Performance Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria,
2023
University of Ibadan
Performance Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu E. Igudia Dr, Solomon Tosin Ogunsina Mr
Library Philosophy and Practice (e-journal)
Social media are platforms through which people of the different networks create, share and exchange information, ideas and also market products such as books in a virtual community. They are instruments for communication that do not just pass information but interact with customers. Since many benefits are derivable from the use of social media for marketing, it becomes imperative to investigate how book marketers use social media to achieve the objectives of their organisations. This study adopted a descriptive research design of correlational type. The population of the study was 212 marketing and sales staff of selected publishing firms. The …
Promoting The Bc Digital Commons: For And By The Community,
2023
Bridgewater College
Promoting The Bc Digital Commons: For And By The Community, Ady Dewey
Strategic Public Relations Projects
The BC Digital Commons (DC) is an open-access robust repository of artifacts, scholarship, publications, performances, events, and more. Through Google Scholar and other search engines, the content is accessed worldwide, yet the DC remains a little-known resource on campus. This fact motivated the director of the Forrer Learning Commons to seek input on how to more effectively increase submissions and the number of users.
The 2023 Strategic Public Relations class (COMM 347) began by educating themselves on the DC and brainstorming about potential advantages from a student’s perspective. They identified stakeholders to interview to determine general awareness and to test …
A Word From The Writing Team (April 2023),
2023
Thomas Jefferson University
A Word From The Writing Team (April 2023), Pam Walter, Mfa, Liz Declan, Ma, Mfa
A Word From the Writing Team (Newsletter)
This issue includes:
- Open Access Fees Waived for Jefferson Authors in ACS Journals
- Join us for out next First Friday writing retreat!
- Publication Spotlight
- Congrats to Science Slam Winners
- Quick Reminder
Reactions To Latinx Children’S Picture Books From Indie Presses: An Analysis Of Online Consumer Reviews,
2023
Portland State University
Reactions To Latinx Children’S Picture Books From Indie Presses: An Analysis Of Online Consumer Reviews, Karina L. Agbisit
Book Publishing Final Research Papers
This study analyzed online consumer reviews of children's picture books published by three small, independent presses focused on providing representation of Latinx people and culture. Reviews showed an overwhelmingly positive reaction to the use of bilingual text. Reactions to the use of illustrations support research indicating a preference for bright, colorful images. Additional themes that emerged in reviews include the timeliness of a bilingual book about expressing feelings in the first year of the Covid pandemic; the importance of personal connections to expressions of culture and traditions in the text; the pros and cons of using photographs instead of illustrations; …
Struggling To Thrive: Nyc Publishing Salaries In The Age Of Inflation & Implications For Diversifying The Publishing Workforce,
2023
Portland State University
Struggling To Thrive: Nyc Publishing Salaries In The Age Of Inflation & Implications For Diversifying The Publishing Workforce, Em Villaverde
Book Publishing Final Research Papers
This research delves into the conundrum of New York City’s publishing sector, where passion drives more than profit. This paper reviews the impact of inflation and rising living costs on entry-level book publishing roles within NYC, unraveling the implications for diversity within the industry.
The central question investigates how the combination of inflation and living expenses influences the feasibility of jump-starting a publishing career in one of the most expensive cities—and the largest publishing hub—in the US. The study spotlights not only barriers to entering the industry but also the exacerbated challenges faced by BIPOC professionals.
The research zooms in …
Metadata Decentralized: An Examination Of Folksonomy In Book Publishing,
2023
Portland State University
Metadata Decentralized: An Examination Of Folksonomy In Book Publishing, Dani Tellvik
Book Publishing Final Research Papers
Classification of materials as multifaceted and complex as books is fraught with competing needs and idiosyncratic forms of expression and organization. A publisher’s primary goal is to position their books in a way that will attract readers who find value in the books. Book Industry Standards and Communication (BISAC) codes, the list of industry-approved subject headings, are essential to a book’s metadata for North American publishers. They are used to strike the balance so that a book blends in to an established category while also standing out as a particularly compelling of unique expression or the chosen classification.
