Social Media Commons^™

The Language Of Independent Intermediaries: How Astronauts’ Tweets Support Entrepreneurial Opportunities To Transform Space Into A New Marketplace, Jingning Ao

Von Braun Symposium Student Posters

No abstract provided.

Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4

Library Philosophy and Practice (e-journal)

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the …

Government Responses To Disinformation On Social Media Platforms: Argentina, Australia, Canada, China, Denmark, Egypt, European Union, France, Germany, India, Israel, Mexico, Russian Federation, Sweden, United Arab Emirates, United Kingdom, Ruth Levush

Copyright, Fair Use, Scholarly Communication, etc.

Comparative Summary by Ruth Levush, Senior Foreign Law Specialist, Law Library of Congress, Global Legal Research Directorate

Concerns regarding the impact of viral dissemination of disinformation on democratic systems of government, on political discourse, on public trust in state institutions, and on social harmony have been expressed by many around the world. These concerns are shared by countries with advanced economies as well as those with emerging and developing economies.

The term “disinformation” as used in this report refers to “false information deliberately and often covertly spread . . . in order to influence public opinion or obscure the truth.” …

Do Firms Manage Their Csr Reputation? Evidence From Twitter, Richard M. Crowley, Wenli Huang, Hai Lu, Wei Luo

Research Collection School Of Accountancy

Using a machine learning approach to process 11 million tweets posted by S&P 1500 firms from 2011 through 2016, we find that poor CSR performance firms tweet more about CSR activities and use tweets that are shorter, and with more passive voice and extreme tone. Good CSR performance firms tweet less about CSR, yet gain twice more followers per CSR tweet than poor CSR performance firms. Good CSR performance firms also experience a greater decrease in institutional ownership along with higher increases in bid-ask spread and stock return volatility after joining Twitter than do poor CSR performance firms. Our findings …

Authentic Leadership In The Digital Age, Richard R. Smith

Research Collection Lee Kong Chian School Of Business

Artificial intelligence algorithms are actively assessing our personality and behaviour based on our social media footprint with amazing accuracy – even after we have retired or died.

Social Media Goes To The Movies: Fear Of Missing Out, Social Capital, And Social Motivations Of Cinema Attendance, Alec C. Tefertiller, Lindsey Conlin Maxwell, David L. Morris Ii

Faculty Publications

The purpose of this study was to examine the influence of participation in social media networks on theatrical movie attendance, with particular attention paid to the fear-of-missing-out (FoMO) and social media social capital. Using an online survey (N = 472), it was determined that the direct social utility of the theatrical experience was a better predictor of theatrical attendance than social media FoMO or social capital. However, both bridging social capital and FoMO were predictors of the post-viewing social media sharing of the film experience, with bridging social capital best predicting social media sharing. Furthermore, FoMO did not moderate …

Recent Trends, Current Research In Cyberpsychology: A Literature Review, Amarjit Kumar Singh, Pawan Kumar Singh

Library Philosophy and Practice (e-journal)

Cyberpsychology refers to the study of the mind and behavior in the context of interactions with technology. It is an emerging branch, which has focused on the psychological aspects connected to the increasing presence and usages of technology in modern lives. This paper traces recent advancement and trends of Cyberpsychology is an emerging domain of knowledge and goes on the give a literature review of the same. An analysis of the recent research and literature covering 300 most relevant research papers from the period of 2012 to 15, August 2019 was conducted to determine and shape the research pattern based …

Climate Changes Awareness Among Young Social Media Users, Muhammad Ramzan Dr, Roma Shehzadi, Principal Author, Noma Khawaja, Hina Adeeb

Library Philosophy and Practice (e-journal)

Our climate is changing so fast and influencing all aspects of our life. Serious efforts are needed to make our youth aware of environmental changes happening in our localities and globally. Youth is heavily using social media these days. Therefore, it is imperative to understand how informed are our young boys and girls of changings occurring in our climates and then educate them to cope with these changes. This study investigated levels of awareness about climate changes amid social media users and non-users amongst youth in Pakistan. Primary data was collected through 187 randomly sampled young college and university students …

Self-Transcendent Emotions And Social Media: Exploring The Content And Consumers Of Inspirational Facebook Posts, Katherine R. Dale, Arthur A. Raney, Qihao Ji, Sophie Janicke-Bowles, Joshua Baldwin, Jerrica T. Rowlett, Cen Wang, Mary Beth Oliver

Communication Faculty Articles and Research

Although a great deal of research has examined the potential negative effects of Facebook, studies also show that Facebook use can lead to various positive effects. This study builds on this positive effects scholarship: together, the two studies presented herein aim to provide an understanding of the inspirational content available on Facebook and the way social media users in the United States encounter, recall, and interact with this content. Results from the quantitative content analysis in Study 1 show that inspirational Facebook posts contain similar frequencies of hope and appreciation of beauty and excellent elicitors when compared with other forms …

A Multimodal Approach To Sarcasm Detection On Social Media, Dipto Das

Graduate Theses/Dissertations

In recent times, a major share of human communication takes place online. The main reason being the ease of communication on social networking sites (SNSs). Due to the variety and large number of users, SNSs have drawn the attention of the computer science (CS) community, particularly the affective computing (also known as emotional AI), information retrieval, natural language processing, and data mining groups. Researchers are trying to make computers understand the nuances of human communication including sentiment and sarcasm. Emotion or sentiment detection requires more insights about the communication than it does for factual information retrieval. Sarcasm detection is particularly …

Extending The Boundaries Of Supply Chain Transparency: Supplier Monitoring Activity Disclosure, Consumer Evaluations, And Brand Equity, Yanji Duan

Graduate Theses and Dissertations

Socially responsible policy makers and consumers are pressuring firms to make their supply chains more transparent by disclosing information about their supplier monitoring activities (SMA). Yet, high monitoring costs and the complexity of supply chains pose challenges for firms to effectively monitor their extended supply chain, including both first-tier and lower-tier suppliers. In order to comprehensively evaluate the net benefit from SMA, it is therefore critical to consider potential effects on drivers of additional revenues that may accrue from the disclosure of SMA to consumers.

