Public Relations and Advertising Commons^™

Flavor Of Slo 2012: An Application Of Communication Principles In Event Planning, Allison Sasscer

Communication Studies

Flavor of SLO is a fundraising event put on by Cal Poly students to raises thousands of dollars to benefit the local non-profit United Way. In the almost year long process of planning and implementing the event, the basics of small group, persuasion, and organizational communication played a part of the shaping and execution of the event. This paper recounts how various aspects of the communication discipline played a part in making the event successful and how it contributed to achieving the goals of improving education, income and health for San Luis Obispo County.

Flavor Of Slo 2012: Applying Concepts From The Communication Discipline To The Marketing And Execution Of A Local Event, Courtney Keiko Ai Hua Wen

Communication Studies

No abstract provided.

Getting On The Bus: Marketing San Luis Obispo's Regional Transit Authority, Jenna Higgins

Master's Theses

A new trend is emerging, seeking to recognize the benefits of and encourage the use of public transportation. In the past, public transit agencies have not directed much energy or focus at marketing, seeking to use limited funds elsewhere. “The common perception is that money spent on marketing would be better spent on transit systems themselves…over time, a sustained investment in marketing increases the number of people who use transit. Increased ridership leads to increased revenue, and ideally, an increase in service to match the new demand” (Arpi, 2009).

Even as marketing gains importance in the public transit world, questions …

From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss

Occasional Papers

This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia

Communication Studies

A record of the planning process for the transition of Moebius, the College of Liberal Arts literary journal, from a publication to an online website. Includes materials for future public relations and outreach efforts by the Moebius team.

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park

Communication Studies

In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.

Repairing An Organization’S Image In Times Of Crises: What Strategies To Use When?, Augustine Pang, Benjamin Meng-Keng Ho, Nuraini Malik

Research Collection Lee Kong Chian School Of Business

The image repair theory has been described as the “dominant paradigm for examining corporate communication in times of crises” (Dardis & Haigh, 2009, p. 101). While the theory, which posits five major strategies and 14 sub-strategies, has been applied extensively, a fundamental question remains: What strategies should be used when? Through meta-analysis of the image repair studies, we examine the persuasiveness/effectiveness in the use of different strategies. This study addresses the call by Haigh and Brubaker (2010) to conduct more studies to understand the use of strategies across different crisis types with a view to providing a template to equip …

College Admissions Use Of Social Media In Recruitment Marketing: A Literature Review & Strategic Plan For Western Michigan University's Office Of Admissions, Natalie Faculak

Honors Theses

Social media technology is a rapidly growing communication phenomenon that digital natives, the generation of current 18-29 years old have embraced and revolutionized daily interactions. Social media technology is defined as “web-based and mobile applications that allow individuals and organizations to create, engage, and share new user-generated or existing content, in digital environment through multi-way communication” (Davis, Deil-Amen, Rios-Aguilar, & Gonzalez Canche, 2011). Emerging social networking sites such as Facebook and Twitter allow users to create and maintain relationships with family, friends, coworkers, and organizations. The “always connected” generation of digital natives expects constant communication and instantaneous access to information …

Promoting Awareness Of The Unlv University Archives, Tom D. Sommer

Scholarship Colloquium

Promoting awareness of the University Archives has evolved for me for the past six years as University Archivist. It started out as an idea that quickly grew into a wonderful relationship between the University Archives and the rest of UNLV. I originally promoted awareness through outreach services as a librarian in Oro Valley, Arizona. It was a nice way for the organization to get the word out about the new library in the neighborhood. I started by reading novels to kids in Summer Camps at the nearby middle and high schools. It was a lot of fun and I was …

Crowdsourcing Course Design: Tapping The Collective Intelligence Of Campus Stakeholders, Patrick Griffis, Steven Hoover

Scholarship Colloquium

Background

• UNLV General Education Reform

– led to First Year Experience Course in College of Business

• Course taught by advisors in College Of Business

• Collaboration between Librarians and BUS103

• Libraries hosted Faculty Institute for First Year Seminars

– Collaborative course design with business instructors, civic engagement and student success professionals, technology specialists, and librarians

Academic Libraries And English Composition Programs: A Literature Review Of Current Trends, Erin E. Rinto

Scholarship Colloquium

This literature review examines a sampling of the last ten years of research on the relationships between academic libraries and English Composition Programs in an effort to uncover potential methods for a new collaboration between the Lied Library and the English Composition Program at UNLV. Three general trends are identified and discussed in terms of their strengths and weaknesses for local implementation.

The Social Web: Utilizing Social Media To Expose And Provide Access To The Unlv Libraries Digital Collections, Amy Jo Hunsaker

Scholarship Colloquium

Why use Social Media?