Examining The Discovery Behaviors Of Comics Consumers,
2023
Portland State University
Examining The Discovery Behaviors Of Comics Consumers, Tara Mccarron
Book Publishing Final Research Papers
The comics consumer base is big and it’s only getting bigger. And yet, very little research has been done on the consumer behavior of comics reads. In order to broaden the accessibility to comics consumer research, this paper examined the discovery behavior of 56 survey participants. The survey included questions pertaining to demographics, frequency of comics consumed, genres of comics consumed, formats used to consume comics, and methods used to discover comics. Due to limited scope, this paper focused solely on format preferences, discovery preferences, and the most-popular genre preferences. Based on this research, graphic novels remained the preferred format …
The Pacific Sentinel, April 2023,
2023
Portland State University
The Pacific Sentinel, April 2023, Portland State University. Student Publications Board
The Pacific Sentinel
Editor: Dan Chilton
Articles in this issue include:
- Letter From the Editor
- The Last of Us
- A Student-Run Open Mic Night
- Yo La Tengo
- Aries
- Crystal Springs
- Sun Songs
- How to Write About African Women
- Stop Trying to Plant in Dead Soil
- What We're Enjoying
- Comics & Games
- Events Calender
The Satisfaction Clause In Publishing Agreements: A Case Study Of Its Purpose, Controversy, And Future,
2023
Portland State University
The Satisfaction Clause In Publishing Agreements: A Case Study Of Its Purpose, Controversy, And Future, Maliea Ruby
Book Publishing Final Research Papers
This research paper examines the satisfaction clause included in publishing contracts, the reason for controversy surrounding it, and what the future may look like for it. This is accomplished by looking at the history of the clause, how it functions in publishing contracts, and three major court cases centered around it. The satisfaction clause allows a client seeking a job done to determine whether the work is satisfactory to them. Much of the time these contracts are written to favor the client, part of the reason for its controversial status. In the context of publishing, the satisfaction clause is important …
A Word From The Writing Team (March 2023),
2023
Thomas Jefferson University
A Word From The Writing Team (March 2023), Pam Walter, Mfa, Liz Declan, Ma, Mfa
A Word From the Writing Team (Newsletter)
This issue includes:
- Join us Friday for our writing retreat
- Writing Retreats on First Fridays (Virtual)
- Science Communication Series Science Slam
- Editing and Reviewing Training
- Faculty Days 2023 Deadline
The Pacific Sentinel, March 2023,
2023
Portland State University
The Pacific Sentinel, March 2023, Portland State University. Student Publications Board
The Pacific Sentinel
Editor: Dan Chilton
Articles in this issue include:
- Letter From the Editor
- Essential NW Bands & Musicians
- Events Calendar
- What Happens When the Artist Becomes the Art?
- The SubArtic Collective
- The Enlightenment
- How to Dismantle a Bomb
- The New Space Race
- MyCoreMediation
- Nuclear Oregon
- What We're Enjoying
- Sudoku & Comics
A Word From The Writing Team (February 2023),
2023
Thomas Jefferson University
A Word From The Writing Team (February 2023), Pam Walter, Mfa, Liz Declan, Ma, Mfa
A Word From the Writing Team (Newsletter)
This issue includes:
- Writing Retreats on First Fridays
- Faculty Days 2023 Deadline
- On-Demand Workshops
A Conversation With Stephen Graham Jones: Horror, Weird Fiction And The Way Of Slashers, With Sopapillas For Dessert,
2023
University of Denver
A Conversation With Stephen Graham Jones: Horror, Weird Fiction And The Way Of Slashers, With Sopapillas For Dessert, Billy J. Stratton
English and Literary Arts: Faculty Scholarship
An interview/conversation between Stephen Graham Jones and Billy J. Stratton, which took place in Denver on October 24, 2022.
