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Articles 10921 - 10950 of 16673
Full-Text Articles in Marketing
2015-March-01-Distinguished President’S Trust, President’S Society Welcome New Members, University Marketing And Communications, East Tennessee State University
2015-March-01-Distinguished President’S Trust, President’S Society Welcome New Members, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-01-Amanda Musick, University Marketing And Communications, East Tennessee State University
2015-March-01-Amanda Musick, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-01-Etsu Bluegrass Well-Represented Among 2015 Award Winners, University Marketing And Communications, East Tennessee State University
2015-March-01-Etsu Bluegrass Well-Represented Among 2015 Award Winners, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015 March, Office Of Communications & Marketing, Morehead State University.
2015 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2015.
2015-March-01-Tbr Chancellor’S Award For Philanthropy Presented To Simonds, University Marketing And Communications, East Tennessee State University
2015-March-01-Tbr Chancellor’S Award For Philanthropy Presented To Simonds, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Iconic Blue Box: A Semiotic Analysis Of Tiffany & Company Advertisements, Lauren Drewniany
The Iconic Blue Box: A Semiotic Analysis Of Tiffany & Company Advertisements, Lauren Drewniany
Communication Studies
No abstract provided.
Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally
Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally
Journalism
The aim of this study was to explore how cross-promotion and experiential marketing influence brand building within the context of the music and fashion industries.
A-B testing was used to collect data on user perception of different design elements on a point-of-purchase web page. The data was analyzed to determine which design elements were most successful in positively influencing purchase intent of the user.
Overall, the participants is this study favored the treatment websites (58% average) to the control websites (42% average). To appeal to the consumer and begin the experiential marketing process for an event, a website should contain …
Pricing Information Goods: A Strategic Analysis Of The Selling And Pay-Per-Use Mechanisms, Sridhar Balasubramanian, Shantanu Bhattacharya, Vish V. Krishnan
Pricing Information Goods: A Strategic Analysis Of The Selling And Pay-Per-Use Mechanisms, Sridhar Balasubramanian, Shantanu Bhattacharya, Vish V. Krishnan
Research Collection Lee Kong Chian School Of Business
We analyze two pricing mechanisms for information goods. These mechanisms are selling, where up-front payment allows unrestricted use, and pay-per-use, where payments are tailored to use. We analytically model a market where consumers differ in use frequency and where use on a pay-per-use basis invokes a psychological cost associated with the well known "ticking meter" effect. We demonstrate that pay-per-use yields higher profits in a monopoly provided the associated psychological cost is low. In a duopoly, one firm uses selling and the other uses pay-per-use. Here, in contrast to the monopoly, selling yields higher profits than pay-per-use. We demonstrate that, …
The Conceptual Foundations Of Relationship Marketing: Review And Synthesis, Jagdish N. Sheth, Atul Parvatiyar, Mona Sinha
The Conceptual Foundations Of Relationship Marketing: Review And Synthesis, Jagdish N. Sheth, Atul Parvatiyar, Mona Sinha
Faculty Articles
The present review is devoted to a rapidly developing area of marketing — relationship marketing. The authors suggest that the conceptual foundations of it are not currently well developed but forecast that it will transform into a discipline in the near future. They outline two approaches to the definition of relationship marketing and provide their own definition, emphasizing such aspects as collaboration, creation and enhancement of value for those who are involved in relationships. The authors trace the origins of relationship marketing, describing the importance of a range of factors that contribute to the increasing importance of relationship marketing today, …
2015-February-27-Pianist Robin Spielberg To Share Her Experiences With The Power Of Music, University Marketing And Communications, East Tennessee State University
2015-February-27-Pianist Robin Spielberg To Share Her Experiences With The Power Of Music, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu Reports On Perceptions Of Obesity Prevention Programs, University Marketing And Communications, East Tennessee State University
2015-February-27-Etsu Reports On Perceptions Of Obesity Prevention Programs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu To Present Tony Award-Winning Play 'Proof', University Marketing And Communications, East Tennessee State University
2015-February-27-Etsu To Present Tony Award-Winning Play 'Proof', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu Plans Immersion Weekend For Prospective Students, University Marketing And Communications, East Tennessee State University
2015-February-27-Etsu Plans Immersion Weekend For Prospective Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Lyn Govette, Jess Hillyer To Give View From 'Behind The Lens', University Marketing And Communications, East Tennessee State University
