Graphic Design Commons^™

Cor(E) Brand Direction, Jake T. Tokatlian

Graphic Communication

COR(E) is a new record label founded by an artist named Lil Uzi Vert, and for my project I have taken the initial steps to develop their brand identity and create physical products for the label. To achieve this, I made a brand book to help define COR(E) and provide a set of design guidelines, a Spring issue of a quarterly magazine that provides news and behind the scenes of the label’s artists, and a CD design including a cover and tracklist. I believe there is a gap in the market for bringing physical media into the music industry and …

When Mac Shouldn’T Smile Back: Anthropomorphic Logo And Effect On Consumer Perceptions Of Generative Artificial Intelligence, Ainsley E. Ballard

Honors Scholar Theses

Drawing on prior research suggesting that anthropomorphic design can increase trust, liking, and perceived competence, this research investigates whether these effects extend to generative artificial intelligence logos. A three-group between-subjects study was conducted to examine how varying levels of logo anthropomorphization influenced consumer perceptions of an artificial intelligence brand. In being assigned to one of three logo conditions, humanoid (high anthropomorphism), animalistic (moderate anthropomorphism), or nature/geometric (low anthropomorphism), participants evaluated the new logo across multiple dimensions, including liking, brand fit, trustworthiness, and willingness to buy. Contrary to the initial hypothesis, the low anthropomorphism condition consistently received the most positive ratings, …

Judging A Book By Its Cover: Exploring Ethical Solutions For Marketing & Labeling Romance Novels With Illustrated Cover Art, Tricia Filbrun

Honors Projects

As social media platforms and subcommunities have driven massive sales for romance titles in the publishing industry, there has been an intense debate among literary communities, parents, and school administrators about whether the illustrated cover art style is appropriate. Some readers feel that these books are intentionally marketed towards a younger audience, and the sexually explicit nature of the content was not made clear, or labeled at all, before they read the book. This paper explores four likely marketing and labeling solutions that could be implemented to resolve this issue, and whether they are ethical by marketing and advertising standards, …

Greekmate: Communicating Startup Value Through Design And Marketing, Cameron Do-Khanh

Graphic Communication

This project examines how design and marketing can improve communication for early-stage software by applying these principles to GreekMate, a candidate management tool built for student organizations. The software functioned well but lacked a strong brand identity and clear value communication. Using Diffusion of Innovation Theory and research on UX strategy, the project focused on redesigning the brand system and marketing website to make the product easier to understand and more appealing to its audience. The redesign included a new visual direction, updated hierarchy, clearer feature explanations, and a more energetic style that aligned with student expectations. Informal user feedback …

Ddx219.1 Social Media Analysis And Marketing Strategy Example 5, Sae University College

Exemplars

This project involved creating a suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined on Project 1.

Ddx219.1 Social Media Analysis And Marketing Strategy Example 4, Sae University College

Exemplars

This project was created to explore how different social media platforms facilitate distinct forms of audience interaction. The student applied this understanding to develop a targeted social media marketing strategy for a chosen creative project. It is exemplary work due to its clear analysis of platform-specific engagement techniques, thoughtful strategy development, and strong alignment between content, platform, and audience. The work demonstrates both critical thinking and practical application of social media marketing principles.

Ddx219.1 Social Media Analysis And Marketing Strategy Example 3, Sae University College

Exemplars

This project was created to explore how different social media platforms facilitate distinct forms of audience interaction. The student applied this understanding to develop a targeted social media marketing strategy for a chosen creative project. It is exemplary work due to its clear analysis of platform-specific engagement techniques, thoughtful strategy development, and strong alignment between content, platform, and audience. The work demonstrates both critical thinking and practical application of social media marketing principles.

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …

Reviving Motion: Rebranding More Than Motion Dance Intensive, Ava Zamoff

Graphic Communication

For my senior project, I will lead a full rebranding initiative for More Than Motion Dance Intensive, an international dance convention that occurs annually across the US and other countries, connecting dancers and professional choreographers through a transformative weekend of dance. The main goal of this project is to turn the company’s outdated Wix website into an innovative site with a brand new visual identity. Additionally, the original site’s accessibility is lacking in terms of layout orientation and marketing strategy as it doesn’t convey the modern, dynamic feel the intensive is meant to embody. My goal is to complement the …

Ddx219.2 Social Media Content Creation Example 6, Sae University College

Exemplars

This project involved creating a cohesive suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined earlier. Additionally, the student demonstrated strong collaborative skills by providing thoughtful, constructive feedback to peers, reflecting both creative and professional growth.

Ddx219.2 Social Media Content Creation Example 7, Sae University College

Exemplars

This project involved creating a suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined on Project 1.

Ddx219.2 Social Media Content Creation Example 4, Sae University College

Exemplars

This project involved creating a cohesive suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined earlier. Additionally, the student demonstrated strong collaborative skills by providing thoughtful, constructive feedback to peers, reflecting both creative and professional growth.

Ddx219.2 Social Media Content Creation Example 5, Sae University College

Exemplars

This project involved creating a cohesive suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined earlier. Additionally, the student demonstrated strong collaborative skills by providing thoughtful, constructive feedback to peers, reflecting both creative and professional growth.