Building A Humanities-Focused Creative Industries Minor At Portland State University,
2023
Portland State University
Building A Humanities-Focused Creative Industries Minor At Portland State University, Kathi Inman Berens
English Faculty Publications and Presentations
"Building a Humanities-Centered Creative Industries Minor at Portland State University" is a presentation made by Kathi Inman Berens representing collective work by Berens, Dr. Rachel Noorda and Dr. Susan Kirtley (all of Portland State; see slide 2). Identifies opportunities for a humanities-focused minor in creative industries instruction in the U.S., using Ooligan Press of the PSU Book Publishing Master's program as a curricular model of experiential learning.
The Pacific Sentinel, January 2023,
2023
Portland State University
The Pacific Sentinel, January 2023, Portland State University. Student Publications Board
The Pacific Sentinel
Editor: Dan Chilton
Articles in this issue include:
- Letter From the Editor
- Jeffrey Gibson at the Portland Art Museum
- Dakota Modern Exhibit
- Defining Abolition With Walidah Imarisha
- We Keep Us Safe
- Psilocybin Solution
- The Case For ACAB
- Something Needs to Be Done
- Comic
Transnational Dominican Activism: Documenting Grassroots Social Movements Through Esendom,
2023
CUNY Bronx Community College
Transnational Dominican Activism: Documenting Grassroots Social Movements Through Esendom, Nelson Santana, Amaury Rodriguez, Emmanuel Espinal
Publications and Research
Dominican-descended people are one of the most dynamic Caribbean and Latin American ethnic and cultural communities in the United States. Whether in the Dominican Republic or as members of a transnational community, the Dominican population has a long and rich history of challenging the powers that be, confronting unjust acts, and opposing oppressive laws within the communities they inhabit through their civic engagement. This paper addresses one question: As Dominican society and the world have evolved, what has been the role of U.S.-based online media in sustaining, disseminating, and rescuing the long tradition of civic involvement and struggle exemplified by …
The Pacific Sentinel, January 2023,
2023
Portland State University
The Pacific Sentinel, January 2023, Portland State University. Student Publications Board
The Pacific Sentinel
Editor: Dan Chilton
Articles in this issue include:
- Wednesday & the Challenges of Adaptation
- First Impressions: A Newcomer's Guide to Portland
- Ooligan Press's Comic Debut
- The Land, the Water, the Sky
- Notes From Behind the Bar
- A Chat with ChatGPT
- Measure 110 & the Roadblocks of Negative Perceptions
- Pre-Covid: It's a Jungle out there. Post-Covid: It's a Jungle in Here
A Word From The Writing Team (January 2023),
2023
Thomas Jefferson University
A Word From The Writing Team (January 2023), Pam Walter, Mfa, Liz Declan, Ma, Mfa
A Word From the Writing Team (Newsletter)
This issue includes:
- New Year, Monthly Writing Sessions
- Upcoming Workshops
Communication Scholarship And The Quest For Open Access,
2023
Duquesne University
Communication Scholarship And The Quest For Open Access, Preston Carmack, Michael R. Kearney, Abbey Mccann
Journal of the Association for Communication Administration
The advent of black, green, and gold open access publication models poses unique questions for scholars of communication. Plato’s (1956) classic critique of writing in the legend of Theuth and Thamus warned that the printed word “rolls about all over the place, falling into the hands of those who have no concern with it” (pp. 69–70). More than two 2 millennia later, scholars and administrators at all levels of the discipline face just such a phenomenon. As scholars of cyberspace debate whether “information wants to be free” (Levy, 2014), a communication perspective involves consideration of the importance of authorship and …
Digital And Ebook Publishing,
2022
CUNY City College
Digital And Ebook Publishing, Philip M. Rappaport
Open Educational Resources
OER-based syllabus for ENGL 31131 Publishing Certificate Program course at City College, to expose students to career opportunities in New York City's publishing industry.
