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Marketing College Football In The “New Normal”, Chris Croft, Tim Wilson May 2026

Marketing College Football In The “New Normal”, Chris Croft, Tim Wilson

Atlantic Marketing Association Proceedings

No abstract provided.


An Investigation Of Key Factors In Promoting A New Collegiate Recreation Facility: If You Build It - Will They Come?, Paul J. Costanzo, Cynthia P. Costanzo May 2026

An Investigation Of Key Factors In Promoting A New Collegiate Recreation Facility: If You Build It - Will They Come?, Paul J. Costanzo, Cynthia P. Costanzo

Atlantic Marketing Association Proceedings

No abstract provided.


Case: When Free Is Too Much To Pay, Rebecca Burcham May 2026

Case: When Free Is Too Much To Pay, Rebecca Burcham

Atlantic Marketing Association Proceedings

No abstract provided.


Bringing Life Back Into Local Museums: A Case Study In Targeting And Engagement, Thomas Tanner, Ronda Mariani, Heather Kirkwood, Tyler Milfeld May 2026

Bringing Life Back Into Local Museums: A Case Study In Targeting And Engagement, Thomas Tanner, Ronda Mariani, Heather Kirkwood, Tyler Milfeld

Atlantic Marketing Association Proceedings

No abstract provided.


Keeping It Real With Virtual Reality: A Case Study On Student Performance, Ronda Mariani, Monica Favia, Thomas Tanner May 2026

Keeping It Real With Virtual Reality: A Case Study On Student Performance, Ronda Mariani, Monica Favia, Thomas Tanner

Atlantic Marketing Association Proceedings

No abstract provided.


Analyzing The Impact Of Key Social Media Strategies On Online Social Media Video Engagement, Michael A. Petrochuk May 2026

Analyzing The Impact Of Key Social Media Strategies On Online Social Media Video Engagement, Michael A. Petrochuk

Atlantic Marketing Association Proceedings

No abstract provided.


Emotional Intelligence Training For Salespeople And Sales Managers, Charles Shepherd May 2026

Emotional Intelligence Training For Salespeople And Sales Managers, Charles Shepherd

Atlantic Marketing Association Proceedings

No abstract provided.


Selling In The Digital Era: The Power Of Artificial Intelligence, George Morrone Iv, Monica Wei, Rex Mcclure May 2026

Selling In The Digital Era: The Power Of Artificial Intelligence, George Morrone Iv, Monica Wei, Rex Mcclure

Atlantic Marketing Association Proceedings

No abstract provided.


Adoption And Diffusion Of At-Home Medical Tests, Jerome Christia May 2026

Adoption And Diffusion Of At-Home Medical Tests, Jerome Christia

Atlantic Marketing Association Proceedings

No abstract provided.


Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? A Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani May 2026

Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? A Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani

Atlantic Marketing Association Proceedings

No abstract provided.


Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries, G. David Shows, James Stoddard, Pia A. Albinsson May 2026

Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries, G. David Shows, James Stoddard, Pia A. Albinsson

Atlantic Marketing Association Proceedings

No abstract provided.


Impressionism And Brand Identity, Rene Desborde, Kimball P. Marshall May 2026

Impressionism And Brand Identity, Rene Desborde, Kimball P. Marshall

Atlantic Marketing Association Proceedings

No abstract provided.


The Use Of Music In Retro Branding, Jon Littlefield, Cortnee Young May 2026

The Use Of Music In Retro Branding, Jon Littlefield, Cortnee Young

Atlantic Marketing Association Proceedings

No abstract provided.


Student Participation In College Of Business Student Organizations At A Regional State University During The Pandemic, Michael A. Jones, Joe Cangelosi, George Stone May 2026

Student Participation In College Of Business Student Organizations At A Regional State University During The Pandemic, Michael A. Jones, Joe Cangelosi, George Stone

Atlantic Marketing Association Proceedings

No abstract provided.


Student Participation In College Of Business Student Organizations At A Regional State University During The Pandemic, Michael A. Jones, Dr. Joseph Cangelosi, George Stone May 2026

Student Participation In College Of Business Student Organizations At A Regional State University During The Pandemic, Michael A. Jones, Dr. Joseph Cangelosi, George Stone

Atlantic Marketing Association Proceedings

No abstract provided.


Using Location Tracking And Gis Tools To Investigate Customers’ Cluster Shopping Behavior, Mark J. Sciuchetti Jr, Jianping Huang, Brent Cunningham May 2026

Using Location Tracking And Gis Tools To Investigate Customers’ Cluster Shopping Behavior, Mark J. Sciuchetti Jr, Jianping Huang, Brent Cunningham

Atlantic Marketing Association Proceedings

No abstract provided.


