Graphic Design Commons^™

Automated Creative Evaluation Based On Multimodal Ai For Facebook Reels Ads Using Chatgpt, Mohamed Zakaria Soltan

Journal of Art, Design and Music

This work presents a useful multimodal analytical method for automating the creative evaluation of Facebook's Reel ads through the use of ChatGPT. Nowadays, brief ads in digital spaces need to evoke an emotional response from viewers in order to grab their attention. Traditional techniques of evaluating creativity might not be reliable, scalable, or fair. To encourage quantifiable and repeatable innovations, this paper lays forth a method for combining time, space, sound, and motion into a scientifically solid framework. The suggested multimodal analytical framework is utilized. This work explores the themes of time, motion, color, and music. The study utilized notable …

Redesigning Rhapsody In View's Website For Improved Storytelling And Navigation, Christine Ha

Graphic Communication

Rhapsody in View is a family-owned and operated hotel boutique in Morro Bay that offers bespoke rooms and warm hospitality. Their current website has the opportunity to improve the layout design for ease of navigation and improved storytelling. This project aims to deliver a high-fidelity interactive prototype that showcases a visually appealing website design, improved user journey and expression of Rhapsody in View’s story, and refined navigation flow.

Jadughar: The House Of Magic, Dhruvi A. Shah

Masters Theses

Jadughar or the House of Magic is what people call a 'museum' in parts of South Asia. The practice of museum making, at its origin, is the act of collecting, preserving, interpreting and representing a culture’s tangible and intangible heritage to make it accessible to diverse audiences. Since the early 19th century such practices have been performed at various kala bhandars (art centers) in India, without the need of a formal or institutional organisation. The British introduced the model of a ‘museum’ in South Asia, with the aim of not only preserving ethnographic collections, but also showcasing their power and …

Draw To Breathe, Ranran Ma

Masters Theses

This thesis explores visual expression in drawing as an intuitive mode of thinking suited to everyday life—a form of expression that runs parallel to language and surpasses it.

The project begins with a daily Post-it note drawing practice. These drawings often emerge before conscious understanding, subsequently accompanied by brief text, allowing image and word to resonate through emotion and intuition. Through the use of small-scale, portable, low-pressure materials, and with immediacy and intuitive freedom as the foundation of making, a visual language system grounded in the self develops. Through this sustained practice, I developed an instruction-based card system titled Draw …

Menstrual Muses: Art, Storytelling, And The Care-Based Communication Of Menstrual Justice, Burcu Koleli

Masters Theses

Menstrual Muses is an artistic research project comprising a written thesis and a body of work developed across soft sculpture, ceramics, illustration, graphic memoir, digital media, and participatory workshops. The written component operates alongside the studio practice, outlining the project’s theoretical framework, methodology, and context while engaging questions of communication, accessibility, embodiment, and stigma. It situates menstruation within feminist discourse, examining how it has been culturally silenced, regulated, and shaped through systems of power.

The artistic work functions as research materialized through practice, responding to the central question of how my art can facilitate conversations around menstrual justice. It explores …

Design For Future Discourse: Creating The Speculative Design-Inspired Exhibition Modulation: Rewiring The Self, Ryan Bridgforth

Honors College Theses

Humans have long combined speculation and design. Early examples like General Motors’ Futurama at the 1939 World’s Fair introduced Americans to the idea of expressways and invited them to imagine possible futures. While intriguing, this mix of design and future thinking stood to benefit corporations overall, which is where speculative design comes in. Pioneered by design duo Dunne & Raby, speculative design uses design not as a way to engineer solutions to difficult problems, but “as means to explore the cultural and technological potentials of design, effectively blurring material and conceptual boundaries” (Mitrović et al. 2021, 175). Designing objects or …

Ddx173.2 Ui User Interface Presentation Example 7, Sae University College

Exemplars

The work showcases how the website's user interface (UI) design responds to the findings of the user experience (UX) report and improves its usability.

Ddx173.2 Ui User Interface Presentation Example 6, Sae University College

Exemplars

The work showcases how the website's user interface (UI) design responds to the findings of the user experience (UX) report and improves its usability.

Ddx173.2 Ui User Interface Presentation Example 7, Sae University College

Exemplars

The work showcases how the website's user interface (UI) design responds to the findings of the user experience (UX) report and improves its usability.

