Social Media Commons^™

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

College of Journalism and Mass Communications: Faculty Publications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …

The Relationship Between College Students' Use Of Facebook And Their Feelings Of Alienation From Their Institution, Oleksandr Komarenko

All Graduate Theses, Dissertations, and Other Capstone Projects

Today's college students are digital natives who have grown up using technology, such as social network systems (SNSs). SNS use, and specific behavior patterns, have been linked to a variety of psychological and social outcomes. The sense of disconnection from a student's institution, known as alienation, is one significant factor that can be detrimental to students' social and academic experience and performance in college (Gordon, 1998; Loo & Rolison, 1986; Suen, 1983). This study explores the association between Facebook relationship maintenance behaviors (FRMB; Ellison, Vitak, Gray, & Lampe, 2014) and alienation from their university, and whether FRMBs and alienation are …

How Health Care Professionals Use Social Media To Create Virtual Communities: An Integrative Review, K Rolls, Margaret M. Hansen Edd, Msn, Rn, D Jackson, D Elliott

Nursing and Health Professions Faculty Research and Publications

Background: Prevailing health care structures and cultures restrict intraprofessional communication, inhibiting knowledge dissemination and impacting the translation of research into practice. Virtual communities may facilitate professional networking and knowledge sharing in and between health care disciplines.

Objectives: This study aimed to review the literature on the use of social media by health care professionals in developing virtual communities that facilitate professional networking, knowledge sharing, and evidence-informed practice.

Methods: An integrative literature review was conducted to identify research published between 1990 and 2015. Search strategies sourced electronic databases (PubMed, CINAHL), snowball references, and tables of contents of 3 journals. Papers that …

Table Of Contents

Journal of International Technology and Information Management

Table of Contents for Volume 25 Number 4

Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith

Journal of International Technology and Information Management

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …

Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu

Journal of International Technology and Information Management

To understand patient and physician behavior, researchers have investigated the determinants of using healthcare information systems. Although this stream of research has produced important findings, it has yet to appreciably advance our understanding of system-use behavior in healthcare. To fill this gap, the current paper employs a systematic review to synthesize past research, reveal the key determinants of healthcare system usage, and illuminate a deeper understanding of the topic. This study thus helps healthcare researchers expand their baseline knowledge of these core determinants and conduct more fruitful future research on system-use behavior in healthcare.

Newsrooms And Social Media, Hanna E. Steinker

Williams Honors College, Honors Research Projects

The purpose of this research is to identify how local newspapers and newsrooms are converging to social media. An Ohio newspaper, The Post volunteered to have its Facebook Pages analytics studied over the course of two months, August through September. A constructed week was formed and four of the company’s Facebook Pages were analyzed. The study intends to examine the current social media position of The Post, assess the potential or areas of growth, and create a best practices manual to propel the selected newspaper’s social media accounts forward. Unlike traditional newspaper consumers, social media users tend to gather their …

The Future Of Arabic Music: No Sound Without Silence, Nesma Magdy Khodier Vcuq

Theses and Dissertations

For centuries, Arabic music has been intrinsically linked to Arab culture and by extension bonded to the environmental landscape of the region, reflecting their emotions, moods, and behaviors. Numerous technological advancements in the latter half of the twentieth century, have greatly affected the rich legacy of Arabic music, significantly impacting the natural progression of traditional Arabic musical genres, scales, and instrumentation.

This thesis serves as an introduction to generative methods of music production, specifically music generated through gestures. Through generative music, and its unique ability to map gestures to different musical parameters, music can be produced using computer algorithms.

The …

The Relationship Between Problem-Solving Ability/Eating Motivation And Perceived Quality Of Life In Individuals Diagnosed With Celiac Disease, Vincenzo Zaccheo

PCOM Psychology Dissertations

Celiac disease (CD) is a digestive disorder resulting from gluten intolerance that leads to damage of the small intestine. The only current available treatment for CD involves adherence to a strict gluten-free diet. Due to the restrictive nature of this treatment diet, and the increasing prevalence of CD in recent years, much research has been conducted examining factors that impact the quality of life (QOL) of individuals with CD. However, there has been a dearth of literature identifying those factors which can be modified within a treatment setting. Thus, a need for further research in this area was identified. Through …

The Constructive Healing Powers Of Dance Rhetoric, Emmy Ciabattoni

Honors Theses and Capstones

No abstract provided.

On Analyzing Geotagged Tweets For Location-Based Patterns, Philips Kokoh Prasetyo, Palakorn Achananuparp, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Geotagged social media is becoming highly popular as social media access is now made very easy through a wide range of mobile apps which automatically detect and augment social media posts with geo-locations. In this paper, we analyze two kinds of location-based patterns. The first is the association between location attributes and the locations of user tweets. The second is location association pattern which comprises a pair of locations that are co-visited by users. We demonstrate that through tracking the Twitter data of Singapore-based users, we are able to reveal association between users tweeting from school locations and the school …

Investigating The Influence Of Offline Friendship On Twitter Networking Behaviors, Young Soo Kim, Felicia Natali, Feida Zhu, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

