Public Relations and Advertising Commons^™

Gendered Images In Online Political Advertising Videostyles: A Case Study Of 2024 Taiwan Presidential And Parliamentary Elections, Chia-Heng Chang

Electronic Theses & Dissertations (2024 - present)

Despite the increasing visibility of female politicians in Taiwan, the resurgence of the #MeToo movement ahead of the 2024 presidential and parliamentary elections underscores the enduring influence of patriarchal norms and gender stereotypes within Taiwanese society. Prior research in political communication has documented how gendered expectations shape voters’ perceptions of politicians’ appearances, behaviors, and perceived competence in addressing political issues. These expectations, in turn, inform how candidates strategically construct their public personas during electoral campaigns. This dissertation contributes to this body of scholarship by analyzing how Taiwanese political candidates perform gender through political advertising. Integrating the videostyle framework, gender schema …

How Can Faith Based Nonprofits Acquire And Retain New Donors From Generation Z?, Mariana Combariza

Undergraduate Honors Theses

Faith-based nonprofits, such as World Vision or Compassion International, are aware that their primary donor demographic is aging. As such, they face pressure to engage younger generations who will likely become their future financial supporters in order for their nonprofit work to be sustained. Although multiple qualitative studies have demonstrated the interest and desire that Generation Z has to donate to causes they believe in, further research is needed to understand their donation behavior and how it correlates to nonprofits’ marketing strategies. In this study, we use quantitative and qualitative data from over 243 randomly selected Gen Z college students …

Social Media Influencer’S Crisis Responses And The Short And Long-Term Effects On Their Brand And Reputation, Reese K. Brosnan

SPARK Symposium Presentations

A crisis for a social media influencer is incredibly prevalent as a part of the career since they are constantly online and showing themselves to the world. There is currently plenty of research on how to plan for a crisis response for organizations that are not having to respond as both an individual and as a brand. The need for research on how an influencer can plan for and respond to a crisis in an effective manner is imperative as the rate of people wanting to be a social media influencer has increased. Therefore, more people will become reliant on …

Ua12/2/1 College Heights Herald, Vol. 100, No. 2, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period November 11 - December 5, 2024.

• Wilborn, Price. Letter from the Editor – Homecoming
• Vickers, Abigail. Homecoming Royalty – Milie LeJeune, Sarah Burke, Katie Burch, Jennifer Smith, Alice Waddell
• A New Era for Social Sciences at WKU – Society, Culture, Crime & Justice
• Steps from WKU, Miles of Charm – Walk2Campus
• Wilborn, Price. Martha Sales Reflects on Life, Leadership & Growth
• Leasing Agents Lending a Friendly Face & Helping Hand – Columns
• Smith, Kane. How Local Businesses Prepare for Homecoming Crowds
• Downtown Bowling Green – Restaurants & Businesses
• Home Sweet …

Navigating Responsible Consumption: Unveiling Consumer Perceptions And The Role Of Bio-Based Products In Sustainable Decision-Making, Magdalena Klimczuk-Kochańska, Magdalena Marczewska

Journal of Marketing and Consumer Behaviour in Emerging Markets

The modern consumer society is criticised for its harmful impact on individual well-being and the environment, prompting a call for a transition to responsible consumption. This article explores emerging trends in consumer behaviour towards responsible consumption. Drawing from existing literature and empirical findings, it examines the multifaceted dimensions of responsible consumption, encompassing environmental, ethical, and social considerations. Conscious consumers prioritise basic needs over excessive consumption, opting for high-quality, reliable, and environmentally friendly products, especially those derived from biomaterials called bio-based products. Furthermore, responsible consumers recognise the social and environmental consequences of their consumption behaviour, advocating for sustainable practices and supporting …

The Exploration Of Modern Life And Nature: A Public Relations Campaign Plan For Community Artists, David Mitchell