Ddx173.2 Ui User Interface Presentation Example 9, Sae University College

Exemplars

The work showcases how the website's user interface (UI) design responds to the findings of the user experience (UX) report and improves its usability.

Redesigning A Fitness App Interface For Physiological Constrained Users*, Joseph E. Manzanillo

Campus Research Month

As fitness tracking converges with medical monitoring, inclusive design becomes a matter of health equity. This research utilizes a Polar Beat redesign to address exclusionary "sporty" aesthetics that can exclude 300 million colorblind users. Based in Human-Computer Interaction (HCI), the study implements WCAG AA standards and color-blind-verified filters to mitigate data loss during Situational Induced Impairment (SIID), when high-intensity exercise compromises cognitive and visual processing. By optimizing user journeys for Paralympic and geriatric archetypes, this work demonstrates that accessibility is the essential bridge transitioning mobile fitness apps into viable, inclusive instruments for clinical medical use.

Ddx173.1 Ux-Report Example 8, Sae University College

Exemplars

In this project, the student conducted a UX evaluation of an existing website. Employing a design thinking framework, the student identified areas for usability improvement. The goal was to enhance the user experience through a systematic and human-centred design approach. The results of this approach are summarised in this UX report.

Ddx173.1 Ux-Report Example 11, Sae University College

Exemplars

In this project, the student conducted a UX evaluation of an existing website. Employing a design thinking framework, the student identified areas for usability improvement. The goal was to enhance the user experience through a systematic and human-centred design approach. The results of this approach are summarised in this UX report.

Ddx173.1 Ux-Report Example 9, Sae University College

Exemplars

In this project, the student conducted a UX evaluation of an existing website. Employing a design thinking framework, the student identified areas for usability improvement. The goal was to enhance the user experience through a systematic and human-centred design approach. The results of this approach are summarised in this UX report.

Ddx173.1 Ux-Report Example 12, Sae University College

Exemplars

In this project, the student conducted a UX evaluation of an existing website. Employing a design thinking framework, the student identified areas for usability improvement. The goal was to enhance the user experience through a systematic and human-centred design approach. The results of this approach are summarised in this UX report.

Ddx173.1 Ux-Report Example 10, Sae University College

Exemplars

In this project, the student conducted a UX evaluation of an existing website. Employing a design thinking framework, the student identified areas for usability improvement. The goal was to enhance the user experience through a systematic and human-centred design approach. The results of this approach are summarised in this UX report.

Ddx173.1 Ux-Report Example 9, Sae University College

Exemplars

In this project, the student conducted a UX evaluation of an existing website. Employing a design thinking framework, the student identified areas for usability improvement. The goal was to enhance the user experience through a systematic and human-centred design approach. The results of this approach are summarised in this UX report.

Three-Dimensional Thinking Through Bookmaking, Whitney Harris

Open Educational Resources

No abstract provided.

"Spectrum", Mackinzey H. Critzer

College of Graduate Studies: Theses & Dissertations

These body of works explores themes centered around ASD/Autism Spectrum Disorder, including symptoms involved, my personal views/experiences of it, social issues, and other related topics. My work consists of various mediums, digital pieces/prints and physical installations that involve bright color tones, human/humanoid figures, and various symbols.

Will You Let Me In?, Irene Piazza

Theses and Dissertations

Imposed borders are everywhere: The borders created by stanchions during bureaucratic lines, the borders of a country, the borders of a page. Humans are forced to follow them. Borders are imposed structures that dictate a way to move, a way to write, a way to be confined. But what happens when those borders aren’t followed? What happens when someone decides to walk through the stanchion belt by crouching under it or sliding its buckle open? What happens if a person decides to walk outside of the paved pathway? What happens if someone crosses a border or writes beyond the page …

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …

Reviving Motion: Rebranding More Than Motion Dance Intensive, Ava Zamoff

Graphic Communication

For my senior project, I will lead a full rebranding initiative for More Than Motion Dance Intensive, an international dance convention that occurs annually across the US and other countries, connecting dancers and professional choreographers through a transformative weekend of dance. The main goal of this project is to turn the company’s outdated Wix website into an innovative site with a brand new visual identity. Additionally, the original site’s accessibility is lacking in terms of layout orientation and marketing strategy as it doesn’t convey the modern, dynamic feel the intensive is meant to embody. My goal is to complement the …

Ddx173.2 Ux Design: Ui Design - Nail Spa Example 1, Sae University College

Exemplars

The work showcases how the website's user interface (UI) design responds to the findings of the user experience (UX) report and improves its usability.

