Graphic Design Commons^™

Design For Future Discourse: Creating The Speculative Design-Inspired Exhibition Modulation: Rewiring The Self, Ryan Bridgforth

Honors College Theses

Humans have long combined speculation and design. Early examples like General Motors’ Futurama at the 1939 World’s Fair introduced Americans to the idea of expressways and invited them to imagine possible futures. While intriguing, this mix of design and future thinking stood to benefit corporations overall, which is where speculative design comes in. Pioneered by design duo Dunne & Raby, speculative design uses design not as a way to engineer solutions to difficult problems, but “as means to explore the cultural and technological potentials of design, effectively blurring material and conceptual boundaries” (Mitrović et al. 2021, 175). Designing objects or …

Virtus Fidelis: Design In Modern-Day Catholicism, Elisha N. Butryn

Honors College Theses

Art plays a major role in how we view the world, and particularly, how we view religion. This thesis explores those themes and how design appears in modern-day Catholicism, and how Catholicism can impact design through the development of the brand Virtus Fidelis.

Society’S Press: Designing A Digital Commons To Promote Critical Thought And Civil Discourse, Louis Driver

Honors College Theses

This thesis proposes the design of a new digital commons aimed at counteracting the negative incentives that currently dominate online discourse. This paper outlines the research and design of a system that promotes informative, medium-length, user-generated content, emphasizing thoughtful communication over virality. Inspired by academic peer-review practices, the proposed platform will implement a community-driven moderation model to reduce low-quality contributions and foster constructive feedback.

Mind The Gap: An Exploration Into The Accessibility, Ease Of Use, And Design Of Public Transport Wayfinding, Jack Nierenberg

Honors College Theses

Wayfinding, an essential aspect of public transport, is not always accessible, user-friendly, or well-designed. Because of this, people with disabilities, language barriers, or other difficulties understanding information or navigating public transport are put at a disadvantage. This thesis explores prior research and projects, as well as in-depth case studies of three cities' public transport systems, to identify best practices and guiding principles for enhancing accessibility, ease of use, and design. These principles can be incorporated into a unifying standard to improve public transport wayfinding and bridge gaps in existing systems.

Human Nature: Exploring The Role Of Design In Skincare Branding, Gus Smith

Honors College Theses

Human Nature is a clean skincare brand aimed at first-time skincare users in their mid-20's that uses a four-step system to provide a simplified approach to high-quality skincareI aim for Human Nature to be an approachable, relatable, trustworthy product for buyers in this demographic, and branding is tantamount to this goal. The research stage of this project focused on other skincare brands and advertising, mapping out where my brand would fit and how it would respond to other brands. As this is a graphic design project, This project includes a cohesive visual identity that communicates the brand, including packaging, web …

Advertising To Generation Z, Taryn Romaine

Honors College Theses

The goal of this project is to analyze the history and background of those born between 1997 and 2012, also known as Generation Z, and determine its effect on how this Generation receives and reacts to advertising. In addition, through the use of a personally created and conducted poll, I gathered data on a portion of Generation Z individuals and their preferences to certain elements of advertisement design. These elements are text content, layout, color, and relatability/authenticity. My project discusses how advertisers and advertisement designers, such as myself, can implement these preferences in order to effectively advertise to Generation Z. …

Enhancing Information Architecture With Machine Learning For Digital Media Platforms, Taylor N. Mietzner

Honors College Theses

Modern advancements in machine learning are transforming the technological landscape, including information architecture within user experience design. With the unparalleled amount of user data generated on online media platforms and applications, an adjustment in the design process to incorporate machine learning for categorizing the influx of semantic data while maintaining a user-centric structure is essential. Machine learning tools, such as the classification and recommendation system, need to be incorporated into the design for user experience and marketing success. There is a current gap between incorporating the backend modeling algorithms and the frontend information architecture system design together. The aim of …

Best Practices For Social Media Branding, Allison Myers

Honors College Theses

Social media is a fast growing marketplace for businesses to advertise themselves to established and potential consumers. Each platform has different algorithms, demographics, and ways for users to interact and connect. Even with a constantly growing research field and course options around the subject, understanding the behaviors of viewers on each app can still be a tough guessing game. Therefore, I have used both research studies and online courses, to present a strategy with which to efficiently and effectively market one’s business for Facebook, Instagram, and TikTok. I then present ways to understand the success of this and personal marketing …

