Social Media Commons^™

Modeling Social Media Content With Word Vectors For Recommendation, Ying Ding, Jing Jiang

Research Collection School Of Computing and Information Systems

In social media, recommender systems are becoming more and more important. Different techniques have been designed for recommendations under various scenarios, but many of them do not use user-generated content, which potentially reflects users’ opinions and interests. Although a few studies have tried to combine user-generated content with rating or adoption data, they mostly reply on lexical similarity to calculate textual similarity. However, in social media, a diverse range of words is used. This renders the traditional ways of calculating textual similarity ineffective. In this work, we apply vector representation of words to measure the semantic similarity between text. We …

How Do Politicians Use Facebook? An Applied Social Observatory, Simon Caton, Margeret A. Hall, Christof Weinhardt

Interdisciplinary Informatics Faculty Publications

In the age of the digital generation, written public data is ubiquitous and acts as an outlet for today’s society. Platforms like Facebook, Twitter, Google+ and LinkedIn have profoundly changed how we communicate and interact. They have enabled the establishment of and participation in digital communities as well as the representation, documentation and exploration of social behaviours, and had a disruptive effect on how we use the Internet. Such digital communications present scholars with a novel way to detect, observe, analyse and understand online communities over time. This article presents the formalization of a Social Observatory: a low latency method …

A Descriptive Case Study Of Individuals With Presumed Ocular Histoplasmosis Syndrome Utilizing A Facebook Support Group, Lisa Aimee Thompson

Graduate Theses and Dissertations

This dissertation describes the experiences of people diagnosed with presumed ocular histoplasmosis syndrome as they participate in an online peer-support group on Facebook. This is a descriptive case study of factors related to adjustment, treatment, emotional distress, access to services, and online peer support. Participants were interviewed and observed, and documents were collected to describe this phenomenon.

Survey Examination Of How An Anonymous Source Gains Credibility In The Political Discourse: @Karametwatan Twitter Account As An Example, Yousef A. Aldaihani

Student Theses and Dissertations

The present study investigated how anonymous sources on Twitter can gain credibility by Twitter users. The researcher examined @karametwatan Twitter account as an example of anonymous sources. A formulated theory, Anonymous Leaders was employed in order to test its assumptions. The main purpose of this study is to figure out how Kuwaiti Twitter users trust @karametwatan and the role of opposition leaders who were advocates of this account toward attributing this account as credible. A total of 650 Kuwaiti Twitter users participated in this study. The results of this study showed that @karametwatan’s followers trust its tweets and attribute it …

Using Digital Genomics To Create An Intelligent Enterprise, Mario Domingo

Asian Management Insights

Every business knows that it needs to leverage customer data, but few know the potential it has to transform business processes, decisions and performance.

Whom Should We Sense In 'Social Sensing' - Analyzing Which Users Work Best For Social Media Now-Casting, Jisun An, Ingmar Weber

Research Collection School Of Computing and Information Systems

Given the ever increasing amount of publicly available social media data, there is growing interest in using online data to study and quantify phenomena in the offline 'real' world. As social media data can be obtained in near real-time and at low cost, it is often used for 'now-casting' indices such as levels of flu activity or unemployment. The term 'social sensing' is often used in this context to describe the idea that users act as 'sensors', publicly reporting their health status or job losses. Sensor activity during a time period is then typically aggregated in a 'one tweet, one …

A Method And System For Sentiment Classification And Emotion Classification [Us Patent 20170308523a1], Zhaoxia Wang, Rick Siow Mong Goh, Yinping Yang

Research Collection School Of Computing and Information Systems

A system and a method for classifying text messages, such as social media messages into sentiment valence categories are provided. The system comprising a module for decomposing text messages, a module for cleaning text messages, a module for producing feature data of text messages, and a module for classifying text messages into sentiment valence categories. The module for decomposing text messages is configured to: receive a text message, parse the text message into separate portions in response to parsing criteria based on sentence delimiters, wherein the separate portions are sentences, phrases and words, and rejoin at least some of the …

Life Beyond The Like: Uses And Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …

Making Do With Media: Teachers, Technology, And Tactics Of Media Use In American Classrooms, 1919–1946, Katie Day Good

