Digital Commons Network^™

The Role Of Digital Media In The Promotion Of Cultural Heritage And Art, Arben Arifi

UBT International Conference

The goal of this paper is to provide an overview of how digital media are creating new conceptual and operational landscapes. On one hand, digital media are altering expectations regarding digital tools for both individuals and institutions. On the other hand, they are giving artists new opportunities to explore and innovate in their creative expressions. The question arises: Is culture merely our past, our roots, ancient artifacts, or historical art? Culture encompasses all the elements that shape our identity and influence how we behave and interact in various aspects of our lives—both personal and public. It includes practices we choose …

13th International Conference On Business, Technology And Innovation 2024, University For Business And Technology - Ubt

UBT International Conference

Welcome to IC – UBT 2024

UBT Annual International Conference is the 13th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make …

Albanian Viticulture View In The Context Of Climate Change, Petrit Zorba, Gazmir Cela

UBT International Conference

Climate change is a well-known issue in today's world, including within Albanian territories. This study aims to highlight the importance of proactive decision-making among farmers and policymakers through a detailed analysis using key viticulture zoning and variety distribution indices. By examining bioclimatic indices such as the Winkler and Huglin indices, alongside precipitation patterns during the coolest months, this study provides crucial insights into the spatial and temporal distribution of climatic conditions. The objective is to assess how these agroclimatic resources align with the bio-climatic requirements of grape cultivation. Current climate conditions now offer a broader potential area for viticulture compared …

Perception Of Flower Beds In Public Green Areas, Nexhat Balaj, Hyzer Rizani, Naser Kamberi

UBT International Conference

Most of the flower beds in public spaces in Kosovo consist of one-year and two-year flowers with beautiful colors, but to be maintained and managed during the summer, they require a lot of commitment. Perennials are plants which live more than two years and are typically cold-hardy plants that will return each year in the spring. The aim of the study was to evaluate the blooming stage and vegetative growth parameters for five Perennial herbaceous plants plants (Rudbeckia fulgida L., Gaillardia aristata L., Astilbe japonica. L, Hosta spp.and Leucanthemumx superbum) in the agroecological conditions of Kosovo. During the 2021–2023 vegetative …

Evaluation Of Some Physics-Chemical Parameters Of Drinking Water In A School Institution, Sami Gashi, Vehebi Sofiu, Hyrie Turkilmaz, Fatlum Daҫaj

UBT International Conference

The supply of drinking water in the Prizren region still represents a challenge for local and central governments. The water provided by these sources is often unsuitable and unsafe because it is treated with simple sand filters and with a small concentration of chlorination. The purpose of this study is to evaluate the quality and safety of drinking water in a school institution and a total of three samples were taken. Water quality is an important tool to protect public health. The samples were subjected to laboratory analysis evaluating the physics-chemical parameters. And they were analyzed in the water testing …

Quality Management And Dough Processing In Gastronomy (Pizzeria), In New Jersey Usa, Arianeta Nura, Fiona Prapashtica, Lulzim Krasniqi

UBT International Conference

The study explores the essential aspects of pizzeria maintenance and the dough production process that are critical to ensuring quality pizza production. The main goal is to evaluate current maintenance practices and analyze their impact on dough quality. Using a combination of observational methods and staff interviews, key maintenance issues were identified, including equipment maintenance and cleanliness. Additionally, the dough making procedure was examined to highlight best practices that lead to improved end product quality. The findings show that regular maintenance not only increases operational efficiency but also contributes significantly to dough quality consistency. Study underlines the importance of integrating …

Effect Of Metals On Polyphenol Oxidase Enzyme Activity From Salix Alba, Cengiz Cesko, Gulnur Arabaci, Esra Altintig, Hyrie Koraqi

