Social Media Commons^™

Promoting The Bc Digital Commons: For And By The Community, Ady Dewey

Strategic Public Relations Projects

The BC Digital Commons (DC) is an open-access robust repository of artifacts, scholarship, publications, performances, events, and more. Through Google Scholar and other search engines, the content is accessed worldwide, yet the DC remains a little-known resource on campus. This fact motivated the director of the Forrer Learning Commons to seek input on how to more effectively increase submissions and the number of users.

The 2023 Strategic Public Relations class (COMM 347) began by educating themselves on the DC and brainstorming about potential advantages from a student’s perspective. They identified stakeholders to interview to determine general awareness and to test …

Coca-Cola Curses: Hate Speech In A Post-Colonial Context, Brittan Heller

Michigan Technology Law Review

Hate speech is a contextual phenomenon. What offends or inflames in one context may differ from what incites violence in a different time, place, and cultural landscape. Theories of hate speech, especially Susan Benesch’s concept of “dangerous speech” (hateful speech that incites violence), have focused on the factors that cut across these paradigms. However, the existing scholarship is narrowly focused on situations of mass violence or societal unrest in America or Europe.

This paper discusses how online hate speech may operate differently in a postcolonial context. While hate speech impacts all societies, the global South—Africa in particular—has been sorely understudied. …

And The Oscar Goes To... Tiktok, Dawson Bley

Senior Honors Theses

Companies have been forced to take note of the emerging social media app, TikTok, which has attracted more than a billion users to its platform and invited businesses into an uncharted market ready to be exploited. By seeking to understand and employ the unique features which have led to TikTok’s far-reaching success, many companies can similarly improve their position. In particular, traditional movie companies, which have recently suffered blows at the box office due to factors such as competition with online streaming, could benefit from an analysis of this tech to restore lost engagement and revenue. Specifically, how can the …

Toxic Positivity And Perceptions Of Mental Health, Madeline E. Feltner

Senior Theses

My thesis concerns how toxic positivity, especially the type we commonly see on social media, can affect perceptions and stigma around mental health issues on college campuses. Toxic positivity is the belief that a person should always maintain a positive mindset, no matter what situation they are in, and invalidates negative emotions. Previous research shows that toxic positivity can have a negative effect on mental health, but in this thesis, I study how toxic positivity affects perceptions about others with mental health issues, willingness to interact with those with mental health issues, and self-perception. It is important to research this …

The Effect Of Social Skills On Analyst Performance, Cong Cong Li, An-Ping Lin, Hai Lu

Research Collection School Of Accountancy

Social skills are important but difficult to measure. So far, few empirical studies have examined the effect of social skills on the performance of professionals. Using the number of LinkedIn connections as a proxy for social skills, we investigate the effect of financial analysts' social skills on their performance. We use multiple ways to validate the measure of social skills and show that analysts with better social skills produce more accurate earnings forecasts and that their stock recommendations elicit stronger market reactions. Furthermore, these socially skilled analysts are more likely to be voted as All-Star Analysts. This study provides the …

Exploring The Impact Of Negative Words Used In Online Feedback In Hotel Industry: A Sentiment Analysis, N-Gram, And Text Network Analysis Approach, Daniel Dan

Journal of Marketing and Consumer Behaviour in Emerging Markets

This study examines the words and situations that trigger and those that do not trigger a hotel response when customers post negative online feedback. The research explores, through sentiment analysis, bigrams, trigrams, and word networking, the valence of online reviews of five important hotels in Las Vegas. Only the feedback that has been categorized as negative by the algorithm is selected. In correspondence to this feedback, the existence of answers from the hotels is checked together with the response style. While the negative valence of the feedback can represent a mixture of subjective and objective emotions, there are common features …

Analisis Semiotika Roland Barthes Pada Kualitas Layanan Iklan Tiket.Com Versi Senyum Pariwisata Indonesia, Amelia Herlia Agustin, Anisatul Auliya, Diani Mustika Prianti

Jurnal Sosial Humaniora Terapan

Pandemi COVID-19 yang menyebar di Indonesia pada bulan Maret 2020 telah memberikan dampak signifikan pada industri pariwisata. Diketahui, jumlah kunjungan wisatawan baik domestik maupun mancanegara mengalami penurunan yang sangat drastis. Hal ini membuat banyak perusahaan yang bergerak di bidang jasa wisata harus melakukan inovasi, adaptasi dan kolaborasi agar dapat bertahan di tengah pandemi COVID-19, salah satunya adalah Tiket.com. Tiket.com merupakan perusahaan berbasis teknologi yang menyediakan layanan pemesanan, seperti tiket penerbangan, tiket kereta api, tiket atraksi wisata, hotel, sewa mobil dan sebagainya. Tujuan dari penelitian ini adalah untuk mengetahui deskripsi penanda (signifier) dan petanda (signified) iklan Tiket.com versi “Senyum Pariwisata Indonesia” …

Diversity In Morris With Social Media, Trey Rockey, Breckin Silvain

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

This work is about how the media can affect the college process, which can let schools have more of a diverse school. Also this work discusses how the media has its positive and negative side effects.

