Public Relations and Advertising Commons^™

Examining Snapchat: Narcissistic Tendencies Of Core Users, Austin Philpott, Susan Waters

Undergraduate Honors Theses

This study aims to establish current levels of narcissistic tendencies among the major Snapchat demographic, 18 to 34-year-olds in the United States. Like the Raskin and Terry 40-item Narcissistic Personality Inventory, commonly referred to as NPI-40, the present survey utilized a smaller variant with 16 items, known as NPI-16, for participants. This study may provide indications for further research and advertising techniques using social media, specifically Snapchat.

"To Share Or Not To Share:" A Study Of An Individual's Self-Representation On Instagram In Accordance With Impression Management Theory, Breyanna Marie Blackwell

Electronic Theses and Dissertations

This research study examined what the motivations and consequences of self-disclosure on Instagram were as well as its correlation with Impression Management Theory. The research used a 37 question survey which was distributed on social media, through the Department of Media and Communication at ETSU as well as a public speaking class. There were 232 participants in this study who were 18 or older and used Instagram. Research found that individuals’ self disclose using levels of relationship management, showing off, information sharing and habitual behavior. Future research includes the opportunity to incorporate a sample of participants across different cultures to …

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …

Coolhunting: Marketing Tools & Techniques, Lillian Fuhrman

Scholarly and Creative Works Conference (2015 - 2021)

Technology and the rise of mass media has made marketing and connecting with consumers more valuable than ever before. In order to reach consumers, many companies have employed coolhunters to predict trends, identify key influencers, and translate what they observe within subcultures into a tangible product. Coolhunters are individuals that observe different aspects of society, such as fashion, and use what they see to outline what is up and coming in terms of products, ideologies, and attitudes. These trend observations can then be used by companies in a multitude of ways; to develop products, to guide brand expansion, to develop …

Budlight's #Upforwhatever Campaign, Jennifer Lopez-Gallardo, Brynn Bresnahan, Brooke Rera, Melissa Swan

SCOM Undergraduate Research Conference

Research Study for BudLight's #UpForWhatever Campaign.

Ua12/2/1 2017 Best Of The Hill, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald regarding poll of best restaurants, stores, recreation, leisure activities, housing and sports in Bowling Green.

Ua12/2/1 College Heights Herald, Vol. 92, No. 45, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Williams, Jamie. Inclusion – Student Government Association
• Austin, Emma. University Leaders Explain Contract – Aramark
• McCarthy, Casey. Committee to Protect Journalists Discusses Press Freedom Domestically, Abroad
• Alvey, Rebekah. Fundraising Event to Open Doors on Greek Life – Homearama
• Kast, Monica. Director Named American Council on Education – Tony Norman
• Vogler, Emily. Editorial Cartoon re: Spring in the Baltic
• Murrer, Erick. Through Their Eyes – Low Income Students
• Harsh, Spencer. Warm Spring Weather Requires Some Chill Tunes
• Walk a Mile In Her Shoes
• Wegert, Sally. Christian …

Ua12/2/1 College Heights Herald, Vol. 92, No. 44, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Advertising, Public Relations Still to Merge with Department of Communication
• Austin, Emma. Just for Kids – Dance Big Red
• Keltner, Bryson. Professors Shared Flipped Classroom Experiences
• Austin, Emma. Poets & Singers Celebrate Female Empowerment – This for the Women
• Chattopadhyay, Srijita. Indian Student Group to Host Traditional Celebration – Indian Student Association
• Ziege, Nicole. Grant Funds Training on Trafficking Investigation
• Hatchett, Gina. Controlling My Time for Other People
• Slaughter, Wesley. Editorial Cartoon re: School a Joke
• Hovell, Nolan. April Absurdity – Rick & …

Strategic Pr Meets Digital Scholarship, Ady Dewey

Strategic Public Relations Projects

The 2017 strategic public relations (COMM 347) created a campaign to increase faculty’s awareness of the pedagogical benefits of digital scholarship and the work being done by faculty. While there are various definitions of the term “digital scholarship,” the class approached it as an opportunity to rethink traditional assessment tools by using different technologies to aid students in creating digital projects for a public audience. Digital scholarship is a critical direction for higher education to ensure students graduate with knowledge of digital tools regardless of their field of study. The requesting clients for the project were the College’s instructional designer …

Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong

Honors Projects in Marketing

The study examines what effects a five second countdown warning will have on consumer’s attitudes towards the advertisement depending on the main program content. This study builds upon several theoretical models concerning program-induced moods in relation to viewer’s judgment to commercial advertisements. Findings from two studies suggest that program-induced mood systematically influences attitude toward the inserted ad with (vs. without) a five-second countdown: for the negative-affect program, attitude toward the ad was more positive when the ad was preceded by the countdown than when the ad was not preceded by the countdown. However, for the positive-affect program, attitude toward the …

Ua68/1/3 Arts & Letters, Wku Potter College Of Arts & Letters

WKU Administration Documents

Magazine created by WKU Potter College of Arts & Letters regarding faculty and student research, events and programs.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to the WKU basketball team January to July 2017.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to WKU football team for January to June 2017.

Ua3/9 Email To Faculty & Staff, Gary Ransdell

WKU Administration Documents

Emails from WKU president Gary Ransdell to faculty & staff from January to June 2017.

• Balancing Our Budget by Year End, 3/2
• Campus Forum, 4/12
• Farewell Message, 6/30
• Finance Fact Sheet, 1/20
• Gary Ransdell to Lead Semester at Sea Program, 2/8
• Invitation University of Kentucky College of Medicine, 6/5
• New Chapter, 2/8
• New Semester, 1/20
• Personnel Actions, 6/19
• Spring Semester Message, 4/6
• Statement on Immigration Ban, 1/30
• Video Surveillance Systems Policy, 6/19

Ua19/16/2 Womens' Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics related to WKU women's basketball team from January to July 2017.

Ua19/16/1 2017 Spring Football Guide, Wku Athletic Media Relations

WKU Administration Documents

WKU football media guide for spring 2017.

The Doctor Will Skype You Now: College Student Attitudes Towards The Integration Of Telemedicine (Healthspot® Kiosk) At John Carroll University, Kasey A. Foley

Masters Theses

There has been a spike in the nation’s interest in telemedicine over the past decade. Mobile applications, remote-monitoring devices, and image-sharing software have been designed to provide patients convenient access to medical attention. One of these technologies, an enclosed medical booth called the HealthSpot® kiosk (HSK), was installed in the John Carroll University Student Health and Wellness Center in 2014. The HealthSpot® kiosk utilizes videoconferencing technology to simulate face-to-face communication between providers and patients. This new technology would seem to be a good fit for a small college campus, as college-aged students accept technology quickly, and small campuses often have …

Salesperson Networking Behaviors And Creativity: Exploring An Unconventional Relationship, Michael T. Krush, Raj Agnihotri, Gerrard M. Macintosh, Ashish Kalra

Management and Marketing Faculty Publications

A great deal of emerging research explores the antecedents and outcomes of salesperson creativity. However, relatively fewer scholarly endeavors have delved into assessing the social antecedents of salesperson creativity. Addressing this issue, the current research focuses on the link between one critical social antecedent in sales research, namely that of networking behaviors, and creativity among salespeople. Specifically, we include customer and professional networking behaviors and study their direct, interactive, and curvilinear effects on salesperson creativity. Empirical findings show that professional networking as well as customer networking are positively related to salesperson creativity. Further, we demonstrate the non-linear effects of professional …

Branding A University Through An Experience: An Audit Of John Carroll University’S Communication Touch Points, Tori M. Price

Masters Essays

This project was designed to compare branding and higher education literature to determine how a higher educational institution can generate brand loyalty and brand advocates through a process of managed communication touch points. John Carroll has received national recognition for their academic programs and has been regarded by many alumni as a great university experience. Therefore, an audit of John Carroll University’s communication efforts will demonstrate a comparison between the university’s communication process and the research, to determine how exactly brand loyalty is generated at a small, private, Jesuit university. The literature review will serve as a “best practices” guide. …

Assessment Of Tips From Former Smokers: Implications For An Advance Directive Completion Campaign For Young Adults, Kimberly Clark

Masters Essays

No abstract provided.