Digital Commons Network^™

Nongenetic And Genetic Factors Associated With White Matter Brain Aging: Exposome-Wide And Genome-Wide Association Study, Hongjie Ke, L Elliot Hong, Peter Kochunov, David K Y Lei, Tianzhou Ma

Faculty, Staff and Student Publications

BACKGROUND/OBJECTIVES: Human brain aging is a complex process that affects various aspects of brain function and structure, increasing susceptibility to neurological and psychiatric disorders. A number of nongenetic (e.g., environmental and lifestyle) and genetic risk factors are found to contribute to the varying rates at which the brain ages among individuals.

METHODS: In this paper, we conducted both an exposome-wide association study (XWAS) and a genome-wide association study (GWAS) on white matter brain aging in the UK Biobank, revealing the multifactorial nature of brain aging. We applied a machine learning algorithm and leveraged fractional anisotropy tract measurements from diffusion tensor …

Protocol For A Feasibility Multi-Centre Randomised Controlled Trial Of A Pre-Operative Two-Week Very Low-Calorie Diet To Reduce Steatosis Prior To Liver Resection (Resolve), Helen Neilens, Victoria Allgar, Lexy Sorrell, Jade Chynoweth, Matthew Bailey, Paigan Aspinall, Angela King, Tracey Parkin, Andrew Maccormick, Somaiah Aroori

Peninsula Medical School

BACKGROUND: Hepatic steatosis (HS) increases morbidity and mortality associated with liver surgery (LS). Furthermore, patients with HS are more likely to require a blood transfusion, which is associated with worse short and long-term outcomes. Patients with HS requiring LS receive no specific dietary treatment or advice. A very low-calorie diet (VLCD) is commonly used before gallbladder and bariatric surgery to reduce liver volumes and associated intraoperative morbidity. These diets typically provide 800-1200 kcal/day over a 2-4-week period. Limited evidence suggests that a VLCD in patients with LS may result in better outcomes.

METHODS: This study aims to test the feasibility …

The Anchoring Policy Perspective On Policy Change: Mechanisms, Applications And Analytical Challenges, Tor Håkon Jackson Inderberg, Ian Bailey

School of Geography, Earth and Environmental Sciences

How functional relationships between policies influence policy design and policy change has received relatively limited attention within public policy scholarship despite the importance of policy coordination. This article contributes to addressing this gap by introducing the Anchoring Policies Perspective (APP), a framework for analysing interactions between policies in functional policy hierarchies. The APP examines how formal links between anchoring policies (AP) and functionally subordinate policies (SP) generate anchoring effects, whereby the provisions codified in APs generate alignment pressures that channel the design of SPs towards the norms and goals of the AP. In the article, we examine the analytical contribution …

Impact Of Essential Genes On The Success Of Genome Editing Experiments Generating 3313 New Genetically Engineered Mouse Lines, Denise G Lanza, Elif F Acar, Edward J Ryder, Lydia Teboul, Petr Kasparek, Marie-Christine Birling, David J Adams, Allan Bradley, Robert E Braun, Steve D Brown, Adam Caulder, Gemma F Codner, Francesco J Demayo, Mary E Dickinson, Brendan Doe, Graham Duddy, Marina Gertsenstein, Leslie O Goodwin, Yann Hérault, Lauri G Lintott, K C Kent Lloyd, Isabel Lorenzo, Matthew Mackenzie, Ann-Marie Mallon, Colin Mckerlie, Helen Parkinson, Ramiro Ramirez-Solis, John R Seavitt, Radislav Sedlacek, William C Skarnes, Damien Smedley, Sara Wells, Jacqueline K White, Joshua A Wood, International Mouse Phenotyping Consortium, Stephen A Murray, Jason D Heaney, Lauryl M J Nutter

