Public Relations and Advertising Commons^™

Country Reputation Management: Developing A Scale For Measuring The Reputation Of Four African Countries In The United States, Dane M. Kiambi, Autumn Shafer

College of Journalism and Mass Communications: Faculty Publications

This study extends the development of country reputation measurement to other cultural contexts, specifically among sub-Saharan African countries that have shown the desire to improve their reputation in the United States and other Western nations. Although effective management of a country’s reputation lies in its ability to measure the perceptions of its target publics, there is currently no established scale that can be relied upon for such measurement of sub-Saharan African countries. In this study, a confirmatory factor analysis (CFA) was conducted using second-order latent variables, and based on the goodness-of-fit indices, it was established that all four models for …

Branding & Style Guides: Editing For Usability (A Project For Lake Land College), Baylor D. Gardner

Masters Theses

No abstract provided.

Promoting A Galaxy Far, Far Away: Changes In Promotional Strategies Seen In Star Wars Marketing Campaigns, Michael Fenton

Masters Theses

This piece examines promotional material from the Star Wars campaigns for The Phantom Menace in 1999 and The Force Awakens in 2015 to find differences in promotional strategies with regards to globalization, fandom and fan perception and the use of online spaces. Trailers, tie-in product materials and websites are given visual and textual analysis to find how the films have evolved to accommodate a larger, more culturally diverse audience. In doing so this piece seeks to understand how the changing consumer landscape is impacting the way product are advertised, and how prospective advertisers can maximize their audience through adjusting their …

Consuming Digital Debris In The Plasticene, Stephen R. Parks

Theses and Dissertations

Claims of customization and control by socio-technical industries are altering the role of consumer and producer. These narratives are often misleading attempts to engage consumers with new forms of technology. By addressing capitalist intent, material, and the reproduction limits of 3-D printed objects’, I observe the aspirational promise of becoming a producer of my own belongings through new networks of production. I am interested in gaining a better understanding of the data consumed that perpetuates hyper-consumptive tendencies for new technological apparatuses. My role as a designer focuses on the resolution of not only the surface of the object through 3-D …

The Real Winner Of The Second World War: Patriotic Consumption And The Formation Of A Society Of Spin, Jordan T. Thomas

College of Graduate Studies: Theses & Dissertations

The unique circumstances in the United States during the Second World War allowed for business to continue as usual on the home front. Advertisers, public relations experts, and big business all worked for the government to promote the war effort. For a period of time major companies in the United States were producing advertisements that persuaded citizens to support rationing, buy war bonds, hate the enemy, and keep their brand names in mind in the post-war years. Companies who supported the war effort had their brands connected with ideas of patriotism and enjoyed the success of brand loyal consumers in …

Vendorgraphs - Data Visualization, Samuel Park

Masters Theses

Creating a data visualization solution for automotive dealers to enhance sales performance. As many auto dealers use over 20 vendors per store, it is very difficult to keep track of vendor performance. Therefore, auto dealers need a tool that explains vendor performance through visual charts and graphs. VendorGraphs will meet this need.

"The 100" And The Social Contract Of Social Tv, Myles Mcnutt

Communication & Theatre Arts Faculty Publications

I explore how the controversy surrounding an LGBT storyline on The 100 (2014–) points to the shifting social contracts of social media engagement between fans and the TV industry, as well as the challenges faced by fans and critics who attempted to solidify that contract in the wake of said controversy.

Social Tv Fandom And The Media Industries, Myles Mcnutt

Communication & Theatre Arts Faculty Publications

Editorial for special issue, "Social TV Fandom and the Media Industries," Transformative Works and Cultures, no. 26 (March 15, 2018).

Reinforcing The Narrative To Benefit The Brand: An Instragram Case Study Of Seattle Seahawks Quarterback Russell Wilson, John W. Collett

EWU Masters Thesis Collection

This research is a case study of Seattle Seahawks quarterback Russell Wilson that focuses on how he uses the social media platform Instagram to reinforce the narrative surrounding his life. A total of four methods are used in this study. A Content Analysis categorized all of Russell Wilson’s Instagram posts for 2017 based on a framework developed by Smith & Sanderson (2015). The combination of the Rhetorical Criticism methods Close Textual Analysis and Narrative Criticism took a more in-depth look into one specific video post from Wilson’s Instagram account. Lastly, an interview was conducted with Wilson’s branding company, West2East Empire, …

Peran Humas Dalam Meningkatkan Loyalitas Stakeholders Universitas Ahmad Dahlan, Choirul Fajri

Informasi

Universitas Ahmad Dahlan (UAD) have formed the public relations as liaison to
outsiders (spokesman). With the UAD's Public Relations, expected various public
interest and the interests of the organization can run together. Programs and strategy
has been conducted by UAD's Public Relations to have good relations with stakeholders
of UAD. This research own, intended to see how the role of public relations UAD to
bolster loyalty of stakeholders. By using the case study method, with data collection
method using focus group disscussion, it is hoped the result of research is could become
basic to improving UAD's Public Relations. This research …

Applying A Mindfulness Practice To Qualitative Data Collection, Laura Lemon

The Qualitative Report

Mindfulness, or paying attention on purpose in the present moment, can serve as a tool for qualitative researchers as they navigate the research setting and data collection. In this article, I provide an overview of mindfulness and suggest ways to incorporate mindfulness as a data collection tool. To demonstrate how to apply mindfulness to qualitative research, I share my personal experience in incorporating a mindfulness practice into data collection as part of a phenomenological study and what I learned in the process. In doing so, I offer an actual practice that researchers can incorporate into the research process as a …

Getting Girls In Stem & The Dangers Of Forgetting That Science Is Art - Someone Made It Up, Heidi Therese Dangelmaier, Camilla Hermann

The Transdisciplinary STEAM+ Journal

Encouraging girls to participate in STEM is a hot topic that has captured the concern of the world’s academic, business and scientific communities. The intention is noble, however the strategies being deployed are reinforcing the very bias society seeks to eliminate. If we wish to advance our evolutionary journey as a species, a shift from “feeling sorry for disadvantaged girls” to “fearing STEM without girls’ reformation” is imperative. This piece discusses the rise to an initiative to redesign culture: Girlapproved.

