Exploring The Impact Of Negative Words Used In Online Feedback In Hotel Industry: A Sentiment Analysis, N-Gram, And Text Network Analysis Approach,
2023
Modul University, Vienna, Austria
Exploring The Impact Of Negative Words Used In Online Feedback In Hotel Industry: A Sentiment Analysis, N-Gram, And Text Network Analysis Approach, Daniel Dan
Journal of Marketing and Consumer Behaviour in Emerging Markets
This study examines the words and situations that trigger and those that do not trigger a hotel response when customers post negative online feedback. The research explores, through sentiment analysis, bigrams, trigrams, and word networking, the valence of online reviews of five important hotels in Las Vegas. Only the feedback that has been categorized as negative by the algorithm is selected. In correspondence to this feedback, the existence of answers from the hotels is checked together with the response style. While the negative valence of the feedback can represent a mixture of subjective and objective emotions, there are common features …
Analisis Semiotika Roland Barthes Pada Kualitas Layanan Iklan Tiket.Com Versi Senyum Pariwisata Indonesia,
2023
Program Studi Pariwisata, Program Pendidikan Vokasi, Universitas Indonesia
Analisis Semiotika Roland Barthes Pada Kualitas Layanan Iklan Tiket.Com Versi Senyum Pariwisata Indonesia, Amelia Herlia Agustin, Anisatul Auliya, Diani Mustika Prianti
Jurnal Sosial Humaniora Terapan
Pandemi COVID-19 yang menyebar di Indonesia pada bulan Maret 2020 telah memberikan dampak signifikan pada industri pariwisata. Diketahui, jumlah kunjungan wisatawan baik domestik maupun mancanegara mengalami penurunan yang sangat drastis. Hal ini membuat banyak perusahaan yang bergerak di bidang jasa wisata harus melakukan inovasi, adaptasi dan kolaborasi agar dapat bertahan di tengah pandemi COVID-19, salah satunya adalah Tiket.com. Tiket.com merupakan perusahaan berbasis teknologi yang menyediakan layanan pemesanan, seperti tiket penerbangan, tiket kereta api, tiket atraksi wisata, hotel, sewa mobil dan sebagainya. Tujuan dari penelitian ini adalah untuk mengetahui deskripsi penanda (signifier) dan petanda (signified) iklan Tiket.com versi “Senyum Pariwisata Indonesia” …
Diversity In Morris With Social Media,
2023
University of Minnesota, Morris
Diversity In Morris With Social Media, Trey Rockey, Breckin Silvain
Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal
This work is about how the media can affect the college process, which can let schools have more of a diverse school. Also this work discusses how the media has its positive and negative side effects.
Utilization Of Facebook As A Media For Political Literacy In Building Political Awareness Of The Voters In The Regional Elections In The Province Of West Nusa Tenggara, Indonesia,
2023
San Jose State University
Utilization Of Facebook As A Media For Political Literacy In Building Political Awareness Of The Voters In The Regional Elections In The Province Of West Nusa Tenggara, Indonesia, Fathurrijal Fathurrijal
Library Philosophy and Practice (e-journal)
Abstract: This paper discusses the use of Facebook accounts as a media for political literacy by the Nahdlatul Wathan organization on the island of Lombok, in welcoming the regional head elections in the Province of West Nusa Tenggara (NTB) Indonesia. The questions answered in this study are what is the strategy of the Nahdlatul Wathan organization in using a Facebook account as a media for political literacy. This study was conducted to describe the political literacy activities of the Nahdlatul Wathan organization in the 2018 regional head elections in West Nusa Tenggara Province. The Nahdlatul Wathan organization has an active …
#Blackatuark: Digital Counterpublic Memories Of Anti-Black Racism On Campus,
2023
University of Arkansas, Fayetteville
#Blackatuark: Digital Counterpublic Memories Of Anti-Black Racism On Campus, T. Jake Dionne, Joe Hatfield, Gabrielle Willingham
Communication Faculty Publications and Presentations
After #BlackLivesMatter protests in summer 2020, many leaders in the US South reevaluated monuments dedicated to the confederate and segregation eras. Black affiliates of the University of Arkansas used the Twitter hashtag #BlackatUARK to demand the removal of memorials commemorating a segregationist senator and share their experiences of anti-Black racism on campus. We argue that #BlackatUARK provides a counterpublic memorial of campus life that opposes and transforms dominant public memories, geographies, and subjectivities. Our analysis of the hashtag expands the conceptual boundaries of the kairos/metanoia partnership to show how digital counterpublic memories gain momentum and produce tangible rhetorical effects across …
Nieubuurt On Sloss, 'Tyrants On Twitter: Protecting Democracies From Information Warfare',
2023
Old Dominion University
Nieubuurt On Sloss, 'Tyrants On Twitter: Protecting Democracies From Information Warfare', Joshua Nieubuurt