UBT International Conference

Heavy metals are one of the main factors causing environmental pollution. They have toxic effects on plants and animals even in small concentrations. However, some metals act as cofactors in many enzymes in living systems. These metals are of great importance for enzymes to work actively. Metals such as zinc, iron, copper and magnesium play an important role for the activity of enzymes in the structure of plants. However, heavy metals inhibit or slow down the enzymes that play an active role in the organism of living organisms and prevent the functioning of the biochemical reactions they catalyze. Polyphenol oxidase …

The Comparison Of The Quality And Safety Of Peach Juice In Tetrapak Packaging And Glass Bottles, Verona Morina, Violeta Lajqi, Namik Durmishi

UBT International Conference

Seeing the importance of liquids in our daily diet, especially for children, because of the unique flavors and nutritional values, it is necessary to analyze the interest and safety of these liquids in different types of packaging. This study evaluates the impact of packaging type on the quality and safety of peach juice, comparing Glass bottles and Tetrapak cartons. Analysis of the peach juice revealed that glass bottles better preserve Vitamin C, total acidity, and Brix value, indicating superior nutrient retention and consistency in flavor compared to Tetrapak cartons. Additionally, glass bottles maintained a higher pH, suggesting more effective preservation …

The Importance Of Fruit, Vegetables And Dietary Fiber In Cardiovascular Diseases And Different Types Of Cancer And Their Consumption In The Municipality Of Pristina, Eglantina Kraja Bardhi, Butrint Mujku

UBT International Conference

Eating healthy should be the goal of every person. A diet rich in fruits, vegetables and dietary fiber is one of the foundations of any diet. Their consumption is recommended for their ability to reduce the risk of cardiovascular diseases as well as various types of cancer. The purpose of this study is to learn and examine the role of fruits, vegetables and dietary fiber in our health, the relationship between the consumption of these food groups in cardiovascular diseases, cancer and mortality. For the realization of this study, a questionnaire was used which focused on the residents of the …

Surveillance Of Milk Adulteration And Its Impact In Phys-Ico-Chemical Characteristics And Microbiological Quality In Kosovos Milk, Arta Demaj, Era Gavazi

UBT International Conference

The consumption of milk and dairy products has found significant applicability in our country and around the world, considering the high nutritional values of milk. However, the practice of milk adulteration has created a global concern. Milk adulteration is carried out with various chemicals that undoubtedly reduce the quality of milk and can negatively impact human health, leading to various diseases, including potentially fatal ones. Therefore, high care must be taken in selecting unadulterated milk. This study was conducted to gather detailed information on the adulteration of cow's milk by performing physical analyses such as density, freezing point, and acidity, …

Degration Of Food Nutrients From The Addition Of Water To Fresh Milk In Some Random Farms In Ferizaj And Gjilan Region, Medin Zeqiri, Valon Derguti, Fidan Feka, Xhavit Bytyçi, Mergim Mestani, Veton Haziri, Vezir Jonuzi, Ylli Bicoku

UBT International Conference

In Kosovo, milk production represents one of the main economic activities from agriculture for thousands of households. Recently, a disturbing practice that is damaging the quality of this vital product has been observed, namely the adulteration of milk by adding water to it, a practice used by some unscrupulous producers. This irresponsible practice not only damages the milk industry and producers, but also has an effect in the reduction of milk quality, especially in the chemical parameters of protein, fat and in the physical parameters of its density. In addition, the presence of adulterated milk in the consumer market undermines …

Attention Span And Concentration: A Review Of Undergraduate Students’ Responses And Practices, Luiza Zeqiri

UBT International Conference

Compulsive use of smartphones and the influence of other various external and internal factors have contributed to exacerbate students’ focus and concentration in class. In order to foster better cognitive competence, it is necessary to observe and improve students’ classroom concentration. This research paper examines and compares male and female students’ attention span in a 90-minute long English Language class. Moreover, it reviews the main factors which interfere with students’ concentration, based on their own responses and actions. The participants in this study were 60 students studying Management Business and Economics (MBE) at UBT - Higher Education Institution in Prishtina. …