Electronic Theses, Projects, and Dissertations

Art can unite individuals and foster a sense of community. When art is accessible, it can act as a meeting place for individuals to connect and share their experiences. It may also generate economic opportunities for artists and communities. In this scholarly document, I briefly discussed how artists, particularly community artists, use visual arts to create connections within communities and to preserve cultures. Further, I discussed the lack of research on public relations in the art field and the importance that public relations holds for visual arts. I explained the critical role my public relations plan and non-profit art organization …

Ai At The Helm: Transforming Crisis Communication Through Theory And Advancing Technology, Timothy Whims

All Theses

This thesis investigates the integration of artificial intelligence (AI), particularly large language models, into crisis communication, focusing on how AI technologies can enhance response strategies and stakeholder engagement during crises. By leveraging established communication frameworks such as Image Repair Theory, Situational Crisis Communication Theory, and the Discourse of Renewal, this research explores the potential for AI to improve both the speed and precision of crisis responses. The study highlights how AI can assist in monitoring public sentiment, drafting tailored responses, and managing real-time information during crisis events. However, it also addresses the limitations of AI, such as its inability to …

The Review Of The Book “Employer Branding – Eine Wissenschaftliche Analyse Des State-Of-The Art Empirischer Untersuchung Im Bereich Employer Branding” Written By Peter Kuhn, Anna Jędrzejczyk

Journal of Marketing and Consumer Behaviour in Emerging Markets

The review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn

Motivating Marketing Research Respondents To Provide More Elaborated Answers, Michał Ścibor-Rylski

Journal of Marketing and Consumer Behaviour in Emerging Markets

Modern marketing research faces a challenge how to increase the respondents’ productivity and encourage them to give more elaborated answers in the open-ended questions. It’s relevant both for CAWI quantitative projects and the qualitative approaches. The initial research in this area shows that gamified tasks including storytelling enhancements might be a solution to the stated problem. The research project was aimed at the verification of effectiveness of the gamified methods, i.e., questions including a storytelling context, with the use of a bigger, quantitative sample of the regular marketing research respondents – participants of the professional research panel. The research was …

Enhancing Event Reputations: Insights And Recommendations For Secure And Engaging Experiences, Emma Carroll, Catriona Murphy Dr.

ICHRIE Research Reports

This research report presents evidence-based recommendations derived from focus group research to enhance the reputable value of events for practitioners in the industry. The study highlights the increasing pressure on event planners to prioritize attendee safety amidst external threats such as terrorism, pandemics, and ongoing conflicts. The findings emphasize the significant impact of these challenges on attendee behavior and perceptions, necessitating a balance between ensuring safety and delivering enjoyable event experiences. Key recommendations include the development of online reputation management protocols and the integration of semiotic analysis to align event messaging with audience expectations. These interventions seek to equip event …

Ua12/2/1 College Heights Herald, Vol. 100, No. 1, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period October 9 - November 11, 2024.

• Wilborn, Price. Letter from the Editor – Elections
• Ivory, Larkin, Cameron Shaw, Libby Simpson & Abigail Vickers. How WKU Students Are Approaching the Ballot Box
• Todd Alcott Shares Vision for Bowling Green

• Freidhof, Natalie. A College Student’s Guide to the Swing States
• Reed-Whalen, Bradlee. What Is Amendment 22? – School Funding
• Di Palermo, Dominic. More to Accomplish – Todd Alcott, Bowling Green Mayor
• Todd Alcott for Mayor In His Own Words
• Patti Minter for Mayor In Her Own Words
• Randolph, Eli. A Day in …

The “Hate Wall” Project To Eradicate And Dismantle Discrimination In Higher Education: Lessons Learned From The Well-Intended Initiative Gone Awry!, Bahaudin G. Mujtaba

Learning and Educational Center Virtual Teaching and Learning Conference

Deeply rooted prejudices and hatred of others based on people’s ethnic backgrounds, disabilities, or religious affiliations are realities of every society. To allow students, faculty, and staff on campus to de-stress by metaphorically destroying experienced hate, the Diversity Student Council of Nova Southeastern University built a “Hate Wall” so everyone can write negative biases they have heard to then dismantle it physically and symbolically. During the day, people wrote comments on the wall, and some were antisemitic regarding the Jewish community. Within a few hours, it turned into a publicity failure while deeply stressing many.

