Public Relations and Advertising Commons^™

Panacea, Placebo Or Prudence: Perspectives And Constraints For Corporate Dialogue, Øyvind Ihlen, Abbey Levenshus

Scholarship and Professional Work - Communication

Public relations has long been preoccupied with the notion of dialogue, and the advent of social media ushered in new enthusiasm. Still, despite the technology on offer and the fact that dialogue has become a value that ‘everyone’ embraces, most research concludes that little actual dialogue takes place between corporations and their stakeholders. Scholars have pointed to a host of different factors to explain this, ranging from practitioners’ lack of time to their lack of understanding of what dialogue is. This article discusses perspectives on corporate dialogue with a focus on the constraints identified in the literature, before presenting the …

10.01.006 Lesley College Current, 1970-1987, Marie Wasnock

Finding Aids

The Lesley College Current was published by the Lesley College Office of Public Relations and Communications and distributed to alumnae, parents, students, faculty, staff, governing boards, and friends of Lesley.

Its purpose was to represent various aspects of the College - its achievements, aspirations, diversity, and controversies. In September 1970, the Current replaced the Alumnae Review, the Parents Newsletter, and the Community Newsletter.

10.01.008 Lesley Publications, Misc., 1968-2008, Marie Wasnock

Finding Aids

The Lesley University Publications (Misc.) collection comprises magazines, newsletters, newspapers, and other promotional brochures and periodicals published with the Lesley College/University community between 1968-2008.

The Lesley University Archives has sporadic runs or selected issues of these publications. (See finding aid for list of publications.)

10.02 Lesley University Photographs, 1909-2013, Marie Wasnock

Finding Aids

The Lesley University Photographs collection contains images and photographic materials documenting Lesley University’s history and community from 1909 to present.

A collection of Lesley images may also be browsed online at: http://digitalcommons.lesley.edu/digital_archives/

The Digital Archives (Image) collection reflects only a portion of our photographic holdings. Additions and updates will be made periodically.

10.01.001-.004 Lesley College Newsletters, 1972-1998, Marie Wasnock

Finding Aids

Lesley College Newsletters comprises news and newsletters written and published by the college’s Office of Public Relations (now Office of Communications) and provided to the Lesley community. The following publications are contained in the collection: Lesley Weekly, Lesley College Newsletter, the Lesley College News, and Lesley News.

Comments To The Federal Trade Commission On The Can-Spam Rule Review, 16 C.F.R. Part 316, Project No. R711010, Roger Allan Ford

Law Faculty Scholarship

These comments respond to the Federal Trade Commission’s request for public comment on the CAN-SPAM Rule, 16 C.F.R. Part 316.

The CAN-SPAM Act set a minimum baseline for consumer protections that senders of unsolicited commercial email must respect. These protections have been largely effective at giving consumers the ability to manage how a large group of companies uses their email addresses for marketing. At the same time, the Act has had little effect on the volume of unsolicited commercial email or on the amount of email sent by scammers and fraudsters. The Act and its implementing Rule, then, have been …

Ua8 It Security Bulletin, Wku Information Technology

WKU Administration Documents

WKU Information Technology security bulletin issued to faculty & staff via email.

• Ciampa, Mark. Ransomware
• Securing the Human
• New to WKU?
• Phone Scams
• Phishing
• SMiShing
• Handling Sensitive Data
• University Policy

Ua12/2/1 College Heights Herald, Vol. 93, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. New School Created in Ogden College – Engineering & Applied Sciences
• Kast, Monica. Balancing Act – Budget
• Waters, Adrianna. FFOYA House Receives Grant to Conduct Workshops – Domestic Violence
• Allen, Mike. International Year of Bosnia Events Continue
• DeLetter, Emily. Renters’ Rights Coalition Awarded Ally of the Year
• King, Jennifer. Editorial Cartoon re: Hard Classes
• Hormell, David. Bad Liberals
• Hovell, Nolan. The Art of Symbolism: Finding Meaning in Normality
• Dollins, Abigail. Growing Hope – Richard Grant, Farming
• Fletcher, Griffin. Global Brothers – Beta Gamma …

Ua12/2/1 College Heights Herald, Vol. 93, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Singleton, John. Laundry Prices Increase on Campus
• Chisenhall, Jeremy & Evan Heichelbech. He’s Back – Mitchell Robinson, Basketball
• Sadrinia, Yasmine. Café Kicks Off International Year of Bosnia
• Mohr, Olivia. Student Government Association Makes Sustainability Permanent Effort
• Coyle, Cameron. WKU Chief of Police Decision is Imminent
• Alvey, Rebekah. WKU Develops New Diversity, Equality Plan
• Johnson, Kalyn. English Majors: We’re Not All Teachers
• Editorial Cartoon re: Welcome to WKU – Red Towel
• Murrer, Erick. From WKU with Love: Learning Life Lessons on the Hill
• Dimeo, Chris. Taste …

Socially Minded: Ethical Awareness And The Creative Advertising Student, John Delacruz

Faculty Publications

Creativity can be a powerful driver for brand communications. Entertaining and engaging, we tell the world stories across media channels that encourage consumption and allow brands a central role in shaping identities, communities and history. Advertising often comes under fire for encouraging conspicuous consumption and establishing unattainable desires among consumers. Worst, advertising is accused of hoodwinking innocent consumers into spending money they haven’t got on things they don’t need. Yet we persevere, crafting campaigns that are fun to interact with and building brands that resonate emotionally with consumers. As educators in the field of advertising and other creative industries we …

