Public Relations and Advertising Commons^™

Engaging For A Cause: How Nonprofits Can Leverage Theory To Maximize Video Engagement On Instagram., Aiko A. A. A. Jones

Electronic Theses and Dissertations

Video is the second-richest form of media, conveying both verbal and nonverbal cues to viewers (Hasim et al., 2020). When coupled with the accessibility of social media, videos can spark consumer interest and convert neutral parties to brand-supporters (Alamäki et al., 2019; Tseng & Wei, 2020). This study aimed to investigate the effects of using Aristotle’s persuasive appeals, Berger’s STEPPS, and Monroe’s Motivated Sequence on the success of nonprofit organizations’ social media videos, measured in engagement metrics (likes and comments). Through a content analysis of 50 videos posted to Instagram by randomly selected nonprofit organizations, this study found that pathos …

Spiking Engagement: Analyzing Social Media Tactics And Fan Interaction In The Omaha Supernovas, Anne Thomas

Theses/Capstones/Creative Projects

The available engagement of social media for firms and their target market is unmatched. Rather than a one-way communication, it is an open channel. Potential customers can share their thoughts and feelings on the firms’ products and services, and firms can connect with their customers and create brand loyalty. This opens opportunities for marketers to look at new ways and strategies to connect with their customers. This is the same for professional sports teams. Just like a traditional firm, professional sports teams rely on being able to connect with and sell to their target market.

The newly established Omaha Supernovas …

Ua12/2/2 Talisman: Pulse, Wku Student Affairs

WKU Administration Documents

Spring 2024 Talisman:

• Hunter, Leah. Pulse
• Muscutt, Carson. High on Bluegrass – Jordan Riehm
• Meyers, Jeffrey. Science of Movement – Exercise Science
• Murray, Debra. Pasture to Plate – Agriculture
• Murray, Debra. Vegetarian Tortilla Soup
• Coffee, Bobbi. Passion, Pain, Curiosity – Innovation Campus
• Story, Miriam. Drafts of a Postcard (October 2023)
• Johnston, Katelyn. Beyond Sound – Deaf
• Hunter, Leah. One Good Week – Madison Weis
• Alali, Cecilia. Crafted Cadence – Speech Team
• Blankenship, Alisa. Loving You
• Sandlin, Ellie. Here After – Death
• Booth, Pandora. Rooted in Rhythm – Step Shows
• Booth, Pandora. Horoscopes
• Pulse Playlist

Impact Of Emotional Intelligence On Client Satisfaction In Project Management, Mousami Berawala

Harrisburg University Dissertations and Theses

This study investigates the correlation between emotional intelligence (EI) and client satisfaction in project management. It is guided by the central research question: Is emotional intelligence linked to client satisfaction? To explore this, the research is structured around Practice of EI on Leadership and Junior level and impact on client satisfaction, the impact of varying work environments, including remote, hybrid, office-based, and site-based settings, on project outcomes post-pandemic; differences in EI practices across countries and the effect of diverse work cultures; the comparison of EI application across different fields, with a focus on work-life balance and industry-specific practices in banking, …

“Everything Is Not What It Seems”: Discovering Public Relations In Business Sectors In Vietnam, Ba-Anh-Tu Truong

LSU Master's Theses

Vietnam is a shining star in emerging markets, with an annual economic growth rate of 6-7%. Its abundant labor supply, stable political climate, and geographic proximity to major global supply chains make it an ideal candidate for manufacturer planning in advanced economies such as the United States, Europe, Australia, Japan, China, and Korea. Investing in public relations and communication management, especially understanding the Vietnamese market, effectively prepares multinational corporations for future business expansion. This mission is difficult for academia and industrial professionals since Vietnam is a “silent country” in public relations research. To fill the gap, this thesis employs the …

Ua12/2/1 College Heights Herald: Big Red By Ai, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period March 3 - April 8, 2024.

• Big Red, Is That You?
• Anderson, Alexandria. Letter from the Editor - Artificial Intelligence
• Phelps, Maggie. What is AI? - Artificial Intelligence
• AI’s Impact on Higher Education
• Reed, Bailey. Students Share Opinions on AI
• Abney, Shayla. WKU Faculty Discuss AI in Courses
• Hawkins, Kaylee. AI’s Impact on Blackboard Ultra
• Randolph, Eli. AI Recreates a WKU Tour
• Shaw, Cameron. WKU Department of Political Science Hosts Dead President’s Tour

Ua68/17 Wku Dance: Creating, Thinking, Artists, Wku Theatre & Dance

WKU Administration Documents

Newsletter created by and about the WKU Dance Program.

Ua3/10 President's Messages - Spring Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during spring semester, 2024.

• Choose WKU Program
• Commencement
• Enrollment & Student Experience
• Freedom of Speech
• Innovation Campus
• Kentucky’s Campus Free Speech Protection Act
• Lobbying
• MASTER Plan - Convocation
• Semester Preview
• Student Retention
• Summer Review

Ua35 Newsletter, Issue 1, Wku Research & Creative Activity

WKU Administration Documents

Newsletter created by and about the Office of Research & Creative Activity.

• A New Way to Communicate
• Office of Sponsored Programs Staff
• New! Pre-Award Resources

Ua45 Registrar Update, Wku Registrar

WKU Administration Documents

Newsletter created by and about the WKU Registrar's office.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU men's basketball team from January to July 2024.

Ua25 Staff Excellence Awards, Wku Strategy, Operations & Finance

WKU Administration Documents

Email announcement of staff excellence award winners to faculty & staff via email.

