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Articles 11491 - 11520 of 16674
Full-Text Articles in Marketing
2014-September-12-Children Invited To Receive Free Dental Screening At Bristol Rhythm And Roots Reunion, University Marketing And Communications, East Tennessee State University
2014-September-12-Children Invited To Receive Free Dental Screening At Bristol Rhythm And Roots Reunion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-12-Kids Run/Walk, University Marketing And Communications, East Tennessee State University
2014-September-12-Kids Run/Walk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-12-Etsu At Kingsport Allandale To Hold Fall Yard Sale, University Marketing And Communications, East Tennessee State University
2014-September-12-Etsu At Kingsport Allandale To Hold Fall Yard Sale, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-12-New Scholarship, University Marketing And Communications, East Tennessee State University
2014-September-12-New Scholarship, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-12-Rx Drug Abuse Talk, University Marketing And Communications, East Tennessee State University
2014-September-12-Rx Drug Abuse Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-11-Reece Museum To Host Major Exhibition On ‘The Devault Tavern’, University Marketing And Communications, East Tennessee State University
2014-September-11-Reece Museum To Host Major Exhibition On ‘The Devault Tavern’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-11-Quillen Student James Johnston Named 2014 Tillman Military Scholar, University Marketing And Communications, East Tennessee State University
2014-September-11-Quillen Student James Johnston Named 2014 Tillman Military Scholar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-08-Etsu Alert System, University Marketing And Communications, East Tennessee State University
2014-September-08-Etsu Alert System, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-08-Hillhouse Talks Tanning, University Marketing And Communications, East Tennessee State University
2014-September-08-Hillhouse Talks Tanning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-06-Bonsai, University Marketing And Communications, East Tennessee State University
2014-September-06-Bonsai, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-05-Acupuncture Lecture, University Marketing And Communications, East Tennessee State University
2014-September-05-Acupuncture Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-05-Asthma, Allergies To Be Topics Of Discussion At One-Day Workshop, University Marketing And Communications, East Tennessee State University
2014-September-05-Asthma, Allergies To Be Topics Of Discussion At One-Day Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-05-Kruppa, Nih Grant, University Marketing And Communications, East Tennessee State University
2014-September-05-Kruppa, Nih Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-05-Etsu, Milligan To Present 'Men In Song', University Marketing And Communications, East Tennessee State University
2014-September-05-Etsu, Milligan To Present 'Men In Song', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-05-Saturday Lecture At Nhm To Focus On French Archaeology, University Marketing And Communications, East Tennessee State University
2014-September-05-Saturday Lecture At Nhm To Focus On French Archaeology, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-05-Sierra Galloway, University Marketing And Communications, East Tennessee State University
2014-September-05-Sierra Galloway, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-04-Disruption: Climate.Change., University Marketing And Communications, East Tennessee State University
2014-September-04-Disruption: Climate.Change., University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-03-Etsu Football Releases Fall Schedule, University Marketing And Communications, East Tennessee State University
2014-September-03-Etsu Football Releases Fall Schedule, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-03-Etsu’S Carter Railroad Museum Plans Fall Scenic Railway Excursion, University Marketing And Communications, East Tennessee State University
2014-September-03-Etsu’S Carter Railroad Museum Plans Fall Scenic Railway Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-03-Induction Loop System, University Marketing And Communications, East Tennessee State University
2014-September-03-Induction Loop System, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-02-Kozinetz Appointed Chair, University Marketing And Communications, East Tennessee State University
2014-September-02-Kozinetz Appointed Chair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-02-Etsu Public Art Project To Honor Infamous Elephant Big Mary, University Marketing And Communications, East Tennessee State University
2014-September-02-Etsu Public Art Project To Honor Infamous Elephant Big Mary, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-02-Kappa Psi Award, University Marketing And Communications, East Tennessee State University
2014-September-02-Kappa Psi Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Branding Your Company, Singapore Management University
Branding Your Company, Singapore Management University
Perspectives@SMU
You need to understand what your brand stands for before building it
Antecedents Of Taiwan Chinese Consumers' Purchase Intentions Toward U.S. - And Japanese-Made Household Appliances, Rajshekhar G. Javalgi, Jieun Park, Oscar Lee, V. Kanti Prasad
Antecedents Of Taiwan Chinese Consumers' Purchase Intentions Toward U.S. - And Japanese-Made Household Appliances, Rajshekhar G. Javalgi, Jieun Park, Oscar Lee, V. Kanti Prasad
Business Faculty Publications
The purpose of this article is to understand the factors influencing Taiwan's Chinese consumers’ purchase intentions toward U.S. and Japanese household appliances. The authors attempt to develop and test a comprehensive model linking such purchase intentions to several constructs including Taiwan Chinese consumers’ openness to foreign cultures, consumer nationalism, product familiarity, traditional cultural values orientation, and product-country image. The result of analysis using structural equation modeling shows that consumer nationalism has a strong indirect effect on purchase intention via the product-country image construct. Taiwan Chinese consumers’ traditional cultural values orientation and openness to foreign cultures have direct effects on consumer …
2014-September-01-National Science Foundation Sends Etsu Paleontologists To China, University Marketing And Communications, East Tennessee State University
2014-September-01-National Science Foundation Sends Etsu Paleontologists To China, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-01-Faith Vaughn, University Marketing And Communications, East Tennessee State University
2014-September-01-Faith Vaughn, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-01-Department Of Music Announces Fall Concert Schedule, University Marketing And Communications, East Tennessee State University
2014-September-01-Department Of Music Announces Fall Concert Schedule, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-01-Linville, University Marketing And Communications, East Tennessee State University
2014-September-01-Linville, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Predicting The Presence Of Chief Marketing Officers (Cmos) On Top Management Teams And The Moderating Influence Of Cmo Presence On The Relationship Between Firm Visibility, Market Power, And Industry Orientation And Firm Performance, Laurie Renee Hodge
Dissertations, Theses and Capstone Projects (Full IR Collection)
In response to increasing demands on firm performance, organizations have attempted to become more consumer and market responsive by adopting industry conventions, such as appointing a chief marketing officer (CMO) to the top management team (TMT). However, scholarly research on the presence or absence of a CMO, and the relationship between the presence of a CMO on the TMT and firm performance is nascent and conflicting. Thus, the purpose of these studies was to address these issues. First, using institutional theory I empirically examined the conditions of firm visibility, firm market power, and industry orientation to predict CMO presence / …