Are There Whiter Shades Of Pale In Marketing The Ivory Tower? An Examination Of Differentiation In Institutional Public Service Announcements Through Content Analysis, Elizabeth Anne Wolfe

Theses, Dissertations and Capstones

This study explored the public service announcements (PSAs) produced by institutions of higher education that competed in the National Collegiate Athletic Association’s 2013-14 postseason football bowl games. Utilizing content analysis and survey results, the researcher examined the level of content distinction between and within institutional groups based on athletic conference, Carnegie classification, total student enrollment, and primary target audience. The researcher also investigated the role the PSAs played in marketing campaigns conducted by the institutions and the additional marketing strategies used in those campaigns. The analysis showed limited distinction between institutional groups and little to no distinction within groups. Further, …

The Effects Of Facial Cues On Consumer Judgment And Decision-Making, Fan Liu

Electronic Theses and Dissertations

This dissertation investigates the roles of facial cues in consumer behavior. Specifically, the research examines the effect of facial structural resemblance, facial expressions, and other perceptual cues—in both individual and group settings—on consumer judgment and decision-making. Essay 1 examines the influence of facial resemblance on consumers* product purchase likelihood. This effect is moderated by consumers* mental construal, such that the effect of increased facial resemblance on product purchase likelihood occurs among consumers with high-level construals but not among those with low-level construals. Results of three experimental studies show that increased facial resemblance among team members enhances the perceived entitativity of …

Realignment Strategies In The Us Retail Industry During A Recessionary Time Dominant Themes, Trends, And Propositions, Manveer Mann, Sang Eun Byun, Yishuang Li

Department of Marketing Faculty Scholarship and Creative Works

Purpose – The purpose of this paper is to examine the range of realignment strategies employed by retailers in the USA in response to the 2008 economic recession. Design/methodology/approach – Following the grounded theory approach, National Retail Federation News Briefs published between 2008 and 2011 were analyzed by sorting them into thematic categories and comparing trends in strategic decisions during the recession (2008-2009) and after the recession (2010-2011). Based on the emergent categories, propositions were developed to provide theoretical explanations of the findings. Findings – The authors found five thematic categories of realignment strategies: promotional, organizational, price, operational, and product …

Digital Dreams: A Study Of Consumer Gaming Habits Among College Students, Judah Chezick

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Creating A Business Plan For Thin Air Reflections, Savanah Thompson

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Attitude Of Chinese Students Towards Solar Pv Rooftop System Adoption, Steven E. Spicer, Yaqin Sun

Undergraduate Review

With rising environmental concerns, China is more interested in Photovoltaic (PV) generation than ever before. Challenged by international trade limitations following antidumping investigation, and excess inventory following overproduction of panels and components in the last five years, China is actively expanding its domestic PV market, specifically the roof-top residential system. The motivation of this research is to understand the potential domestic market by examining the first hand data collected at Chinese universities. This research investigates students’ major concerns, prior experience, awareness, knowledge and attitude toward solar PV system. The results indicate 1) There is a promising future for solar PV …

Marketing Ethics And Csr In Marketing: Research Challenges For The Next Decade, Gene R. Laczniak

Marketing Faculty Research and Publications

No abstract provided.

Culture And Chocolate Consumption In China: A Case Study Of The Launch Of A Brazilian Brand, Syed H. Akhter, Marcilio Machado

Marketing Faculty Research and Publications

No abstract provided.

Mobile Security Tips To Help You Be Safe!, Connie Hancock, Glenn Muske

Community Vitality Initiative

No abstract provided.

Finding The Time To Create A Social Media Strategy, Connie Hancock, Glenn Muske

Community Vitality Initiative

No abstract provided.

Essays On The Implications Of Specialty Review Websites’ Electronic Word-Of-Mouth (Ewom) On Firm Value And Consumer Perceptions, Robert Allen King

Electronic Theses and Dissertations

No abstract provided.

Peering Into The Future: Three Essays On The Nascent Phenomenon Of Collaborative Consumption, Rebeca Dellegrazie-Perren

Electronic Theses and Dissertations

The primary objective of this dissertation is to examine the theoretical and practical implications of the collaborative consumption phenomenon for individuals, businesses and society. To accomplish this goal, a research approach at three levels of analysis is used to explore how market institutions and consumer practices negotiate a social order that combines the social domain of peers with the economic domain of market exchange. The first essay of the dissertation approaches this objective from a macro level to examine how social order is produced and sustained through the systemic interactions of service firms and peers. This essay provides a framework …

Essays On Sales Force Career Incentives, Somnath Banerjee

Electronic Theses and Dissertations

This dissertation uses game theoretic models in a principal-agent framework to study how firms optimally manage long term career related incentives for their sales people. When sales people put sales effort they face incentives not only from short term incentives like commissions and bonuses but also from long term rewards associated with progression in their career. In particular, sales people are often motivated to get promoted and avoid being laid off, to get selected to managerial positions and to form stronger relationships with customers so that they can bargain for higher wages in the future, respectively. Three different essays examine …