University Faculty Publications and Creative Works

In the last century, teachers have come under pressure to incorporate new media technologies into their lessons. Comparing educational research, press coverage, and teachers' firsthand accounts of mediated instruction between 1919 and 1946, this article highlights a historic discrepancy between anticipated and actual uses of media in classrooms. Drawing on de Certeau's theory of “making do,” the author argues that teachers' efforts to balance high technologies with simpler, more do-it-yourself varieties of media in their lessons constituted critical forms of participation in educational media culture and small acts of resistance against industrial, top-down efforts to streamline, modernize, and technologize their …

Social Signal Processing For Real-Time Situational Understanding: A Vision And Approach, Kasthuri Jeyarajah, Shuchao Yao, Raghava Muthuraju, Archan Misra, Geeth De Mel, Julie Skipper, Tarek Abdelzaher, Michael Kolodny

Research Collection School Of Computing and Information Systems

The US Army Research Laboratory (ARL) and the Air Force Research Laboratory (AFRL) have established a collaborative research enterprise referred to as the Situational Understanding Research Institute (SURI). The goal is to develop an information processing framework to help the military obtain real-time situational awareness of physical events by harnessing the combined power of multiple sensing sources to obtain insights about events and their evolution. It is envisioned that one could use such information to predict behaviors of groups, be they local transient groups (e.g., protests) or widespread, networked groups, and thus enable proactive prevention of nefarious activities. This paper …

Two Formulas For Success In Social Media: Learning And Network Effects, Liangfei Qiu, Qian Tang, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

Recent years have witnessed an unprecedented explosion in information technology that enables dynamic diffusion of user-generated content in social networks. Online videos, in particular, have changed the landscape of marketing and entertainment, competing with premium content and spurring business innovations. In the present study, we examine how learning and network effects drive the diffusion of online videos. While learning happens through informational externalities, network effects are direct payoff externalities. Using a unique data set from YouTube, we empirically identify learning and network effects separately, and find that both mechanisms have statistically and economically significant effects on video views; furthermore, the …

What's Hot In Software Engineering Twitter Space?, Abhishek Sharma, Tian Yuan, David Lo

Research Collection School Of Computing and Information Systems

Twitter is a popular means to disseminate information and currently more than 300 million people are using it actively. Software engineers are no exception; Singer et al. have shown that many developers use Twitter to stay current with recent technological trends. At various time points, many users are posting microblogs (i.e., tweets) about the same topic in Twitter. We refer to this reasonably large set of topically-coherent microblogs in the Twitter space made at a particular point in time as an event. In this work, we perform an exploratory study on software engineering related events in Twitter. We collect a …

Information Diffusion, Facebook Clusters, And The Simplicial Model Of Social Aggregation: A Computational Simulation Of Simplicial Diffusers For Community Health Interventions, Kerk Kee, Lisa Sparks, Daniele C. Struppa, Mirco A. Manucci, Alberto Damiano

Communication Faculty Articles and Research

By integrating the simplicial model of social aggregation with existing research on opinion leadership and diffusion networks, this article introduces the constructs of simplicial diffusers (mathematically defined as nodes embedded in simplexes; a simplex is a socially bonded cluster) and simplicial diffusing sets (mathematically defined as minimal covers of a simplicial complex; a simplicial complex is a social aggregation in which socially bonded clusters are embedded) to propose a strategic approach for information diffusion of cancer screenings as a health intervention on Facebook for community cancer prevention and control. This approach is novel in its incorporation of interpersonally bonded clusters, …

Bird’S Eye View: Using Twitter In #Clubroesch, Katy Kelly, Hector Escobar

Roesch Library Faculty Publications

For many libraries, social media is usually another platform to share information about library resources and events. For some, the term has become overused so much that the social aspect has fallen by the wayside. Facebook page updates or tweets are only part of what you can bring to and achieve from social media.

