Graphic Design Commons^™

Multicultural Marketing: Rebranding Chick-Fil-A For Chinese Audiences, Christina Pan

Senior Honors Theses

China is one of the fastest-growing markets in the world, and consumption is its main cause of growth. With a population of 1.4 billion people, many companies want to establish themselves in China. However, China and the United States markets are vastly different, and China’s post-COVID economy makes success increasingly difficult. Factors such as domestic competition, weakening US-China relations, and increased suspicion in foreign products calls for a new marketing and branding approach for United States companies. Fast-food giants such as McDonald’s and KFC have managed success in the past, but one company that also has potential is Chick-Fil-A. This …

Strategic Branding: The Critical Role Of Brand Strategy For Successful Branding Initiatives, Sara Virginia Abell

Senior Honors Theses

In the increasingly saturated world of branding, the ability to rise above the noise and establish meaningful connections with an audience is essential. This thesis explores the relationship between brand strategy development and successful branding outcomes. An initial review of relevant literature is conducted, focusing on the importance and creation of strategy. Further consideration is given to the unique challenges associated with rebranding efforts. The practical impact of brand and rebrand strategies is underscored through case studies across varying contexts. Following this, the implementation of strategy is discussed, with an emphasis on the role of design elements and principles in …

Brand Campaign: Motorized Misfits, Rachel Rosenberger, Jenna Modrzejewski

Liberty University Research Week

We were tasked with creating a visual identity, branding and collateral for a fictitious nonprofit organization, called Motorized Misfits that is based in Atlanta, Georgia. This organization helps provide economically disadvantaged individuals gain access to transportation. This study was directed by studying the target audience and researching their preferences, relationships, age habits, geographical location, and socioeconomic background. We studied the media preferences of the age group as well as the financial background, the individual’s education level, and the relational status of the individual or if they have children. Prevalent social movements in the Atlanta region were also researched. This information …

Beyond Color: Design Approaches For Conveying Mood And Music Genre In Album Covers For Color Blind Accessibility, Victoria Erdmann

Senior Honors Theses

In the music industry, album cover design serves as a pivotal visual medium that not only acts as a marketing tool but can also shape a listener’s perception of the music. Designing album covers that are accessible to color blind individuals presents a unique challenge in an industry where color plays a significant role in design choices. This thesis examines how color vision deficiency impacts the perception of album art and defines four approaches that designers can take to ensure inclusive visual communication. By analyzing how contrast, typography, texture, and imagery can effectively convey genre and mood, designers can create …

The Influence Of Culture On Graphic Design: Rebranding Glossier For The Japanese Market, Hannah Kuvshinov

Senior Honors Theses

Due to globalization, many companies are expanding their reach into foreign markets that have different cultural contexts. As a result, having versatile branding that can be easily adapted to different cultures becomes extremely important when communicating with consumers from other countries. To develop this branding it is crucial for companies to employ cross-cultural design, which involves much more than simply translating text into the consumers language. In order to successfully expand its products to the Japanese market Glossier will have to apply cross-cultural research to redesign their current branding materials and communication channels. This project focuses on preserving brand cohesiveness …

Implementing Effective And Meaningful Environmental Graphic Design Within Modern Protestant Church Buildings In The U.S., Hannah Gilmer

Senior Honors Theses

The Church, the body of Christ, is filled with people gifted in visual arts, which should present boundless creative opportunities to encourage the body and glorify Christ. However, many modern Protestant churches in the U.S. do not reflect this creative potential in their interior spaces. Christian graphic designers have the unique gift of bringing all the visual arts together into a whole solution that communicates the message of the gospel with richness, power, and beauty. This thesis will show the process of creating environmental graphic design solutions that are intended to encourage a local church and glorify the Lord, building …

The Interaction Of Strategy And Design In Comprehensive Branding, Tiana Miller

Senior Honors Theses

Branding directs how consumers view businesses. Focusing on strategy and design equally aids in making a brand comprehensive, cohesive, and effective. Different aspects of brand strategy determine how to effectively build the backbone of the brand. Understanding design elements and the creative process are important in developing the visual identity of the brand. The findings were combined to create comprehensive personal branding for Tiana Joy Creative. This creative application included an archetypal brand strategy with deliverables including a logo and brand elements.

