examines the influence of music in television advertisements on the last three steps of the brand building process: brand imagery, brand feelings, and brand resonance. The purpose of the research is to discover the extent to which popular songs used in television commercials …
Read Poster - Michael, Elizabeth & Stephanie, Sturgis Library Student Assistants 2014, Amy Thompson
Read Poster - Michael, Elizabeth & Stephanie, Sturgis Library Student Assistants 2014, Amy Thompson
Library Marketing Materials
READ Poster, featuring Michael, Elizabeth and Stephanie, Sturgis Library Student Assistants 2014.
Books: Pride And Prejudice, by Jane Austen. London: T. Egerton, Whitehall, 1813.
The Song of Achilles, by Madeline Miller. New York: Ecco, 2012.
Where'd You Go, Bernadette, by Maria Semple. New York: Little, Brown and Company, 2012.
Read Poster - Katy-Beth, Michael, Jonathan & Peter, Sturgis Library Student Assistants 2014, Amy Thompson
Read Poster - Katy-Beth, Michael, Jonathan & Peter, Sturgis Library Student Assistants 2014, Amy Thompson
Library Marketing Materials
READ Poster, featuring Katy-Beth, Michael, Jonathan & Peter, Sturgis Library Student Assistants 2014.
Books: The Guardian, by Nicholas Sparks. New York: Grand Central Publishing, 2003.
Back to Blood, by Tom Wolfe. New York: Little, Brown and Company, 2012.
Lost Symbol, by Dan Brown. New York: Doubleday, 2009.
Guinness Book of World Records, by Craig Glenday, (ed.). London: Guinness World Records, 2012.
Read Poster - Dr. Daniel S. Papp, President Of Kennesaw State University, Amy Thompson
Read Poster - Dr. Daniel S. Papp, President Of Kennesaw State University, Amy Thompson
Library Marketing Materials
READ Poster, featuring Dr. Daniel S. Papp, President of Kennesaw State University.
Book: Flags of Our Fathers, by James Bradley. New York: Bantam, 2000.
Read Poster - Brianna, Chris, Chi Chi & Nadine, Sturgis Library Student Assistants 2014, Amy Thompson
Read Poster - Brianna, Chris, Chi Chi & Nadine, Sturgis Library Student Assistants 2014, Amy Thompson
Library Marketing Materials
READ Poster, featuring Brianna, Chris, Chi Chi & Nadine, Sturgis Library Student Assistants 2014.
Books: Reading Women, by Stephanie Staal. New York: Public Affairs, 2011.
Hatchet, by Gary Paulsen. New York: Simon & Schuster, 1987.
Letter to My Daughter, by Maya Angelou. New York: Random House, 2009.
100 Unforgettable Dresses, by Hal Rubenstein. New York: Harper Design, 2011.
[Sabbatical Report], Joanna Phillips
[Sabbatical Report], Joanna Phillips
Sabbatical Reports
Research suggests that 2.4 billion conversations about brands occur daily in social media. Managers consistently cite consumers being negative as the number one fear upon entering social media, yet few organizations have policies in place to handle negative comments and there is a lack of research focusing on how to strategically handle negativity from consumers on social media. My sabbatical project addresses this paucity in the marketing literature by developing a construct called "Consumer Social Voice," defined as public complaining behavior attempting to change the operations of an organization.
Understanding The Characteristics Of The Growth Of Smes In B-To-B Markets In Emerging Economies: An Organizational Ecology Approach, Patricia R. Todd, Rajshekhar G. Javalgi, David Grossman
Understanding The Characteristics Of The Growth Of Smes In B-To-B Markets In Emerging Economies: An Organizational Ecology Approach, Patricia R. Todd, Rajshekhar G. Javalgi, David Grossman
Business Faculty Publications
Purpose – The aim of this paper is to focus on the determinants that impact the growth of SMEs in B-to-B markets in emerging economies. The objective is to apply the classic model of organizational ecology to examine the characteristics of growth patterns in the B-to-B environment for SMEs in emerging markets, specifically India and China. Application of the model can guide SMEs owners/managers in their effort to successfully expand internationally in turbulent markets characterized by competitive and technological intensity. Design/methodology/approach – An overview of the basics of the organizational ecology model is presented, followed by the description of various …
Fostering Fair And Sustainable Marketing For Social Entrepreneurs In The Context Of Subsistence Marketplaces, Tina M. Facca-Miess, Nicholas J. C. Santos
Fostering Fair And Sustainable Marketing For Social Entrepreneurs In The Context Of Subsistence Marketplaces, Tina M. Facca-Miess, Nicholas J. C. Santos
Marketing Faculty Research and Publications
In recent years, in-depth, on-the-ground research has generated many insights into the nature and functioning of subsistence marketplaces and the people who operate in them. Such knowledge is bound to be useful to various companies and organisations, as they seek to engage such marketplaces, particularly for marketing managers, who quite likely have not had education or experience in marketing in such impoverished settings. This paper complements these practical insights with a normative ethical framework, presented in the marketing literature and labelled the integrative justice model (IJM) for impoverished markets, so as to synthesise a new framework for fair and sustainable …
Imsa360: Spring 2014, Imsa Fund
Imsa360: Spring 2014, Imsa Fund
IMSA Fund Reports
Pay It Forward
The Greek playwrights wrote of the beautiful selfless concept of "paying it forward" as early as approximately 300 B.C. Later, Ben Franklin and Ralph Waldo Emerson also wrote of its honor. The actual phrase "pay it forward" likely was first penned by the author Lily Hardy Hammond in 1916.
Saying "thank you" to someone who gave you a gift of money or kindness, but who does not expect or even wish to be repaid, by returning the favor to someone else...thus "paying it forward"...is alive and well at IMSA. This issue of 360 showcases several acts of …
Common Grounds Café, Michaela Bolotin, Kristina Campano, Samantha Wagner, Amjad Talib
Common Grounds Café, Michaela Bolotin, Kristina Campano, Samantha Wagner, Amjad Talib
Public & Community Service Studies Student Scholarship
Students participating in an Alternative Spring Break trip to Nicaragua in 2012 focused their exploration on coffee growing and production; they visited a Fair Trade grower, and became interested in developing a longer-term project. Simultaneously, the College’s School of Business began sponsoring an Entrepreneurship Society, while the Feinstein Institute for Public Service and the Smith Hill Community Development Corporation began convening an economic development incubator group as a project of the newly opened Providence College/Smith Hill Annex. These multiple interests coalesced as students, faculty and community came together to open Common Grounds Café.
An Examination Of The Role Relationship Marketing Plays In The B2b Model Between Chinese Manufacturers And American Distributors, Ran An
Masters Theses
Relationship marketing has been a heated topic in the communication paradigm. The primary relationship is the one between a supplier or provider of goods or services and buyers and users of those goods or services. In order to facilitate it, other stakeholders in the network of relationships may have to be involved. This thesis examined the relationship between Chinese manufacturers and American distributors by a pilot qualitative study. Social exchange theory was used as a scope to analyze the relationship. Nine participants from both sides answered computer-mediated interview questions. Business ethics and worldviews are important factors that businessmen look for …