Faculty, Staff and Students Publications

The International Mouse Phenotyping Consortium (IMPC) systematically produces and phenotypes mouse lines with presumptive null mutations to provide insight into gene function. The IMPC now uses the programmable RNA-guided nuclease Cas9 for its increased capacity and flexibility to efficiently generate null alleles in the C57BL/6N strain. In addition to being a valuable novel and accessible research resource, the production of 3313 knockout mouse lines using comparable protocols provides a rich dataset to analyze experimental and biological variables affecting in vivo gene engineering with Cas9. Mouse line production has two critical steps - generation of founders with the desired allele and …

Impact Of Covid-19 Lockdown On Patient-Provider Electronic Communications, James Langabeer, Roger Zoorob

Faculty, Staff and Students Publications

BACKGROUND: SARS CoV-2 virus (COVID-19) impacted the practice of healthcare in the United States, with technology being used to facilitate access to care and reduce iatrogenic spread. Since then, patient message volume to primary care providers has increased. However, the volume and trend of electronic communications after lockdown remain poorly described in the literature.

METHODS: All incoming inbox items (telephone calls, refill requests, and electronic messages) sent to providers from patients amongst four primary care clinics were collected. Inbox item rates were calculated as a ratio of items per patient encountered each week. Trends in inbox rates were assessed during …

Collaborative Practices In Virtual Group Work On Dynamic Geometry Tasks, Younggon Bae, V. Rani Satyam, Zareen G. Aga

School of Mathematical & Statistical Sciences Faculty Publications

The goal of this study is to explore productive ways to engage students in groupwork using dynamic geometry tasks in online synchronous classroom environments. In particular, we aim to understand the social, mathematical, and technological aspects of student collaboration in virtual spaces. We analyzed how three online groups of students collaboratively worked on dynamic geometry tasks of exploring interactive kaleidoscope applets in Desmos and producing visual representations and written descriptions of geometric transformations used in the applets. The students shared their screens in Zoom as they shared their findings and discussed how to draw and write to represent the kaleidoscopes. …

Artificial Fruit Ripening Agents And Their Impact On Health Of The University Students In Lahore, Muhammad Ahsan, Faraz Ahmad, Faiza Usman, Shamaila Habib, Imran Shahid, Sohail Abbas, Sajida Munir

Journal of Bioresource Management

To evaluate the impact of chemicals used in artificial fruit ripening and to create an approach for raising public awareness of the risks associated with artificial fruit ripening. It was a cross-sectional and observational study, in which data was gathered from 900 university students by convenient sampling technique in Lahore. The duration of research was from May 2021 to Dec 2021. The adverse reactions caused due to different fruits were recorded on a questionnaire. Candidates included in this research were, aged between 18 years to 28 years and healthy, whereas unhealthy were excluded. Out of 900 participants, 247 (27.4 %) …

Foliar Application Of Vermitea On Wheat Against Salt Stress Under Hydroponic Condition, Basir Ahmed, Anser Ali, Muhammad Sarwar, Wajad Nazeer, Imdad Ullah

Journal of Bioresource Management

Salinity is one of the major issues that drastically reduce wheat production. In a hydroponic investigation, vermitea was employed to evaluate the impact of salinity on wheat. The vermitea is a by-product of the vermicomposting process that has both macro- and micronutrients. When these plants reached full maturity, they were harvested. The evaluation was based on their morphological characteristics, such as root/shoot dry weight, root/shoot ratio, plant height, root/shoot length, number of spikelets per spikelet, spike length, number of grains per spikelet, and biological yield per plant. The leaves relative water contents and other biochemical parameters including K+, Na+, chlorophyll …

Impact Of Bypass Fat Supplementation On Milk Production And Weight Gain In Nili Ravi Buffaloes Under Southern Khyber Pakhtunkhwa's Geo-Climatic Conditions, Shahzeb Khan, Arsalan Khan, Asad Ullah, Abid Ullah, Amjad Ali, Safi Ullah, Imran Khan, Muhammad Yasir, Israr Ud Din, Atta Ur Rehman, Muhammad Rizwan, Jahangir Ali