The Art Of Animation: How Animation Is Creating A Better Film Industry, Judah Cooper

Senior Honors Theses

With the progression of streaming services in recent years, the art form of animation has gained traction, continuing to develop into exceedingly creative forms through the work of talented artists. Animation has developed alongside the film industry, achieving great success in the process. This thesis will define animation and its place within visual effects, critically analyze categories of character design, theme, and story while demonstrating their relationship with animation, and contrast animation with live action films to understand its strengths and differentiations. The research concludes that animation has great benefits to offer the film industry and should be continued to …

Using Graphic Design To Develop And Promote A Character Development Program, Mia Mummau

Senior Honors Theses

There are many out-of-school time (OST) programs such as sports, art, and community clubs. The majority of these programs have been strategically designed to assist with child development. Non-profit organizations, such as OST programs, struggle to gain funding and parental support due to the inability to communicate their message effectively. Branding is key for the programs to capture the attention of children and parents to better communicate core values and positive intentions. This project will assist a football team's character-building program in its communication of the vision, scope, and sequence. This will help gain parent buy-in and donation of resources.

Beautiful Butterflies, Kaitlyn Gracie

Liberty University Research Week

Undergraduate

Graphic Design

London's Handwriting: The Typeface Of Public Transportation, Alexandria Hamlin

Liberty University Research Week

Undergraduate

Graphic Design

Care Cups Cafe Branding, Joy Nicholson

Liberty University Research Week

Undergraduate

Graphic Design

Museum Exhibition: Meowthical, Abigail Carter

Liberty University Research Week

Undergraduate

Graphic Design

My Home, Kayla Boyce

Liberty University Research Week

Undergraduate

Graphic Design

Homeschool 101: Using Visual Media To Promote Awareness Of Homeschooling, Steven Roscoe Sherlin

Masters Theses

Parents who are making decisions about the education of their children can benefit from a general awareness of the full range of schooling options available to them. Although the United States has seen its homeschooling population grow to all-time highs in recent years, many people are still unfamiliar with what homeschooling is actually like in practice. Some parents fail to recognize homeschooling as a viable option because of they are unfamiliar with its potential benefits, standard homeschooling methods, and resources for homeschooling families. This thesis reviews the homeschooling research literature and overviews relevant case studies to inform a visual solution …

Mae’S Chocolatier: Rebranding A Belgian Chocolatier Company, Mackenzee Holloway, Jessica Ramm

Liberty University Research Week

Undergraduate

Creative and Artistic

Art As Contextualization: Using Visual Communication As Christian Missions In Native American And Alaskan Cultures, Hali Gehring

Senior Honors Theses

Contextualization is an important aspect of Christian ministries and cross-cultural missions to create sustaining churches around the world. There are many forms of communication that use contextualization for religious purposes, such as theatre, story, art, and dance. These important forms of communication can be used with cultural practices to contextualize the Gospel to different people groups. For Native Americans and Alaskans, artistic works that promote cultural heritage are highly regarded. A beadwork piece that explains the Gospel could be a creative way to contextualize to Native American and Alaskans.

Using Graphic Design To Create Packaging For Myers-Briggs Personality Candles, Mary Elizabeth Horton

Senior Honors Theses

Throughout history, art has been used to communicate ideas, stimulate the imagination, and engage the senses. In recent times, with the advancement of graphic design in the art industry, creative boundaries have been pushed in the pursuit of innovative design approaches. Design is utilized not only to convey artistic meaning but also to engage the viewers’ senses and influence buyers’ decisions. Some consumers associate designs with different moods or feelings, and color and visual design can powerfully encapsulate personality. This paper and associated creative work show the versatility of graphic design to create candle packaging inspired by each of the …

