Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (7751)
- Higher Education (7415)
- Social and Behavioral Sciences (3010)
- Advertising and Promotion Management (1288)
- Business and Corporate Communications (1118)
-
- Economics (885)
- Public Affairs, Public Policy and Public Administration (873)
- Business Administration, Management, and Operations (842)
- Communication (818)
- Finance and Financial Management (698)
- Accounting (658)
- Public Affairs (570)
- E-Commerce (566)
- Entrepreneurial and Small Business Operations (540)
- Other Business (519)
- Sales and Merchandising (512)
- Arts and Humanities (501)
- Technology and Innovation (456)
- Sociology (407)
- Tourism and Travel (375)
- International Business (371)
- Hospitality Administration and Management (356)
- Physical Sciences and Mathematics (344)
- Management Information Systems (327)
- Public Relations and Advertising (318)
- Business Analytics (314)
- Organizational Behavior and Theory (312)
- Social Media (305)
- Institution
-
- East Tennessee State University (6458)
- Georgia Southern University (883)
- Kennesaw State University (704)
- Asia Marketing Journal (AMJ) (674)
- Morehead State University (667)
-
- Singapore Management University (478)
- De La Salle University (300)
- Technological University Dublin (250)
- Universitas Indonesia (235)
- University of Rhode Island (218)
- Marquette University (217)
- University of Arkansas, Fayetteville (195)
- California Polytechnic State University, San Luis Obispo (185)
- University of South Florida (162)
- University of Nevada, Las Vegas (155)
- Illinois State University (146)
- University of Texas Rio Grande Valley (144)
- Department of Primary Industries and Regional Development, Western Australia (140)
- Utah State University (136)
- Old Dominion University (133)
- Western Kentucky University (121)
- Coastal Carolina University (114)
- MMU Press (113)
- University of Nebraska - Lincoln (110)
- Walden University (108)
- World Maritime University (101)
- Bryant University (92)
- Munster Technological University (91)
- Edith Cowan University (82)
- Western Michigan University (82)
- Keyword
-
- Marketing (1022)
- Social media (277)
- Advertising (193)
- Consumer behavior (188)
- Branding (164)
-
- Social Media (136)
- Sustainability (125)
- Western Australia (104)
- AMTP (95)
- Business (92)
- Ireland (92)
- Trust (82)
- SIEC Historical Documents (81)
- Women (80)
- Innovation (78)
- COVID-19 (77)
- Association of Marketing Theory and Practice Proceedings 2010 (76)
- Ethics (75)
- Consumer Behavior (74)
- Utah (72)
- Communication (68)
- Sales (65)
- Association of Marketing Theory and Practice Proceedings 2014 (64)
- Entrepreneurship (64)
- Marketing strategy (62)
- Tourism (62)
- Management (61)
- Demographics (60)
- Purchase intention (59)
- Internet (57)
- Publication Year
- Publication
-
- ETSU News (6154)
- Asia Marketing Journal (674)
- Morehead State Press Release Archive, 1961 to the Present (567)
- Atlantic Marketing Association Proceedings (352)
- Research Collection Lee Kong Chian School Of Business (320)
-
- DLSU Business & Economics Review (296)
- Accent [newsletter] (265)
- Atlantic Marketing Journal (252)
- Marketing Faculty Research and Publications (203)
- Markets, Globalization & Development Review (177)
- ASEAN Marketing Journal (174)
- Marketing Faculty Publications (166)
- Honors Theses (144)
- International Journal for Business Education (138)
- Journal of Applied Marketing Theory (133)
- Faculty Publications (114)
- International Journal of Management, Finance and Accounting (113)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (109)
- The Coastal Business Journal (103)
- Walden Dissertations and Doctoral Studies (101)
- World Maritime University Dissertations (100)
- Morehead State Athletics Press Release Archives (96)
- Marketing and Strategy Faculty Publications (95)
- Marketing Undergraduate Honors Theses (91)
- Theses (91)
- AMTP Proceedings 2010 (76)
- School of Professional Studies (75)
- Articles (74)
- AMTP Proceedings 2026 (72)
- AMTP Proceedings 2013 (68)
- Publication Type
- File Type
Articles 11911 - 11940 of 16674
Full-Text Articles in Marketing
Vendor Firm Characteristics And Buyers' Perceptions Of Transaction Costs And Relationship Governance, Imran M. Khan
Vendor Firm Characteristics And Buyers' Perceptions Of Transaction Costs And Relationship Governance, Imran M. Khan
Dissertations, Theses and Capstone Projects (Full IR Collection)
The utilization of outsourced business services continues to grow as organizations focus on core competencies. Outsourced services span the gamut from financial services to information processing to engagement of third party logistic services by enterprise customers. When outsourcing business services, organizational buyers often have to select from a plethora of small, mid-sized, and large vendors that offer competing services at comparable prices. Given this choice conundrum, what factors influence buyers’ perceptions of vendors and their capacity to deliver expected value?