Ua3/10 Happy Holidays, Wku President's Office - Caboni

WKU Administration Documents

Holiday greetings from WKU President Timothy Caboni to faculty & staff.

The Effects Of Culture On International Advertising Appeals: A Cross-Cultural Content Analysis Of U.S. And Japanese Global Brands, Dan Zhao

College of Journalism and Mass Communications: Professional Projects

An international advertising campaign can be standardized in creative strategy, but localized in execution. As an integral part of the execution, advertising appeals should be tailored to local culture to maximize the effectiveness of international advertising campaigns while minimizing cost. The purpose of this study is to investigate whether advertising appeals mirror predicable differences in cultural values.

This study is based on the influential Hofstede model (Hofstede, 2001; Hofstede & Mooij, 2010), which distinguishes cultures according to six dimensions. While individualism and collectivism have been widely discussed in published studies, other dimensions that are also important indicators of advertising appeals …

Interns Matter: Maximizing Integration Of Interns Into Community Agencies, Valerie Garcia

Capstone Projects and Master's Theses

Hope Services is a non-profit agency serving individuals with developmental disabilities in six counties. Over the years, there have been many agencies that have formed connections with Hope Services. One of these collaborative partnerships has been with CSU Monterey Bay’s (CSUMB) integration of interns through their field placement program. However, recently former Hope Services South District Manager, Greg Dinsmore, witnessed a lack of utilization and integration of interns across all Hope Services agencies. Through firsthand experience as a mentor, he witnessed the benefits of utilizing interns and saw the need for further advocacy and support for the integration of interns …

The Impact Of Casino Revenue-Sharing On Tourism Efforts In Niagara Falls Usa: 2006-2016, Anthony L. Astran

Public Administration Master’s Projects

This qualitative case study examines the intersection of a Native-owned casino, revenue-sharing with its host community, and the impact of tourism marketing efforts vis-à-vis funds provided to the community’s tourism agency. Specifically, this report studies downtown Niagara Falls USA from the time period between 2006 and 2016, and seeks to determine whether and how funds from Seneca Niagara Resort & Casino boosted tourism marketing efforts by Niagara Tourism & Convention Corporation (NTCC). Background research and a series of elite interviews with city officials and tourism agency leaders uncovered overall positivity in terms of growth in Niagara Falls USA’s tourism efforts …

Ua12/2/1 Wku Coloring Book, Wku Student Affairs

WKU Administration Documents

Coloring book edition of the College Heights Herald, featuring the following images:

• Cherry Hall
• Kentucky Building
• Hardin Planetarium
• Campus Evolution Villages
• Van Meter Hall
• Kissing Bridge
• WKU Floral Design
• WKU School of Journalism & Broadcasting
• Big Red
• Helm-Cravens Library
• Centennial Mall
• Downing University Center
• Colonnade
• Diddle Arena
• Guthrie Tower

Ua12/2/1 College Heights Herald, Vol. 93, No. 26 [27], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. Finding His Way – Timothy Caboni
• Coyle, Cameron. WKU Police Department Builds Trust with More Diverse Force
• Ziege, Nicole. Student Government Association Discusses Strategic Planning, Passes Two Bills
• Lee, David. College Heights Herald Reserve Fund
• King, Jennifer. Editorial Cartoon re: Responsibility
• Ho Ho Herald – Christmas Gifts
• Leonard, Nicole. Gender Disparities Impact Health Care Policy
• Semester Recap
• Fletcher, Griffin. Mr. Devastating: Male Pageant Aims to Defy Sexism – Delta Sigma Theta
• Mohr, Olivia. New Restaurant Hickory & Oak to Come to Town
• Moore, …

Ua12/2/1 College Heights Herald, Vol. 93, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Collins, Emma. Building a Legacy – Gary Ransdell, Construction
• Alvey, Rebekah & Emily DeLetter. Departments Feel Impact from Carry Forward Cuts – Budget
• Harsh, Spencer. Finish the Semester Strong with the Tunes
• King, Jennifer. Editorial Cartoon re: Santa Timothy Caboni
• Administration Overreach – College Heights Herald, Budget
• Murrer, Erick. December Graduates Enjoy Improving Economy
• Cox, Ebony. The Evolution of Black Hair
• Fletcher, Griffin. Student of Service – James Lundy, Emergency Medical Services
• Deppen, Laurel. Potter College of Arts & Letters Project Offers Many Creative Opportunities …

Ua12/2/1 College Heights Herald, Vol. 93, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• DeLetter, Emily. Federal Bill Would Tax Tuition Waivers
• Kohley, Chris. Wishful Singing – Make a Wish
• Singleton, John. Associate Dean Speaks on Opioid Crisis – Todd Cheever
• Coyle, Cameron. Intercultural Student Engagement Center Hosts Conversation About Student Health
• Collins, Emma. Upcoming Documentary to Show Lives of Refugees
• Singleton, John. Students Learn the Hidden Hacks of the Hill
• Huff, Taylor. Is It Too Early to Play Christmas Music?
• King, Jennifer. Editorial Cartoon Gift of Gab
• Gabhart, Ebonee. The Truth: Addressing Homelessness Misconceptions
• Johnson, Kalyn. Reflections on …