Public Relations and Advertising Commons^™

A-10 Cross Country Championship Running At Cedarville University, Mark D. Weinstein

News Releases

The Atlantic 10 (A-10) cross country championship is returning to the Elvin R. King Cross Country course at Cedarville University for the 2023 championships on Saturday, Oct. 28. The event is hosted by the University of Dayton with the men's 8K races scheduled for 10 am followed by the women's 6K race at 10:50 am.

Connections For The Gospel: A Professor’S Service For “The Holy Sexuality Project”, Mark D. Weinstein

News Releases

One year ago, Cedarville University associate professor of communication Jeffrey Simon was presented with an opportunity to consult on a multi-million-dollar media ministry project that could make a difference worldwide and have an immediate impact with his college students.

Simon, who teaches broadcasting and digital media, connected with Dr. Christopher Yuan, a renowned author and speaker on topics including human sexuality and biblical authority. Simon’s role was to help Yuan from a digital media and broadcasting perspective to adapt his book, “Holy Sexuality and the Gospel,” into a new media project using modern technology. In the process, Simon …

"Talk To Your Doctor:" A Rhetorical Analysis Of Burkean Identification In Direct-To-Consumer Pharmaceutical Advertisements, Sophia N. Bates, Valerie Lynn Schrader

Communication and Theater Association of Minnesota Journal

In this article, we use rhetorical criticism as a research method to apply Burkean identification to four direct-to-consumer pharmaceutical television commercials, suggesting that the commercials create a state of consubstantiality with the audience. The identification strategies of common ground, the assumed “we” through the use of the word “you,” and dissociation are utilized in these commercials to inspire consumers to initiate a conversation with their doctor about their healthcare needs. Based on the success direct-to-consumer pharmaceutical advertisements have had with inspiring patients to engage in a dialogue with healthcare providers, Burkean identification could have significant implications when used in other …

Building A Library Renovation Website Using Public Relations Principles, Kristen S. Shuyler

Libraries

Learn how James Madison University Libraries built an award-winning library renovation website using core principles from the field of public relations (PR). Key features include an interactive visual timeline (created with an open-source tool), a collection of memories of the library, and FAQs based on actual user questions.

Keeping Athletes Safe As Athletic Trainer Demand Increases, Mark D. Weinstein

News Releases

Understanding this need, Cedarville University began its first cohort of the Master of Athletic Training program in 2022 to equip students to meet an increasing demand for athletic trainers nationwide.

Building Solidarity Between Minority Groups, Seonwoo Kim

LSU Doctoral Dissertations

Although a considerable number of scholars agree that an intergroup coalition among minorities will be more powerful in changing biased perceptions, regulations, and policies (e.g., Burson & Godfrey, 2020; Lane et al., 2019), cross-minority solidarity is challenging due to the inherent difficulties in establishing a shared goal and reaching a consensus on methods and tactics (Gawerc, 2021; Rogers, 2004) and competing policy stances and stereotypes (Hope, 2019; Nopper, 2006). Numerous instances of social movements that failed due to the failure of coalitions to form have been documented in the literature (e.g., Almeida, 2010; Ferree & Roth, 1998; Gelb & Shogan, …

Ouachita's Elrod Center Hosts 53rd Tiger Serve Day, Rachel Dunnam

Press Releases

Ouachita Baptist University’s Ben M. Elrod Center for Family & Community held its 53^rd Tiger Serve Day on Saturday, Sept. 23. More than 800 Ouachita students, faculty and staff completed 83 projects at area homes, non-profits, churches and designated trash pickup sites across Arkadelphia and DeGray Lake.

“Tiger Serve Day is a wonderful opportunity for our campus to connect with the community and love them well,” said Duvall. “I am so proud to be part of a university that places such a huge value on service.”

Volunteers gathered at 8:30 a.m. at the Elrod Center to prepare for the …

Trading Places: Student Goes From Classroom To U.S. Senate Internship, Mark D. Weinstein

News Releases

Will Galkin’s semester at Cedarville University has begun like no other. The junior from Salt Lake City, Utah, has traded his Cedarville classrooms for an internship with Utah Senator Mike Lee on Capitol Hill in Washington, D.C.

Crowned Chains And The Integrated Business Core, Mark D. Weinstein

News Releases

Starting a business is difficult, but for 10 Cedarville University students, launching the jewelry company Crowned Chains has had a very successful start.

As part of the Robert W. Plaster School of Business’ Integrated Business Core (IBC) program, the students created jewelry products, and within 20 minutes of their launch, sold $1,300 worth of products. The high volume of sales represented the largest amount of revenue for any IBC startup since the program began in 2002.

