Social Media Commons^™

Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano

Library Faculty Presentations & Publications

This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …

Egg Awareness, Hailee J. French

Agricultural Education and Communication

In 2008, Proposition 2 passed, forcing all egg producers in California to provide more room inside of cages to their laying hens. The Humane Society of the United States [HSUS] initiated this battle and won but, less than a decade later decided that still wasn’t enough room for the birds. HSUS is now pushing to have a new measure on the ballot in November 2018 forcing all egg producers in California to produce their eggs cage free.

This project will survey the California Polytechnic State University, San Luis Obispo campus to gauge the campus’s understanding of egg production in California. …

Revisiting Image Of The City In Cyberspace: Analysis Of Spatial Twitter Messages During A Special Event, Junfeng Jiao, Michael Holmes, Greg P. Griffin

Research Collection College of Integrative Studies

This research investigated people’s communication of urban space as reflected in Twitter messages (tweets) during the 2012 Super Bowl. The authors archived over 600,000 tweets related to the Super Bowl from January 23 through early February 6. The authors identified 78 Indianapolis-area places or routes named in the tweets. Based on occurrence of these terms, the authors retained 9,103 city-specific messages for analysis. The frequency of such tweets changed over the two-week period and peaked two days before game day. Instances of all of Lynch’s (1960) The Image of the City elements (node, district, landmark, path, and edge) were found …

Do Your Friends Make You Buy This Brand?: Modeling Social Recommendation With Topics And Brands, Minh Duc Luu, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Consumer behavior and marketing research have shown that brand has significant influence on product reviews and product purchase decisions. However, there is very little work on incorporating brand related factors into product recommender systems. Meanwhile, the similarity in brand preference between a user and other socially connected users also affects her adoption decisions. To integrate seamlessly the individual and social brand related factors into the recommendation process, we propose a novel model called Social Brand–Item–Topic (SocBIT). As the original SocBIT model does not enforce non-negativity, which poses some difficulty in result interpretation, we also propose a non-negative version, called SocBIT(Formula …

Joint Declaration On Freedom Of Expression And “Fake News,” Disinformation, And Propaganda, Mickey Huff

Secrecy and Society

No abstract provided.

#Whitegenocide, The Alt-Right And Conspiracy Theory: How Secrecy And Suspicion Contributed To The Mainstreaming Of Hate, Andrew F. Wilson

Secrecy and Society

This article considers the relationship between “hashtag activism” as it is currently being used by the alt-right and the tendency to draw on conspiracy theory that Richard Hofstadter identified as being prevalent among what he termed “pseudo-conservatives” half a century earlier. Both the alt-right and Hofstadter’s “pseudo-conservatives” can be characterised by a pronounced populist nationalism that understands its aims as protecting a particular way of life whilst drawing on an aggrieved sense of injustice at being conspired against by an unseen enemy. That this “enemy” is typically foreign in actuality or in spirit confirms the cultural dimension on which their …

Studying Online Deviant Groups (Odgs): A Socio-Technical Approach Leveraging Social Network Analysis (Sna) & Social Cyber Forensics (Scf) Techniques, Samer Al-Khateeb

Theses and Dissertations

In today’s information technology age our thinking and behaviors are highly influenced by what we see on the Internet and our smartphones screens, e.g., watching a fake or photo-shopped image of a well-known individual makes some of us think it is true. But in many cases, it is not. The initial use of social media for benign purposes, e.g., to socialize with friends or browse pictures has increasingly transitioned to include malicious activities, e.g., cyber-terrorism and cyber-warfare. These nefarious uses of Online Social Networks (OSNs) pose a significant threat to society and are under-studied, thus requires research attention. Online Deviant …

The Relationship Between Social Media Advertising Engagement And Attitudes Toward Advertising On Social Media: Focusing On Facebook Users, Seungho Chung

Student Theses and Dissertations

People often engage with social media ads - such as ads on their Facebook news feed - by liking, commenting, or sharing the advertisements they see. This study seeks to investigate the relationship between such social media ad engagement and the effectiveness of social media ad messages using the context of Facebook, the dominant social media platform. More specifically, the study investigates the relationship between Facebook users’ ad engagement and attitudes toward Facebook ads. The study also investigates the potential moderating influence of immersion, motivation, and gender. Results from a survey of Facebook users (N= 218) showed Facebook ad engagement …

Finding Meaning At Work: The Role Of Inspiring And Funny Youtube Videos On Work-Related Well-Being, Sophie Janicke-Bowles, Diana Rieger, Winston Connor Iii

Communication Faculty Articles and Research

Watching online videos on social media is a common activity in today’s digital age, but its’ impact on employee well-being at work has not been investigated yet. The current study tried to fill this gap by investigating the role hedonic and eudaimonic online videos play on employee’s stress levels and well-being at work. An online experiment with 200 full time employees in the US was conducted exploring the role of inspiring affect and positive affect on three distinct well-being outcomes: subjective well-being, psychological well-being and social well-being at the workplace. A path model suggests unique effects for inspiring videos on …

The Flint Food Store Survey: Combining Spatial Analysis With A Modified Nutrition Environment Measures Survey In Stores (Nems-S) To Measure The Community And Consumer Nutrition Environments, Erika R. Shaver, Richard C. Sadler, Alex B. Hill, Kendall Bell, Myah Ray, Jennifer Choy-Shin, Joy Lerner, Teresa Soldner, Andrew D. Jones

Urban Studies and Planning Faculty Research Publications

Objective
The goal of the present study was to use a methodology that accurately and reliably describes the availability, price and quality of healthy foods at both the store and community levels using the Nutrition Environment Measures Survey in Stores (NEMS-S), to propose a spatial methodology for integrating these store and community data into measures for defining objective food access.

