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Articles 10951 - 10980 of 16673

Full-Text Articles in Marketing

Research Framework, Strategies, And Applications Of Intelligent Agent Technologies (Iats) In Marketing, V. Kumar, Ashutosh Dixit, Rajshekar G. Javalgi, Mayukh Dass Feb 2015

Research Framework, Strategies, And Applications Of Intelligent Agent Technologies (Iats) In Marketing, V. Kumar, Ashutosh Dixit, Rajshekar G. Javalgi, Mayukh Dass

Business Faculty Publications

In this digital era, marketing theory and practice are being transformed by increasing complexity due to information availability, higher reach and interactions, and faster speeds of transactions. These have led to the adoption of intelligent agent technologies (IATs) by many companies. As IATs are relatively new and technologically complex, several definitions are evolving, and the theory in this area is not yet fully developed. There is a need to provide structure and guidance to marketers to further this emerging stream of research. As a first step, this paper proposes a marketing-centric definition and a systematic taxonomy and framework. The authors, …


2015-February-20-Etsu's Carter Railroad Museum Closed Saturday, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-20-Etsu's Carter Railroad Museum Closed Saturday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-19-'Piano Extravaganza!' Concert Postponed, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-19-'Piano Extravaganza!' Concert Postponed, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-15-Derrick Epps, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-15-Derrick Epps, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-15-Robby Vance, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-15-Robby Vance, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-13-Three Projects Garner Funding Through Scholarship Endowment, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-13-Three Projects Garner Funding Through Scholarship Endowment, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-13-Dr. Robert Sawyer Offers Background On "Dr. Faustus", University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-13-Dr. Robert Sawyer Offers Background On "Dr. Faustus", University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony Feb 2015

A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony

Dept. of Marketing & International Business Conference Material

In the contemporary landscape, human interaction is characterized by the pervasive mediation of intelligent agents. Owing to advances in computer science and engineering, phenomena once limited to fixed locations are metamorphosing from extraneous entities to implicit components of the everyday. Computing power has simultaneously enhanced and miniaturized to the extent that contemporary consumer devices demonstrate power equivalent to or greater than that of personal computers of recent memory. At the same time, network connectivity has proliferated to ubiquitous levels, reflected in the fact that the amount of inanimate objects connected to the Internet has recently surpassed the human population of …


2015-February-12-Quillen College Of Medicine To Host Summer Camp, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-12-Quillen College Of Medicine To Host Summer Camp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-12-Carter Railroad Museum's Tweetsie Layout In National Publication, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-12-Carter Railroad Museum's Tweetsie Layout In National Publication, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-12-Etsu To Host First Growing Agriculture Conference, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-12-Etsu To Host First Growing Agriculture Conference, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-12-Etsu, Tusculum Announce National History Day Collaboration, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-12-Etsu, Tusculum Announce National History Day Collaboration, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-11-Dr. Connie Lester, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-11-Dr. Connie Lester, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-11-‘Doctor Faustus’ To Be Staged At Etsu, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-11-‘Doctor Faustus’ To Be Staged At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-10-Poet And Nature Writer John Lane To Read From His Work, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-10-Poet And Nature Writer John Lane To Read From His Work, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-10-‘Music And Friends’ Concert Series Continues With ‘Piano Extravaganza!’, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-10-‘Music And Friends’ Concert Series Continues With ‘Piano Extravaganza!’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-10-Professor To Speak On ‘Forced Sterilization Of Women Of Color’, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-10-Professor To Speak On ‘Forced Sterilization Of Women Of Color’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-10-Carter Railroad Museum To Hold Special Valentine's Day Event For Children, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-10-Carter Railroad Museum To Hold Special Valentine's Day Event For Children, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-10-Etsu To Host Interstate Career Fair, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-10-Etsu To Host Interstate Career Fair, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-10-Walden Hired As Associate Dean At Quillen College Of Medicine, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-10-Walden Hired As Associate Dean At Quillen College Of Medicine, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-09-Etsu To Host Health Careers Leadership Summit, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-09-Etsu To Host Health Careers Leadership Summit, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-09-The Divine Nine: The History, The Present, And The Challenges For Thefuture”, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-09-The Divine Nine: The History, The Present, And The Challenges For Thefuture”, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-06-William L. Jenkins Forensic Center Taking Part In National Project, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-06-William L. Jenkins Forensic Center Taking Part In National Project, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-06-Kinser To Be Inducted Into Motherhood Hall Of Fame, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-06-Kinser To Be Inducted Into Motherhood Hall Of Fame, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-05-Etsu Offers Two-Year M.S.W. Degree Program In Asheville, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-05-Etsu Offers Two-Year M.S.W. Degree Program In Asheville, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-05-‘Csi: Ny’ Star Hill Harper To Address ‘Youth And Justice’ Johnson City (Feb. 5, 2015) – Film, Television And Stage, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-05-‘Csi: Ny’ Star Hill Harper To Address ‘Youth And Justice’ Johnson City (Feb. 5, 2015) – Film, Television And Stage, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-05-Bilateral Amputee Jason Koger To Speak On ‘Turning Tragedy Into Triumph’, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-05-Bilateral Amputee Jason Koger To Speak On ‘Turning Tragedy Into Triumph’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-05-Quinn To Speak On Raising Cervical Cancer Awareness In Nicaragua, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-05-Quinn To Speak On Raising Cervical Cancer Awareness In Nicaragua, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-05-Speaker To Discuss ‘Feeding The World In 2050’, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-05-Speaker To Discuss ‘Feeding The World In 2050’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-February-04-Study: Parental Education Predictor Of Adolescent Obesity, University Marketing And Communications, East Tennessee State University Feb 2015

2015-February-04-Study: Parental Education Predictor Of Adolescent Obesity, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.