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Articles 11521 - 11550 of 16674
Full-Text Articles in Marketing
Cross-Border Shopping: A Research Proposal For A Comparison Of Service Encounters Of Canadian Cross-Border Shoppers Versus Canadian Domestic In-Shoppers, Brian A. Zinser, Gary Brunswick
Cross-Border Shopping: A Research Proposal For A Comparison Of Service Encounters Of Canadian Cross-Border Shoppers Versus Canadian Domestic In-Shoppers, Brian A. Zinser, Gary Brunswick
Journal Articles
The phenomenon known as out-shopping behavior (also known as intermarket patronage) is further explored and analyzed within the context of international cross-border consumer behavior. The authors provide an extensive literature review and a set of research hypotheses, as well as a suggested research methodology, and argue that this research will allow for significant contributions to the literature on out-shopping, international cross-border shopping, and services marketing.
2014 September, Office Of Communications & Marketing, Morehead State University.
2014 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2014.
Exploring The Relationship Between Online Search And Offline Sales For Better "Nowcasting", Sandeep R. Chandukala, Jeffrey P. Dotson, Qing Liu, Stephan Conrady
Exploring The Relationship Between Online Search And Offline Sales For Better "Nowcasting", Sandeep R. Chandukala, Jeffrey P. Dotson, Qing Liu, Stephan Conrady
Research Collection Lee Kong Chian School Of Business
Although the conditions that motivate individuals to buy, sell, search, and post on the Internet are diverse, the information generated as a byproduct of these activities has the potential to help marketers develop a better understanding of consumer and firm behavior. In this paper, we utilize online product search data to build a model that links sales to marketing mix activity. The objectives of this research are threefold: first, to incorporate secondary data collected from online sources into a model of demand, thus improving our ability to forecast sales; second, to develop a better understanding of the role of marketing …
2014-August-31-Art Brown, University Marketing And Communications, East Tennessee State University
2014-August-31-Art Brown, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-31-Katie Prendergast, University Marketing And Communications, East Tennessee State University
2014-August-31-Katie Prendergast, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-31-Fossil 5k To Benefit Museum Exhibition And Education Programs, University Marketing And Communications, East Tennessee State University
2014-August-31-Fossil 5k To Benefit Museum Exhibition And Education Programs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-30-Social Work, University Marketing And Communications, East Tennessee State University
2014-August-30-Social Work, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-29-Johnson City Community Health Center Receives $250,000 For Mammography Services, University Marketing And Communications, East Tennessee State University
2014-August-29-Johnson City Community Health Center Receives $250,000 For Mammography Services, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-29-'Still Pointe' Etsu.Edu /News/2014/08_Aug/Stillpointe.Php, University Marketing And Communications, East Tennessee State University
2014-August-29-'Still Pointe' Etsu.Edu /News/2014/08_Aug/Stillpointe.Php, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-28-Tsbdc Classes To Be Offered In September Article, University Marketing And Communications, East Tennessee State University
2014-August-28-Tsbdc Classes To Be Offered In September Article, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-28-Etsu To Host Tri-Cities College Fair With 70 Colleges Participating, University Marketing And Communications, East Tennessee State University
2014-August-28-Etsu To Host Tri-Cities College Fair With 70 Colleges Participating, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-27-Alliance For Continued Learning 2014, University Marketing And Communications, East Tennessee State University
2014-August-27-Alliance For Continued Learning 2014, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Consumer Financial Anxiety: Us Regional Financial Service Firms’ Trust Building Response To The Financial Crisis, Devon Johnson, Mark Peterson
Consumer Financial Anxiety: Us Regional Financial Service Firms’ Trust Building Response To The Financial Crisis, Devon Johnson, Mark Peterson
Department of Marketing Faculty Scholarship and Creative Works
Purpose–The purpose of this paper is to examine how small and medium-sized, regional financial service firms reacted to the financial crisis by helping their customers cope with their heightened state financial anxiety during the Economic Crisis of 2008. It also examines the variety of strategies pursued by these firms to rebuild consumer trust in their brands in the ensuing years. Design/methodology/approach–The authors relied on grounded theory as a methodological approach to understand the unfolding situation of the financial crisis and to inductively develop a framework explainingmanagers’ experience with consumer financial anxiety and trust. Data collection involved key informant interviews with …
2014-August-26-Etsu Holding Auditions For Musical ‘Oklahoma!’, University Marketing And Communications, East Tennessee State University
