Social Media Commons^™

Revamping An Academic Library’S Social Media Presence: An In-Process Transformation, Jennifer Maddox

Collier Library and Information Services

No abstract provided.

Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins

Honors Undergraduate Theses

The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?

Younger generations are increasingly willing to switch to and, in some cases, pay more for products …

The Potential Electoral Influence Of Internet Memes, Sierra K. Hatfield

Oswald Research and Creativity Competition

The rising popularity of social media has affected the communication methods of political candidates within the United States. Given the online presence of candidates in recent years, this paper argues that it’s time to consider internet memes – one of the many facets most commonly found on social media – as political rhetoric. This paper seeks to discern which components of an internet meme are most effective in persuading a young voter, using a visually rhetorical approach to understand which characteristics make it most effective. The study also seeks to find which demographics are most likely to be influenced, using …

Finding Companionship On The Road Less Travelled: A Netnography Of The Whole Food Plant-Based Aussies Facebook Group, Robyn Chuter

Theses : Honours

Chronic conditions are now the leading contributors to the burden of disease and associated healthcare expenditure in Australia. Wholefood plant-based diets are an evidence-based approach to the prevention, management and even reversal of many types of chronic disease. However, numerous practical, cognitive, social and intrapersonal barriers inhibit the ‘mainstreaming’ of plant-based diets (PBDs). Online communities may provide the informational, emotional and social support to help members overcome these barriers. However, there is a paucity of research on both the support needs of people attempting to follow PBDs in Australia, and the role that online community membership plays in providing this …

Racial Identities On Social Media: Projecting Racial Identities On Facebook, Instagram, And Twitter, Nolan Brinkman

All Graduate Theses, Dissertations, and Other Capstone Projects

Because social networks are an important aspect of the lived realities of those who participate in them, this study examined the way racial identity was signified, indicated, or displayed on social networks. A survey was distributed to 347 college students from a medium sized Midwestern university to assess ways in which participants depicted their racial identity on social media. The study looked at the use of photos, textual communication, concealment of racial identity, and interactions with race related content to assess how participants projected racial identity on social networks. Results suggested that racial identity is not intentionally projected on social …

Hashmoney: Exploring Twitter Hashtag Use As A Secondary Ticket Market Price Determinant, Brendan O'Hallarn, Stephen L. Shapiro, Ann Pegoraro

Communication & Theatre Arts Faculty Publications

The growth and prevalence of sport event ticket transactions on secondary ticket market platforms such as StubHub has led to the creation of a body of academic research studying this new phenomenon. Factors such as team performance and perceptions of fairness have been explored for their relationship with the price of secondary market tickets. This exploratory study introduces a new potential price determinant – social media activity – itself a popular online phenomenon that has inspired considerable academic research. This exploratory study of prices for eight National Football League games adds use of official team hashtags on Twitter to a …

Examining Student Perceptions Of Their Knowledge, Roles, And Power In The Information Cycle, Lucinda Rush

Libraries Faculty & Staff Publications

This project report describes a collaborative effort between librarians, staff, local journalists and students at Old Dominion University (Norfolk, VA) to provide a venue for a discussion about ‘fake news’. Post-event questionnaire results are analysed to explore what students learned as a result of attending the event as well as student perceptions of their own understanding and ownership of the roles that they can play in the information cycle.

Using Hashtags To Disambiguate Aboutness In Social Media Discourse: A Case Study Of #Orlandostrong, Nicholas Dearmas

Electronic Theses and Dissertations

While the field of writing studies has studied digital writing as a response to multiple calls for more research on digital forms of writing, research on hashtags has yet to build bridges between different disciplines' approaches to studying the uses and effects of hashtags. This dissertation builds that bridge in its interdisciplinary approach to the study of hashtags by focusing on how hashtags can be fully appreciated at the intersection of the fields of information research, linguistics, rhetoric, ethics, writing studies, new media studies, and discourse studies. Hashtags are writing innovations that perform unique digital functions rhetorically while still hearkening …

Building A Blog/Building A Brand: Public Relations Campaign For "Goodwill Hunting" Fashion Blog, Yanik Gene Flowers

Masters Theses

The ability to consistently and cohesively communicate a brand's identity is the central focus of a public relations campaign. This project chronicled the creative and promotional efforts put forward to effectively communicate the brand of Goodwill Hunting - a fashion blog based on the thrift adventures of a 21-year-old college student. Exploring concepts embedded in branding, authenticity, blogging and social media; this campaign was able to establish and maintain a brand identity for Goodwill Hunting through the intentionality of content creation and promotional activity. Goodwill Hunting's blog site and Instagram account was ran for four months and the efforts of …

The Relationship Between Resilience, Coping, And Social Media, Lillian N. Hurley

Masters Theses

This study was designed to explore relationships between measures of resilience, coping strategies, social media usage, and depression. Resilience refers to one's ability to endure and recover from adversity. Many theories about what contributes to the development resilience have been explored without a clear consensus. Taormina (2015) argued that adult personal resilience is comprised of four dimensions - determination, endurance, adapatability, and recuperability. Coping, a construct related to resilience, is the process of regulating emotions, cognition, behavior, physiological responses, and the environment in response to stressful events. Past research indicated those with poorer mental health have the tendency to use …

Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz

Theses and Dissertations--Communication

Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well as the …

Exemplification Effects Throughout Disaster Stages In Social Media, Robert George Rice