This case study discusses what …

Would You Pay An Insta-Doctor A Visit? Social Media Personal Brands And Young Consumer Perception, Małgorzata Szwed

Journal of Marketing and Consumer Behaviour in Emerging Markets

Technological developments and the broad availability of the Internet provide constant access to social media for users. These platforms are used to communicate with friends as well as to follow other users and brands. Also, physicians have public social media profiles on which they publish both professional and personal content. The objective of the paper is to explore and understand customers’ perception of physicians’ social media use. To obtain the purpose, a qualitative research method was adopted that involved 12 semistructured interviews with people who followed physicians’ profiles on social media. The study identifies three consumer groups: social media enthusiasts, …

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU men's basketball team from August to December 2024.

Ua45 Registrar Updates, Wku Registrar

WKU Administration Documents

Newsletter created by and about the WKU Registrar's office.

Ua35 Newsletter, Issue #2, Wku Research & Creative Activity

WKU Administration Documents

Newsletter created by and about the WKU Office of Research & Creative Activity.

Ua12/2/2 Talisman: Legacy, Wku Student Affairs

WKU Administration Documents

Fall 2024 Talisman:

• Our Mission
• Harrington, Ragan & Cecilia Alali. Legacy
• Muscutt, Carson. The Spirit of Western – Big Red
• Hardesty, Emma. Beyond the Letters – Fraternities & Sororities
• Lein, Samantha. The Iceberg Beneath You – Poem
• Pollard, Evynn. Echoes of the Past – Jonesville
• Sutton, Avery. Tasting Tradition – Recipes
• Phelps, Brett. The Hill
• Colovos, Christina. Pale Blue Dot – Poem
• Rainwater, Riley & Carson Muscutt. Marking Time – Marching Band
• Vickers, Abigail. Grassroots – Political Campaigns
• Muscutt, Carson. Horoscopes
• Legacy Issue 17 Playlist
• Lasting Impact

Ua3/10 President's Messages - Fall Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during fall semester, 2024.

• Budget Executive Committee
• Fall Events
• Fall Semester
• Opportunity Fund
• Parent & Family Weekend
• Semester Kickoff
• Semester Review
• Staff Senate
• Voting

"Finding Your People: Seeking Strength And Solidarity In Employee Resource Groups (Ergs)" - The One Club For Creativity's "Where Are All The Black People?" 2024 Conference Proceedings & Reading List, Javier O. Garcia

Publications and Research

Employee Resource Groups (ERGs) help create community in the workplace, and can serve as a source of strength for employees of marginalized identities.

This panel, originally held at The One Club for Creativity's "Where Are All the Black People?" conference and career fair in 2024, explores the value of intersectional identities in the workplace.

The featured panelists offer insights into the changing landscape of DE&I (diversity, equity, & inclusion) - particularly in the advertising, marketing communications, and creative industries - the impact it is having on employees, and how ERGs can serve as a catalyst for professional and organizational growth. …

Sport Social Hub: Using The Power Of Collaboration To Develop Hands-On Social Media Competencies, Alisa Agozzino, Brendan O'Hallarn, Peyton Stensland, James Strode

The COSMA Journal

This paper introduces Sport Social Hub, a collaborative, multi-institutional social media exchange inspired by the Commission on Public Relations Education's (CPRE) emphasis on key knowledge, skills, and abilities (KSAs) in public relations education. Sport Social Hub engaged students from four universities in topical, sports-themed assignments. These assignments involved creating memes, analyzing historical and contemporary sports photographs, profiling industry professionals with infographics, and developing engagement contests. The paper outlines how Sport Social Hub addresses CPRE's recommended KSAs within social media, collaboration, and creative thinking. Utilizing social media platforms as pedagogical tools, Sport Social Hub aimed to enhance students' social media competencies, …