2014-August-26-Etsu Holding Auditions For Musical ‘Oklahoma!’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-26-Natural History Museum To Host ‘Fossil And Artifact Id Night’, University Marketing And Communications, East Tennessee State University
2014-August-26-Natural History Museum To Host ‘Fossil And Artifact Id Night’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-26-Learn A New Language Or Improve Skills With Etsu Rosetta Stone Offer, University Marketing And Communications, East Tennessee State University
2014-August-26-Learn A New Language Or Improve Skills With Etsu Rosetta Stone Offer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-26-Etsu Learns Of Case Of Bacterial Meningitis, University Marketing And Communications, East Tennessee State University
2014-August-26-Etsu Learns Of Case Of Bacterial Meningitis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-26-Etsu Student Places Third In National Weightlifting Competition, University Marketing And Communications, East Tennessee State University
2014-August-26-Etsu Student Places Third In National Weightlifting Competition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-26-Smoking And Obesity, University Marketing And Communications, East Tennessee State University
2014-August-26-Smoking And Obesity, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Assessment Of The Mankato Area's Young Adult Population's Knowledge Of Mall Video Mining For Marketing Research, Tyler S. Goodmanson, Brett E. Fleck, Emily A. Johnson
Assessment Of The Mankato Area's Young Adult Population's Knowledge Of Mall Video Mining For Marketing Research, Tyler S. Goodmanson, Brett E. Fleck, Emily A. Johnson
Journal of Undergraduate Research at Minnesota State University, Mankato
The most modern form of gathering marketing information is not as new as many people believe. The trepidation of Big Brother’s cameras watching down on us puts a chill down most peoples’ backs. In numerous mall stores, cameras are located in each store and are examining you. Most believe that the cameras are positioned for the purpose of shoplifting and crime, but the truth is many are also used for the purpose of marketing. Video mining as it is known has emerged as the latest method of conducting market research. The stores that are participating in this study are diligently …
2014-August-25-Etsu’S Dr. Jesse Graves Wins Fellowship Of Southern Writers Award, University Marketing And Communications, East Tennessee State University
2014-August-25-Etsu’S Dr. Jesse Graves Wins Fellowship Of Southern Writers Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-25-Entrepreneurs’ Club To Host Former Afg President Wayne Basler, University Marketing And Communications, East Tennessee State University
2014-August-25-Entrepreneurs’ Club To Host Former Afg President Wayne Basler, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-22-Deadlines Fast Approaching For Students To Register, Pay Fees, University Marketing And Communications, East Tennessee State University
2014-August-22-Deadlines Fast Approaching For Students To Register, Pay Fees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Customer Satisfaction Analysis In Loading & Unloading At Indonesia Vehicle Terminal With Servqual Method, Audy Nirsa Kusuma
Customer Satisfaction Analysis In Loading & Unloading At Indonesia Vehicle Terminal With Servqual Method, Audy Nirsa Kusuma
World Maritime University Dissertations
No abstract provided.
2014-August-21-Conference To Focus On Managing Aberrant Behavior In Dementia Patients, University Marketing And Communications, East Tennessee State University
2014-August-21-Conference To Focus On Managing Aberrant Behavior In Dementia Patients, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-21-Etsu’S Don Mccarty Earns Highest Honor In Mail Management Field, University Marketing And Communications, East Tennessee State University
2014-August-21-Etsu’S Don Mccarty Earns Highest Honor In Mail Management Field, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-21-Pride Week, University Marketing And Communications, East Tennessee State University
2014-August-21-Pride Week, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-20-Carter Railroad Museum Honors Western Railways At August Heritage Day, University Marketing And Communications, East Tennessee State University
2014-August-20-Carter Railroad Museum Honors Western Railways At August Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-20-‘Clinchfield No. 1’ Book Signing Saturday At Carter Railroad Museum, University Marketing And Communications, East Tennessee State University
2014-August-20-‘Clinchfield No. 1’ Book Signing Saturday At Carter Railroad Museum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing The Ir: Strategies From The Marquette Survey, Rose Fortier
Marketing The Ir: Strategies From The Marquette Survey, Rose Fortier
Library Faculty Research and Publications
Marquette University’s institutional repository, e-Publications@Marquette, was established in 2008 for the deposit of faculty publications and research. Despite active participation by some faculty, universal participation remains an elusive goal. During the spring of 2013, faculty participation and needs were assessed via survey and compared to the IR’s capabilities in addressing those needs. Based upon the assessment survey and the IR’s available resources, a marketing plan and promotional strategies were created. The presentation will include analysis of the survey results and how they informed the creation of a marketing plan. Details of the marketing plan will be discussed as well as …