Ua12/2/1 College Heights Herald, Vol. 93, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Total Solar Eclipse Lowers Temperatures
• Collins, Emma. Students Receive a Gouda Opportunity – Hilltopper Creamery
• DeLetter, Emily. Dean of College of Education to Retire After 28 Years – Sam Evans
• Ziege, Nicole. Student Government Association Has First Meeting of New School Year
• Alvey, Rebekah. New Program Supports First-generation Students – Intercultural Student Engagement Center
• Collins, Emma. Advertising & Public Relations Officially Change Departments
• Gibson, Helen. Hello from the WKU Talisman
• King, Jennifer. Editorial Cartoon re: Donald Trump
• Leonard, Nicole. Your Opinion, Not Theirs …

Ua12/2/1 College Heights Herald, Vol. 93, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• The Great American Eclipse
• Kast, Monica. Timothy Caboni Talks Budget in Meeting with Editors
• DeLetter, Emily. Back Home – Timothy Caboni
• Collins, Emma. Campus Construction Continues with Completion of Restaurant – The Den
• Ziege, Nicole. Student Government Association President Signs Anti-discrimination Letter – Andi Dahmer
• Alvey, Rebekah. New Space Serves as Link to Downtown Businesses – Gordon Ford College of Business
• Henderson, Andrew. Hey, How Are Ya?
• Editorial Cartoon re: Eclipsse
• Huff, Taylor. Eclipse of Morality – U.S. Government
• Gabhart, Ebonee. Analyzing What Constitutes a …

Ua12/9 Newsletter, Vol. 4, Issue 4, Wku Counseling & Testing Center

WKU Administration Documents

Newsletter created by and about WKU Counseling & Testing Center.

• Our Staff
• Staff Spotlight - Susan Harper, Masami Matsuyuki
• Star's Report - Therapy Dog
• CTC Sets Green Dot Training Dates
• Star's Good Work
• Star is Turning 2
• Testing Corner
• Support Group Spotlight - LGBTQIA Group
• Resources
• Laves, Karl. Who Are You Going to Call?
• Fun Facts About August
• Counseling Services

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: …

Mechanisms And Implications Of Identity Hybridization In Online Advertorials, Christopher Lee Borntrager

Graduate Theses and Dissertations

This study analyzes the ways corporate-sponsored image advertorials published in online platforms construct identities for their sponsor. By analyzing 6 advertorials from The Guardian Online as well as a user comment thread on the same website using critical linguistic analysis and conversation analysis, respectively, this study suggests that the identities constructed in corporate-sponsored advertorials are a hybridized form, claiming both the goals of a corporation and the social legitimacy of a professional activist. To construct these hybrid identities, the advertorials in this sampling used specific linguistic strategies to demonstrate agency with regard to a specific social issue while seeming to …

Lessons From The Five Data Breaches: Analyzing Framed Crisis Response Strategies And Crisis Severity, Bokyung Kim, Kristine Johnson, Sun-Young Park

College of Communication & Creative Arts Departmental Research

To fill a gap of research that explores cyber crisis management, this study analyzed news stories of the five largest data breaches experienced in 2014 by retailers (i.e. Target, Michaels, Neiman Marcus, Home Depot, and Staples). Corporate crisis communication and its news coverage (n = 64) were evaluated for crisis communication strategies and framed situational factors. Despite companies’ use of multiple strategies, newspapers reported their use of advocate strategies more often. Massmediated crisis response strategies were even different among the five companies. Newspapers also reframed crisis severity and crisis controllability. Finally, our findings addressed the key to dealing with the …

Proving Marketing Roi: A Digital Marketing Framework, Andrew Wiltsie

Master of Arts in Media and Communication Plan II Graduate Projects

The purpose of this study is to analyze emerging literature on the best practices in selecting marketing objectives, web analytics/KPI goals, and marketing mix channels by using digital marketing to provide executives with proof of marketing ROI. Evidence-based research was used to analyze emerging trends in digital marketing by combining literature on setting marketing objectives, web analytic and KPI goals, and selecting marketing mix channels. This study contributes a framework that can be used by both educators and practitioners to showcase the most common practices in digital marketing and how they can be applied to create an effective and efficient …

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

Newsletter created by and about the WKU History Department.

Ua42/1/5 Online Learning At Wku, Wku Online

WKU Administration Documents

Newsletter created by and about WKU Online / Online Program Services.

• Faculty Spotlight: Creating a Sense of Community in an Online Program with Dr. Jane Olmsted
• Student Spotlight Meet Jessie Key
• Supporting Student Success Through Coaching
• Recent Changes
• Resources for Working with Online Students
• Guaranteed Online Pathway for Completion of Colonnade
• Ideas for Expanding Communication to Increase Recruitment & Support
• WKU Online Learning / Tuition Cheat Sheet
• Addressing Financial Barriers
• 6 Areas of Impact
• Our Team

Ua35/8 Reveille, Vol. 25, No. 2, Wku Veterans Upward Bound

WKU Administration Documents

Newsletter created by and about WKU Veternas Upward Bound.

• Rck Wright Awarded 2017 Kentucky Veterans of the Year's Male Distinguished Friend of Veterans Award
• Veterans Upward Bound 25th Anniversary Celebration
• Soldier for Life Center Seeks to Ease Soldiers' Transition
• Student Vets are Chaing High-paying Careers
• Ditch the Junk Food