The current research integrates three distinct, yet related, theoretical streams including transaction cost, vendor selection, and buyer-seller relational exchange in …
A Transformative Partnership Between Socially And Historically Disadvantaged Farmers, 1890 Land Grant Institutions, And Walmart, Walter A. Hill, Raymon Shange, Miles Robinson, Tasha M. Hargrove
A Transformative Partnership Between Socially And Historically Disadvantaged Farmers, 1890 Land Grant Institutions, And Walmart, Walter A. Hill, Raymon Shange, Miles Robinson, Tasha M. Hargrove
Professional Agricultural Workers Journal
Ensuring a sustainable future for socially and historically disadvantaged farmers (SHDFs) remains a central mission of many 1890 land grant universities. As major corporations adopt socially responsible and sustainable policies they are exploring new partnerships, including those with the aforementioned farmers and institutions. This article explores the opportunity presented by the partnership between Tuskegee University and Walmart during 2011, 2012, and 2013 that focused on assisting SHDFs to work together to expand their produce marketing opportunities to include large commercial retailers. This article provides perspective for the articles that follow in this issue of the Professional Agricultural Workers Journal (PAWJ). …
A Case Study Analysis Of A Regional Food System: The Sustainable Agriculture Consortium For Historically Disadvantaged Farmers Program, Tasha M. Hargrove, Walter A. Hill, John Brown, Miles Robinson, Iris Cole-Crosby, Elizabeth Myles, Billy Lawton, Karla Martin
A Case Study Analysis Of A Regional Food System: The Sustainable Agriculture Consortium For Historically Disadvantaged Farmers Program, Tasha M. Hargrove, Walter A. Hill, John Brown, Miles Robinson, Iris Cole-Crosby, Elizabeth Myles, Billy Lawton, Karla Martin
Professional Agricultural Workers Journal
The Sustainable Agriculture Consortium for Historically Disadvantaged Farmers Program (SACH) was designed to carry out an experiment by five 1890 Land-Grant Universities in partnership with five farmer based cooperatives in five states to assess marketing fruits and vegetables to Walmart from a regional perspective. Using the Consortium as a case study, this study assessed the Consortium within the framework of implementation evaluation; data were collected using semi-structured interviews and document analysis. The study answered questions such as, what did the Consortium do, and what were some of the accomplishments of the Consortium? The farmers were able to: negotiate price points; …
Small Farmers Agricultural Cooperative Launched, Miles Robinson, John Brown, Alice Paris, Walter A. Hill, Tasha M. Hargrove, Barrett Vaughan, Raymon Shange, Al Hooks, Demetrius Hooks, Thomas Turner, Bobby England, Audrey Zeigler
Small Farmers Agricultural Cooperative Launched, Miles Robinson, John Brown, Alice Paris, Walter A. Hill, Tasha M. Hargrove, Barrett Vaughan, Raymon Shange, Al Hooks, Demetrius Hooks, Thomas Turner, Bobby England, Audrey Zeigler
Professional Agricultural Workers Journal
The Walmart Initiative was designed to provide technical support to train at least 200 farmers on best practices in marketing produce to larger companies and corporations like Walmart. This support was provided through specialized training, workshops, informational group meetings, and overall awareness of market opportunities. The specialized training included Food Safety Standards and Food Safety Certification requirements, effective production techniques, harvesting, grading, packaging, refrigeration/cold chain requirements, transportation, fiscal responsibility, financial management, record-keeping, and insurance and product liability. As part of a five state initiative, Tuskegee University identified and assisted in the formation of the Small Farmers Agricultural Cooperative comprised of …
2014-April-16-Etsu Applied Social Research Lab Connects To Community, University Marketing And Communications, East Tennessee State University
2014-April-16-Etsu Applied Social Research Lab Connects To Community, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-16-Multicultural Center Planning Team To Host Focus Groups, University Marketing And Communications, East Tennessee State University
2014-April-16-Multicultural Center Planning Team To Host Focus Groups, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-16-Etsu Women Golfers Earn Second Straight A-Sun Title, University Marketing And Communications, East Tennessee State University