Utilization Of Facebook As A Media For Political Literacy In Building Political Awareness Of The Voters In The Regional Elections In The Province Of West Nusa Tenggara, Indonesia, Fathurrijal Fathurrijal

Library Philosophy and Practice (e-journal)

Abstract: This paper discusses the use of Facebook accounts as a media for political literacy by the Nahdlatul Wathan organization on the island of Lombok, in welcoming the regional head elections in the Province of West Nusa Tenggara (NTB) Indonesia. The questions answered in this study are what is the strategy of the Nahdlatul Wathan organization in using a Facebook account as a media for political literacy. This study was conducted to describe the political literacy activities of the Nahdlatul Wathan organization in the 2018 regional head elections in West Nusa Tenggara Province. The Nahdlatul Wathan organization has an active …

#Blackatuark: Digital Counterpublic Memories Of Anti-Black Racism On Campus, T. Jake Dionne, Joe Hatfield, Gabrielle Willingham

Communication Faculty Publications and Presentations

After #BlackLivesMatter protests in summer 2020, many leaders in the US South reevaluated monuments dedicated to the confederate and segregation eras. Black affiliates of the University of Arkansas used the Twitter hashtag #BlackatUARK to demand the removal of memorials commemorating a segregationist senator and share their experiences of anti-Black racism on campus. We argue that #BlackatUARK provides a counterpublic memorial of campus life that opposes and transforms dominant public memories, geographies, and subjectivities. Our analysis of the hashtag expands the conceptual boundaries of the kairos/metanoia partnership to show how digital counterpublic memories gain momentum and produce tangible rhetorical effects across …

A Transformer Based Architecture For Indonesian Sentiment Analysis - Exploring Indobert Variations, Training Size, And Self-Supervised Model Training, Connor F. Shaw

Theses and Dissertations

There is strong motivation in both civilian and military circles to understand the attitudes, motivations, feelings, and emotions of a population of interest. Social media is a rich source of self-disclosed information by individuals from all walks of life about virtually every domain of the human experience, but the vast quantity of data is impossible to effectively analyze without advanced natural language processing algorithms. This research creates a transfer learning based emotion classification model for Indonesian language Twitter data. Transfer learning consists of two steps: pre-training and fine tuning. Three variations of Indonesian Bidirectional Encoder Representations from Transformers (IndoBERT) are …

Nieubuurt On Sloss, 'Tyrants On Twitter: Protecting Democracies From Information Warfare', Joshua Nieubuurt

English Faculty Publications

[First paragraph] Information warfare (IW) in the twenty-first century has become a major issue facing democracies across the globe. In Tyrants on Twitter: Protecting Democracies from Information Warfare, David L. Sloss focuses on how legislation may help stem the tide of nefarious authoritarian state actors. Sloss posits that IW in the twenty-first century is allowing democratic decay and that an allied transnational front based on common legislation is a necessary step in equalizing the playing field. Sloss specifically focuses on state agents of Russia and China, calling for limitations on known state actors and eliminating malevolent agents' ability to …

How Agritourism Operators Make Marketing And Promotion Decisions, Katelyn Miller, Quisto Settle, Audrey E. H. King, Bree Kisling

Journal of Human Sciences and Extension

Agritourism operators in Oklahoma were interviewed to determine how they make promotional decisions. Three themes were found from the interviews. The first was Educated Guessing. Participants were not formally trained in promoting agritourism operations, but they used their past experiences and the resources available to them to make decisions. The second theme was Facebook First. All 10 operations in this interview used Facebook as their primary marketing method based on positive experiences with the site as a promotional tool, followed by other options, such as websites. The third theme was More of the Same. The participants mostly intended to keep …

Let's Talk Body: An Applied Senior Project On Social Media Body Image, Katherine R. Tonges, Lindsey J. Dwyer

