Marketing Commons^™

Electronic Reverse Auctions (E-Ras): Professional Selling And Purchasing Students' Reflections E-Sourcing Principles, Jacqueline A. Williams, Kathryn Dobie

Atlantic Marketing Journal

No abstract provided.

Sequential Course Integration Strategy For Client-Based Project Success, Dora E. Bock, E. James Randall

Atlantic Marketing Journal

No abstract provided.

Service Learning Across Disciplines And Countries, M. Meral Anitsal, Ismet Anitsal, Bonita Barger, Ismail Fidan

Atlantic Marketing Journal

No abstract provided.

Sixty-Seven Students, One Baseball Park And Eight Hundred Fans: Experiential Learning In Marketing, Dennis Bristow, Garth Harris, Rajesh Gulati, Kenneth Schneider

Atlantic Marketing Journal

No abstract provided.

Experiential Learning In Second Life: A Simulation In Retail Management, Christy Ashley, Sharon Kibbe, Susan Thornton

Atlantic Marketing Journal

No abstract provided.

Teaching Dynamic Competition In Marketing, Shelby D. Hunt, Sreedhar Madhavaram

Atlantic Marketing Journal

No abstract provided.

Teaching A Blended Supply Chain Management Course To Marketing Majors, Ahren Johnston, John Kent

Atlantic Marketing Journal

No abstract provided.

Successfully Supersizing Marketing Instruction: A Comparison Study Of Instructional Delivery Modes For Principles Of Marketing To Mega-Class Sizes, Carolyn A. Massiah, Rebeca Perren, Ronald E. Michaels

Atlantic Marketing Journal

No abstract provided.

The Relationships Among Student Learning Styles, Course Delivery Method, And Course Outcomes: A Quasi-Experiement Investigating The Case Method Of Course Delivery, Daniel J. Goebel, Michael A. Humphreys

Atlantic Marketing Journal

No abstract provided.

Using Technology To Engage And Improve Millennial Students' Presentation Performance, Michael Rodriguez, Haya Ajjan, Earl Honeycutt

Atlantic Marketing Journal

No abstract provided.

Some Experiences Cannot Be Had At A Distance: The Importance Of Face-To-Face Settings For Building Professional Networking Skills, Kendra Harris, Jacqueline A. Williams

Atlantic Marketing Journal

No abstract provided.

Introduction To Special Issue, Innovations In Teaching, Deborah H. Lester

Atlantic Marketing Journal

No abstract provided.

2014-June-04-Renowned Neuroscientist Leading Etsu Biomed Sciences, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-June-03-Mark Flannery Named Local Compounding Pharmacist Of The Month, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

3-JUN-2014

Mark Flannery Named Local Compounding Pharmacist of the Month

Homeostasis-Driven Responses To Consumer Sensations, Rhonda Hadi

Dissertations, Theses, and Capstone Projects

This research examines the effect of experienced physical temperature on an individual's decision-making process. Reliance on emotions can function as a warming process and reliance on cognitions can function as a cooling process, hence individuals are nonconsciously induced to alter their decision-making style according to their thermoregulatory objectives. My first two studies support a thermoregulatory account by demonstrating that the mere use of cognitive versus affective processing leads to both self-reported and objective changes in body temperature, and that the adoption of a compensatory pathway can indeed aid in providing temperature-related comfort. My last three studies demonstrate that individuals adopt …

Wearing Your Heart On Your Sleeve: The Effects Of Conspicuous Compassion On Identity Signaling And Charitable Behavior, Zoe Rogers

Dissertations, Theses, and Capstone Projects

Conspicuous compassion is one type of prosocial behavior that involves the purchase and wearing of merchandise that supports a cause. This research considers the effects that conspicuous compassion has on signaling to others and signaling to the self and the factors that influence these types of signaling. This research shows that self-signaling is influenced more by whether the merchandise supported (vs. did not support) a cause, while other-signaling is more influenced by the public (vs. private) dimension of the message on the merchandise. This research also examines a two-path model of the effects of conspicuous compassion on subsequent charitable behavior, …

2014-June-02-Meet Sarah Melton, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-June-02-Intervention Needed, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-June-02-Etsu Pharmacy Professor Makes Cover Of National Magazine, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 2, 2014) A professor at East Tennessee State University's Bill Gatton College of Pharmacy has been featured in back-to-back issues of the magazine Pharmacy Today, a publication of the American Pharmacists Association.