Social Media Marketing Strategies To Engage Generation Y Consumers, Christopher Tingley

Walden Dissertations and Doctoral Studies

Consumers of the Generation Y cohort, also referred to as Millennials, include approximately 75 million Americans who have significant purchasing power. These consumers access social media on a daily basis, but they often ignore advertisements that are targeted to them. Previous studies on social media marketing to Generation Y consumers have focused on consumer input but lacked data from marketing professionals. The purpose of this phenomenological study of social media marketers in the United States was to determine successful strategies to engage Generation Y on social media. The study's conceptual framework was attitude toward the ad. The data were gathered …

Aligning Sales Promotion Strategies With Buying Attitudes In A Recession, Paulin Adjagbodjou

Walden Dissertations and Doctoral Studies

Some managers lack an effective strategy for aligning sales promotion strategies with consumers' buying attitudes in a recession. The intent of this comparative design was to determine the most effective sales promotion strategy for sales improvement and business sustainability during a recession. The theories of (a) sales promotions, (b) consumer behavioral metrics, (c) price reductions, and (d) strategy in a competitive environment represented the theoretical framework that grounded and complemented this research. Using a confidential paper-based survey and random sampling method, preference data were obtained from 287 consumers in retail stores located in a city in the southern United States. …

Exploring Consumers' Experiences With Corporate Greenwashing, Mark Emerson Wood

Walden Dissertations and Doctoral Studies

Greenwashing means the advertisement of goods and services that are alleged to be of benefit to the environment, and is a phenomenon that persists as an advertising tactic in corporate marketing. Research has found that consumers are distrustful of greenwashing, as many claims of eco-friendly products have been shown to be false. This crisis of confidence recalls scandals of the past decade related to insider trading, price fixing, and lack of corporate social responsibility placing the brand equity of major corporations at risk. Given a limited understanding among corporate leaders of consumers' experiences with greenwashing, the purpose of this phenomenological …

2015-Pharmacy Scholarship Established At Etsu In Honor Of The Late Don Kilday, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 11, 2024)—Student pharmacists at East Tennessee State University Bill Gatton College of Pharmacy are helping remove outdated and unneeded prescription medications as part of an upcoming safe medication drop-off event on ETSU’s main campus on Saturday, Sept. 28, from 9 a.m.-1 p.m. The event takes place in parking lot 22a, which is the large lot next to the ETSU Parking Garage and near the Basler Center for Physical Activity. Turn onto Jack Vest Drive on main campus from either State of Franklin Road or J.L. Seehorn, Jr Road.

The safe medication drop-off will allow the public …

Barbara Sylvester, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Barbara Sylvester. Originally from Bradenton, Florida, Sylvester joined ETSU Bill Gatton College of Pharmacy in August 2013. She currently works in the college's Department of Pharmacy Practice (DPP). Previously, Sylvester worked in the college's Department of Pharmaceutical Sciences. Her background includes 30 years in banking and public school accounting. Since joining ETSU, Barbara has earned LEAD certification and passed the Certified Administrative Professional exam.

What brought you here?

BS: My stepmother was originally from the area. When she and my father moved here about 14 years ago, I started coming up visiting and decided I loved the area …

Dr. Chase Ballinger (14) Earns Military Honor, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet alum Dr. Chase Ballinger (’14), from Chattanooga, Tennessee, who serves as an Air Force Commander over Pharmacy, Lab, Radiology, and Immunizations departments, where he manages over thirty people across those sections. In this role, he serves as a health care administrator while also having the opportunity to work within the pharmacy and interact with patients and active-duty members. He's served for over seven years and lived in South Carolina, Germany, and now Wichita, Kansas.  

How do you make an impact in your profession as a pharmacist and military serviceman? The pharmacy touches almost every Airman, family member, or retiree. …

Bgcop Faculty Member Dr. Sarah Melton Appears On Wehc Broadcast, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

BGCOP Faculty Member Dr. Sarah Melton appears on WEHC Broadcast to discuss Addiction and Recovery.

This show explores the continuum of addiction and recovery in Southwest Virginia, East Tennessee, and the surrounding area.  We look at the resources, issues, institutions, and people working on addressing this health crisis in the area.  It is hosted by Richard Graves ([email protected]) It originally airs on WEHC 90.7 FM from the campus of Emory & Henry College.   www.wehcfm.com

The broadcast can be found at:  https://archive.org/details/Addictionandrecovery

Etsu Faculty Emphasize Need For Collaboration In The Health Care Industry, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Teamwork isnt just needed on the ball field. In fact, if you ask East Tennessee State Universitys Dr. Brian Cross, its even more necessary in the health field.