Journal of Bioresource Management

This study was conducted to examine the effect of bypass fat supplementation on milk production, composition, and body weight gain in Nili Ravi Buffaloes living in the unique geo-climatic conditions of Southern Khyber Pakhtunkhwa. Twenty lactating Nili Ravi buffaloes were randomly assigned to control and bypass fat supplementation groups in randomized, controlled experiment. Over the course of three months, data were collected on milk yield, milk composition, and body weight while environmental factors were considered. The bypass fat group gained significantly more weight on average than the control (p0.05). Bypass fat supplementation can substantially increase milk production, milk fat content, …

Trace Out The Improvement Level And Awareness Of Polycyctic Ovary Syndrome (Pcos) Among General People And Educational Institute Of Developed And Developing Countries, Muhammad Rizwan, Maryam Mushtaq, Asif Bilal, Tabassum Nawaz, Kashif Riaz, Maria Hussain, Mirza Fahad Baig, Saira Ashfaq, Ayesha Mushtaq, Umair Riaz, Mariya Basharat

Journal of Bioresource Management

One of the most prevalent hormonal problems which affect women is polycystic ovary syndrome (PCOS). It consists of several fundamentals, including reproductive, metabolic, and cardiovascular ones, and has effects on the patient's health throughout the duration of their life. Limited data is available on PCOS in developing countries like Pakistan. The aim of our study is to trace out the prevalence of PCOS in developed countries like America and China as well as developing countries like Pakistan. The study was done in the above mention developed and developing countries through the interviews of people by online questionnaire. This survey research …

Comparative Study Of The Effects Of Conservation Methods On Herbal Plants, Djamila Boukraâ, Djilali Bouhadi, Sara Boudraf

Journal of Bioresource Management

This study aimed to compare the effects of different conservation methods on the biochemical quality and antioxidant activity of mint, celery, parsley, and laurel. The plants were subjected to oven-drying at two temperatures (30 and 50°C), microwave drying at different powers (100, 300 and 600W), refrigeration for 24 hours, and freezing for 24 hours, 7 days and 40 days). The moisture content and dry weight were measured for each method. The total phenolic content, flavonoids level, and antioxidant activity were evaluated in fresh and dried plants. This study revealed a significant relationship between temperatures, time of conservation, species and phytochemical …

Evaluation Of Cotton Advanced Lines/Varieties For Genetic Diversity And Correlation Studies Of Cotton Leaf Curl Virus Disease With Yield Contributing Traits In Cotton, Nouman Bilal, Wajid Nazeer, Abdul Latif Tipu, Shoaib Liaqat, Muhammad Sarwar, Ansar Ali, Khadim Hussain, Maria Basheer

Journal of Bioresource Management

Plant genetic diversity aids in the creation of new varieties that are more resistant to pests and unfavorable climatic conditions. In order to discover varied parents and assess their cross-performance, the current study was carried out. The findings showed a substantial positive connection (0.81) between green bolls, plant height (0.57), and open bolls, as well as a significant positive correlation (0.52) between open bolls. On the other hand, a highly significant negative connection was discovered between the number of open bolls (-0.59), number of green bolls (-0.72), plant height (-0.78), and major stem nodes (-0.70) for the cotton leaf curl …

Impacts Of Cruciferous Extracts On The Parasitism Efficiency Of Diadegma Insulare; A Hymenopterous Parasitoid Of The Diamondback Moth, Muhammad Sajid Qureshi, Wali Muhammad, Muhammad Adnan Bodlah, Abdul Mannan Hamzah, Muhammad Saeed, Riaz Hussain