2015-February-27-Lyn Govette, Jess Hillyer To Give View From 'Behind The Lens', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu Bluegrass Faculty To Perform At Down Home, University Marketing And Communications, East Tennessee State University
2015-February-27-Etsu Bluegrass Faculty To Perform At Down Home, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Pianist Robin Spielberg To Share Her Experiences With The Power Of Music, University Marketing And Communications, East Tennessee State University
2015-February-27-Pianist Robin Spielberg To Share Her Experiences With The Power Of Music, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Meaghanne Hooberry, University Marketing And Communications, East Tennessee State University
2015-February-27-Meaghanne Hooberry, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Rescheduled: Etsu Film Screening, University Marketing And Communications, East Tennessee State University
2015-February-27-Rescheduled: Etsu Film Screening, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu Names Matthew Harrison As Academic Advisor For Transfer Students, University Marketing And Communications, East Tennessee State University
2015-February-27-Etsu Names Matthew Harrison As Academic Advisor For Transfer Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
#Handsonlearning: Lessons From Student "Takeover" Of Csb/Sju Social Media, Tiffany Clements, Kelly Berg
#Handsonlearning: Lessons From Student "Takeover" Of Csb/Sju Social Media, Tiffany Clements, Kelly Berg
Forum Lectures
In a first-of-its-kind collaboration, CSB and SJU communication students "took over" CSB/SJU institutional profiles on Instagram and Vine for six weeks in the spring of 2014. Students in the Communication Department's New Media Applications and Analysis course planned, prepared and shared photos and video for their assigned profile. Groups were responsible for setting goals for their takeover, creating a profile of a target audience and applying lessons learned about effective branding through visual communication.
In this presentation, Associate Professor Kelly Berg and CSB/SJU Social Media Specialist Tiffany Clements discuss learning outcomes from the collaboration and takeaways for future Communications and …
2015-February-25-Dada Cabaret To Perform ‘Circus Carnales’ At Nelson Fine Art Center, University Marketing And Communications, East Tennessee State University
2015-February-25-Dada Cabaret To Perform ‘Circus Carnales’ At Nelson Fine Art Center, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-25-Lectures By Dr. Connie Lester Postponed Due To Expected Inclement Weather, University Marketing And Communications, East Tennessee State University
2015-February-25-Lectures By Dr. Connie Lester Postponed Due To Expected Inclement Weather, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-25-Jamar Rogers Concert, Other Events To Be Rescheduled, University Marketing And Communications, East Tennessee State University
2015-February-25-Jamar Rogers Concert, Other Events To Be Rescheduled, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-25-Interstate Career Fair To Be Postponed Due To Expected Inclement Weather, University Marketing And Communications, East Tennessee State University
2015-February-25-Interstate Career Fair To Be Postponed Due To Expected Inclement Weather, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-25-Pianist Cahill Smith To Perform In Guest Artist Recital, University Marketing And Communications, East Tennessee State University
2015-February-25-Pianist Cahill Smith To Perform In Guest Artist Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Women, Confidence, And Leadership: What Do Utah Women Leaders Think?, Susan R. Madsen, Lyndee Anderson, Matthew Kelly, Jessica Rodriguez
Women, Confidence, And Leadership: What Do Utah Women Leaders Think?, Susan R. Madsen, Lyndee Anderson, Matthew Kelly, Jessica Rodriguez
Marketing and Strategy Faculty Publications
In 2014, the Utah Women & Leadership Project team collected data from various sources to understand some of the issues in Utah regarding women, confidence, and leadership. Why does this matter? Utah consistently ranks at or near the bottom of national studies on the status of women. For example, in 2013, the Center for American Progress released a report titled“ The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation.” This report ranked Utah last of all 50 states in terms of women holding positions of decision making and leadership.
2015-February-23-Tillman Tapped As New Associate Dean In College Of Nursing, University Marketing And Communications, East Tennessee State University
2015-February-23-Tillman Tapped As New Associate Dean In College Of Nursing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-23-Entrepreneurs’ Club To Host Morgan And Lisa Pattison, University Marketing And Communications, East Tennessee State University
2015-February-23-Entrepreneurs’ Club To Host Morgan And Lisa Pattison, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-23-Carter Railroad Museum's February Heritage Day Focuses On Coal Johnson City, University Marketing And Communications, East Tennessee State University
2015-February-23-Carter Railroad Museum's February Heritage Day Focuses On Coal Johnson City, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-23-Martin School Of The Arts To Present Screening Of 'The New Black', University Marketing And Communications, East Tennessee State University
2015-February-23-Martin School Of The Arts To Present Screening Of 'The New Black', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.