Wave Tunes, Abigail Walters, Brianna O'Neal

Liberty University Research Week

Undergraduate

Graphic Design

Black Mental Health: Unravelling The Stressors And Stigma Surrounding The Mental Health Of Black Men, Joel Isimeme

Masters Theses

Mental health and illness have become increasingly relevant concerns in contemporary society. While the collective conversation around psychological health has begun, within the black community, mental health remains taboo. Mental illness is seldom seen as affecting black people. All individuals, however, are susceptible to mental illness, especially black men of African descent. This thesis, therefore, aims to explore the everyday experiences that adversely affect the mental health of black men. Specifically, it seeks to identify the factors that contribute to this mental ill-health. To this end, it will examine the role of society, religion, and the media in stigmatizing poor …

Visualizing A Woman’S Journey Through The Old Testament Prophetic Books: Improving Female Study Methods Through Visual Supplementation, Olivia Martin Smith

Masters Theses

Christians are often less likely to read the Old Testament prophetic literature compared to other books in Scripture. This poses a problem within the Church for Biblical literacy and understanding Scripture as one complete narrative that points to Christ. The aim of this research was to discover what causes a struggle for Christian women understanding the prophetic literature, why Old Testament prophetic literature is important for women to study, and the best methods for communicating this information to a female audience. The following research questions were asked: 1. What is the standard perspective of an average Christian when studying Old …

Disconnected, James H. Reeves Ii

Masters Theses

Even with complications, remote learning can be successful with the development of user friendly designed solutions. While there are educational tools and platforms available that electronically support remote learning, many students and teachers do not have deep technological knowledge and many lack internet access outside of school. Without access to the internet, many of them experience interruptions in their education. This underscores the needs of both the educator, and the students during sudden and unexpected periods of school closure. The research objectives of this project focus on current learning tools, their design, and their accessibility during remote learning. The level …

Uniquely Korea: Retaining Visual Authenticity In Cultural Presentations, Deanna M. Cannon

Masters Theses

As educators and creators seek to introduce students to cultures from around the world to increase cultural awareness, visual media has also become a powerful tool to disseminate the visual culture of a people. When media misrepresents a culture, the introduction to the culture can be flawed and create more problems. How then can media creators ensure that their representations are accurate? This project proposes that careful research balanced with an observation of the culture’s visual presentations can help guide cultural representations toward authenticity. This research specifically explores the problem of misrepresenting traditional Korean culture in American media. The generalization …

Fashion Show 2k19, Pierre Yohann Oluwatobi, Stacy Cannon

Liberty University Research Week

Undergraduate

Graphic Design

Redefine Kids Online, Nathaniel Hammond, Mathieu Angell, Stacy Cannon

Liberty University Research Week

Undergraduate

Graphic Design

Tentmakers Coffee Market Branding, Hali Gehring, Anthony Smith

Liberty University Research Week

Undergraduate

Graphic Design

Highland Creamery Brand Identity, Rainer Gleich, Anthony Smith

Liberty University Research Week

Undergraduate

Graphic Design

Cinderella Pattern Collection, Rainer Gleich, Anthony Smith

Liberty University Research Week

Undergraduate

Graphic Design

Using Graphic Design To Create Packaging Myers-Briggs Personality Candles, Mary Horton, Joseph Wright

Liberty University Research Week

Undergraduate

Graphic Design

Digital Diet: Addressing The Effects Of Social Media & Internet Addiction On Stress And Anxiety Levels In Students, Brianna Janey

Senior Honors Theses

The contents of this thesis will address the effects of social media and internet addiction on stress and anxiety levels within students. The research process began by comprehensively defining the problem as being how online usage affects the levels of stress and anxiety within students. After establishing the problem, a review of existing literature presenting possible solutions to this problem was conducted. Each artifact was assessed for overall effectiveness in relation to the target demographic. Finally, a cohesive digital social good campaign that seeks to encourage students to create mindful online habits is presented as a creative solution that successfully …