Journal of Bioresource Management

Herbivore's attack stimulates chemical production in the plants; that communicates with natural enemies (chemical communication) and urges them for help (i.e. cry-for-help phenomenon). Such chemicals play an important role to attract the parasitoids and increase the chances of host pests' encounter. Current studies were performed to observe the extracts' efficacy in order to attract the parasitoid (i.e. Diadegma insulare) and thereby increase the likelihood of encounter with the host pest (i.e. Plutella xylostella). Cruciferous cultivars' extracts were developed and applied with artificial release of parasitoids under semi-field conditions. Findings revealed that extracts had the potential to enhance the …

Protective Effects Of Fagonia Tenuifolia Methanolic Extracts Against Hyperhomocysteinemia Produced By Methionine, By Repeal Of Oxidative Stress Markers In Mice, Mahdia Hemal, Sakina Zerizer, Zahia Kabouche, Rachid Rouabhi

Journal of Bioresource Management

Natural products were extracted from many Fagonia species, belongs to the Zygophyllaceae family. They are used currently as drugs, these elements act as free radical scavengers. There are lot of stimuli which is able to produce oxidative stress, including hyperhomocysteinemia. There is accumulated evidence that free radicals can attack biological molecules such as lipids, proteins, and DNA, and causes changes in their molecular pathways that supports the pathogenesis of numerous diseases. In this work, the protective effects of methanolic extracts from Fagonia tenuifolia on methionine induced hyperhomocysteinemia in mice, on oxidative stress and damages in the aorta were sought. For …

Eco-Friendly Management Of Nausinoe Geometralis Through Botanical Extracts On Jasmine Plant, Muhammad Adnan Bodlah, Ayesha Younas, Alishbah Mohsin, Imran Bodlah, Yasir Niaz, Muhammad Sajid Qureshi, Aleena Kanwal, Muhammad Tariq Rasheed, Muhammad Imran, Habib Ali

Journal of Bioresource Management

Jasmine leaf webworm, Nausinoe geometralis, is a significant pest of Jasminum spp. commonly known as Jasmine plant. This plant holds a special place in Pakistan's culture; as it is declared as its national flower. N. geometralis feeds on the leaves of the jasmine plant; leaving it damaged and unattractive. Current study aimed to evaluate the efficacy of four botanical extracts (i.e. Neem, Taramira, Lemon grass, and Cactus) against N. geometralis; to explore an effective and eco-friendly method to protect the jasmine plant. Different concentrations of extracts were prepared using distilled water. Bioassays were performed on third instar larvae …

Histopathology Of Heart And Spleen As A Result Of Chromium Exposure In Mice, Syeda Nadia Ahmad, Sana Akram, Iram Inayat, Muhammad Ali Kanwal, Sadia Suleman, Khawaja Raees Ahmad

Journal of Bioresource Management

Potassium dichromate (K₂CR₂O₇) contains hexavalent chromium that was tested for cardiac and splenic histopathology and micro anatomical and morphometric analysis at sub-toxic chronic exposure in drinking water in mice at 50 ppm, 100 ppm and 200 ppm concentration. Its duration of exposure was 30 days. The forty animals were divided into 4 groups as Group I was designated as Control (Ctl) received free normal drinking water, other groups (Group II-IV) were Cr (VI)50 ppm, Cr(VI)100 ppm, Cr(VI)200 ppm received 50, 100 and 200 ppm chromium in drinking water respectively. The animals were sacrificed after …

Antibiotic Susceptibility Pattern And Esbl Prevalence In Nosocomial Escherichia Coli From Urinary Tract Infection In Kpk, Peshawar, Muhammad Fawad, Noha E Abdel-Razik, Zain Alhindi, Muhammad Usman Amin, Eman Adnan Abu-Seer, Mashael S.Alfaifi, Murad Ali, Farkad Bantun, Sheraz Dawar, Suleman Khan, Saad Alghamdi