2014-April-16-Etsu Women Golfers Earn Second Straight A-Sun Title, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Successfully Social: A Non-Profit’S Guide To Modern Social Media Marketing, Deana D. Dennis
Successfully Social: A Non-Profit’S Guide To Modern Social Media Marketing, Deana D. Dennis
Senior Honors Theses
Social media has revolutionized modern business and marketing practices by providing a mass audience of potential stakeholders for all business entities. Nonprofit organizations that learn to utilize social media affectively could benefit in virtually every organizational initiative, including marketing, fundraising, and advocacy, by easily connecting to target audiences through the power of virtual social networking. The specific focus of this work is on Christian ministries and charitable organizations. Case studies of two differing Christian organizations are discussed: the relief organization, Samaritan’s Purse and the young adult ministry, Love and Respect (NOW). The case studies explore the organizations’ background and mission, …
2014-April-15-Devanshu Agrawal, University Marketing And Communications, East Tennessee State University
2014-April-15-Devanshu Agrawal, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-15-Etsu Invites The Public To Earth Day Activities On Campus, University Marketing And Communications, East Tennessee State University
2014-April-15-Etsu Invites The Public To Earth Day Activities On Campus, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-15-Natural History Museum To Host Discussion On Weather, Climate, University Marketing And Communications, East Tennessee State University
2014-April-15-Natural History Museum To Host Discussion On Weather, Climate, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-15-Krystian Tkaczewski To Perform In Powell Piano Series, University Marketing And Communications, East Tennessee State University
2014-April-15-Krystian Tkaczewski To Perform In Powell Piano Series, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-14-About The Civil War, University Marketing And Communications, East Tennessee State University
2014-April-14-About The Civil War, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Building A Successful Publishing Company, Joshua M. Buechner
Building A Successful Publishing Company, Joshua M. Buechner
Senior Honors Theses
Abstract
In the present book publishing industry, it is becoming increasingly difficult for traditional book publishing companies to compete and adapt due to the changing structure of the industry. By examining the history and industry of book publishing and lessons from Disney, TOMS Shoes, and the film industry, a feasible business strategy will be formulated for a book publishing company. Trends such as the rise in self-publishers and the balance between print books and eBooks are dramatically changing the industry environment, shifting the power towards authors more than ever before. Where once the only way to publish was through a …
2014-April-13-Etsu Recognized For Efforts To Address Prescription Drug Abuse, University Marketing And Communications, East Tennessee State University
2014-April-13-Etsu Recognized For Efforts To Address Prescription Drug Abuse, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-12-Opera Workshop To Present Two One-Act Operas, University Marketing And Communications, East Tennessee State University
2014-April-12-Opera Workshop To Present Two One-Act Operas, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Don’T Blame The Messenger! Political Advertising, Voter Attributions, And The 2012 Presidential Election, Karen M. Lancendorfer
Don’T Blame The Messenger! Political Advertising, Voter Attributions, And The 2012 Presidential Election, Karen M. Lancendorfer
Faculty Research and Creative Activities Award (FRACAA)
Over the last twenty years, political advertising has surpassed news and other traditional political sources as the most important source of voting information. Its role has been increasingly critical to election outcomes, as party-based campaigns have been transformed into media-based ones. Political ads work to set the public agenda for a campaign and help candidates shape the impressions voters have of them. Given the effect on public policies and elected officials that voting decisions have, it is important to understand how campaign advertising influences voter attitudes and behaviors.
