Public Relations and Advertising Commons^™

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. President’s Letter
• Your Legacy – Frank Myers
• Gary Ransdell Attends Confucius Institute Conference, Visits Chinese Universities
• Talisman, WKU’s Yearbook, Receives 13^th National Pacemaker Award
• WKU, Elizabethtown Community & Technical College Expand Partnership
• Enrollment at WKU Passes 21,000 Sets Record for 14^th Consecutive Year
• Cheryl Stevens Named Dean of Ogden College of Science & Engineering
• WKYU-PBS Receives Grant for Digital Studio, Control Room Equipment
• WKU Public Relations Program Earns Renewal of International Certificate
• 5 Gatton Academy of Mathematics & Science Students National Semifinalists in Siemens Competition
• Ray Harper Tapped as Full-Time WKU Head …

Sweetness And Strength: Codes Of Femininity And Body Image In Branded Social-Networking Messages And Consumer Responses, Anne M. Holcomb

Masters Theses

This study critically analyzes visual and text updates posted by two clothing brands to the social-networking site Facebook.com, including consumers' interaction with these marketing messages. A semiological textual analysis was conducted using Facebook updates by the Victoria's Secret PINK and Nike Women apparel brands, and the responses of fans who subscribed to these updates. Advertising aimed at women in print media has previously been analyzed in this way, revealing patterns of sexualization and objectification that can be harmful to women and men alike. My analysis builds on this tradition. Social-networking sites such as Facebook allow individual users unprecedented access to …

Applying The Power Of Social Media To Generate Awareness And Support For Symphony Orchestras Among Younger Target Markets, Gina Bittner

Theses and Dissertations

The purposes of this exploratory investigation were to (a) provide insight to communication managers at symphony orchestras into how social media can be used in their marketing efforts and to (b) ascertain how to effectively use social media as a strategy to attract younger demographic groups (ages 19-35). The researcher distributed an online survey to communication professionals at U.S. symphony orchestras (n=220) selected at random from the 2010 Musical America Directory and conducted in-depth interviews with members of the 19 to 35 age group in the southern New Jersey area. The average survey responder demonstrated interest in social media, but …

Transparency In The Fashion Industry: Social Media Use In Public Relations Strategies, Teri Akahoshi

Journalism

No abstract provided.

Nonprofit Organizations And Social Media: Streamlining Communications To Build And Maintain Relationships, Kristin Ann Kenney

Journalism

No abstract provided.

Major League Baseball Marketing Ads And Ticket Sales, Nicole Cohen

Graphic Communication

Major League Baseball teams spend thousands of dollars each year on the promotion of their team to sell tickets to games. Much of this money is spent on print advertisements. Marketing teams of MLB teams would benefit by knowing if there is any direct relationship between a print advertisement and ticket sales. This report explores if there is any type of direct correlation between the two. Elite and specialized interviewing, descriptive and historical research, as well as surveying were all used to help determine what, if any, sort of relationship print advertisements and ticket sales have.

Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith

Journalism

In the most recent decade, there has been a shortage of effectively managed corporate crises. This study is meant to discover the reasons behind the ineffective crisis management responses through the inspection of past corporate case studies in crisis management, as well as what can be done to help corporations use crisis management more effectively. The best practices in effective corporate crisis management in the three different stages of a crisis were attained through the utilization of case studies and expert opinions. The recommendations for practice include making pre-planning and evaluation regarded as more important in crisis management plans, choosing …

Determining The Best Practices To Enhance The Social Media Presence And Increase Revenue For Family Care Network, Inc., James F. Cameron

Journalism

Research was conducted to determine the best practices for using social media to encourage target audiences to engage with the nonprofit Family Care Network, Inc. (FCNI). The agency had not been successful in this endeavor and wanted community members to interact with it via its social media platforms, with the end goal of increasing donations and volunteers. FCNI’s fundraiser Miracle Miles for Kids 2012 (MM4K) was the focus of this study as it was determined by the agency to be the best avenue for a social media campaign to increase financial resources. Academic papers among other sources were studied to …

Communicating A Centralized Message Within A Decentralized Political Movement: The Tea Party, Michael Walsh

Theses and Dissertations

This study examines the effectiveness of how well the Tea Party movement has communicated its message to both members and non-members. This research indicates that the present day populist political movement has done an exceptional job informing the public of its goals. While many non-members of the Tea Party movement disagree with its goals, they were, nonetheless, well versed in both the primary and secondary goals of the movement. Additionally, the research showed that the message has been consistent over various channels including broadcast and cable television, social media, websites, radio, and face-to-face.