English Faculty Publications
[First paragraph] Information warfare (IW) in the twenty-first century has become a major issue facing democracies across the globe. In Tyrants on Twitter: Protecting Democracies from Information Warfare, David L. Sloss focuses on how legislation may help stem the tide of nefarious authoritarian state actors. Sloss posits that IW in the twenty-first century is allowing democratic decay and that an allied transnational front based on common legislation is a necessary step in equalizing the playing field. Sloss specifically focuses on state agents of Russia and China, calling for limitations on known state actors and eliminating malevolent agents' ability to …
How Agritourism Operators Make Marketing And Promotion Decisions,
2023
Oklahoma State University
How Agritourism Operators Make Marketing And Promotion Decisions, Katelyn Miller, Quisto Settle, Audrey E. H. King, Bree Kisling
Journal of Human Sciences and Extension
Agritourism operators in Oklahoma were interviewed to determine how they make promotional decisions. Three themes were found from the interviews. The first was Educated Guessing. Participants were not formally trained in promoting agritourism operations, but they used their past experiences and the resources available to them to make decisions. The second theme was Facebook First. All 10 operations in this interview used Facebook as their primary marketing method based on positive experiences with the site as a promotional tool, followed by other options, such as websites. The third theme was More of the Same. The participants mostly intended to keep …
Let's Talk Body: An Applied Senior Project On Social Media Body Image,
2023
California Polytechnic State University, San Luis Obispo
Let's Talk Body: An Applied Senior Project On Social Media Body Image, Katherine R. Tonges, Lindsey J. Dwyer
Communication Studies
This paper discusses the overwhelming presence of social media platforms like Instagram and TikTok in the recent generation's (Gen-Z) daily lives. Influencers have become the new celebrities by creating a “relatable and desirable” lifestyle that users aspire to gain. However, the pressure to conform to unrealistic beauty standards and buy promoted products can lead to negative effects on users' mental health and self-esteem. The authors of this paper (Tonges and Dwyer) have created a podcast and Instagram account to encourage an honest conversation about the impact of social media on one’s actions, emotions, and brain chemistry. By analyzing social media …
A Transformer Based Architecture For Indonesian Sentiment Analysis - Exploring Indobert Variations, Training Size, And Self-Supervised Model Training,
2023
Air Force Institute of Technology
A Transformer Based Architecture For Indonesian Sentiment Analysis - Exploring Indobert Variations, Training Size, And Self-Supervised Model Training, Connor F. Shaw
Theses and Dissertations
There is strong motivation in both civilian and military circles to understand the attitudes, motivations, feelings, and emotions of a population of interest. Social media is a rich source of self-disclosed information by individuals from all walks of life about virtually every domain of the human experience, but the vast quantity of data is impossible to effectively analyze without advanced natural language processing algorithms. This research creates a transfer learning based emotion classification model for Indonesian language Twitter data. Transfer learning consists of two steps: pre-training and fine tuning. Three variations of Indonesian Bidirectional Encoder Representations from Transformers (IndoBERT) are …
Environmental Activism: Pro-Environmental Behavior, Consumerism, And Environmental Justice,
2023
University of Denver
Environmental Activism: Pro-Environmental Behavior, Consumerism, And Environmental Justice, Kaden Uribe, April Chapman-Ludwig
DU Undergraduate Research Journal Archive
This literature review examines established research on the concept of pro-environmental behaviors (PEB) and its subsects: activism and consumerism. There are competing opinions regarding the salience of pro-environmental activist behavior. This dichotomy is characterized by the role of social media, which can be simultaneously used for performative identity signaling and as a platform to facilitate global collective activism. The research shows a stark contrast between pro-environmental activism and pro-environmental consumerism, with the former acknowledging historical injustices and addressing the social, economic, and environmental disparities created by neo-liberal policies designed with the purpose of profit extraction at the expense of marginalized …
Centering Transgender Consumers In Conceptualizations Of Marketplace Marginalization And Digital Spaces,
2023
Loyola University Chicago
Centering Transgender Consumers In Conceptualizations Of Marketplace Marginalization And Digital Spaces, Beck Hansman, Jenna Drenten Ph.D.