Can A College Website Be Used To Recruit Majors? A Research Agenda For Transforming College Websites From Informational To Conversional, Julie M. Pharr May 2026

Can A College Website Be Used To Recruit Majors? A Research Agenda For Transforming College Websites From Informational To Conversional, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.


Learning In A Hyflex Model, Kirsten Passyn May 2026

Learning In A Hyflex Model, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.


Examining The Consumer Purchase Shares Of Plbs Across Cultures: A Comparison Of The U.S. And Turkish Plbs, Musa Pinar, Tulay Girard, Nilay Bicakcioglu-Peynirci, Ilayda Ipek, Tanses Gulsoy May 2026

Examining The Consumer Purchase Shares Of Plbs Across Cultures: A Comparison Of The U.S. And Turkish Plbs, Musa Pinar, Tulay Girard, Nilay Bicakcioglu-Peynirci, Ilayda Ipek, Tanses Gulsoy

Atlantic Marketing Association Proceedings

No abstract provided.


Semiotic Analysis Of Consumer Generated Content Regarding The Fender Ultra Stratocaster, Rex Mcclure, Robert Boostrom May 2026

Semiotic Analysis Of Consumer Generated Content Regarding The Fender Ultra Stratocaster, Rex Mcclure, Robert Boostrom

Atlantic Marketing Association Proceedings

No abstract provided.


Big Game License Fees—Seeking Price Optimization Equity, Chip E. Miller, Brian Vander Naald May 2026

Big Game License Fees—Seeking Price Optimization Equity, Chip E. Miller, Brian Vander Naald

Atlantic Marketing Association Proceedings

No abstract provided.


Emotional Intelligence Training For Salespeople And Sales Managers, Charles D. Shepherd, Tracey Honeycutt Sigler May 2026

Emotional Intelligence Training For Salespeople And Sales Managers, Charles D. Shepherd, Tracey Honeycutt Sigler

Atlantic Marketing Association Proceedings

No abstract provided.


Before, During, And After: The Reduction Of The Perceived Risk In Travel Through The Use Of Thematic Tour Groups, Aaron J. Schibik, Peggy Shields, Timothy J. Schibik Dr. May 2026

Before, During, And After: The Reduction Of The Perceived Risk In Travel Through The Use Of Thematic Tour Groups, Aaron J. Schibik, Peggy Shields, Timothy J. Schibik Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


A Comparative Semiotic Analysis Of Promotional Philanthropic Public Texts In Persian And In English, Shaheen Borna Professor, Sushil Sharma Professor & Associate Dean, Russell Wahlers Associate Professor & Chair Mkg Department, Sameer Hajjar Assistant Professor May 2026

A Comparative Semiotic Analysis Of Promotional Philanthropic Public Texts In Persian And In English, Shaheen Borna Professor, Sushil Sharma Professor & Associate Dean, Russell Wahlers Associate Professor & Chair Mkg Department, Sameer Hajjar Assistant Professor

Atlantic Marketing Association Proceedings

No abstract provided.


Nfts And The Value Of Provenance On Digital Art, Jessica Scheld, Pamila Dembla, Stef Nicovich May 2026

Nfts And The Value Of Provenance On Digital Art, Jessica Scheld, Pamila Dembla, Stef Nicovich

Atlantic Marketing Association Proceedings

No abstract provided.


Strategic Choices: A Case Study Of Media And Entertainment Industry Survival Of The Covid-19 Pandemic, Stephen C. Carlson May 2026

Strategic Choices: A Case Study Of Media And Entertainment Industry Survival Of The Covid-19 Pandemic, Stephen C. Carlson

Atlantic Marketing Association Proceedings

No abstract provided.


We Can’T Get No Satisfaction: Analyzing Different Constructs Of Patient Satisfaction, Michael A. Petrochuk May 2026

We Can’T Get No Satisfaction: Analyzing Different Constructs Of Patient Satisfaction, Michael A. Petrochuk

Atlantic Marketing Association Proceedings

No abstract provided.


Contracts Between Universities And Online Program Managers, Timothy C. Johnston May 2026

Contracts Between Universities And Online Program Managers, Timothy C. Johnston

Atlantic Marketing Association Proceedings

No abstract provided.


A Pedagogical Road Map For Developing And Teaching An Online Mba Course Marketing Strategy, Mee-Shew Cheung, Hema Krishnan, Mina Lee May 2026

A Pedagogical Road Map For Developing And Teaching An Online Mba Course Marketing Strategy, Mee-Shew Cheung, Hema Krishnan, Mina Lee

Atlantic Marketing Association Proceedings

No abstract provided.


Looking For Inclusivity In Higher Ed? Start In The Classroom!, Michelle Carpenter May 2026

Looking For Inclusivity In Higher Ed? Start In The Classroom!, Michelle Carpenter

Atlantic Marketing Association Proceedings

No abstract provided.