As political advertising has grown, a substantial body of research has considered …
2014-April-11-Etsu Poets To Read Their Work At Johnson City Public Library Event, University Marketing And Communications, East Tennessee State University
2014-April-11-Etsu Poets To Read Their Work At Johnson City Public Library Event, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-11-Renaissance Summer Camps, University Marketing And Communications, East Tennessee State University
2014-April-11-Renaissance Summer Camps, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-10-Spring Jazz At The Culp To School Listeners In ‘Trumpet-Ology’, University Marketing And Communications, East Tennessee State University
2014-April-10-Spring Jazz At The Culp To School Listeners In ‘Trumpet-Ology’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-10-Wets-Fm/Hd Holding Spring On-Air Fundraising Campaign, University Marketing And Communications, East Tennessee State University
2014-April-10-Wets-Fm/Hd Holding Spring On-Air Fundraising Campaign, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-10-Devault Tavern, University Marketing And Communications, East Tennessee State University
2014-April-10-Devault Tavern, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-09-Forensic Services, University Marketing And Communications, East Tennessee State University
2014-April-09-Forensic Services, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Understanding Entrepreneurial Opportunity Via Differentiated Bertrand Oligopoly Market Structure, Colton Hicks, Dr. Nile Hatch
Understanding Entrepreneurial Opportunity Via Differentiated Bertrand Oligopoly Market Structure, Colton Hicks, Dr. Nile Hatch
Journal of Undergraduate Research
In this paper we develop a method to be able to recognize opportunity for a new entrant in a Bertrand Oligopoly market based upon industrial organization. We infer from the demand curves of competitors if opportunity for a new entrant exists and the necessary characteristics of the entrant that would make it successful in a given market. This provides a significant contribution to the field of entrepreneurship since it has struggled to find a bona fide way to define and identify opportunity. Most research on entrepreneurial opportunity has focused on the characteristics of the product being developed, e.g., what are …
Adoption Of Social Media Marketing Among Professionals, Liana Moran
Adoption Of Social Media Marketing Among Professionals, Liana Moran
Honors College Theses
Social media marketing is the professional use of social media websites such as Facebook for marketing purposes. This thesis project examines the adoption patterns and factors behind the decision to use social media marketing among professionals. The researcher conducted in-depth interviews with business professionals from the real estate rental industry in Statesboro, Georgia, and analyzed the results and implications using thematic analysis. Everett Rogers’ diffusion of innovations theory provides the theoretical framework for the research with social media marketing being the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The …
Community Affair: The Effect Of Public Consumption On Cooperation In Redistribution Markets, Jowanza Joseph, Dr. Sterling Bone
Community Affair: The Effect Of Public Consumption On Cooperation In Redistribution Markets, Jowanza Joseph, Dr. Sterling Bone
Journal of Undergraduate Research
In this research we set out to understand why people choose to trade in redistribution markets. We define a redistribution market as a market where people swap good-for-good, and no cash exchanges take place. Economic theory predicts that individuals would be reluctant to trade dissimilar items (e.g. a book for a cd player). Given that trades of this sort take place in venues like swap.com and bookings.com; online sites where people trade hundreds of items per day, we sought to find a theory that would explain this behavior. Our hypothesis is that the way individuals value their goods (inferred value …
2014-April-08-Etsu At Kingsport Allandale To Hold Spring Yard Sale, University Marketing And Communications, East Tennessee State University
2014-April-08-Etsu At Kingsport Allandale To Hold Spring Yard Sale, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-08-Dr. Jill Stinson Assumes Editorial Role With Journal, University Marketing And Communications, East Tennessee State University
2014-April-08-Dr. Jill Stinson Assumes Editorial Role With Journal, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-08-Dance Concert, University Marketing And Communications, East Tennessee State University
2014-April-08-Dance Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-08-Clinch Valley Wonders, University Marketing And Communications, East Tennessee State University
2014-April-08-Clinch Valley Wonders, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.