Social Media Commons^™

Efficacy Of Social Media Utilization By Public Accounting Firms: Findings And Directions For Future Research, B. Eschenbrenner, Fiona Fui-Hoon Nah, V. Telaprolu

Research Collection School Of Computing and Information Systems

Social media presents a new platform for businesses to communicate and interact with others, both internally and externally. Social media may be utilized for activities such as sharing success stories and providing industry updates. Although a plethora of opportunities to achieve business objectives with social media usage exists, the efficacy of its use by public accounting firms is unclear. This article identifies the business objectives that Big 4 and second-tier firms are pursuing with social media. Primary business objectives being fulfilled by social media include Knowledge Sharing, Branding and Marketing, and Socialization and Onboarding. The findings suggest that Big 4 …

Classifying Political Similarity Of Twitter Users, William K. Paustian

Computer Science Summer Fellows

The emergence of large scale social networks has led to research in approaches to classify similar users on a network. While many such approaches use data mining techniques, recent efforts have focused on measuring the similarity of users using structural properties of the underlying graph representing the network. In this paper, we identify the Twitter followers of the 2016 presidential candidates and classify them as Democrat, Republican or Bipartisan. We did this by designing a new approach to measuring structural similarity, PolRANK. PolRANK computes the similarity of a pair of users by accounting for both the number of candidates they …

Flooding In The Media, Jeremy Wheeler

July 24, 2015: Communicating Frequent Flooding

No abstract provided.

We Developed A Smart Phone App On Flooding And Then The Hard Work Began, Skip Stiles

July 24, 2015: Communicating Frequent Flooding

No abstract provided.

Where's Your Phone?: If You're Lost Without It, You May Have Nomophobia, Jacob Mccarthy

Colby Magazine

Do you feel anxious when your phone battery is low? Check your messages more often than you'd like? You might be a nomophobe.

Driving Uber’S Success, Singapore Management University

Perspectives@SMU

Besides being a disruptive innovation, Uber’s exponential growth has been based on smart lobbying and use of social media

Detecting, Modeling, And Predicting User Temporal Intention, Hany M. Salaheldeen

Computer Science Theses & Dissertations

The content of social media has grown exponentially in the recent years and its role has evolved from narrating life events to actually shaping them. Unfortunately, content posted and shared in social networks is vulnerable and prone to loss or change, rendering the context associated with it (a tweet, post, status, or others) meaningless. There is an inherent value in maintaining the consistency of such social records as in some cases they take over the task of being the first draft of history as collections of these social posts narrate the pulse of the street during historic events, protest, riots, …

Do Facebook Status Updates Reflect Subjective Well-Being?, Pan Liu, William Tov, Michal Kosinski, David J. Stillwell, Lin Qiu

Research Collection School of Social Sciences

Nowadays, millions of people around the world use social networking sites to express everyday thoughts and feelings. Many researchers have tried to make use of social media to study users' online behaviors and psychological states. However, previous studies show mixed results about whether self-generated contents on Facebook reflect users' subjective well-being (SWB). This study analyzed Facebook status updates to determine the extent to which users' emotional expression predicted their SWBspecifically their self-reported satisfaction with life. It was found that positive emotional expressions on Facebook did not correlate with life satisfaction, whereas negative emotional expressions within the past 9-10 months (but …

Cross-Promotion In Social Media: Choosing The Right Allies, Tingting Song, Qian Tang

Research Collection School Of Computing and Information Systems

This paper investigates the strategic use of cross-promotion for content producers in social media. In particular, we study how a producer chooses other producers to cross-promote so as to maximize the expected benefits of them cross-promoting him/her in return. Theories on homophily effect and social influence suggest that cross-promoted producers are more likely to cross-promote the initiator in return when they are in the similar categories or share more common friends and when the initiator has higher status. However, the cross-promotion from producers of different categories and social groups (i.e., share fewer common friends) tend to benefit the initiator more. …

Structured Learning From Heterogeneous Behavior For Social Identity Linkage, Siyuan Liu, Shuhui Wang, Feida Zhu

Research Collection School Of Computing and Information Systems

Social identity linkage across different social media platforms is of critical importance to business intelligence by gaining from social data a deeper understanding and more accurate profiling of users. In this paper, we propose a solution framework, HYDRA, which consists of three key steps: (I) we model heterogeneous behavior by long-term topical distribution analysis and multi-resolution temporal behavior matching against high noise and information missing, and the behavior similarity are described by multi-dimensional similarity vector for each user pair; (II) we build structure consistency models to maximize the structure and behavior consistency on users' core social structure across different platforms, …

Occupy Judaism: Religion, Digital Media, And The Public Sphere, Ayala Fader, Owen Gottlieb

Articles

This article provides an analysis of Occupy Judaism, an explicitly religious expression of Jewish protest, which occurred simultaneously with Occupy Wall Street, the direct-democracy movement of 2011. Occupy Judaism, like Occupy Wall Street, took place both in physical spaces of protest in New York City and digitally, through mobilizing and circulating debate. The article focuses on the words and actions of Daniel Sieradski, the public face and one of the key founders of Occupy Judaism, supplemented by the experiences of others in Occupy Judaism, Occupy Wall Street, and Occupy Faith (a Protestant clergy-led initiative). We investigate what qualified as religion …