In the April issue, Sarah Melton was the subject of the magazine's "Provider Status Profile." For the May issue, she is featured in the cover story, "Moving Mountains: Managing Patients with Psychiatric Disorders," and a color photograph, taken by ETSU's Larry Smith, graces the magazine's cover.

In that story, writer Sonya Collins describes how Melton has "built her career around caring for patients with mental …

Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul

Recreation, Parks, and Tourism Administration

Sustainability in the floral industry is a constantly changing subject. As more products are created for florists to use in their designs, sustainability will evolve and be redefined. The purpose of this study was to examine the sustainable trends in growing, designing, and marketing within the floral industry. As seen in the companies analyzed, each business plan constitutes a different set of practices that are utilized for the benefit of that company. An applied best practices analysis was conducted on the floral industry’s trends in sustainability. In the floral industry, businesses are shifting away from importing and focusing on local …

Drenched Fitness: Marketing Toward Men, Erin Sydni Abzug

Communication Studies

No abstract provided.

2014-June-01-David Lilly, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

A Process-Based Explanation Of The Psychic Distance Paradox: Evidence From Global Virtual Teams, Peter Magnusson, Anja Schuster, Vas Taras

Marketing Faculty Publications

Previous research has found evidence of a counter-intuitive positive relationship between psychic distance and performance, which has been labeled the “psychic distance paradox”. However, there is a dearth of literature explaining the causal mechanisms that elucidates such a positive relationship. Studying the effect of team-level psychic distance on the performance of global virtual teams, we build on the input-process-outcome framework of team research, which allows the integration of process variables to provide new insights into the underlying coherences of the psychic distance paradox. These variables include the team members’ expectation of challenges as well as the level of team effort …

Sales Incentives And Sales Performance: The Moderating Effect Of Cultural Dimensions, Morten Brante

Dissertations, Theses and Capstone Projects (Full IR Collection)

An increasingly globalized world requires businesses to operate across countries and cultures. Managing a business in international markets adds complexity and challenges that can lead to strategic mistakes in dealing with customers, employees and suppliers. Culture impacts many aspects of business. Proper management of culture can lead to competitive advantages. Companies use sales incentives to motivate their sales force and customers in an effort to optimize sales performance. Despite a growing interest in international sales research, few studies address the impact of culture on sales performance. This research will contribute by exploring the moderating effect of culture on sales incentives …

Getting Into The Minds Of Consumers, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

Under what circumstances are our decisions influenced by emotions? And when are we more likely to make rational, logical choices? Assistant Professor Hannah Chang of the SMU Lee Kong Chian School of Business studies the science behind how consumers make decisions.

Of Accessibility And Applicability: How Heat-Related Primes Affect Belief In “Global Warming” And “Climate Change”, Jonathon P. Schuldt, Sungjong Roh

Research Collection Lee Kong Chian School Of Business

Research shows that exposure to heat-related cues (e.g., warm temperatures, “fry” and “boil”) influences the belief that global warming exists and poses a serious threat to humans. Drawing on social-cognitive principles of concept accessibility and applicability, we hypothesized that these effects may depend on how the issue is framed, given that heat-related concepts are more compatible with “global warming” than “climate change.” Exploring this possibility, we asked campus passersby about their belief in global warming or climate change shortly after a real-life unseasonably cold weather event (i.e., snowfall during Spring; Study 1). A controlled Web experiment …

2014-May-30-Tsbdc Training Classes, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-May-30-Treating Depression, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-May-30-Improving Health, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-May-30-Piano Camp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.