In this article we discuss how students communicate with our academic library on Twitter, and how we used conversations to improve library spaces, technology, and services. We will explain the process of tracking and responding to student tweets, as well as the pros and cons of …

Did You Expect Your Users To Say This?: Distilling Unexpected Micro-Reviews For Venue Owners, Wen-Haw Chong, Bingtian Dai, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

With social media platforms such as Foursquare, users can now generate concise reviews, i.e. micro-reviews, about entities such as venues (or products). From the venue owner's perspective, analysing these micro-reviews will offer interesting insights, useful for event detection and customer relationship management. However not all micro-reviews are equally important, especially since a venue owner should already be familiar with his venue's primary aspects. Instead we envisage that a venue owner will be interested in micro-reviews that are unexpected to him. These can arise in many ways, such as users focusing on easily overlooked aspects (by the venue owner), making comparisons …

Confessions Of An Angry Employee: The Dark Side Of De-Identified “Confessions” On Facebook, Arunima Krishna, Soojin Kim

Research Collection Lee Kong Chian School Of Business

Employees’ communication behaviors are an important area of research for public rela-tions. In this study, employees’ communication behaviors in a de-identified context havebeen studied from the perspective of online flaming by analyzing “confessions” posted on aFacebook confessions page. The theoretical perspectives of the uses and gratification theoryand employee communication behavior in public relations literature were adopted in thisstudy. Positive and negative “confessions” were analyzed to identify employees’ motiva-tions in posting them. While negative posts expressing anger and frustration at policies,personnel, and the management in general dominated the page, positive posts indicatedexpressions of pride, nostalgia, and gratitude for social support from …

Computer Supported Collaborative Learning: A Business Simulation Activity Using Social Media, Siyoung Chung, Hichang Cho

Research Collection Lee Kong Chian School Of Business

Social media are dramatically changing the way welive and make social relationships with others. While students areso immersed in social media in their daily life, social mediaadoption in classroom has been slow. Educators who wish toexperiment with social media for CSCL struggle to find ways toincorporate the expected benefits and advantages of social mediato teaching lessons. This paper reports on the experiences ofusing social media for a business case simulation activity in ahigher learning context. Drawing on a qualitative feedback andsocial media log data of 27 teams of 135 undergraduate students,this paper discusses the advantages and disadvantages of socialmedia as …

Creating A Digital Community In Colleges Through An Interactive Theater Intervention: Guidelines For Cyberbullying Prevention During Freshmen Orientation Week, Benjamin Hindell

Graduate School of Professional Psychology: Doctoral Papers and Masters Projects

Cyberbullying has created a demand for trainings and workshops that propose “digital citizenship” in schools. These trainings focus on respect for one’s self, peers, and community on and offline (Collier, 2012). Most research in the area has been on junior-high and high-school-age students. However, studies have shown that college age youth also experience cyberbullying. Freshmen may begin college with the psychological trauma of bullying and/or cyberbullying experienced in junior high and high school. They may be perpetrators, victims or both. I propose an interactive cyberbullying prevention program designed for incoming college freshmen that addresses the dynamics of traditional and cyberbullying, …

Network Structure, Network Flows And The Phenomenon Of Influence In Online Social Networks: An Exploratory Empirical Study Of Twitter Conversations About Youtube Product Categories, Nitin Venkat Mayande

Dissertations and Theses

Traditional marketing models are swiftly being upended by the advent of online social networks. Yet, practicing firms that are engaging with online social networks neither have a reliable theory nor sufficient practical experience to make sense of the phenomenon. Extant theory in particular is based on observations of the real world, and may thus not apply to online social networks. Practicing firms may consequently be misallocating a large amount of resources, simply because they do not know how the online social networks with which they interact are organized.

The purpose of this dissertation is to investigate how online social networks …

Event Identification And Analysis On Twitter, Qiming Diao

Dissertations and Theses Collection (Open Access)

With the rapid growth of social media, Twitter has become one of the most widely adopted platforms for people to post short and instant messages. Because of such wide adoption of Twitter, events like breaking news and release of popular videos can easily capture people’s attention and spread rapidly on Twitter. Therefore, the popularity and importance of an event can be approximately gauged by the volume of tweets covering the event. Moreover, the relevant tweets also reflect the public’s opinions and reactions to events. It is therefore very important to identify and analyze the events on Twitter. In this dissertation, …