Belmont Culturs: 2024 Bateman Submission, Anna J. Love, Ryleigh Green, Savannah Sellers, Jamison Costolnick

[Archive] Belmont University Research Symposium (BURS)

Human connection is effortless in the age of the Internet—for those who fit the mold. For young adults with cross-cultural, nuanced identities, it’s easy to get lost in the sorting of algorithms. Forming deep connections becomes difficult. Finding who you are seems impossible. Isolated and socially disconnected, culturally fluid young adults often lose themselves among peers who appear secure in their identities and homes.

This is why the Belmont Culturs team has worked strategically to bridge the gap between identity and diversity for our target audience: Belmont University students. Belmont Culturs is paving a new path to “we” through simplifying …

توظيف اللوبي الفلسطيني في أمريكا لمنصة فيسبوك في هندسة الجمهور الأمريكي, Aseel Abu Fardi, Omar Abu Arqoub

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

هدف المقال تحليل خطاب مؤسسات اللوبي الفلسطيني في أمريكا المستخدم لهندسة الجمهور الأمريكي من خلال صفحات فيسبوك، والتعرف على الأطر التي وظفها لتأطير موضوعاته وقضاياه، بالاستناد إلى نظرية التأطير الإعلامي. تنتمي هذه الدراسة إلى حقل الدراسات الوصفية التحليلية، باستخدام أداة تحليل المضمون لعينة الدراسة المكونة من 247 منشوراً من منشورات صفحات مؤسسات اللوبي الفلسطيني على منصة فيسبوك خلال النصف الثاني من العام 2021. وخلصت الدراسة إلى مجموعة من النتائج أبرزها، تركيز خطاب اللوبي على الموضوعات الإنسانية والسياسية والحقوقية القانونية، يليها الموضوعات الثقافية الأكاديمية، كما أن الأطر الإعلامية الأكثر توظيفاً في خطاب اللوبي هي: إطار المسؤولية، وإطار الصراع، وإطار الاهتمامات الإنسانية. …

Ua12/2/1 College Heights Herald: Inventing Yourself On The Hill, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period January 29 - March 3, 2024.

• Anderson, Alexandria. Letter from the Editor
• Costellow, Ali. Passions Provide Outlets for Self-Expression – Nathan Neal, Chase Winemiller, Gracie Silvia, Nico Silverthorn
• Reed, Bailey. Chinese Music Club Brings New Sound to the Hill
• Historic Building Makes for Unique Apartments – Columns, Bowling Green High School
• Parks, Adin. Inside the Bowling Green Warming Centers – Homeless
• Murray, Debra. Kentucky Museum Exhibits Curator Details Research on Women’s Culture – Tiffany Isselhardt
• Anderson, Alexandria. Who Owns WKU’s Dorms – Student Life Foundation, Hilltopper Hall
• Coppinger, Carrington. Forensics …

Mlcp Of Red Bull, Micah Winningham

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

Red Bull is a marketer and distributor of one of the first major sports drinks to be introduced into the world, called the same name: Red Bull energy. Since the inception of the drink in the mid 1980’s by Dietrich Mateschitz in Austria as an attempt to create an alternative to coffee, the drink and brand of the Red Bull organization have exploded into one of the most popular and recognizable organizations of all time. The brand pushes the idea of their product giving the greatest boost of energy, and their slogan “Red Bull gives you wings!” reinforces the idea …

Organizational Communication In The Wnba, Paris Fierkelepp

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

There are over 42,000 organizations in the world, each of which has their own style and practice of organization communication. Out of all those organizations, the one that I chose as the subject of my research paper is the Women’s National Basketball Association, better known as the WNBA. Throughout this paper, I will provide a brief history of the WNBA, patterns that I have identified regarding communication in the WNBA, connections between communication in the WNBA and the course content, some problems I identified regarding the communication in the WNBA, and my recommendations for fixing those problems.

The Uses And Gratifications Of Social Audio-Focused Apps: A Case Study Of The Clubhouse Application, Dalia Abdelhamid Younes

Theses and Dissertations

Social audio has recently emerged recently as a new form of social media based on voice. It spread rapidly through the Clubhouse application, which became a significant trend during the COVID-19 pandemic. The study aims to explore Egyptian content creators' motivations to join Clubhouse, study their motivations to produce their content, and identify the gratifications obtained from using this application. It also seeks to investigate the application`s sustainability within the Egyptian context by outlining the challenges faced by the Egyptian content creators. The study employs the uses and gratifications theory, conducting in-depth interviews with 17 Egyptian content creators. The findings …

Affective, Cognitive, Behavioral Appeals In A Parasocial Breakup With Podcast Hosts Of Radiolab, M.O. Vilceanu, Kristine Johnson

AMTP Proceedings 2024

This is the first study to investigate parasocial breakups in the context of long-term podcast listening. Radiolab, which is produced by WNYC in New York, is an award-winning program that reaches millions of people. Starting as a radio show in 2002 and later offering a podcast format in 2007, show creators and former hosts, Robert Krulwich and Jad Abumrad, entertained audiences with their journalistic investigations of science-related topics while later incorporating societal and political content in the program. Yet similar to successful long-running television programs, Radiolab has undergone host changes. Today, the official hosts are Latif Nasser and Lulu Miller, …

An Analysis Of Online Perceptions In Response To Microsoft’S And Google’S Scandals., Roxana Maiorescu

Emerson Authors, Researchers, & Creators

This study contributes to the literature on corporate diversity and crisis management by analyzing stakeholder perceptions in the aftermath of Google’s and Microsoft’s sexual harassment scandals. The results reveal that both scandals were construed from the perspective of activism, an inherent feature of social media communication. While users made demands for additional corrective action from both companies, Google’s scandal was predominantly defined from the frames of controllability and perceived injustice, possibly eroding corporate reputation. By contrast, the frame of severity prevailed in the online discourse around Microsoft and showed a delineation between perceptions of senior leadership and HR. The findings …