Theses and Dissertations--Communication

Two studies were performed to research potential exemplification effects throughout various stages of natural disasters. Exemplification theory (Zillmann, 1999, 2002) promotes the use of exemplars, media examples, because of their potential ability to motivate risk related information seeking and their possible influence in optimizing protective action (Zillmann, 2006). Study one examined potential exemplification effect differences between various stages of natural disasters. Study two was designed to test for differences in trust, perceptions of severity, and intentions to volunteer depending on the organization type supplying related exemplars in social media. Results indicate that exemplification effects do not differ depending on disaster …

The Use Of Social Media And Mema Technology In Comparing Compliance Rate Among Users, Reimund Serafica, Nada Lukkahatai, Brendan Tran Morris, Kelly Webber

Nursing Faculty Research

Compliance can be defined as the extent to which a person’s behavior corresponds with agreed recommendations. Within the context of lifestyle intervention, this may refer to physical activity, diet modifications, or lifestyle intervention program attendance or attrition. For lifestyle intervention programs to be successful (as measured against a variety of health and lifestyle markers), it is crucial for individuals to comply as best they can to the recommendations or instructions provided by the researchers. Those who disengage prematurely are likely to have poorer treatment outcomes. Hence, a better understanding and an added component, such as engagement, is vital to the …

#Rest In Digital Peace: Examining Attachment Dimensions' Relationship To Grief Messages On Facebook, Kendall Uhrich

Electronic Theses and Dissertations

Grief is a natural reaction to loss that can include behaviors and thoughts that are emotional, physical, and spiritual (DeSpelder & Strickland, 2015). With the rise of social media, grief is now performed in a different and more public manner. The current literature has established the connection between how one grieves and their attachment dimension of either attachment anxiety or attachment avoidance (Bowlby, 1980; Schenck, Eberle, & Rings, 2016; Waskowic & Chartier, 2003; Worden, 1983). Attachment dimensions have also been correlated with social media usage, primarily the use of Facebook (Hart, Nalling, Bizer, & Collins, 2015; Lin, 2015). Findings from …

Systems Of Expression: Counter-Discourse In Online Intersex Communities, Jasmine Shirey

CMC Senior Theses

Individuals who do not fit neatly into the expected genetic and phenotypic XX/XY binary have been misrepresented, ignored, operated on without consent, denied legal rights, and gaslighted by multiple spheres of dominant society including, but not limited to: medicine, popular culture, and the justice system. Using Michael Foucault’s conception of 'counter-discourse' in conversation with the work of Gayatri Spivak, I ask how online intersex communities (OICs) have participated in counter-discourse by examining forums, blogs, comments, organization websites, memoirs and social media pages.

Major examples of phenomena OICs respond to, engage with, and critique include: surgery on intersex infants; the introduction …

In Media Res, Christopher Andrew Sisk

Theses and Dissertations

We are inundated by a constant feed of media that responds and adapts in real time to the impulses of our psyches and the dimensions of our devices. Beneath the surface, this stream of information is directed by hidden, automated controls and steered by political agendas. The transmission of information has evolved into a spiral of entropy, and the boundaries between author, content, platform, and receiver have blurred. This reductive space of responsive media is a catalyst for immense political and cultural change, causing us to question our notions of authority, truth, and reality.

Beyond Big Bird, Binders, And Bayonets: Humor And Visibility Among Connected Viewers Of The 2012 Us Presidential Debates, Kevin Driscoll, Alex Leavitt, Kristen L. Guth, François Bar, Aalok Mehta

Communication Faculty Publications

During the 2012 US presidential debates, more than five million connected viewers turned to social media to respond to the broadcast and talk politics with one another. Using a mixed-methods approach, this study examines the prevalence of humor and its relationship to visibility among connected viewers live-tweeting the debates. Based on a content analysis of tweets and accounts, we estimate that approximately one-fifth of the messages sent during the debates consisted of strictly humorous content. Using retweet frequency as a proxy for visibility, we found a positive relationship between the use of humor and the visibility of individual tweets. Not …

App-Ily Ever After - Self-Presentation And Perception Of Others On The Dating App Tinder, Johnathan Dunlop

Electronic Theses and Dissertations

Location-based real-time dating (LBRTD) apps have become an increasingly common way for people to broaden their social network and meet others for the purposes of dating, friendship, and more. This investigation focused on Tinder, presently the most widely-used LBRTD app. Semi-structured interviews were conducted with twenty-three current and recent Tinder users to gain insight into their self-presentation strategies and impressions of others on the app. The questions concentrated around four major topic areas: use of photos, use of bio text, perception of others, and real or imagined deception. A grounded theory approach was used to frame the data. From this, …

Spectators, Sponsors, Or World Travelers? Engaging With Personal Narratives Of Others Through The Afghan Women's Writing Project, Bethany Mannon

English Faculty Publications

This article studies the Afghan Women’s Writing Project and proposes three conceptual tools for examining the ways readers and editors of digital storytelling projects interact with writers and texts. The author advances discussions of personal narrative and the role this form of writing plays in transnational feminism and forms of humanitarian activism that increasingly take place online. Digital storytelling projects effectively circulate these personal accounts, but they benefit from scholarship that advises self-critical approaches to representing their subjects.

Social Media Use During Natural Disasters: An Analysis Of Social Media Usage During Hurricanes Harvey And Irma, Larry J. King

International Crisis and Risk Communication Conference

This paper examines the use of social media in two recent national disasters and provides conclusions about the use of social media in these types of events.