Graphic Design Commons^™

Lingua Franca, Tatiana Gomez Gaggero

Masters Theses

Lingua Franca examines how graphic design and art are used as a common language between people who speak the same language, speak different languages or have distinct cultural backgrounds.1 Understanding languages as living systems that are in constant movement and in direct relation with cultures, this thesis looks at graphic design as a platform for coding and decoding language, shaping and reshaping it.

My fascination with the relationship between culture, language and linguistics led me to investigate topics such as context collapse, the evolution of Spanish in Latin America, and notions of identity, gender and translation. In a moment of …

Reading Rooms, Jinhwa Oh

Masters Theses

Reading rooms examines a set of three conditions for diverse modes of spatial reading. These conditions originate from three common terms: object, space, and performer, which I have subjectively defined through my thesis work. I hope to clarify my own design methodology by examining these terminologies through the thesis process.

I regard printed media as independent objects which have physical qualities: material, texture, volume, and depth. My practice emphasizes physical forms as architectural structures which can be transformed and evolve through readers’ interpretations of the objects. The true communication with my physical work can be realized by touching, moving, and …

Squishy Play, Lauren Traugott-Campbell

Masters Theses

Work is part of our identity and dictates how workers spend most of their time in the US. This obsession has truncated our imagination and ability to conceive of alternatives. As a tactic to reclaim free time, I offer a practice I refer to as squishy play in which participants momentarily adopt new social norms to collectively discover new ways of engaging with the world and each other.

I use squishy play as a lens to investigate the power structures, social norms, and material output of late capitalism in the US. Squishy play is generous in its frivolity. It is …

Placefulness, Ellen Christensen

Masters Theses

Graphic design has been referred to as a tool of inquiry — a method of thinking visually. Design can polish, beautify, hierarchize, eliminate, prioritize, propagandize, or disseminate. Using spatial inquiry as a primary mode of investigation, I argue that graphic design is also a process of attention and care. How can graphic design be a tool of expansion and inclusion?

By encouraging spaces of attention and listening within the built environment and virtual worlds, we can think critically about power dynamics, interiority and exteriority, and subjectivity and objectivity. Within this phase of late capitalism, I focus on leftovers, scraps, and …

Tiny Diasporas, Angela Lorenzo

Masters Theses

I see myself as a literary curator — I collect and sequence texts and images, both digital and analog, to reveal, connect, and construct narratives, resulting in shifting meanings and significances. Inhabiting this curatorial ethos, I investigate hidden subtexts, locating personal and collective relations to the margins and files marked “miscellany.” Working in books and installations, I engage with the inherited meanings of visual languages (form, typography, color, material, format) to open up well-worn narratives and craft new interpretations.

Tiny Diasporas is a primer to a design practice that borrows the form of an abecedarius, an alphabetical wordlist for learning …

Hyperlink : Connecting Space, Time, Language, And Technology, Marie Otsuka

Masters Theses

This thesis constitutes a methodology for examining our use of systems and tools. We are constantly generating physical and digital residues, and tracing them can reveal an underlying syntax of structures that produced them. I work with these artifacts to highlight the capacities and constraints of language and technology, and what results is a transparency that draws us closer to the raw material. Once broken down into bare elements, new forms can then be resynthesized. Both critical and celebratory, this inquiry uncovers logical structures to reimagine means of making and to create alternate tools for thought.

Haunt : Casual Surrealism, Cara Buzzell

Masters Theses

This thesis aims to define, observe and create a feeling of surrealism through a series of design gestures. The process began with a question: If I, as a designer, immerse myself in a subculture that I have no interest in, will I become a fan of it? To attempt this, I created systems and tools to deeply investigate each subculture. I observed and recorded what I experienced. As a case study, the haunted attraction community captured my attention. I went to their conventions and took classes in the crafts of “the haunt.” While immersed in this community, I started to …

Field Guide : Collected Studies Of A Symbiont, Jennifer Livermore

Masters Theses

Field Guide is a collection of studies that explore how symbiosis relates to graphic design. These studies investigate how visual language constructs — and is constructed by — ideas about nature.

As a manipulator of language and imagery, I borrow the ecologist’s methods in order to make sense of our relationship with the natural world. My techniques include observation, collection, mutation, framing and recombination. I use these methods not to celebrate them, but to expose their subjective nature.

I approach visual language, technology, and our ecological home as an entangled set of ideas rather than estranged categories. My work investigates …

This Is Public Work, Nick Adam

Masters Theses

This thesis positions graphic design as an integral form of public works.