Waves: An Exploration Of Emotions, Aminatta Mbow

Honors College Theses

Emotions are at the core of every human being. They can dictate the decisions we make whether we are aware of it or not, and can be shown in many ways. For my honors thesis, I created a magazine that explores emotions. I utilized my skills and knowledge in portrait photography to showcase the complexities of happiness, sadness, anger, and anxiety. I also employed my skills in design to not only present these feelings but evoke that specific emotion in my audience with ideas such as color theory and photographic psychology. Color theory encompasses a multitude of practices on how …

Designing A School: Creating A Map For Pace University, Tanner Maple

Honors College Theses

The map of a university is an essential tool for students, not only for navigation but also to promote the campus. When the map is outdated, students don’t find it functional and it can not complete its purpose. With the map of Pace University’s downtown campus, a new design was needed to go with the renovations that are taking place. When redesigning the map, features that are seen amongst the most common maps should be considered in the design. One feature that most maps now have is some sort of interactivity. To include this, maps have an online version that …

Automation In Graphic Design, Robert M. Doehling

Honors College Theses

Advances in technology have had dramatic impacts throughout history on a myriad of industries outside of the technology industry itself. These changes are showcased through a brief examination of the changes within the graphic design industry since the recorded birth of the graphic. With the advent of popularized artificial intelligence seen in the modern day, many are predicting the end of graphic design. Through an analysis of current automated design products within the consumer market and a dive into the research alongside design automation professional Peter O’Donovan, it is evident that the role of the graphic designer will most likely …

An Investigation Of Web Atmospherics In Online Luxury Branding, Emilie E. Jones

Honors College Theses

Having an online presence for a retail store has transitioned from serving as simply a new avenue through which a profit can be made, to a tool that can be harnessed to express a brand’s personality. So how do luxury brands manage to maintain a high-end, exclusive status on the highly available landscape of the internet? The intention of this research is to identify whether luxury brands are currently taking advantage of differential web atmospherics cues, in a way that significantly sets them apart from non-luxury brand websites. To do this, we measured elements including screen space, reduction of elements, …

A Brief Look At Meaning In Graphic Design, Elise Rustine

Honors College Theses

In this exploration of meaning in design, some of the theories, such as those proposed by Ferdinand de Saussure and Charles Sanders Peirce, and the different forms meaning takes are discussed. The project takes the form of analyzing three smaller projects in which meaning was explored in a different way, including a review of semiotics in design, an examination of the differences between denotation and connotation, and the creation of a personal visual identity and the challenge of taking internalized personal meaning and communicating that visually.

Drawing Numbers And Listening To Patterns, Loren Zo Haynes

Honors College Theses

The triangular numbers is a series of number that add the natural numbers. Parabolic shapes emerge when this series is placed on a lattice, or imposed with a limited number of columns that causes the sequence to continue on the next row when it has reached the kth column. We examine these patterns and construct proofs that explain their behavior. We build off of this to see what happens to the patterns when there is not a limited number of columns, and we formulate the graphs as musical patterns on a staff, using each column as a line or space …

Southern Steam Prints: Large Scale, Relief Printmaking, Allison Mueller

Honors College Theses

Southern Steam Prints, a steamroller printmaking festival for Georgia Southern University I directed and organized. The project helped create community involvement in printmaking as an art form, gained notoriety for the Betty Foy Sanders Department of Art and especially the Print, Paper, and Book Arts Program. The project taught valuable skill mastery in relief print techniques, commercialism, and leadership for the kinds of event that artists plan, jury, and participate in, in the professional world. The Southern Steam Prints festival took place on April 23, 2016. Artworks created at the event were exhibited at the Center of Art and Theater …

Bringing Design To Life: Three-Dimensional Graphic Design, Cydnee E. Jones

Honors College Theses

For most people, graphic design is seen as a two-dimensional medium. I have challenged this preconception by creating a design that incorporates both two-dimensional and three-dimensional elements. The secondary purpose of this work is to highlight the importance of environmental sustainability, by both the use of sustainably sourced materials and by the choice of recycling as the topic of the design. The design was created with scavenged cardboard and utilizes photography and digital design techniques.

Zoom In To The Layers Of Graphic Design, Paola J. Robelo

Honors College Theses

Graphic design is a lot like languages varying from place to place. It’s a way of communication that retains its own cultural characteristics even though it shares similar design’s aesthetics. Graphic design varies from culture to culture, influenced by a country’s culture, language, traditions, history, and society. Just like art and music, graphic design’s aesthetics differs and expresses different messages across every culture. There are common graphic design’s elements found in one culture that are not found in other cultures and vice versa.

As an international student, this is a topic that has really interested me because I want to …