Journal of Bioresource Management

The study aimed to evaluate antibiotic susceptibility patterns and extended-spectrum beta-lactamase prevalence in Escherichia coli isolated from urinary tract infections. Total fifty (50) samples of E. coli were obtained from urinary tract infection specimens in Hayatabad Medical Complex and private clinics in Peshawar, Pakistan. The present study obtained 50 E. coli isolates from 100 UTI specimens. The plates were incubated at 35 to 37°C for 24 to 48 hours. Different biochemical tests were carried out to identify the isolates. Antibiotic susceptibility testing and ESBL screening were done per the CLSI (2023) guidelines. The disc diffusion method was used to determine …

Ameliorations Of Olea Ferruginea Fruit Pulp Extract In Ccl4 Induced Testicular Pathology In Mice, Syeda Nadia Ahmad, Tasleem Ishaq, Muhammad Ali Kanwal, Iram Inayat, Usma Abdullah, Khawaja Raees Ahmad

Journal of Bioresource Management

In present study the testicular histo-ameliorations of wild olive (Olea ferruginea) fruit pulp extract (OFPE) against intra-gastric CCl₄ exposure in mice was investigated. Thirty male albino mice were allocated into three groups of ten each: 1) Vehicle control (Vc); 2) CCl₄ (C); and 3) CCl₄+ Olea ferruginea (COf). All groups, except the Vc, were administered CCl₄ (0.1mL of a 0.2mLkg⁻¹ solution) in corn oil. Over the subsequent five days, the COf group received 0.1mL of Olea ferruginea plant extract (OFPE) daily, while the Vc and CCl₄ groups were provided water in …

Brucellosis And Its Diagnostic Techniques In Animals: A Comprehensive Review, Muhammad Mohsen Rahimoon, Amjad Hussain Mirani, Jam Kashif Sahito, Abdul Latif Bhutto, Pervez Ahmed Khoso, Riaz Ahmed Laghari, Asmatullah Kaka, Muhammad Aqeel, Ghulam Rasool Rahimmon

Journal of Bioresource Management

Brucellosis is a highly zoonotic infection found in animals and human, it has a high death ratio and lifetime sterility rate. The rates of intra- and interspecific infections have dramatically increased in recent years as a result of inadequate management and scarce resources particularly in developing nations. In cattle, reduced milk yield and elevated body temperature are the primary indicators, whereas in humans, soaring fever, overall malaise, and arthritis are the hallmarks of late-term abortion. Despite the fact that this diseases in animals and humans found unclear clinically, it will leads towards the hindrance in diagnosing this infectious illness serologically, …

Maximizing Growth And Yield Of Black Seed (Nigella Sativa L) Through Optimized Phosphorus And Boron Levels, Abdul Qudoos Khan, Abdul Qadeer Khan, Hanif Ullah, Navid Iqbal, Muhammad Junaid, Imad Murad, Faridullah Mamozai, Romaisa Amin, Waleed Iqbal, Uzair Ahmed

Journal of Bioresource Management

Improper nutrient management cause yield reduction in black seed yield and quality. Therefore, a field trial was executed in the growing season 2022-23 at The University of Agriculture Peshawar to inspect the effects of different phosphorus (P) and boron (B) levels on black seed (Nigella sativa L.). The experiment used a randomized complete block design with a split-plot arrangement, replicated thrice. The study examined four P levels (0, 15, 30, and 45 kg/ha) and four B levels (0, 1, 2, and 3 mg/L) on various growth and yield parameters of black seed. Plots treated with 45 kg/ha of P …

A Comprehensive Study On One Health Strategy And Public Health Effects Of Salmonella, Muhammad Aqeel, Amjad Hussain Mirani, Parvez Ahmed Khoso, Jam Kashif Sahito, Riaz Ahmed Leghari, Abdul Latif Bhutto, Muhammad Mohsen Rahimoon, Abdul Azeem Khoso, Rasool Bux, Azmat Aliasn Arsalan Ali