Communication Studies

This paper discusses the overwhelming presence of social media platforms like Instagram and TikTok in the recent generation's (Gen-Z) daily lives. Influencers have become the new celebrities by creating a “relatable and desirable” lifestyle that users aspire to gain. However, the pressure to conform to unrealistic beauty standards and buy promoted products can lead to negative effects on users' mental health and self-esteem. The authors of this paper (Tonges and Dwyer) have created a podcast and Instagram account to encourage an honest conversation about the impact of social media on one’s actions, emotions, and brain chemistry. By analyzing social media …

Environmental Activism: Pro-Environmental Behavior, Consumerism, And Environmental Justice, Kaden Uribe, April Chapman-Ludwig

DU Undergraduate Research Journal Archive

This literature review examines established research on the concept of pro-environmental behaviors (PEB) and its subsects: activism and consumerism. There are competing opinions regarding the salience of pro-environmental activist behavior. This dichotomy is characterized by the role of social media, which can be simultaneously used for performative identity signaling and as a platform to facilitate global collective activism. The research shows a stark contrast between pro-environmental activism and pro-environmental consumerism, with the former acknowledging historical injustices and addressing the social, economic, and environmental disparities created by neo-liberal policies designed with the purpose of profit extraction at the expense of marginalized …

Provision Of Helpful Review Videos: Effects Of Video Characteristics On Perceived Helpfulness, Kyungmin Park, Stephanie Lee, Shahryar Doosti, Yong Tan

Business Faculty Articles and Research

With the rapid growth and popularity of YouTube, an increasing number of consumers rely on online product review videos to obtain product-related information. As the provision of online review videos grows and consumers increasingly rely on them for their purchase decisions, understanding factors that contribute to the perceived helpfulness of video reviews becomes critical for video review management. This paper examines how various visual and vocal characteristics of online review videos are associated with the perceived helpfulness of videos. We collect detailed observational data on 13,840 electronic product review videos posted on YouTube and employ video content analysis, speech recognition, …

Centering Transgender Consumers In Conceptualizations Of Marketplace Marginalization And Digital Spaces, Beck Hansman, Jenna Drenten Ph.D.

School of Business: Faculty Publications and Other Works

The purpose of this study is to center transgender consumers in the conceptualizations between marketplace marginalization and digital spaces. We examine trans-gender crowdfunding as a hashtag-bounded digital space created by and for the transgender community–namely, the #TransCrowdFund digital space on Twitter. We draw on trans digital geographies as a novel analytical lens to focus attention on transgender consumers' unique experiences in and between digital spaces. Through qualitative hashtag mapping, we analyzed a sample of 200 Twitter profiles and accompanying tweets drawn from individuals using the#TransCrowdFund hashtag. Findings suggest transgender consumers utilize crowdfunding as a hashtag-bounded digital space in three ways: …

“Tweeting During Emergencies”: The Egyptian Ministry Of Health Twitter Communication Strategy Under The Umbrella Of The Crisis And Emergency Risk Communication Model (Cerc) Case Study: Covid-19 Pandemic, Pakinam Elgohary

Theses and Dissertations

This research investigates using the Crisis and Emergency Risk Communication Model (CERC) for COVID- 19 communication by analyzing the content of Twitter messages posted by the Government of Egypt through the Egyptian Ministry of Health (MOHP). It further examines how official communicators and institutions utilize social media to contact the public during emergencies like the COVID-19 pandemic, highlighting critical strategies of recommendations. Crisis and Emergency Risk Communication (CERC), a five-staged theory, recommends a set of messaging and pertained communication characteristics to implement at each stage of the identified following stages: (1) “Pre-crisis, (2) Initial event, (3) Maintenance, (4) Resolution, and …

Comparing Social Media Marketing Options For Your Cooperative Extension Program, Laura Justice

EFNEP

With so many different social media platforms available, it’s important to know which platform(s) will be most useful in reaching potential customers. This article will help organizations decipher between different social media platforms and select the platform(s) that best suits their branding purposes, targeted audience, and content strategies. Understanding which platform(s) to engage with customers can help drive sales and reach a new set of potential customers that would have been inaccessible without social media.

Public Diplomacy And Foreign Policy Analysis In The 21st Century: Navigating Uncertainty Through Digital Power And Influence, Amber Brittain-Hale

Graduate Research Conference (GSIS)

In an era defined by digital networks and geopolitical risk, public diplomacy is gaining traction for global leaders to address uncertainty. This paper investigates the use of decentralized politics in public discourse and its implications for leadership. Individual global actors have increased public diplomatic efforts as a focus due to political uncertainty, particularly since 2016. The case of Ukraine and its President Ukraine's President Volodymyr Zelenskyy's use of digital and public diplomacy in the conflict with Russia emphasizes the importance of looking at individual actor impacts in international relations rather than just states. The study should concentrate on how digital …