Ua12/2/1 National Signing Day, Wku Student Affairs

WKU Administration Documents

Special athletics magazine issue of the College Heights Herald.

• Stephens, Brad. Toppers Address Needs, Build Depth with Signing Class – Football
• Wells, Jordan. Former University of Louisville Commit Ready for WKU Career – Anthony Wales
• Claybourn, Cole. Willie Taggart Looking for National Identity – Football
• Finding the Right Pieces
• Wells, Jordan. Louisville Becomes Pipeline for Toppers
• Stephens, Brad. Nick Sheridan Promoted to Quarterbacks Coach

The Impact Of Social Networking Sites On College Students' Consumption Patterns, Whitney Sue Thoene

Theses, Dissertations and Capstones

This research study examines the effect of social media, particularly Facebook and Twitter, on the purchasing habits of college students by testing for correlations between recommendations on social media and consumption patterns. Moreover, the research also examines the role of gender and social media usage frequency on consumption patterns. Findings revealed that both Facebook and Twitter are being used to obtain sales information and promotions. Furthermore, gender has an impact on both social networking sites. Additionally, this study found the higher the frequency of social media usage the more likely customers are to shop at the businesses they have befriended.

Addressing Corporate Ties To Slavery: Corporate Apologia In A Discourse Of Reconciliation, Claudia Janssen

Faculty Research and Creative Activity

Pressured by activists to take responsibility, American corporations recently found themselves in the spotlight for their past ties to slavery. Responding to the issue, they stepped into a complex discourse of reconciliation. Taking a rhetorical approach, this article analyzes the response of Aetna Inc. It explores how corporate rhetoric functions within present discourses about historical injustices and illustrates that Aetna's response informed by common strategies of corporate apologia inhibited meaningful reconciliation. The article thus furthers criticisms of (corporate) apologia in the context of historical injustice and raises questions about the potentialities and limitations of corporate rhetoric for reconciliation.

Cultural Diabetes, Keri E. Noll

Electronic Theses and Dissertations

Diabetes has become a cultural problem across America, but particularly in the Midwest and Southern regions. For my film, I explored these two areas and compared the food and exercise culture to one of the healthier regions, the West. Having moved from Indiana to Colorado, I used my own personal experiences to analyze why people in the Midwest struggle with diabetes and obesity at such a higher rate than those nearer to the Pacific Ocean. Through a series of interviews with close friends and observational analysis of each state, I came to learn something very important about health: our food …

Ua11/2 Public Affairs Press Releases, Wku Archives

WKU Archives Collection Inventories

Press releases created about WKU by the Public Affairs Department.

Ua61/3 Wku Nursing & Physical Therapy - The Medical Center - Wku Health Sciences Complex, Wku Health & Human Services

WKU Administration Documents

Fundraising brochure regarding The Medical Center – WKU Health Sciences Complex constructed from 2012 through 2014. Features architectural renderings of each floor.

Ua19/16/1 Lady Topper 2012-13 Basketball, Wku Athletic Media Relations

WKU Administration Documents

WKU women's basketball media guide for 2012-13 season.

Addressing Corporate Ties To Slavery: Corporate Apologia In A Discourse Of Reconciliation, Claudia Irene Janssen

Faculty Research and Creative Activity

Pressured by activists to take responsibility, American corporations recently found themselves in the spotlight for their past ties to slavery. Responding to the issue, they stepped into a complex discourse of reconciliation. Taking a rhetorical approach, this article analyzes the response of Aetna Inc. It explores how corporate rhetoric functions within present discourses about historical injustices and illustrates that Aetna's response informed by common strategies of corporate apologia inhibited meaningful reconciliation. The article thus furthers criticisms of (corporate) apologia in the context of historical injustice and raises questions about the potentialities and limitations of corporate rhetoric for reconciliation.

Ua12/4 Stall Street Journal, Vol. 4, Wku Health Services

WKU Administration Documents

Broadsides developed by WKU Health Services to convey public health information in students in bathroom stalls. Incomplete run.

Ua42/3/2 Wku Glasgow, Wku Glasgow

WKU Administration Documents

Overview of WKU Glasgow.

Ua12/11/1 Downing University Center Board, Wku Archives

WKU Archives Collection Inventories

Records created by and about Downing University Center Board. Includes publications, governing documents, meeting minutes, reports and correspondence.