Multicriteria Analysis For Identification Of Potential Urban Green Spaces In Gjakova (Kosova), Eli Binxhija, Edon Maliqi

UBT International Conference

Green spaces are essential for maintaining the quality of life. Due to rapid urbanization, they are rapidly disappearing in Gjakova. This study aims to automate the process of identifying the suitable areas for future urban green spaces in Gjakova city, considering multiple criteria, including: topographic, environmental and socio-economic. The study has integrated multi-criteria spatial analysis in Geographic Information System (GIS), in order to evaluate the suitability of the site selection of urban green spaces. It combines a number of factors in both data models (vector and raster), such as land use/land cover, elevation, slope, existing green areas, proximity to road, …

Comparison Of Technical Losses Between Different Voltage Line, Qendresa Syla

UBT International Conference

In the century in which we are living, every sphere of life is moving towards automation and digitization, which made electricity even more necessary in our daily lives, at work, in business, in production, etc. Like any other physical-technical process, that of the transmission and distribution of electrical energy in the system is accompanied by a corresponding loss of power and energy. The value of these losses in electric power systems is significant and is usually found somewhere in the range of 8-14% of the gross amount of electricity produced, the greater part of which is caused in the distribution …

"Fashion Trends: Causes And Effects In Contemporary Society, Aferdita Statovci

UBT International Conference

Fashion trends are dynamic expressions that mirror the evolving tastes, identities, and values of both individuals and societies. This paper examines the multifaceted causes behind the rise of fashion trends, focusing on how technological innovation, cultural shifts, and economic forces shape these patterns. Through historical analysis and contemporary examples, including a case study of Balenciaga, the research investigates the profound social, economic, and environmental impacts of fashion trends. The study not only highlights the transformative power of fashion but also underscores its ability to both unify and polarize communities, driving change across diverse domains.

The Application Of Color Theory In Ui/Ux Design, Milot Gusia

UBT International Conference

Color Theory has an important application in UI/UX design, influencing the overall appearance of the designed products. This research explores how principles of color theory can be applied in UI/UX design in evoking particular emotions and improving the overall user experience. By examining contemporary design practices and case studies, the research highlights the influence of color theory on improving user perception, accessibility, color consistency and brand identity. The research provides a comprehensive explanation of web content accessibility guidelines (WCAG-s), and recommendations for usage of colors on text and non-text elements, that will assist UI/UX designers comprehend specific contrast ratios to …

A Systematic Literature Review: Big Data Maturity Model In The Telecommunication Industry, Fatmir Desku, Adrian Besimi

UBT International Conference

This paper presents a systematic literature review focused on Big Data Maturity Model, with a specific emphasis on its application within the telecommunications sector. It addresses two primary research questions: the models currently available for assessing Big Data Maturity and the models predominantly used within the telecommunications industry. The review reveals that several models, such as Gartner's Data Maturity Model (GDMM), IBM's Big Data & Analytics Maturity Model, The Data Warehousing Institute (TDWI's) Big Data Maturity Model, the Data Management Maturity (DMM) Model, and the Big Data Maturity Model (BDMM), are widely recognized. However, no single model has been predominantly …

Technology As An Influencer For Decision-Making In Accelerated Condition And The Reality Of Expectations, Gelina Maliqi

UBT International Conference

Technology contains the application of methods and ideas in concrete processes and aspects in order to facilitate human life. As such, the development of technology also significantly affects the decision-making process. Decision-making is one of the most important human life processes.As such, people often find it difficult to make decisions. All human activity requires decision-making based on the simplest things of the day. Being a very complex process, individual but also common, decision-making has long been studied both theoretically and practically. Analysis of the complexity thatcharacterizes the decisionmaking focuses nowadays in many elements that compose it. In the logical sense, …

Comparative Analysis Of Laws For The Criminal Offense Of Grooming In The European Union And The Need For Inclusion In Kosovo's Criminal Code, Ahmet Maloku, Fadil Curri, Bergita Curri