We investigate the influence of offline friendship in three specific areas of Twitter networking behaviors: (a) network structure, (b) Twitter content and (c) interaction on Twitter. We observe some interesting findings through the empirical analysis of 2193 pairs of users who are online friends. When these pairs of users know each other offline, they are more likely to (1) respond to the online gesture of friendship from their friend, (2) share mutual online friends, (3) distribute and gather information in their friend’s Twitter network, (4) pay attention to their friend’s tweets, (5) post tweets that might be of interest to …

Embedding Online Based Learning Strategies Into The Engineering Technology Curriculum, Vukica M. Jovanovic, Otilia Popescu, Orlando M. Ayala, Mileta Tomovic, Alok K. Verma

Engineering Technology Faculty Publications

Various blended learning strategies have been implemented at engineering technology programs to facilitate different learning styles and different time constraints given to faculty. Some of these efforts are related to the effective use of online tools such as online course management systems, ePortfolios, narrated presentations, web-based polling systems, tutorials and educational materials posted before the class and asynchronous learning methods. As technology changes, some of the online learning methods are getting more advanced which is enabling more innovative approaches and data compression. Various distance learning programs started with having access to videos of recorded lectures (on VHS tapes, or CDs) …

Gaining S-T-E-A-M: A General Athletic Department Social Media Strategy, Brendan O'Hallarn, Craig A. Morehead, Shana L. Pribesh

Educational Leadership & Workforce Development Faculty Publications

In the 10 years since the invention of Facebook, social media sites have become an indispensable part of the marketing and communications strategy employed by a broad spectrum of organizations, including university athletic departments. While social media is almost universally used, a review of academic literature suggests the study of deployment of social media resources, and analysis of their effectiveness, is still very much in preliminary stages. Professional literature on social media use is out in front of peer-reviewed research. Therefore, we use Funk’s framework for social media practices as a point of departure, offering a social media strategy specifically …

Hiperrealitas Dalam Social Media (Studi Kasus: Makan Cantik Di Senopati Pada Masyarakat Perkotaan), Herlinda Fitria

Informasi

Abstract
This study reviews the phenomenon of eating in restaurants that recently came out as a new lifestyle known as "makan cantik" (aesthetic eating). This lifestyle is currently trending among young people, especially those in the urban areas such as Jakarta. This study uses qualitative methods to observe and describe makan cantik as a hyperreality on social media, constructed through simulation. Makan cantik is done with an intention of broadcasting the activity through social media. Makan cantik is a simulation that is intentionally constructed to present certain image, such that represents the upper class society. Beneath what's been presented in …

Postmodernism And Budhism: A Postmodern Woman In A Modernizing Land, Ruthanne Joy Wenger Hughes

Senior Theses

Religion and postmodernism are two paradigms that guide my experience of life. Although it is not necessarily intuitive, these two paradigms do intersect and inform each other, shaping the way I engage with the world. With this understanding, I spent the Spring 2015 semester in the Kingdom of Bhutan and examined my time through a postmodern lens, writing a travel blog at www.bhutanbricolage.weebly.com that mediates my experiences there and my thoughts about Buddhism and postmodernism.

Capstone Revival, Mary Mesele, Ruochen Lu, Quilin Jiang

School of Professional Studies

The capstone project is a culminating experience whereby students choose to research a topic that is relevant in their field of study and have been highly regarded as important learning activities. The capstone allows students to use research, analytical, problem solving and evaluation skills they have learned in the course of the graduate program. McGill indicates the benefit of the completion of a capstone project not only in gaining knowledge in capstone but also in learning how to apply the knowledge gained in other courses in the major (McGill, 2012). Currently, COPACE (College of Professional and Continuing Education) has three …

Analysis Of Bloggers’ Usage Of The Web Space In Kyrgyzstan To Engage Civically And Politically, Bahtiyar Kurambayev

Dissertations

This dissertation work seeks to assess the implications of the internet (blogging) in non-democratic Kyrgyz Republic for engaging civically and politically. Existing literature offers contradictory findings about the role of internet in non-democratic countries and Kyrgyz Republic is one of those non-western countries that have been overlooked. To understand how the internet may relate to engagement civically and politically, the author applies survey approach and in-depth interviews to examine the relationship between the internet and engagement by specifically looking at how Kyrgyz bloggers use the web space.

The sample is drawn from student population. The author collected online 132 responses …

How Do Politicians Use Facebook? An Applied Social Observatory, Simon Caton, Margeret A. Hall, Christof Weinhardt

Interdisciplinary Informatics Faculty Publications

In the age of the digital generation, written public data is ubiquitous and acts as an outlet for today’s society. Platforms like Facebook, Twitter, Google+ and LinkedIn have profoundly changed how we communicate and interact. They have enabled the establishment of and participation in digital communities as well as the representation, documentation and exploration of social behaviours, and had a disruptive effect on how we use the Internet. Such digital communications present scholars with a novel way to detect, observe, analyse and understand online communities over time. This article presents the formalization of a Social Observatory: a low latency method …

A Descriptive Case Study Of Individuals With Presumed Ocular Histoplasmosis Syndrome Utilizing A Facebook Support Group, Lisa Aimee Thompson

Graduate Theses and Dissertations

This dissertation describes the experiences of people diagnosed with presumed ocular histoplasmosis syndrome as they participate in an online peer-support group on Facebook. This is a descriptive case study of factors related to adjustment, treatment, emotional distress, access to services, and online peer support. Participants were interviewed and observed, and documents were collected to describe this phenomenon.