Ddx173.2 Ux Design: Ui Design - Anytime Fitness Pitch Presentatrion, Sae University College

Exemplars

The work showcases how the website's user interface (UI) design responds to the findings of the user experience (UX) report and improves its usability.

Ddx173.2 Ux Design: Ui Design - Sun Theatre, Sae University College

Exemplars

The work showcases how the website's user interface (UI) design responds to the findings of the user experience (UX) report and improves its usability.

Evaluating Gamified Website Designs: An Analysis Using The Octalysis Framework, Menna Mohamed Zakaria, Reem Alasfoury, Nesrin Ezzat Gamal, Maryet Youssef Bekhit

Journal of Art, Design and Music

In today's fast-changing digital landscape, websites must stand out to gain and retain user attention. Gamification techniques, which use game-design concepts to improve user engagement and satisfaction, are a method to achieve this uniqueness. This research investigates the significant role of purposeful design in the effective application of gamification on websites, emphasising the importance of deliberate and balanced context-specific implementation of gamification By examining industry-leading websites that employ gamification using the Octalysis framework and related theoretical frameworks The findings highlight that, while gamification has the potential to dramatically distinguish the website and boost user interaction and loyalty, its performance and …

Project Cheetah: Narrative Website Design For The Cheetah, A Record-Breaking Human-Powered Vehicle, Natalie Olivia Garbarino

Graphic Communication

The Cheetah is a 1992 world speed record-breaking bike designed and built by three mechanical engineering graduates from UC Berkeley: Jon Garbarino, James Osborn, and Kevin Frantz. After years on display at the Tech Interactive in San Jose, the bike is returning home to Berkeley’s engineering school for public display. In accompaniment of the exhibit, the Cheetah engineering team requested printed signage with a QR access to a comprehensive website detailing the Cheetah narrative. There is an abundance of media from the engineering process — extensive photographic documentation, substantial archival documents, reputable external media coverage, and an in-progress docuseries — …

Cultural Shadows: Vampires And The Shifting Fears Of The West, A Creative Exploration Of Vampire Media And Its Reflection Of Evolving Social Anxieties, Tasha Sayre

University Honors Theses

Cultural Shadows: Vampires and the Shifting Fears of the West is a creative-critical thesis that explores vampire media as a reflection of evolving social anxieties in Western culture. Focusing primarily on film and television, with reference to key literary texts, this study examines how the vampire figure is used to articulate and dramatize recurring societal fears—particularly those surrounding women's sexuality and autonomy, queer identity, and class-based inequality. Through close readings of influential vampire narratives, the thesis demonstrates how these stories mirror cultural tensions and moral panics, transforming the vampire into a symbol of both fear and fascination. Drawing on gender …

Folding Horizons: Knitted Textiles For A Mobile World, Yutong Li

Masters Theses

We have grown accustomed to living in flux—moving between cities, countries, languages, and digital spaces. Life no longer unfolds in a straight line, but in fragments and transitions, never quite settling. In this restless rhythm—shaped by fast trains, shifting skies, and the invisible current of the internet—we find ourselves suspended in a vast, woven network. Connection is constant, yet motion is unrelenting.

This project begins with a question: how can textiles reflect this state of in-between? I imagine textiles not as fixed surfaces, but as responsive skins—adaptive, expressive, and attuned to change. Inspired by the tensions of contemporary life—surveillance, shrinking …

Transplant Transplant(Ed) Transplant(Ing), So Jung Yoon

Masters Theses

Boundaries shape our lives and identities. The tangible presence of boundaries becomes a medium for engaging with the world—such as who occupies a space and how, or what tools are deemed valid in a design process. These boundaries aren’t always visible; they’re embedded in systems, habits, and assumptions that shape how we move, create, and are recognized. They extend far beyond fixed geographies and the specific positions we occupy within them.

Transplanting is the process by which things are moved or move across boundaries in hopes of being planted, finding a place to stay. Though it can be a search …