T his is public work regards the causal relationship between graphic design and its publics as an opportunity to explore the formal maneuvers to enhance an artifact's visual codes. The idea is an experiential one: rich and meaningful form can lead to rich and meaningful experiences.

The designed artifacts of our world function across informational (effect) and emotional (affect) modes. The complexity of these operations take on an infrastructural role — what we see day-to-day shapes our experiences and understanding. The opportunity of a designer to practice in …

Monument For Feeling : Notes From The Archivist, Melissa Weiss

Masters Theses

I’ve always loved the conjunctions unless, yet, however, although. Grammatical interventions, they subvert all things certain, rational, and indisputable, opening a series of syntactic doorways into new, undetermined possibilities.

The pieces in the Institute fo? Contempo?a?y Inqui?y’s archive function like those conjunctions. They refuse and destabilize easy categorization, pointing, like a rhizome, toward a thousand different possible pasts — and just as many futures.

To be clear, the Institute fo? Contempo?a?y Inqui?y does not have a physical site. It is a network of psychic locations materialized through its archive. It is, in other words, what I have gathered.

I have …

Constellations, Maria Rull Bescós

Masters Theses

In this book you will find a collection of projects that both reflect and simultaneously reinvent my personal way of seeing the world, which I consider to be a space that is complex, diverse, and in continuous transformation.

Graphic design is the lens through which I examine and understand this complexity, and it is also the medium through which I translate this huge realm into navigable systems of ideas, tales, forms, and experiences.

I have been inspired to produce my own systems in response to those I discover through actively observing my environment (territory), reflecting upon my personal background (origin), …

Anachropomorphism!, Carson Evans

Masters Theses

Folks, the Truth is hard to know—if can be known at all.¹ Conventional Western wisdom tells us: stick to the facts. (I’m looking at you, Enlightenment.) We privilege the written word as an objective and reliable vehicle for communication. Useful, yes, but we over-rely. I counter with this: bodily performativity and purposeful inaccuracy that produces, paradoxically, narrative accuracy. These methods roil in our gut or tug at our heartstrings—instead of recoiling, we should embrace them.

I like to unpack “the stories we tell ourselves,”² our personal and societal mythologies, with a particular eye to how the past plays a role …

Design As An Accompaniment To Performance Art: Incorporating Imagery To Amplify Emotional Impact, Brianna O'Neal

Masters Theses

Design as an Accompaniment to Performance Art: Incorporating Imagery to Amplify Emotional Impact is an investigation of how graphic design can be used to increase the emotional impact of a performance art piece, such as spoken word or music. The research indicates that memory plays a significant role in informing the emotion felt. The felt emotion then allows the viewer to form a perspective on the artistic piece as a whole. However, it is important to note that an individual’s memory cannot be controlled by the artist. Therefore, it is necessary for the artist to place a direct focus on …

Seeing By Creativity: A Creative Execution Designed To Bridge The Gap For The Visually Impaired, Breann Carty

Masters Theses

This research explores how design can simultaneously reach people who are visually impaired, along with those who can see, by integrating inclusive design. Research reveals that the visually impaired are frequently overlooked by graphic designers. These findings further show that blind individuals feel excluded from society. The aim of this study is to generate a collection of work that effectively combines visual design and braille to provide visually impaired people with a similar experience to those who are not disabled. To determine the most effective way of combining design elements and braille, experiments within focus groups were conducted. This exploration …

For Better, Or For Worse: Photographing In A Digitally Cluttered Crowd, Dale L. Carty Ii

Masters Theses

In recent years, smartphones have been utilized to photograph treasured moments. However, some are unaware they are distracting others in events such as weddings. The distracting smartphone user could potentially obstruct professional wedding photographers and hinder them from capturing priceless shots. The purpose of this thesis is to research the motive behind the addictive nature of smartphones and potentially decrease the number of smartphone pictures taken during the wedding ceremonies. The goal of this study is to bring awareness to the problem and to create a mobile application, which could then reduce the intrusiveness of smartphones during weddings. The researcher …

Goliath Sized Campaign: Promoting Leadership Principles To The Millennial Generation Utilizing A Guerrilla Design Campaign, Ryan Smith