UBT International Conference

"Grooming" as a criminal offense involves the deliberate actions of an adult to establish emotional connections and trust with a child, often with the intention of eventual sexual abuse or exploitation. This phenomenon includes both physical and digital environments, where perpetrators exploit vulnerabilities and manipulate relationships to gain access to their victims. This paper will compare the criminal codes of the Republic of Kosovo, Slovenia, Austria, Sweden, and Switzerland regarding the criminal offense of “Grooming.” Additionally, it includes a case study to better explain why the criminal offense of “Grooming” should be included in the Criminal code, and not have …

A Comparative Analysis Of The Effectiveness Of Traditional Versus Modern Performance Management Systems In Enhancing Employee Performance And Job Satisfaction., Arbiana Govori, Qemajl Sejdija

UBT International Conference

There has been a growing shift towards modern performance management systems from traditional ones. However, there is limited empirical evidence comparing the effectiveness of traditional and modern performance management systems. Therefore, this study aims to evaluate and compare the role of traditional and modern performance management systems. An interview survey was conducted among 10 employees in organizations that utilized both types of systems. The findings suggest that conventional performance management focuses on providing incentives, promotions, and punishment rather than encouraging and supporting employees, and this affects the employees' ability to receive continuous feedback. Also, this method brings down morale and …

Regulatory And Legal Provisions Of Internal Audit Republic Of Kosovo Vs Republic Of North Macedonia -Swot Analysis, Gresa Mjaku Krasniqi, Amir Imeri

UBT International Conference

The purpose of the article is to systematize the shortcomings, advantages of domestic regulatory support for internal audit (IA) and develop directions for their solution, taking into account the international experience of its regulation by applying international developments in the domestic legal field. Through this research, a comparative analysis was made in terms of Legal and Institutional aspects between the Republic of Kosovo and the Republic of North Macedonia, identifying the bottlenecks and shortcomings through SWOT analysis. From the research, among others, it results that Kosovo has the advantage of continuous training on auditing or deficiencies in difficulties in the …

Social Entrepreneurship For Sustainable Development, Kujtim Zylfijaj, Mentor Shaqiri

UBT International Conference

The role of social entrepreneurship has become increasingly important, particularly following economic downturns. In developing countries, limited government resources impede the ability to address diverse social needs while fostering inclusivity and environmental sustainability. Despite existing legislation for social enterprises, the formal registration process remains underdeveloped, leading social entrepreneurship to often take shape through entities such as non-governmental organizations (NGOs). This study combines a literature review with qualitative research, using semi-structured interviews with NGOs in Kosovo to explore their objectives, challenges, and contributions to sustainable development. The findings reveal that NGOs largely function as social enterprises, advancing economic, social, and environmental …

Human Security Is A Vital Issue For The Individual And An Important Task For The State And Society, Bajram Ibraj

UBT International Conference

Human security considered a new conceptual development, necessary in the conditions of globalization, in the context of state, human and international relations. Human security took on special importance at the time when in 1994 it started to happen a new field of security studies as a sub-discipline of International Relations, with a wide range and deep and what it represents the degree of protection of human beings from all directions. Human security and the protection of lives, the health and everything valuable in the function of man, in everyday life are important, in the context of wars, crimes against humanity, …

Fight Against Corruption In The Administration, Case Study Of Republic Of Kosovo, Muazam Halili, Llokmani Mirtezani

UBT International Conference

The main pillar of a state's stable functioning is the fight against corruption across the whole and in particular in the administration. Based on this principle, the work will address the problem of corruption in the Administration of Kosovo, by highlighting its forms and causes, and the effectiveness of the institutions of the Republic of Kosovo in the fight against this negative phenomenon. For the realization of this work during the research, contemporary methods applied in the social sciences have been applied. In this context we have used relevant contemporary study literature such as: university books, scientific journals, professional - …