Journal of Bioresource Management

Salmonella poses a significant public health challenge due to its antibiotic resistance, zoonotic transmission, and diverse clinical manifestations. Over 60 % of human diseases are zoonotic, influenced by ecological dynamics and human activities such as land use changes, population growth, and international travel. Foodborne diseases, particularly those caused by Salmonella spp., have a substantial global impact, especially in low-income countries. Salmonella is divided into two species, Salmonella enterica and Salmonella bongori, with more than 2000 serotypes and six subspecies within S. enterica. This bacterium is highly adaptable, surviving extreme conditions such as drying, high salt concentrations, and acidic …

Water Quality And Macroinvertebrates Assessment Of Eniong Creek, Akwa Ibom State, Niger Delta, Nigeria, Udeme Effiong Jonah, Imeh Kokoete Esenowo, Udeme Isong Enin

Journal of Bioresource Management

The water quality and macroinvertebrates from the downstream section of Eniong Creek were studied for six months, between August 2022 and January 2023 in three sampling stations/ points; to evaluate the ecological integrity and its suitability for habitation of aquatic organisms. Water samples were collected using sterilized plastic bottles and 250 mL reagent bottles for biochemical oxygen demand, and analyzed in accordance with the standard examination methods. Water temperature, dissolved oxygen (DO), transparency (TP), total dissolved solids (TDS), electrical conductivity (EC), and pH were measured in situ while water samples were collected for determination of phosphate (PO₄^-), …

Monitoring Of Cadmium And Lead Accumulation In Soil-Forage-Animal Continuum In Pasture Land Irrigated With Ground Water In Bhalwal, Punjab, Pakistan, Zafar Iqbal, Kausar Parveen, Kafeel Ahmad, Tasneem Ahmad, Naila Riaz, Abrar Hussain, Asma Ashfaq, Faiza Zubair, Ijaz Rasool Noorka, Abid Ejaz, Hafsa Memona, Shahzadi Mahpara, Allah Bakhsh Gulshan, Tayyaba Aziz, Tayyba Liaqat, Mumtaz Akhtar, Muhammad Umer Farooq Awan, Farzana Siddique, Abdllah Saleh Alsubail, Rand Suleiman Alhuthayli

Journal of Bioresource Management

Recent study was directed to check the accumulation of Cd and Pb in pasture land treated with ground water. In particular the transfer of cadmium and lead from soil to forages and in turn to animal (buffaloes) was conducted in Bhalwal, Punjab, Pakistan which comes under sub-tropical environmental conditions. The Cd and Pb concentration in selected samples was explored by atomic absorption spectrophotometer (AA-6300 Shimadzu Japan). The results depicted the concentration of cadmium in water, soil, forages, milk and hair of buffaloes was in the range of 0. 00320 – 0.00866 mgL^-1, 1.9500 to 5.3000 mg/kg, 0.300 to …

Effect Of Curcuma Longa On Growth And Lipid Profile Of Broiler Chickens Across Seasons, Sehrish -, Roheela Yasmeen

Journal of Bioresource Management

The poultry sector plays a critical role in driving economic growth and meeting the protein needs of the population. Recently, natural additives like turmeric (Curcuma longa) have attracted attention for their antimicrobial properties and their potential to reduce the reliance on antibiotics in poultry feed. This study evaluated the effects of turmeric supplementation at varying concentrations on broiler chickens during winter and summer seasons. Over a 42-day period, 40 broilers were divided into four groups: Control, Experimental Group 1 (1% turmeric), Experimental Group 2 (1.5% turmeric), and Experimental Group 3 (2% turmeric). Vaccination against Newcastle Disease (ND) and …

A Review On Poultry; Semen Storage And Preservation, Zafar Ali Khoso, Nasir Rajput, Imdad Hussain Leghari, Asmatullah Kaka, Tarique Khokhar

Journal of Bioresource Management

For the improvement of genetic resources and their maintenance, new techniques of assisted reproductive technologies have been developed. Cryopreservation of semen, embryo transfer and artificial insemination in mammals are used, while in the avian technique of artificial insemination after semen cryopreservation is proved fruitful. By using this developed technique, the best fertility rate in chicken can be obtained by artificial insemination. In vitro cryopreservation can affect the motility, life of sperm, viability, fertilizing ability. From mammalian sperm cell, the avian sperm cell is different in shape, size having polyunsaturated fatty acid. The use of suitable cryo-protectants and semen extender can …