International Relations: Adopted Into A New Hope, Mark D. Weinstein

News Releases

Melissa Brown, assistant professor of social work at Cedarville University, doesn’t just teach caring for others, she lives it.

This September, she and her husband, Tom, adopted a boy from China. The Browns have four children between the ages of 7 and 13, the oldest of whom is Joey, the newest addition to their family.

Family Finds Mentor During Crisis, Mark D. Weinstein

News Releases

A year ago, during Cedarville University's homecoming weekend, Carson Levenson sat down outside the Cedarville bookstore to avoid the crowd. Little did he know sitting at that table would change his life and his family’s lives for the better.

I Believe, Help My Unbelief, Ben Sells

Press Releases

With Convocation, we formally bring together new and returning students with faculty and staff to begin the 138th year of Ouachita Baptist University.

Once a week, we pause campus life for Chapel. We come together to sing, to pray, to hear scripture and to be encouraged. Together. I believe this time together helps make Ouachita, Ouachita. I rarely miss Chapel.

Trustees Approve New Graduate Certificate Program, Five Faculty, Mark D. Weinstein

News Releases

The Cedarville University Board of Trustees unanimously approved a new graduate certificate program in biblical and theological studies and the appointment of five new faculty members at its annual fall meeting on Thursday, Oct. 5. The trustees also approved academic scholarship levels for 2024-25 new students and officially created a vice president for athletics position.

Students Create Autonomous Ambulance Concepts, Mark D. Weinstein

News Releases

Although the semester is just getting started, Cedarville University industrial and innovative design seniors have already wrapped up a five-week transportation design project with the aim to save lives. For their most recent project in transportation design, senior students looked at a real-life problem and explored innovative possibilities. This project began with a concept developed by Tom Balliett, CFO, Co-founder and Instructor at the International Center for Creativity (ICC). The industrial and innovative design students' laboratories are located at the ICC in Dublin, Ohio.

Curating A Consumption Ideology: Platformization And Gun Influencers On Instagram, Jenna M. Drenten Ph.D., Lauren Gurrieri, Aimee Dinnín Huff, Michelle Barnhart

School of Business: Faculty Publications and Other Works

This study explores how a platform enables social media influencers to promulgate a consumption ideology. We show how gun influencers, or “gunfluencers,” use Instagram to link products, activities, and meanings to Second Amendment ideology – a gun-centric belief system in the United States colloquially known as “2A ideology.” Through a qualitative study of 25 Instagram gunfluencers, we identify a process of curating a consumption ideology wherein social media influencers employ four curatorial tactics: glamourizing, demystifying, victimizing, and tribalizing. Findings suggest gunfluencers extend audiences and leverage algorithms to prescribe and model how supporters of 2A ideology should look, act, speak, feel, …

Standing With Giants: Josiah Kareck’S Journey With Theatre, Mark D. Weinstein

News Releases

Standing on a stage in front of hundreds of people has never been a foreign concept to Cedarville University fifth-year theatre student Josiah Kareck.

Gen Z-Focused Essays Win Awards For Cedarville Students, Mark D. Weinstein

News Releases

When The Gospel Coalition launched a worldwide essay competition for young writers focusing on Gen Z this summer, two junior Cedarville University professional writing and information design (PWID) students boldly answered the call. Out of 217 submissions, Abby Jo Thompson won first place in the competition with her submission “Gen Z Needs a Place at Your Kitchen Table,” and Crissa Esse won second place with her essay “Faithful Pastors, You Matter to Your Youth.”

New Cue School Mobilizing Entrepreneurs Across The Country, Mark D. Weinstein

News Releases

Regardless of a professor’s teaching style, learning in a college classroom can often be traditional. Lectures followed by tests and quizzes.

That will not be the case in the new Cedarville University Entrepreneurs (CUE) School within the Robert W. Plaster School of Business at Cedarville University.

New Learning Initiative Connects Home-Schoolers To Health Screenings, Mark D. Weinstein

News Releases

Helping home-school families understand health care is the focus of a new health fair hosted by the Cedarville University School of Nursing on Wednesday, Oct. 11, and Wednesday, Dec. 6, in the Stevens Student Center event rooms. Both events take place between 10 a.m. and 2 p.m.

Pursue A Career At The Largest Career Fair In Greene County, Mark D. Weinstein

News Releases

The largest career fair in Cedarville University’s 136-year history will take place on Wednesday, Oct.11, from 11 a.m. to 2:30 p.m. in the Doden Field House. The event is open to the public and is coordinated by the career services department at Cedarville.