School of Business: Faculty Publications and Other Works
The purpose of this study is to center transgender consumers in the conceptualizations between marketplace marginalization and digital spaces. We examine trans-gender crowdfunding as a hashtag-bounded digital space created by and for the transgender community–namely, the #TransCrowdFund digital space on Twitter. We draw on trans digital geographies as a novel analytical lens to focus attention on transgender consumers' unique experiences in and between digital spaces. Through qualitative hashtag mapping, we analyzed a sample of 200 Twitter profiles and accompanying tweets drawn from individuals using the#TransCrowdFund hashtag. Findings suggest transgender consumers utilize crowdfunding as a hashtag-bounded digital space in three ways: …
Provision Of Helpful Review Videos: Effects Of Video Characteristics On Perceived Helpfulness,
2023
University of Washington
Provision Of Helpful Review Videos: Effects Of Video Characteristics On Perceived Helpfulness, Kyungmin Park, Stephanie Lee, Shahryar Doosti, Yong Tan
Business Faculty Articles and Research
With the rapid growth and popularity of YouTube, an increasing number of consumers rely on online product review videos to obtain product-related information. As the provision of online review videos grows and consumers increasingly rely on them for their purchase decisions, understanding factors that contribute to the perceived helpfulness of video reviews becomes critical for video review management. This paper examines how various visual and vocal characteristics of online review videos are associated with the perceived helpfulness of videos. We collect detailed observational data on 13,840 electronic product review videos posted on YouTube and employ video content analysis, speech recognition, …
“Tweeting During Emergencies”: The Egyptian Ministry Of Health Twitter Communication Strategy Under The Umbrella Of The Crisis And Emergency Risk Communication Model (Cerc) Case Study: Covid-19 Pandemic,
2023
American University in Cairo
“Tweeting During Emergencies”: The Egyptian Ministry Of Health Twitter Communication Strategy Under The Umbrella Of The Crisis And Emergency Risk Communication Model (Cerc) Case Study: Covid-19 Pandemic, Pakinam Elgohary
Theses and Dissertations
This research investigates using the Crisis and Emergency Risk Communication Model (CERC) for COVID- 19 communication by analyzing the content of Twitter messages posted by the Government of Egypt through the Egyptian Ministry of Health (MOHP). It further examines how official communicators and institutions utilize social media to contact the public during emergencies like the COVID-19 pandemic, highlighting critical strategies of recommendations. Crisis and Emergency Risk Communication (CERC), a five-staged theory, recommends a set of messaging and pertained communication characteristics to implement at each stage of the identified following stages: (1) “Pre-crisis, (2) Initial event, (3) Maintenance, (4) Resolution, and …
Comparing Social Media Marketing Options For Your Cooperative Extension Program,
2023
Clemson University
Comparing Social Media Marketing Options For Your Cooperative Extension Program, Laura Justice
EFNEP
With so many different social media platforms available, it’s important to know which platform(s) will be most useful in reaching potential customers. This article will help organizations decipher between different social media platforms and select the platform(s) that best suits their branding purposes, targeted audience, and content strategies. Understanding which platform(s) to engage with customers can help drive sales and reach a new set of potential customers that would have been inaccessible without social media.