Exposure

Access points

Promotion

Establish relationships

Promote discourse

Understanding Sustainability: An Examination Of Encoding And Decoding Of Promotion Materials For Green Consumers, Muriel Paige Cross

Undergraduate Honors Thesis Collection

Organic farming and foods, sustainable, No Impact Man, the "green movement," "localvore," The Ominvore's Dilemma, and socially and environmentally conscious are all ways to describe a growing subculture concerned with keeping the world a healthy and livable place because of lifestyle, ecological or ethical reasons. Consumers connect with this issue for various reasons ranging from the personal, such as seeking out healthy options, to the social, such as environmentalism and sustainability. Marketers have embraced these consumers as a profitable market segment, as illustrated by the increasing number of organic brands and products in the market today. Three-fourths of U.S. consumers …

Status: In A Relationship How Effective Is Customer Relationship Marketing On Facebook?, Courtney Weiss

Honors Projects in Marketing

Facebook provides an avenue for companies to connect with consumers in new ways. Since so many tools for communication are available on the site, it can be difficult for a company to focus its marketing efforts. This study examines how consumers respond to Facebook Advertisements and company pages on Facebook in order to determine where companies should allocate their resources on the social networking site. Specifically, it explores consumer click-through rates on Facebook Ads, as well as consumer perception of various Facebook promotional tools. The methodology includes traditional research in the form of a literature review, as well as focus …

“Make Your Move, Choose Your Food”: A Healthy Lifestyles Empowerment Campaign, Michelle Child

Mahurin Honors College Capstone Experience/Thesis Projects

This thesis documents the campaign “Make Your Move. Choose Your Food.” This healthy lifestyles empowerment campaign was one of six conducted in Bowling Green, Kentucky during February 2012 for the Public Relations Student Society of America’s (PRSSA) 2011-2012 Bateman Case Study Competition through the public relations capstone courses Journalism 454 and 456. The objective of this campaign was to encourage children, teenagers, parents, educators and community organizations to improve their individual health and the health of the community. My team, consisting of four public relations seniors and myself, created three overall objectives grounded in research, planned strategies specific to our …

Vocal Velocity: A Strategic Public Relations Plan For The Contemporary A Cappella Society Of America, Deanna Payson

Renée Crown University Honors Thesis Projects - All

The Contemporary A cappella Society of America (CASA) is a not-for-profit organization whose mission is, “to foster and promote contemporary a cappella music around the world through education, recognition, and the creation of performance opportunities.” In order to fulfill this mission, CASA must develop and maintain fruitful relationships with two key publics: a cappella groups and a cappella fans. My Honors capstone will be two-tiered, including a short-term public relations strategy aiming to strengthen the organization's relationship with a cappella groups, along with a long-term strategy to increase its recognition and presence in the world of a cappella fans. The …

From Barbie With Love: Implications Of The Mixed Messages From America’S Plastic Sweetheart, Lisa Gapinske

Renée Crown University Honors Thesis Projects - All

As a controversial, yet influential icon in American society, Barbie doll sends a variety of mixed messages to young girls. She is an icon of feminine perfection. She represents ambitious, working women. She presents reality with a completely unrealistic body type. This study determines the potential effects of Barbie doll on individual knowledge, attitudes, and behaviors.

Data was collected through one-on-one interviews with young girls and their parents. Each responded to a series of questions regarding their perceptions and feelings towards the doll. They also reacted to several commercials, each depicting the mixed message that the doll sends. Finally, the …

The Impact Of Celebrity Endorser Type And Source Credibility On The Advertising Attitudes And Purchase Intentions Of Indian Rural Consumers, Sidharth Muralidharan

Dissertations

India is among the fastest growing economies in the world and has the second largest population out of which 70% are considered rural. The rural consumer has witnessed a lifestyle shift wherein they have become brand conscious, consumption of media content has increased and a rising income has opened up possibilities never experienced before. Understanding the love for cinema, celebrity endorsement has become a popular marketing strategy being employed by advertisers in India. The purpose of this study was to find out which celebrity endorser type (national, regional or non-celebrity) was the most effective on rural consumer’s attitude toward the …

Shooting For The Skies: Leveraging Public Relations To Improve The Image Of Commercial Airlines, Elisa Durand

Theses and Dissertations

The goal of this study was to determine if commercial airlines can improve their image by soliciting feedback from their customer base and responding accordingly. The results of both qualitative and quantitative research methods show that travelers lack confidence in the level of concern commercial airlines hold for their satisfaction. Multiple national customer service surveys administered to travelers paint a recurring pattern of unhappy fliers who believe airlines are unaware of their concerns and needs. The results of two primary questionnaires demonstrate that airlines are not in concert with customer expectations. The data results indicate that by leveraging customer feedback …

Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira

Northwest Communication Association Conference Papers & Presentations

This study presents a semiotic analysis of several magazine advertisements in an attempt to explore body image and sexuality as it is illustrated in marketing campaigns in both the United States and Japan. Each of the magazines from which the artifacts were drawn was published in 2011, and each presents a similar focus on fitness, fashion, and television in each country. A comparison of the sexuality portrayed in advertisements was conducted to explore similarities and differences. It was found that there is a difference in how sexual imagery was used between the United States and Japan, with the United States …