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Articles 11701 - 11730 of 16674
Full-Text Articles in Marketing
Women Empowerment Through Social Initiatives: An Indian Story, Divya Singhal
Women Empowerment Through Social Initiatives: An Indian Story, Divya Singhal
DLSU Business & Economics Review
It is now proven that the relationship between business and society is integral in the success of any enterprise. With the growing role of business in society, organizations are becoming more “socially responsible” and engaging in various social initiatives. Organizations involve themselves in various kinds of initiatives generally targeted towards a selected underprivileged section of the society or a specific area like education, health, and environment. Women play an important role in building sustainable development. Promoting women empowerment and widening their contribution in decision-making roles are key strategies for sustainable development. The present paper is an attempt to highlight women …
Use Of System Dynamics Modeling To Explicate The Theory-Of-Change Of A Social Marketing Innovation, Brian J. Biroscak
Use Of System Dynamics Modeling To Explicate The Theory-Of-Change Of A Social Marketing Innovation, Brian J. Biroscak
USF Tampa Graduate Theses and Dissertations
Community coalitions are an important part of the public health milieu and thus subject to many of the same external pressures as public health organizations--including changes in required strategic orientation. Many funding agencies have shifted their funding agenda from program development to policy change. Thus, the Florida Prevention Research Center created the Community-Based Prevention Marketing for Policy Development framework to teach community coalitions how to apply social marketing to policy change. The dissertation research reported here was designed to explicate the framework's theory-of-change. The research question was: "What are the linkages and connections between CBPM inputs, activities, immediate outcomes, intermediate …
Impact Of Component Supplier Branding On Profitability, Stefan Worm, Rajendra K. Srivastava
Impact Of Component Supplier Branding On Profitability, Stefan Worm, Rajendra K. Srivastava
Research Collection Lee Kong Chian School Of Business
In recent years, many business-to-business (B2B) component supplier (CS) firms have added branding to their marketing toolbox. By extending the logic of ingredient branding to B2B components, they aim to create “pull” from B2B end customers by building a strong CS brand image among their customers' customers. In contrast with the established “push” approach of building strong relationships with original equipment manufacturers (OEMs), it is unclear whether and under which conditions CS branding is a worthy strategy. On the one hand, anecdotal evidence suggests that suppliers can leverage strong CS brand image in negotiations with increasingly powerful OEMs to enhance …
Components Of The Brand Equity Of Internet Service Providers (Isps) In Pakistan, Kashif Farhat
Components Of The Brand Equity Of Internet Service Providers (Isps) In Pakistan, Kashif Farhat
Business Review
This study assesses the determinants of customer-based-brand equity of Internet Service Providing brands in Pakistan. A Likert scale questionnaire was served to 251 respondents, selected through convenience sampling, to assess correlational relationship between the dependent variable: brand equity and independent variables: brand loyalty, brand awareness, perceived quality and brand association. Brand loyalty, brand awareness and perceived quality were found to have a positive significant impact on building brand equity. It’s recommended that marketers and brand managers allocate maximum resources to brand loyalty and brand awareness to gain higher brand equity of ISPs brands.