Public Diplomacy And Foreign Policy Analysis In The 21st Century: Navigating Uncertainty Through Digital Power And Influence,
2023
Pepperdine University
Public Diplomacy And Foreign Policy Analysis In The 21st Century: Navigating Uncertainty Through Digital Power And Influence, Amber Brittain-Hale
Graduate Research Conference (GSIS)
In an era defined by digital networks and geopolitical risk, public diplomacy is gaining traction for global leaders to address uncertainty. This paper investigates the use of decentralized politics in public discourse and its implications for leadership. Individual global actors have increased public diplomatic efforts as a focus due to political uncertainty, particularly since 2016. The case of Ukraine and its President Ukraine's President Volodymyr Zelenskyy's use of digital and public diplomacy in the conflict with Russia emphasizes the importance of looking at individual actor impacts in international relations rather than just states. The study should concentrate on how digital …
Detecting And Characterizing Suspicious Behaviors Within Youtube Channels,
2023
University of Arkansas Little Rock
Detecting And Characterizing Suspicious Behaviors Within Youtube Channels, Oluwaseyi David Adeliyi
Theses and Dissertations
Online social networks have been a target of misinformation and manipulative campaigns in recent years. Although, recent literature has been developed to identify individual suspicious accounts that are connected to coordinated manipulative campaigns on platform such as Twitter, there is a need to detect and characterize large-scale coordinated efforts within other contexts. YouTube is the one of the most popular and visited websites in the world and has also been a target of misinformation and online campaigns in recent years, making analysis of suspicious behaviors within the platform vital for the research community and policymakers at large. In this research, …
Digital Flourishing: Conceptualizing And Assessing Positive Perceptions Of Mediated Social Interactions,
2023
Chapman University
Digital Flourishing: Conceptualizing And Assessing Positive Perceptions Of Mediated Social Interactions, Sophie H. Janicke-Bowles, Tess M. Buckley, Rikishi T. Rey, Tayah Renea Wozniak, Adrian Meier, Anna Lomanowska
Communication Faculty Articles and Research
Recent research started to apply concepts of well-being to the context of computer mediated communication (e.g., social media, instant messaging). While much research investigates negative perceptions of mediated social interactions (e.g., “problematic” or “addictive” social media use), a multi-dimensional measure that taps into users? positive perceptions is sorely lacking. The present research therefore develops the first comprehensive measure of digital flourishing, defined as positive perceptions of mediated social interactions. Building on a qualitative pre-study that aided the construction of the Digital Flourishing Scale (DFS), Study 1 (N = 474) employed exploratory factor analysis to reveal five subdimensions of …
The Impact Of Social Network Friendship On Lending Behaviors: An Empirical Analysis Of Peer-To-Peer Lending In China,
2023
Fordham University
The Impact Of Social Network Friendship On Lending Behaviors: An Empirical Analysis Of Peer-To-Peer Lending In China, Xianyun Chen
Fordham Dissertations and Theses
This dissertation builds on the theoretical framework of information asymmetry, signaling theory, and social network, and empirically studies the impact of social network friendship on peer-to-peer lending (P2P). Using the P2P lending data from China, it studies how social network affects the lending willingness in China’s P2P lending. In particular, it examines the effect of social network on the adverse selection in P2P lending in China, and the effect of social network on interest and default rates. It also explores how P2P loans use the advantages in low-cost customer acquisition and fast …
An Analysis Of Social Media Operations In The King Salman Humanitarian Organization Aid And Relief Center,
2023
Arkansas State University
An Analysis Of Social Media Operations In The King Salman Humanitarian Organization Aid And Relief Center, Nasser Abudulrahman Alkhulayfi
Student Theses and Dissertations
Although social media is widely used by non-profit organizations (NPO) to raise funds, little is known about how it is used and how it can be utilized for fundraising. This study provides an analysis of the various aspects of social media and its use for fundraising by focusing on the data of humanitarian aid provisions of King Salman's humanitarian organization in Saudi Arabia. The data collected came from Facebook, Twitter, and Instagram, from October 2019 to May 2022. The study used the search terms: "coronavirus", "quick fix" and "helpful." For data analysis, n-Vivo software was used. The study looks into …
The Relevance Of Shame Across Time And Location,
2023
Dordt University
The Relevance Of Shame Across Time And Location, Miranda Vander Berg, Kari Sandouka
SDSU Data Science Symposium
Twitter is used among various entities professionals, politicians, and the general public as an online social network. Many tweets are informational, but others are reactive based on judgment that leads to public shaming. In response to the book “The Shame Machine” (by Cathy O’Neil), we look at Tweets to determine a linguistical and content analysis of shame. The research focuses on content analysis to define if a tweet contains language that is deduced as public shaming. Other factors relating to the tweet are the time, date, location of the author, and if it’s the initial post or a response to …