Its all about communication and relationships, said Cross, an associate professor and vice-chair in the Department of Pharmacy Practice at ETSUs Bill Gatton College of Pharmacy. You have multiple eyes looking at the same person from different angles. If you consider the patient from the perspective of the nurse, the social worker, the psychologist, the pharmacist, the physician theyre all going to look at the same patient slightly differently.

The …

Meet Ashana Puri Phd, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Ashana Puri, PhD, is the newest faculty member in Pharmaceutical Sciences. Originally from Chandigarh, India, sherecently completed her Ph.D. in Pharmaceutics at Mercer University and worked on transdermal drug formulations with the well-known scientist, Dr. Ajay Banga. She also has experience working on research projects with cosmetic companies, L’Oreal and NuFace.Ashanaearned a MS degree in Pharmaceutics and a BS in Pharmacy at Panjab University, India. She worked as a research intern and associate scientist at Teva Pharmaceuticals in West Chester, Pennsylvania, before joining ETSU.

Why did you want to pursue your PhD? 

AP: I had no clue of what …

New Degree Program Allows Etsu Pharmacy Students To Earn Bs En Route To Pharmd, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Students in East Tennessee State Universitys Bill Gatton College of Pharmacy will have the opportunity to earn a bachelors degree while studying for the doctor of pharmacy (Pharm.D.) degree starting this fall.

The Gatton Colleges new bachelor of science degree in pharmacy studies the first in the state of Tennessee was approved this summer by the Tennessee Board of Regents.

Gatton is among the vast majority 121 of 129 of pharmacy schools in the country that do not require a bachelors degree for admission, according to data from the American Association of Colleges of Pharmacy. 

Most pre-pharmacy coursework …

2015-Etsu Recognized Nationally For Efforts To Address Prescription Drug Abuse, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY The Generation Rx (GenRx) chapter at East Tennessee State Universitys Bill Gatton College of Pharmacy recently brought home a national award for its efforts related to prescription drug abuse.

The student organization, which aims to enhance medication safety and combat the misuse and abuse of prescription drugs through educational programs, was named the best overall GenRx chapter in the country during the American Pharmacists Association Academy of Student Pharmacists conference held late last month.

They look at what weve accomplished over the year to determine a winner, said Dr. Sarah Melton, advisor for the group and faculty member …

2015-Keynote At Apha, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

GCOP Pharmacist Cross and Family Physician Blackwelder deliver keynote

Changes are needed in training and practice to help build a better pharmacistphysician team to care for patients, Reid Blackwelder, MD, FAAFP, American Academy of Family Physicians Board Chair, told attendees at the Opening General Session of the 2015 APhA Annual Meeting & Exposition on Saturday.

Its all about relationships, Blackwelder said. The most symbiotic relationship in medicine is that of the physician and the pharmacist, he said. Weve got to find a way to sit down at the table together, assuming good intent on both sides. Advising the thousands of …

2015-Etsu Research Team Studying Possible Link Between Drug Side Effects, Genetic Makeup, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY A new team of collaborators at East Tennessee State University has received a grant to study the possible connection between genetic traits and side effects of a drug used to treat HIV.

Right now, there are more than one million people diagnosed with HIV in the United States, said Dr. Sam Harirforoosh, associate professor at the Bill Gatton College of Pharmacy at ETSU and principal investigator for the project. Currently, there are 25 medications available to treat HIV and a number of combinations of those drugs.

One such combination medication, Stribild, was approved to treat HIV in 2012 …

2015-Pharmacy Students Recognized Nationally For Service, Performance Efforts, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY The student chapter of the National Community Pharmacists Association (NCPA) at the Bill Gatton College of Pharmacy at East Tennessee State University recently was awarded a high honor from the NCPA Foundation.

The group earned first-runner up for 2015 NCPA Student Chapter of the Year. The award recognizes commitment to community service, recruiting new members, promoting independent community pharmacy and advocating legislative action.

Members were presented with a certificate of achievement for their efforts during the NCPAs annual convention earlier this month in Washington, D.C. Roughly 35 students at the pharmacy school are members of the NCPA chapter. …

2015-Etsu Geosciences Master's Student David Carney Sweeps Tngic Awards Competition, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Dave Carney, a master’s student in the Department of Geosciences at East Tennessee State University, won what could only be called the “Triple Crown” of awards from the annual TNGIC Map Gallery competition for his incredible storymap of the Gray Fossil Site. David swept the categories: Best Student Map Submission, Best Interactive Map, and the Viewer's Choice Award. Click here to see the story map.

2015-Engineering Geology Class Field Trip To Drill Rig Site, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Engineering Geology students inspecting a drill rig in action and learning from a professional geologist.

2015-Etsu Geosciences Recognitions, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Students and professors in the Department of Geosciences at East Tennessee State University are earning prestigious awards and generating important research. Click Here!