Sensory Elements And Perceived Value In Cosmetics Packaging, Laurel G. Kunkel

All Theses

This research looked at how different sensory features of packaging can affect the way Generation Z consumers feel about a product's value. Focusing on a high-end sunscreen brand called Oasis Sunscreen Co., four packages were created with a unique sensory element. 53 college students were surveyed to see which package they preferred. The results showed that the visual aspects of the packaging were the most important, with over half of the participants choosing the visually appealing package as their favorite. Scented packaging also caught people's attention, while features that involved touch were appreciated but not as influential. The study suggested …

Ddx219.1 Social Media Analysis And Marketing Strategy Example 1, Sae University College

Exemplars

This project was created to explore how different social media platforms facilitate distinct forms of audience interaction. The student applied this understanding to develop a targeted social media marketing strategy for a chosen creative project. It is exemplary work due to its clear analysis of platform-specific engagement techniques, thoughtful strategy development, and strong alignment between content, platform, and audience. The work demonstrates both critical thinking and practical application of social media marketing principles.

Ddx219.1 Social Media Analysis And Marketing Strategy Example 2, Sae University College

Exemplars

This project was created to explore how different social media platforms facilitate distinct forms of audience interaction. The student applied this understanding to develop a targeted social media marketing strategy for a chosen creative project. It is exemplary work due to its clear analysis of platform-specific engagement techniques, thoughtful strategy development, and strong alignment between content, platform, and audience. The work demonstrates both critical thinking and practical application of social media marketing principles.

An Essay Of Images From Playlab Inc., Playlab Inc., Archie Lee Coates Iv

Digital Laboratory: Publisher of Internet Journal

A series of images depicting the illustrious Playlab Inc. as a collection of projects in different mediums. The LA-based design studio has contributed to fashion, art, and urban culture through collaborations with major institutions and emerging artists. The photo essay highlights Playlab Inc.’s diverse projects and installations, embodying its core philosophy: no focus. This principle guides the studio to the cutting-edge of contemporary culture, where innovation meets execution. The creative powerhouse has demonstrated a capacity to engage with contemporary cultural movements through its projects. For instance, in the OTW Vans project, the firm acquired images from notable skate photographers Atiba …

Library Renovation Phase 2, Judy Schmitt

Library Faculty Works

No abstract provided.

Human Nature: Exploring The Role Of Design In Skincare Branding, Gus Smith

Honors College Theses

Human Nature is a clean skincare brand aimed at first-time skincare users in their mid-20's that uses a four-step system to provide a simplified approach to high-quality skincareI aim for Human Nature to be an approachable, relatable, trustworthy product for buyers in this demographic, and branding is tantamount to this goal. The research stage of this project focused on other skincare brands and advertising, mapping out where my brand would fit and how it would respond to other brands. As this is a graphic design project, This project includes a cohesive visual identity that communicates the brand, including packaging, web …

Touch By Angels Café Rebrand, Hailey Choi

Graphic Communication

Touch By Angels, a local Korean-dessert café in San Luis Obispo, CA, specializing in bingsoo, taiyaki, and specialty teas, has struggled since its December 2023 opening to establish a cohesive visual identity across its B2C interaction spaces, including its website, social media pages, and on-site signage. This rebranding project aims to develop a comprehensive visual identity for Touch By Angels by enhancing its logo design, color palette, typography, and photography, revamping its social media, and on-site signage to create a unified and appealing brand image. The expected outcome is improved customer engagement, enhanced brand recognition, and business growth, positioning Touch …

Jetty, Gabriella Plue

Graphic Communication

In recent years, the intersection of environmental consciousness and consumer behavior has catalyzed the emergence of innovative brands committed to sustainability. Among these is Jetty, a sun care brand that epitomizes the ethos of environmental stewardship while meeting the needs of outdoor enthusiasts, particularly surfers. By blending the principles of eco-friendliness with high-performance sun protection, Jetty not only addresses the immediate concerns of sun exposure but also aligns with broader initiatives aimed at coral reef conservation. This paper delves into the inception, development process, marketing strategies, and theoretical underpinnings of the Jetty project, while also reflecting on potential avenues for …

Lumina: Illuminating The World Of Holistic Beverage Branding With Switchel, Lily Lang

Mahurin Honors College Capstone Experience/Thesis Projects

This Capstone Experience project establishes a compelling brand identity for the beverage switchel, under the name Lumina. Through a comprehensive branding blueprint, a strategic framework is crafted to guide brand development. This framework encompasses industry, competitor, and strategic analyses alongside consumer insights, a communication strategy, and cost of implementing ideas. With these insights, the project extends beyond theoretical constructs to practical applications, including label design, and website prototyping. By integrating elements of advertising and design, this project aims to not only reimagine switchel, but also to establish Lumina as a distinctive and resonant presence in the beverage industry. Through strategic …

Ten Library Perks For Students, Judy Schmitt

Library Faculty Works

No abstract provided.

Ten Library Perks For Umsl Staff, Judy Schmitt

Library Faculty Works

No abstract provided.

Level Closed, Judy Schmitt

Library Faculty Works

No abstract provided.

Floor Plans Stairs, Judy Schmitt

Library Faculty Works

No abstract provided.

Floor Plan Posters, Judy Schmitt

Library Faculty Works

No abstract provided.

Closed Level Requests, Judy Schmitt

Library Faculty Works

No abstract provided.

Using The University Libraries During The Renovation, Judy Schmitt

Library Faculty Works

No abstract provided.

Making Then Meaning, Ben Denzer

Masters Theses

This is an artist talk contained within a book. It is 816 pages and 49 minutes long. Closed captions run across the spreads. A video of this talk can be watched on bendenzer.com/making-then-meaning

At RISD, I’ve been prompted to expand the scope and tools of my practice and to reflect on questions of meaning in my work.

I spend my days making things, but I’ve never really had good answers to questions of why I make the things I make, or what their meaning is. I don’t think there are simple answers to these questions.

I think meaning comes from …