The Impact Of Online Behavioral Advertising On Consumer Attitude And Impulse Buying: The Moderating Role Of Privacy Concerns, Elisa Legros, Yoonju Han, Jeong Eun Park

Asia Marketing Journal

Online Behavioral Advertising (OBA), a recently emerging format of internet advertising, targets users based on their past online behaviors. This study examines the impact of OBA on consumer attitudes and impulse buying behavior, while exploring the moderating influence of privacy concerns, a crucial factor given that OBA relies on personal data collection. To test our conceptual model, we conducted surveys in Korea and France, to further analyze the potential cultural distinctions. Our findings, derived from a series of linear regression models, reveal that OBA significantly affects consumers' impulse buying, with this effect mediated by consumers' attitudes toward OBA. Moreover, consumers' …

Do People Really Care If It's Phygital Retail? Exploring The Relationship Between Customer Experiences And Customer Behaviors, Limei Liu, Seong Ho Lee

Asia Marketing Journal

Phygital is an approach that integrates digital technology into physical retail spaces to provide innovative and interactive customer experiences. As this approach becomes more widespread, understanding its effects on consumer behavior is crucial. This study aims to bridge this gap by investigating the factors that influence cognitive, emotional, technological, sensory, and social experiences in phygital retail. It also seeks to understand how these factors influence customer engagement, ultimately impacting customers' patronage intentions and recommendation intentions. The study surveyed 380 customers in China who had experienced phygital retail. The results show that various dimensions of customer experience influence customer engagement, with …

Reuse Intentions For Carsharing Services: A Hierarchical Model Of Perceived Benefits, Risks, And Individual Differences, Bo Liu, Sang-Eun Byun, Sookeun Byun

Asia Marketing Journal

This study employs a hierarchical component model to examine reuse intentions among experienced carsharing service users in South Korea, focusing on how various perceptions of benefits and risks impact their decisions. It also explores the influences of self-efficacy, gender, and service usage experience on these perceptions and reuse intentions. Findings highlight that male users are primarily driven by functional benefits such as accessibility and convenience, whereas female users are more responsive to hedonic benefits. Users with high self-efficacy prioritize economic benefits, whereas those with more usage experience prioritize functional benefits. Additionally, social risks significantly deter reuse intentions predominantly among male …

From Limited Control To Green Empowerment: The Motivational Synergy Of Fresh Starts In Predicting Environmental Action, Seon Min Lee, Seungwoo Chun

Asia Marketing Journal

This study leverages group-based control theory to explore how fresh starts reinvigorate consumers with low motivation to engage in collective environmental efforts. Typically, individuals with low control over their circumstances show less inclination toward collective goals. However, fresh starts can enhance the influence of perceived control on collective environmental engagement, with global identity mediating this relationship. This hypothesis was supported by two empirical studies. The first study analyzed data from 10,430 corporate participants in an energy-saving initiative, revealing that smaller organizations, which likely experience lower levels of control, made substantial energy-saving efforts early in the year, although this effect diminished …

The Impact Of Model Pose On Consumer Perceptions Of Price: A Perceived-Power Perspective, Jeonggyu Lee, Dong Hoo Kim

Asia Marketing Journal

This study examines how a model's pose that signals power influences consumers' recall ability of price information in advertisements. To extend prior findings on social judgments, we suggest that the direction of consumers' gaze and willingness to pay attention to the model vary depending on the model's pose. Study 1 explores how consumers' perception of the power of the model affects their price recall ability. In particular, consumers demonstrate better price recall for items displayed at the bottom of the ad when the model adopts a powerful pose and items displayed at the top when the model in the ad …