2014-June-30-Dr. Fred Alsop, University Marketing And Communications, East Tennessee State University
2014-June-30-Dr. Fred Alsop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-30-Kelsey Hammer, University Marketing And Communications, East Tennessee State University
2014-June-30-Kelsey Hammer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-28-Carter Railroad Museum Welcomes Railroad Fans, University Marketing And Communications, East Tennessee State University
2014-June-28-Carter Railroad Museum Welcomes Railroad Fans, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-27-Etsu Nurse-Managed Clinics Ink Agreement With Unitedhealthcare, University Marketing And Communications, East Tennessee State University
2014-June-27-Etsu Nurse-Managed Clinics Ink Agreement With Unitedhealthcare, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-26-Etsu To Host International Mathematics Conference, University Marketing And Communications, East Tennessee State University
2014-June-26-Etsu To Host International Mathematics Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-26-Piano Camp Concerts, University Marketing And Communications, East Tennessee State University
2014-June-26-Piano Camp Concerts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret P. Ross
The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret P. Ross
Pursuit - The Journal of Undergraduate Research at The University of Tennessee
In recent years, couponing has emerged as a pop culture phenomenon. Businesses of all types are taking advantage of this resource by revamping their out-dated programs and turning them into something fresh to excite customers. Many questions remain unanswered concerning the viability, profitability, and usefulness of coupons. This study is an analysis of the effectiveness of coupons in enticing return purchases in the soft-drink category and the effectiveness of price discriminating at this grocery store chain. The dataset is comprised of household level grocery store transactions compiled by dunnhumby USA for 2,500 households over a period of two years. An …
2014-June-25-Etsu’S Rotc Continues To Excel, From Southwestern Deserts To Tennessee Mountains, University Marketing And Communications, East Tennessee State University
2014-June-25-Etsu’S Rotc Continues To Excel, From Southwestern Deserts To Tennessee Mountains, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-25-Etsu Football’S Teddy Gaines Set To Perform At Dwtts, University Marketing And Communications, East Tennessee State University
2014-June-25-Etsu Football’S Teddy Gaines Set To Perform At Dwtts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-24-First International Rotation Students Welcomed, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2014-June-24-First International Rotation Students Welcomed, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
24-JUN-2014
First International Rotation Students Welcomed
Inaugural International Rotation Student's Presentation----
Today, our first international rotation students presented to the college what they learned within their four-week rotations. They shared with us how much they will value their experiences here in our region. They further shared that they would not have experienced specific pharmacy specialties in Scotland because they simply do not exist. The students explained they would return to Scotland with a greater understanding of how Pharmacy is practiced in the United States
2014-June-23-Et&Wncrr Historical Society At Carter Railroadmuseum, University Marketing And Communications, East Tennessee State University
2014-June-23-Et&Wncrr Historical Society At Carter Railroadmuseum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-20-Dixon Elected Chair Of Council Of Graduate Departments Of Psychology, University Marketing And Communications, East Tennessee State University
2014-June-20-Dixon Elected Chair Of Council Of Graduate Departments Of Psychology, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-19-Hultman: The Boxcars, University Marketing And Communications, East Tennessee State University
2014-June-19-Hultman: The Boxcars, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-18-Hancock County Health Services, University Marketing And Communications, East Tennessee State University
2014-June-18-Hancock County Health Services, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-17-Etsu Inaugurates New Master Of Science In Digital Marketing Program, University Marketing And Communications, East Tennessee State University
2014-June-17-Etsu Inaugurates New Master Of Science In Digital Marketing Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-16-Fossil Id Night, University Marketing And Communications, East Tennessee State University
2014-June-16-Fossil Id Night, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-16-Girls In Science, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2014-June-16-Girls In Science, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
16-JUN-2014
Girls in Science
Dr. Brooks Pond, Dr. Stacy Brown, and Dr. McKenzie Calhoun take part in the Girls in Science and Technology camp by the Department of Computing. They hosted 15 rising fifth grade "campers" at the Gatton College of Pharmacy. Each camper was able to isolate their own DNA and make it into a necklace.
2014-June-16-Jcchc Offering Health Care Services To Underserved Groups, University Marketing And Communications, East Tennessee State University
2014-June-16-Jcchc Offering Health Care Services To Underserved Groups, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-15-Denise Chavez Reyes, University Marketing And Communications, East Tennessee State University
2014-June-15-Denise Chavez Reyes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-12-Silas Tolan, University Marketing And Communications, East Tennessee State University
2014-June-12-Silas Tolan, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-11-Etsu To Host 31st East Tennessee Suzuki Flute Institute International, University Marketing And Communications, East Tennessee State University
2014-June-11-Etsu To Host 31st East Tennessee Suzuki Flute Institute International, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-09-Friends Of Choir, University Marketing And Communications, East Tennessee State University
2014-June-09-Friends Of Choir, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-06-Art From The Valley, University Marketing And Communications, East Tennessee State University
2014-June-06-Art From The Valley, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-06-Et&Wnc Railroad Historical Society To Hold Convention In Johnson City, University Marketing And Communications, East Tennessee State University
2014-June-06-Et&Wnc Railroad Historical Society To Hold Convention In Johnson City, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-05-Sue Reed: A Career Of Servanthood, University Marketing And Communications, East Tennessee State University
2014-June-05-Sue Reed: A Career Of Servanthood, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Innovating The Marketing Curriculum: Establishing An Academic Major In Internet Marketing, Betty J. Parker
Innovating The Marketing Curriculum: Establishing An Academic Major In Internet Marketing, Betty J. Parker
Atlantic Marketing Journal
No abstract provided.