Prior research on SMA has examined the associated cost, risk, and supplier relational implications on …

Collaborative Speculation And Overvaluation: Evidence From Social Media, Adam Barrett Booker

Graduate Theses and Dissertations

I use data from StockTwits and Twitter to provide evidence that investor attention on social media in the period before earnings is related to short-term overvaluation, consistent with bullish investors herding around common information. In the 2 to 60 days after earnings, returns for companies in the highest quintile of pre-earnings announcement investor attention are 4.2 percent lower than those of companies in the lowest quintile. I find evidence that the negative post-earnings drift result found in this study is related to investors waiting until after earnings are announced to enact costly arbitrage strategies. I further examine intra- and inter-network …

Blocks' Network: Redesign Architecture Based On Blockchain Technology, Moataz Hanif

Doctoral Dissertations and Master's Theses

The Internet is a global network that uses communication protocols. It is considered the most important system reached by humanity, which no one can abandon. However, this technology has become a weapon that threatens the privacy of users, especially in the client-server model, where data is stored and managed privately. Additionally, users have no power over their data that store in a private server, which means users’ data may interrupt by government or might be sold via service provider for-profit purposes. Furthermore, blockchain is a technology that we can rely on to solve issues related to client-server model if appropriately …

Evaluating Vulnerability To Fake News In Social Networks: A Community Health Assessment Model, Bhavtosh Rath, Wei Gao, Jaideep Srivastava

Research Collection School Of Computing and Information Systems

Understanding the spread of false information in social networks has gained a lot of recent attention. In this paper, we explore the role community structures play in determining how people get exposed to fake news. Inspired by approaches in epidemiology, we propose a novel Community Health Assessment model, whose goal is to understand the vulnerability of communities to fake news spread. We define the concepts of neighbor, boundary and core nodes of a community and propose appropriate metrics to quantify the vulnerability of nodes (individual-level) and communities (group-level) to spreading fake news. We evaluate our model on communities identified using …

Genetically Modified Salmon And The Future Of Food: A Qualitative Content Analysis Of Twitter, Margaret Markham Siebert

Communication ETDs

This dissertation is a qualitative content analysis of the ongoing online debate on Twitter regarding the AquAdvantage Salmon™, the first genetically engineered animal, fish, and meat product approved by the FDA for sale and consumption in the US. On Twitter, Topics can be discussed by any account user creating a public sphere and forum of discussion. In a time when the anthropogenic impacts on the environment are observable and at times detrimental, it remains in question how we will produce our food; this study problematizes whether or not genetic engineering is the solution and the future of our food, and …

Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida

Library Philosophy and Practice (e-journal)

This research aimed to in-depth analysis and provide solutions about the processes and forms of online relationship marketing e-commerce Islamic fashion. This study used qualitative approach with case study method. Evidence or data for research purposes came from documents, archival records, interviews, direct observation, participant observation, and physical devices. Data validity test conducted through several tests which included credibility, transferability, dependability, and confirmability test. Relationship marketing cannot be purely online, synergies between online and offline activities are needed to be more effective. Community has become the power of relationship marketing for Islamic fashion e-commerce in Indonesia. Programs conducted by community …

Effects Of Social Media On Self-Image Of Emerging Adults, Floyd M. Curry Jr.

Psychology Summer Fellows

This project extends previous research on social media and self-image and focuses on the developmental phase of emerging adulthood. We measured individuals’ reports of feeling of being in the emerging adult developmental period, their self-concept clarity and ethnic identity, and their use of social media for self-presentation and comparison with others. An online questionnaire was administered to participants who were in the age group of emerging adulthood (18-25 years). Results indicate that those who were in strong agreement that this was a time of experimentation and that this was a time of feeling “in-between” had greater clarity about their self-concept; …

The Influence Of Self-Generated And Third-Party Claims Online: Perceived Self-Interest As An Explanatory Mechanism, David C. Deandrea, Megan A. Vendemia

Communication Faculty Articles and Research

Over the past two decades, communication technology scholars have examined how viewers evaluate the authenticity of information online, with particular attention given to how self versus third-party claims differ in their degree of influence. We examine how self-interest perceptions serve an important explanatory function in the logic of warranting theory and help account for how people evaluate content online. Our results document how the source and valence of a message can interact to affect perceptions of source self-interest, which, in turn, affect perceptions of source trustworthiness, message accuracy, and, ultimately, evaluations of an online target. The findings establish boundary conditions …

Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey

Library Faculty Publications and Presentations

This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …

Intelligent Software Tools For Recruiting, Swatee B. Kulkarni, Xiangdong Che

Journal of International Technology and Information Management

In this paper, we outline how recruiting and talent acquisition gained importance within HRM field, then give a brief introduction to the newest tools used by the professionals for recruiting and lastly, describe the Artificial Intelligence-based tools that have started playing an increasingly important role. We also provide further research suggestions for using artificial intelligence-based tools to make recruiting more efficient and cost-effective.