Digital Commons Network^™

How Distributor’S Opportunism Affects Exporter’S Market Orientation And Likelihood Of Distributor Switching, Ayse Balas

Atlantic Marketing Association Proceedings

No abstract provided.

Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism, Larry Carter, Miguel Sahagun

Atlantic Marketing Association Proceedings

No abstract provided.

Leveraging Geomarketing For Enhanced Visitor Experience And Sustainable Management In National Parks And Cultural Heritage Sites: An Examination Of Gis And Geofencing, Mark J. Sciuchetti Jr., Jianping Huang

Atlantic Marketing Association Proceedings

No abstract provided.

Corporate Supply Chain Sustainability And Consumer Attitudes Towards Hybrid Vehicles, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Small Business And Social Media Marketing: What Role Does Ethics Play?, La Toya M. Russell

Atlantic Marketing Association Proceedings

No abstract provided.

The Influence Of Influencers On Brand Trust And Purchase Intentions, Lisa Scribner

Atlantic Marketing Association Proceedings

No abstract provided.

Ok Boomer? Consumer Perceptions Of Smartphone-Based Shopping, Ronda G. Henderson, Roland Leak, Kimberly Mcneil

Atlantic Marketing Association Proceedings

No abstract provided.

E-Waste Recycling Behavior: Evidence Of Young Consumers In Taiwan And The U.S., Julia Blose, Robert E. Pitts, Y. Henry Xie

Atlantic Marketing Association Proceedings

No abstract provided.

Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry, Mayuresh M. Kelkar

Atlantic Marketing Association Proceedings

No abstract provided.

The Effect Of Weather On The Value Of Home Attributes, Jason Beck

Atlantic Marketing Association Proceedings

No abstract provided.

Pricing And Payment Options Triggering Impulse Buying Behavior Online, Anita Radon, Sean Ennis

Atlantic Marketing Association Proceedings

No abstract provided.

How Does Product Experience Influence The Helpfulness Of Photo-Enhanced Reviews?, Bridget Satinover Nichols, Anh Dang

Atlantic Marketing Association Proceedings

No abstract provided.

Aliterate Consumers' Miscomprehension Of Product Warnings, Haeran Jae

Atlantic Marketing Association Proceedings

No abstract provided.

Certified: Getting Students Job Qualified, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.

Certified: Getting Students Job Qualified, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.

Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder

Atlantic Marketing Association Proceedings

No abstract provided.

The Impact Of Daylight Savings Time On Large Truck Crashes, Ahren Johnston

Atlantic Marketing Association Proceedings

No abstract provided.

Navigating Environmental, Social, And Governance (Esg) Risks In The Online Food Delivery Platforms: Using Sentiment Analysis Approach, Maryam Mahdikhani, Jiyoon An, Arim Park

Atlantic Marketing Association Proceedings

No abstract provided.

Nearshoring And Its Impacts On The Global Supply Chain: Case Study Of Retailing And Manufacturing Firms, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Chatgpt Unveiled: Unleashing Ai Magic In Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Association Proceedings

No abstract provided.

Person-Supervisor Fit Antecedents: Self-Determination Theory In Salesforce Turnover Intention, Ilgım Dara Benoit, Jeffrey R. Foreman, Bonnie S. Guy

Atlantic Marketing Association Proceedings

No abstract provided.

The Impact Of Recycled Product Content Advertising Claims On Brand Attitude And Company Image, William T. Neese, Ayeshe Tariq

Atlantic Marketing Association Proceedings

No abstract provided.

Familiarity, Sensationalism, And Forward Referencing In Celebrity Clickbait: Effects On Curiosity And Click Intention, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.

Beyond The Request, Juliana Apfel

Staff Professional Development Week

Submitting an interpreting request is often seen as the final step in creating access. In reality, it is only the beginning.

GIS’s Juliana Apfel is here to show staff how to move beyond a request-based mindset and toward a more collaborative approach to access. Access does not happen automatically. It is shaped by timing, communication, preparation, and shared responsibility. Participants will reflect on how access is currently approached across campus and consider where gaps may exist. These moments are not about fault, but opportunities to strengthen how we work together.

At the center of this session is a simple but …

Book Review Essay: City Of Men: Masculinities And Everyday Morality On Public Transport, Simiran Lalvani

Journal of International Women's Studies

No abstract provided.

Book Review: Rearranged: An Opera Singer’S Facial Cancer And Life Transposed, Jainab Tabassum Banu

Journal of International Women's Studies

No abstract provided.

Book Review: #Metoo And The Politics Of Transnational Feminism, Muhammad Umer Azim

Journal of International Women's Studies

No abstract provided.

Reimagining The Shōjo Across Cultures: Gender Performativity, Cosplay, And Self-Presentation Of Indian Women In Digital Space, Ashonshok Kachui, Samyukthah Anandhasayanam

Journal of International Women's Studies

The image of the shōjo (adolescent girl) in Japanese popular culture has long functioned as a dynamic site for negotiating gender identity and the divide between vulnerable innocence and empowerment. Anime and manga have historically provided evolving portrayals of adolescent girl and young woman characters who have embodied subversive potential while also being constrained by idealised notions of girlhood. This paper extends the discourse on the shōjo by situating it within the Indian digital landscape, where anime fandom, cosplay culture, and social media platforms are reshaping self-presentation and gender performance among young girls and women. Grounded in feminist theoretical perspectives, …

Cyberfeminism And The Digital Divide: A Study Of The #Metoo Movement In Assam, India, Uddipana Kalita

Journal of International Women's Studies

This article examines how cyberfeminist politics in India are shaped by a layered digital divide, focusing on the #MeToo movement in Assam (Northeast India) as a regionally situated site of feminist voices, exclusion, and contested recognition. While digital visibility has enabled new forms of public naming and solidarity, this paper argues that visibility does not automatically translate into justice, as participation and audibility are structured by uneven access, device control, language hierarchies, and policing of credibility. This study is guided by two research questions: 1) How does the digital divide shape who can participate and be recognized within the #MeToo …

Reading Indian Newspaper Reports To Uncover Cinematic Misrepresentations Of Rape In Mom (2017) And Guilty (2020), Samikhya Dash, Soumya Jose

Journal of International Women's Studies

Hindi cinema has witnessed a transformation in the portrayal of rape narratives subsequent to India’s Nirbhaya rape case in 2012 and the global #MeToo movement in 2017. The rape narratives released after the #MeToo movement are characterised by a departure from the stereotypical depiction of rape victims as forlorn and vulnerable figures; instead, they are depicted as assertive and empowered survivors that challenge entrenched power dynamics. Hindi films such as Mom (2017) and Guilty (2020) exemplify this paradigm shift by featuring women characters who defy gender stereotypes and resist patriarchal constraints, experience rape trauma syndrome and post-traumatic growth, and embody …