Not A Stitch Out Of Place: Assessing Students’ Attitudes Towards Multimodal Composition, Jeanne Law Bohannon

Faculty Articles

This article traces a brief history of multimodal composition practices in the field of writing studies. It frames writing instruction through the theoretical lens of democratic pedagogy and presents the works of key composition scholars. The author then describes a mixed methods research study, conducted with first-year students on the STEM campus of a state comprehensive university. Students participated in a survey that asked their attitudes towards multimodal writing assignments, digital literacies, and learning outcomes. The author draws conclusions about the effectiveness of multimodal composition based on students’ responses and provides supplemental information on the types of assignments and examples …

An Analysis Of Students' Perception Of Biblical Community Within The Environment Of Digital Media: A Mixed Methods Study, Matthew Alan Vander Wiele

Faculty Dissertations

This study is an examination of teen perception regarding their understanding of biblical community within the environment of digital media. The study also examines the principles, essentials, or characteristics of biblical community regardless of environment.

The researcher surveyed a sample of teens that attend classical, open enrollment, and closed enrollment Christian schools of various denominations as well as no denomination. A survey presenting a list of the essential principles of biblical community, regardless of environment, including questions for each objective was sent to the sample. The respondents were asked to participate in a quantitative Lickert-scale survey. An expert panel was …

"Up For Whatever": A Close Reading Of Anheuser-Busch Superbowl Advertisement, Jamison Jordan

Communication Studies

No abstract provided.

Ethnography Of Coachella: Communication Within The Intersections Of Popular Culture, Fandom, Music, And Performance, Vanessa Minh-Trang Pham

Communication Studies

No abstract provided.

The Dove Real Beauty Campaign: How Does It Wash, Jessica Dieny

Journalism

This study analyzes the Dove Real Beauty Campaign including branding successes and failures, corporate responsibilities, and the evolution of the brand development and management through a two-way symmetrical model. It analyzes the DRBC from a marketing and public relations perspective as well as a women’s and gender studies perspective. Dove’s Real Beauty Campaign sprung from the idea that all women are beautiful and it sought to change the status quo by showing the natural physical variation embodied by all women and inspire a broader, healthier, more democratic view of beauty. As the power of the Dove Real Beauty initiative appears …

Author Topic Model-Based Collaborative Filtering For Personalized Poi Recommendations, Shuhui Jiang, Xueming Qian, Jialie Shen, Yun Fu, Tao Mei

Research Collection School Of Computing and Information Systems

From social media has emerged continuous needs for automatic travel recommendations. Collaborative filtering (CF) is the most well-known approach. However, existing approaches generally suffer from various weaknesses. For example, sparsity can significantly degrade the performance of traditional CF. If a user only visits very few locations, accurate similar user identification becomes very challenging due to lack of sufficient information for effective inference. Moreover, existing recommendation approaches often ignore rich user information like textual descriptions of photos which can reflect users' travel preferences. The topic model (TM) method is an effective way to solve the "sparsity problem," but is still far …

Should We Use The Sample? Analyzing Datasets Sampled From Twitter's Stream Api, Yazhe Wang, Jamie Callan, Baihua Zheng

Research Collection School Of Computing and Information Systems

Researchers have begun studying content obtained from microblogging services such as Twitter to address a variety of technological, social, and commercial research questions. The large number of Twitter users and even larger volume of tweets often make it impractical to collect and maintain a complete record of activity; therefore, most research and some commercial software applications rely on samples, often relatively small samples, of Twitter data. For the most part, sample sizes have been based on availability and practical considerations. Relatively little attention has been paid to how well these samples represent the underlying stream of Twitter data. To fill …

A Phenomenological Study Of Facebook Messages From Female Friends To Middle School Girls And The Multi-Dimensional Effect On Self-Esteem, Eileen Elizabeth Hegel

Doctoral Dissertations and Projects

This phenomenological study investigated positive and negative Facebook messages from female friends to middle school girls and the multi-dimensional effect on self-esteem. This study also examined what role these messages play in female friendships. Purposeful sampling was used to recruit nine participants, 13 years old, the minimum age to have a Facebook account or 14 years old, in the 7th or 8th grade in the South Atlantic region of the United States. Gilligan's theory of moral development underpinned this study. Data collection included a descriptive survey, the Rosenberg Self-Esteem Scale, semi-structured interviews, journals, and site artifacts. The questions framing the …

The Effects Of Humorous Facebook Posts On Messenger Credibility And Social Attractiveness, Brett A. Stoll

The Hilltop Review

The purpose of this study was to determine the effect that humorous Facebook messages have on perceived source credibility and social attractiveness. Social networking sites (SNS) such as Facebook continue to rise in popularity, solidifying their ongoing presence and influence for the foreseeable future. As users continue to look for ways to manage interpersonal impressions online, many turn to humor in public wall posts and message feeds. With humor proliferating the content of nearly 20% of Facebook posts, it begs the question of what effect its use has on impression management. To address this question, the researcher asked 283 participants …