Masters Theses

We are nearing a critical juncture with the retirement of the Baby Boomer generation. The growing demand to replace this workforce with the millennial generation causes us to consider if millennials are up to the challenge. Although this next generation is tech-savvy, resourceful and innovative, many millennials have shared shortcomings including a sense of entitlement, demand for attention and praise and a poor work ethic. Lack of experience and no sense of direction, causes other generations to patiently wait to see what will come of millennials. But through strong leadership development there is hope. By instilling leadership characteristics and encouraging …

Visualizing Grief: An Exploration Of The Stages Of Grief Through Image And Design, Audra L. Rygh

Masters Theses

Grief is an emotion that people have felt since the beginning of time, but in modern culture, there is a lack of visual representation of the five stages of grief. Because grief is a highly personal and unique experience, it can be difficult to visualize what those stages may look like for the mass population. However, if one could develop an understanding of what each stage includes, as well as a study of the thoughts and feelings of those who have experienced grief, this research could aid in the creation of an accurate representation of the stages of grief. The …

The Design Librarian: Graphic Design As An Essential Skill, Sarah-Anne Kennedy

Conference Papers

Developing the Library Workforce

Emerging and future skills required in the Library workforce.

The Design Librarian -graphic design as an essential skill.

In 2017 the Library carried out an audit of Library signage. In line with graphic design best practice, institute guidelines, the Official Languages Act 2003, branding and design guidelines were developed. Design guidelines for people with a disability were also incorporated. A team was established to look after all signage design, marketing, and social media. Over the last year, the team has developed a cohesive Library visual identity that promotes our services and resources across a range of …

Spook Fest Style Guide, M. Valenzano

Graphic Design and Media Program: Studio II

This style guide contains branding guidelines for Spook Fest, including logo design, logo use, color palette, and typography.

The Medina Style Guide, J. Llontop

Graphic Design and Media Program: Studio II

This style guide provides branding guidelines include for The Medina, including proper logo usage, typography, and color palette.

Welcome To The Nba: Battle Born Horns, A. Rodriguez

Graphic Design and Media Program: Studio II

This style guide provides branding concepts for the Battle Born Horns including logo and uniform designs, color palette, and typography.

Born & Raised, Jennifer Date

Graphic Design and Media Program: Studio II

This style guide provides branding guidelines include for Born & Raised, a local Las Vegas sports bar. Guidelines include proper logo usage, typography, and color palette.

Rror, Carter D. Johnson

Theses and Dissertations

Building on common definitions of terms such as machine, human, and code, this paper presents a strategy for an art practice that engages with data that has been processed and the processor as actor or character. Material is presented in such a way that rules, guidelines, logic, code, coherence may be viewed as tools to be employed for the use of obtaining and retaining power and control. Presenting digital technologies not only as a mediating force upon physical bodies but also a part of those bodies, and, furthermore, as abject and thus positioned outside an ideological structure of consumer technology, …

Hard Rock Style Guide, Brittni Sacco

Graphic Design and Media Program: Studio II

This style guide provides branding guidelines for Hard Rock Las Vegas, including proper logo use, typography, and color palette.

Life Aquatic, Car Paayas

Graphic Design and Media Program: Studio II

This style guide provides branding guidelines for Life Aquatic, an oceanic exhibition that brings life to the Wes Anderson film The Life Aquatic with Steve Zissou. The style guide includes proper employee attire, logo usage, typography, and color palette.

Yeezus, J. Collins

Graphic Design and Media Program: Studio II

This style guide provides branding guidelines for Yeezus, including proper image and logo use, typography, and color palette.

Mickey's Cues & Brews Corporate Style Guide, Dimitre Bakalov

Graphic Design and Media Program: Studio II

This corporate style guide provides branding guidelines for Mickey's Cues & Brews, including employee attire, proper logo usage, typography, and color palette.

Neon Centric Skating Rink, Miranda Melton

Graphic Design and Media Program: Studio II

This style guide provides branding guidelines for Neon Centric Staking Rink, including proper image and logo use, typography, and color palette.

Mave Magazine, Lauren Adams

Senior Honors Projects, 2010-2019

A fashion magazine featuring original photography, articles, advertisements, and graphic design

Studying Abroad: A Travel Campaign, Flora Lindsay

Senior Honors Projects, 2010-2019

This project displays the steps taken in order to create a successful marketing campaign for the Center for Global Engagement at James Madison University. It explores the history of studying abroad, its perceived benefits, concerns, and existing marketing strategies. The client is studied in depth in order to create a SWOT analysis of its current state. From this research a creative strategy statement is created to better understand the target audience, competition and strategies for the campaign. The campaign idea then comes to life in the deliverables to be used by the client for marketing efforts.