Setting
Two hundred and sixty-five retail food stores in and within 2 miles (3·2 km) of Flint, Michigan, USA, were mapped using ArcGIS mapping software.

Design
A survey based on the validated NEMS-S was conducted at each retail food store. …

From Guest To Host: Cultural And Language Conflict In The Korean American Catholic Parish, Irene H. Park

LMU Theses and Dissertations

Pastoral ministry in the context of Korean American Catholic parishes brings many challenges, including that of cultural conflict. Frequent miscommunications occur between the Korean speaking and English speaking groups who coexist in these parishes. Considering some of the socio-cultural and theological factors of this issue, which are explored in this paper, a pastoral plan utilizing social media is proposed.

Mourning The Commons: Circulating Affect In Crowdfunded Funeral Campaigns, Tamara Kneese

Media Studies

This article focuses on the role of circulated affect in crowdfunded funeral campaigns, which have attracted little scholarly attention so far. This study is based on content analysis of online campaigns (N = 50) and qualitative interviews (N = 10) with campaign supporters and initiators. Its aim is to connect crowdfunded funeral campaigns to the larger digital-sharing economy. The findings of the study suggest that in order to gather sufficient funds to cover funeral costs, individuals share emotionally evocative narratives and images with their social networks and an imagined Internet audience with the expectation of attracting compassion. The study shows …

Social Media Use During Natural Disasters: An Analysis Of Social Media Usage During Hurricanes Harvey And Irma, Larry J. King

Faculty Publications

This paper examines the use of social media in two recent national disasters and provides conclusions about the use of social media in these types of events.

Dimensions Of Online/Offline Social Communication: An Extension Of The Hyperpersonal Model, Devin Joseph Kelly

ETD Archive

With the rise of technology it becomes important to measure and analyze the communication patterns that are emerging from these changes. Technologies open up different communication patterns for individuals to use (Tomas & Carlson 2015; Walther, 1996; Wei & Leung, 1999). Thus, this study develops the “ASOHIO” perspective, which incorporates a range of new and old communication patterns, online communication, offline communication, synchronous communication, asynchronous communication, interpersonal communication, and hyperpersonal communication. This work also looks to extend the hyperpersonal model greatly by developing an actual multi-item scale to measure the construct at the individual level. Walther’s (1996) basic description of …

The Alt-Right's Use Of President Donald Trump's Twitter Account As A Propaganda Device, Erin Nicole Jorden

Theses, Dissertations and Capstones

The long campaign to repeal and replace the Affordable Care Act situated President Donald J. Trump in a context where attacks on President Barack Obama’s signature legislation symbolized a broader repudiation of his legacy. Even more than mainstream Republican partisans, the altright blogosphere celebrated the demise of the law to symbolically cleanse the nation of Obama’s influence. Trump attempted to honor his pledge to end Obamacare in his first year of office with his support of the American Health Care Act (March 2017), Better Care Reconciliation Act (July 2017), and the Graham-Cassidy Bill (September 2017). Members of the alt-right reframed …

Implementing Stremii: A Practical Guide For Crisis Communication On Social Media During Hurricanes And Natural Disasters, Margaret Stewart, Cory Young

International Crisis and Risk Communication Conference

This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model – Social Listening and Responsive Engagement – during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.

Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano

International Crisis and Risk Communication Conference

This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …

Learning In The Wild: Coding For Learning And Practice On Reddit, Caroline A. Haythornthwaite, Priya Kumar, Anatoliy Gruzd, Sarah Gilbert, Marc Esteve Del Valle, Drew Paulin

School of Information Studies - Faculty Scholarship

Learning on and through social media is becoming a cornerstone of lifelong learning, creating places not only for accessing information, but also for finding other self-motivated learners. Such is the case for Reddit, the online news sharing site that is also a forum for asking and answering questions. We studied learning practices found in ‘Ask’ subreddits AskScience, Ask_Politics, AskAcademia, and AskHistorians to develop a coding schema for informal learning. This paper describes the process of evaluating and defining a workable coding schema, one that started with attention to learning processes associated with discourse, exploratory talk, and conversational dialogue, and ended …

#Fashioningidentity And #Performingauthenticity: Communicative, Relational, And Affective Labor In The Digital Frontier Of Fashion And Lifestyle Blogging, Jessica L. Neumann

Electronic Theses and Dissertations

Fashion and lifestyle blogs serves as a new cultural space, where bloggers are viewed as influencers and set cultural, societal standards of an ideal womanhood. Female bloggers' various forms of labor - specifically, communicative, relational, and affective - establish a blogger's role in social and economic life and reiterate the significance of consumerism as a hallmark of femininity. Fashion and lifestyle bloggers are typically women, whose labor sustains the fashion and lifestyle blogging ecosystem. This occurs through consistent, branded communication; cultivating connections and relationships with followers and fellow bloggers; and transference of affect across digital divides, in real time, through …

Las Hijas De Violencia: Performance, The Street, And Online Discourse, Madison M. Snider

Electronic Theses and Dissertations

This paper explores street harassment as a contentious practice in the rhetorical spaces of the street and social media posting through a case study of the performance group Las Hijas de Violencia. Through anarchistic direct action resistance tactics, the group confronted harassers in the streets of Mexico City and their recordings launched global media interest which led to viral online sharing. Widespread sharing of their performance led to the creation of public discursive space, through comments sections, which was utilized to measure attitudes toward street harassment and feminist direct action protest. Contextualized in a growing call for an end to …