Children's Theater, Fatlume Bunjaku

UBT International Conference

When we imagine an evening at the theater, you probably see a fun night spent relaxing and watching a story unfold, taking you away from reality for a few hours. What you can often forget is that theater is more than entertainment. Theater is a very unique and permanent experience that directly affects the education of each individual. In this case, the early exposure of children to the theater and their direct engagement in theatrical activities greatly affects their development and helps to discover their talents. On the other hand, a growing number of communities are realizing how important theater …

Morphological Characterization Of Characters Some Culti-Vars Plum In Albania Country, Tatjana Koka

UBT International Conference

Plums in our country are spread very early, they are very old, they have been spread since ancient times. According to the literature, the Pelaz-ges brought them to the Balkan peninsula 4000 years ago. Over the years, passionate people, farmers, farmers, later breeders, breeders, research, etc. have created new varieties of plums, some of them have the names of coun-tries and regions, such as Vlonjate plums, Tropojane plums, Elbasani double plums. Shengjinse plums, Gjatore plums, etc. There are varieties of plums that came from Macedonia, such as Vardare plums. Each plum name has its synonym according to the area where …

Consumption Of Energy Drinks And Their Impact On Children’S Health, Vlora Rama Demiri, Ornela Zhuniqi, Dua Kabashi, Leonita Thaqi, Neila Kadrija, Syhejla Myftiu, Venera Salihu

UBT International Conference

A new trend that has included children is the consumption of energy drinks. However, there is not much data on how much they and their parents are in-formed about the impact of energy drinks on their health. This study investi-gates the consumption of energy drinks and their impact on children's health through a comprehensive survey targeting parents. The research aims to assess parental awareness and knowledge regarding the prevalence and effects of energy drink consumption among children. The survey encompasses questions related to frequency of consumption, perceived health impacts, and parental attitudes towards energy drinks. Preliminary findings indicate a significant …

Assessment Of Microbiological And Physicochemical Parameters In Ground Beef From Fast Food Outlets In The Prishtina Region, Diora Kastrati, Veton Haziri, Ibrahim Mehmeti, Violeta Lajqi, Arianeta Nura, Flutura C. Ajazi

UBT International Conference

Fast food consumption has significantly increased, particularly in fast-paced cities like Prishtina. Hamburgers, one of the most consumed products in this industry, rely on ground beef, which poses notable food safety risks due to potential contamination and inadequate hygiene practices. The aim of this study was to evaluate selected microbiological and physicochemical parameters in ground beef from fast food outlets in the Prishtina region. The research involved analyzing 12 samples from various fast-food establishments in Prishtina, collected during June-July 2024. Microbiological analyses focused on total mesophilic aerobic bacteria and Escherichia coli, using standard cultivation methods on Plate Count Agar and …

The Tower As A Residential Object In The Area Of Shala E Bajgora, Pajazit Hajzeri

UBT International Conference

The tower, a traditional form of housing, has had a role in the social, economic and cultural life of Sala e Bajgora. This study explores the function and importance of the tower in this mountainous area of Kosovo, analyzing the architecture, construction materials and functionality characteristics that were made in such a way to live in a difficult and isolated environment. The tower was not just a residential structure, but a symbol of family identity and resistance to harsh natural and social conditions. Through interviews with local residents and historical analysis, this paper aims to further illuminate the ways in …

A Comparative Analysis Of Mathematical Domains And Computer Network Domains, Vesë Vrellaku, Hizer Leka

UBT International Conference

The connection between mathematics and computer science is essential for advancing the knowledge and technologies that shape our digital world. Mathematics provides foundational concepts in many areas of computer science, enabling the development of modern technology. This paper explores the similarities and differences between the concept of "domain" in mathematics and computer networks. While both fields use the term "domain" to indicate fundamental ideas, the contexts and applications vary significantly. In mathematics, domains refer to specific sets of values essential for analyzing functions and discovering patterns. In contrast, in computer networks, domains serve as organizational frameworks that manage resources and …